--- title: "Meaning & Key Takeaway of: When we opened in Paris, we opened in the…" description: "\"When we opened in Paris, we opened in the Marais. And when we opened in London, it was in Soho. These aren't, like, edgy places. These are places where..." image: "https://sms4smile.com/quotes/i/adb/james-jebbia-15497_edgy_when-we-opened-in-paris-we-opened-in-the_960292.jpg" --- # When we opened in Paris, we opened in the Marais. And when… ![“When we opened in Paris, we opened in the Marais. And when we opened in London, it was in Soho. These aren't, like, edgy places. These are places where people - and young people - hang out.” quote by James Jebbia](https://sms4smile.com/quotes/i/adb/james-jebbia-15497_edgy_when-we-opened-in-paris-we-opened-in-the_960292.jpg) [Download](https://sms4smile.com/quotes/i/adb/james-jebbia-15497_edgy_when-we-opened-in-paris-we-opened-in-the_960292.jpg) [Open image](https://sms4smile.com/quotes/i/adb/james-jebbia-15497_edgy_when-we-opened-in-paris-we-opened-in-the_960292.jpg) > “When we opened in Paris, we opened in the Marais. And when we opened in London, it was in Soho. These aren't, like, edgy places. These are places where people - and young people - hang out.” [James Jebbia](https://sms4smile.com/quotes/author/james-jebbia/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Opening stores in culturally vibrant neighborhoods taps into existing social hubs to attract target demographics. **In simple terms:** Choose lively districts for new locations. Key Takeaway Leverage local culture to build brand relevance. Themes branding location strategy urban culture Mood energetic confident Type marketing strategic When to use this quote - store opening - market entry - youth marketing - community engagement Key Concepts consumer behavior place attachment Questions to Reflect On - How does neighborhood vibe influence brand perception? - What alternatives exist if a location loses its edge? A Different Perspective Risk of over‑reliance on trendy areas that may shift. ★ ★ ★ ★ ★ No ratings yet [Edgy](https://sms4smile.com/quotes/about/edgy/) [Like](https://sms4smile.com/quotes/about/like/) [London](https://sms4smile.com/quotes/about/london/) [London Soho](https://sms4smile.com/quotes/about/london-soho-1770998/) [Opened Marais](https://sms4smile.com/quotes/about/opened-marais-1770999/) [Opened Paris](https://sms4smile.com/quotes/about/opened-paris-1770996/) [Paris](https://sms4smile.com/quotes/about/paris/) [Paris Opened](https://sms4smile.com/quotes/about/paris-opened-1770997/) [People](https://sms4smile.com/quotes/about/people/) [Young people](https://sms4smile.com/quotes/about/young-people/) ## Related quotes > [Edgy is fine - I'm not a prude by any stretch of the imagination - but what's wrong with a good ol' belly laugh?…](https://sms4smile.com/quotes/carol-burnett/edgy-is-fine-i-m-not-a-prude-by-any-stretch-of-the-imagination-but/) [Carol Burnett](https://sms4smile.com/quotes/author/carol-burnett/) > [“When I get on the bus, I like to sit in the seat that has the emergency exit window next to it. That way,…](https://sms4smile.com/quotes/that-random-person/when-i-get-on-the-bus-i-like-to-sit-in-the-seat-that-has-the/) [That Random Person](https://sms4smile.com/quotes/author/that-random-person/) > [Cinderella is a little edgy and a little rough around the edges.](https://sms4smile.com/quotes/dania-ramirez/cinderella-is-a-little-edgy-and-a-little-rough-around-the-edges/) [Dania Ramirez](https://sms4smile.com/quotes/author/dania-ramirez/) > [I really like the risk takers. I like people who make those different choices on the carpet. I really like Charlize Theron. I think…](https://sms4smile.com/quotes/genesis-rodriguez/i-really-like-the-risk-takers-i-like-people-who-make-those-different/) [Genesis Rodriguez](https://sms4smile.com/quotes/author/genesis-rodriguez/) > [In the taverns all was amiable and easy, but the coffeehouses were cauldrons of edgy malcontents.](https://sms4smile.com/quotes/barbara-holland/in-the-taverns-all-was-amiable-and-easy-but-the-coffeehouses-were/) [Barbara Holland](https://sms4smile.com/quotes/author/barbara-holland/) > [I can pull off a range of outfits from nice, edgy suits to more rugged, casual looks. Your look one day can be totally…](https://sms4smile.com/quotes/mookie-betts/i-can-pull-off-a-range-of-outfits-from-nice-edgy-suits-to-more-rugged/) [Mookie Betts](https://sms4smile.com/quotes/author/mookie-betts/) > [I have to say that Adam Levine is truly a daring young man to go on Twitter to bash Fox News. He's so rebellious,…](https://sms4smile.com/quotes/greg-gutfeld/i-have-to-say-that-adam-levine-is-truly-a-daring-young-man-to-go-on/) [Greg Gutfeld](https://sms4smile.com/quotes/author/greg-gutfeld/) > [In DC, it's really edgy to listen to Kanye West or Jay-Z, and it's a thing to know who Azzedine Alaia is - you…](https://sms4smile.com/quotes/alex-wagner/in-dc-it-s-really-edgy-to-listen-to-kanye-west-or-jay-z-and-it-s-a/) [Alex Wagner](https://sms4smile.com/quotes/author/alex-wagner/) > [The song 'Jumme ki Raat' is a treat for all the fans of Salman. It is shot in the underground style on a very…](https://sms4smile.com/quotes/sajid-nadiadwala/the-song-jumme-ki-raat-is-a-treat-for-all-the-fans-of-salman-it-is/) [Sajid Nadiadwala](https://sms4smile.com/quotes/author/sajid-nadiadwala/) > [I'm definitely pretty edgy.](https://sms4smile.com/quotes/josh-blue/i-m-definitely-pretty-edgy/) [Josh Blue](https://sms4smile.com/quotes/author/josh-blue/) > [“I just don't know what's going on here, and when I'm uncomfortable, I get a bit...edgy.”](https://sms4smile.com/quotes/judi-hendricks/i-just-don-t-know-what-s-going-on-here-and-when-i-m-uncomfortable-i/) [Judi Hendricks](https://sms4smile.com/quotes/author/judi-hendricks/) > ['Untitled' is a time machine that can transport you to 1992, an edgy moment when the art world was crumbling, money was scarce, and…](https://sms4smile.com/quotes/jerry-saltz/untitled-is-a-time-machine-that-can-transport-you-to-1992-an-edgy/) [Jerry Saltz](https://sms4smile.com/quotes/author/jerry-saltz/) > [Edgy' music has always formed the cornerstone to any teenage rebellion. Most indulge in it precisely because adults like me don't like them doing…](https://sms4smile.com/quotes/david-lammy/edgy-music-has-always-formed-the-cornerstone-to-any-teenage-rebellion/) [David Lammy](https://sms4smile.com/quotes/author/david-lammy/) > [Men and women shop very differently, and where women are open to edgy, conceptual looks, very, very few men are.](https://sms4smile.com/quotes/michael-bastian/men-and-women-shop-very-differently-and-where-women-are-open-to-edgy/) [Michael Bastian](https://sms4smile.com/quotes/author/michael-bastian/) > [I think that 'Family Guy' is hysterical. It's edgy and hip - and they can do whatever they want to do because it's animated…](https://sms4smile.com/quotes/zachary-levi/i-think-that-family-guy-is-hysterical-it-s-edgy-and-hip-and-they-can/) [Zachary Levi](https://sms4smile.com/quotes/author/zachary-levi/) ## More by James Jebbia > [I'm influenced a lot by Chanel and by what Karl Lagerfeld has done.](https://sms4smile.com/quotes/james-jebbia/i-m-influenced-a-lot-by-chanel-and-by-what-karl-lagerfeld-has-done/) [James Jebbia](https://sms4smile.com/quotes/author/james-jebbia/) > [Supreme wasn't meant to be a brand... It's a good name, but it's a difficult one to trademark.](https://sms4smile.com/quotes/james-jebbia/supreme-wasn-t-meant-to-be-a-brand-it-s-a-good-name-but-it-s-a/) [James Jebbia](https://sms4smile.com/quotes/author/james-jebbia/) > [I don't really care what a designer has to say.](https://sms4smile.com/quotes/james-jebbia/i-don-t-really-care-what-a-designer-has-to-say/) [James Jebbia](https://sms4smile.com/quotes/author/james-jebbia/) > [We were one of the first to say, 'Let's make a really nice shirt for skaters and let's make it really well.' We don't…](https://sms4smile.com/quotes/james-jebbia/we-were-one-of-the-first-to-say-let-s-make-a-really-nice-shirt-for/) [James Jebbia](https://sms4smile.com/quotes/author/james-jebbia/) > [Ralph Lauren... Ralph is somebody that doesn't change with trends and has just kept it up and gotten better and better. That's what we…](https://sms4smile.com/quotes/james-jebbia/ralph-lauren-ralph-is-somebody-that-doesn-t-change-with-trends-and/) [James Jebbia](https://sms4smile.com/quotes/author/james-jebbia/) > [I much prefer if someone buys something from us that they plan on wearing it and not selling.](https://sms4smile.com/quotes/james-jebbia/i-much-prefer-if-someone-buys-something-from-us-that-they-plan-on/) [James Jebbia](https://sms4smile.com/quotes/author/james-jebbia/) > [It really doesn't matter what you've done in the past. We just don't rest on our laurels.](https://sms4smile.com/quotes/james-jebbia/it-really-doesn-t-matter-what-you-ve-done-in-the-past-we-just-don-t/) [James Jebbia](https://sms4smile.com/quotes/author/james-jebbia/) > [I still feel like we're a skate brand - it doesn't mean we can't present our stuff well. It doesn't mean that when you…](https://sms4smile.com/quotes/james-jebbia/i-still-feel-like-we-re-a-skate-brand-it-doesn-t-mean-we-can-t/) [James Jebbia](https://sms4smile.com/quotes/author/james-jebbia/) > [I think the reason that we do things the way we do is because we respect the customer. And I don't look at what…](https://sms4smile.com/quotes/james-jebbia/i-think-the-reason-that-we-do-things-the-way-we-do-is-because-we/) [James Jebbia](https://sms4smile.com/quotes/author/james-jebbia/) > [We just want to grow at a reasonable pace. Supreme hasn't changed for 20 years, and that feels very simple to me.](https://sms4smile.com/quotes/james-jebbia/we-just-want-to-grow-at-a-reasonable-pace-supreme-hasn-t-changed-for/) [James Jebbia](https://sms4smile.com/quotes/author/james-jebbia/) > [I'm not really concerned if people have this purist view of the New York Supreme thing. If they think opening our shop in Paris…](https://sms4smile.com/quotes/james-jebbia/i-m-not-really-concerned-if-people-have-this-purist-view-of-the-new/) [James Jebbia](https://sms4smile.com/quotes/author/james-jebbia/) > [We don't want people to think of Supreme as this hard-to-get, exclusive brand. We're a brand of the people.](https://sms4smile.com/quotes/james-jebbia/we-don-t-want-people-to-think-of-supreme-as-this-hard-to-get/) [James Jebbia](https://sms4smile.com/quotes/author/james-jebbia/) > [We're not trying to be everything for everybody. We're not trying to please the masses.](https://sms4smile.com/quotes/james-jebbia/we-re-not-trying-to-be-everything-for-everybody-we-re-not-trying-to/) [James Jebbia](https://sms4smile.com/quotes/author/james-jebbia/) > [Our business is as good as any high-end designer. We do good because we make good things.](https://sms4smile.com/quotes/james-jebbia/our-business-is-as-good-as-any-high-end-designer-we-do-good-because/) [James Jebbia](https://sms4smile.com/quotes/author/james-jebbia/) > [My approach has always been to make things we were proud of.](https://sms4smile.com/quotes/james-jebbia/my-approach-has-always-been-to-make-things-we-were-proud-of/) [James Jebbia](https://sms4smile.com/quotes/author/james-jebbia/) [Explore all 43 James Jebbia quotes ](https://sms4smile.com/quotes/author/james-jebbia/) ## More Edgy quotes > [Edgy is fine - I'm not a prude by any stretch of the imagination - but what's wrong with a good ol' belly laugh?…](https://sms4smile.com/quotes/carol-burnett/edgy-is-fine-i-m-not-a-prude-by-any-stretch-of-the-imagination-but/) [Carol Burnett](https://sms4smile.com/quotes/author/carol-burnett/) > [Men and women shop very differently, and where women are open to edgy, conceptual looks, very, very few men are.](https://sms4smile.com/quotes/michael-bastian/men-and-women-shop-very-differently-and-where-women-are-open-to-edgy/) [Michael Bastian](https://sms4smile.com/quotes/author/michael-bastian/) > [Edgy' music has always formed the cornerstone to any teenage rebellion. Most indulge in it precisely because adults like me don't like them doing…](https://sms4smile.com/quotes/david-lammy/edgy-music-has-always-formed-the-cornerstone-to-any-teenage-rebellion/) [David Lammy](https://sms4smile.com/quotes/author/david-lammy/) > ['Untitled' is a time machine that can transport you to 1992, an edgy moment when the art world was crumbling, money was scarce, and…](https://sms4smile.com/quotes/jerry-saltz/untitled-is-a-time-machine-that-can-transport-you-to-1992-an-edgy/) [Jerry Saltz](https://sms4smile.com/quotes/author/jerry-saltz/) > [“I just don't know what's going on here, and when I'm uncomfortable, I get a bit...edgy.”](https://sms4smile.com/quotes/judi-hendricks/i-just-don-t-know-what-s-going-on-here-and-when-i-m-uncomfortable-i/) [Judi Hendricks](https://sms4smile.com/quotes/author/judi-hendricks/) > [I'm definitely pretty edgy.](https://sms4smile.com/quotes/josh-blue/i-m-definitely-pretty-edgy/) [Josh Blue](https://sms4smile.com/quotes/author/josh-blue/) > [The song 'Jumme ki Raat' is a treat for all the fans of Salman. It is shot in the underground style on a very…](https://sms4smile.com/quotes/sajid-nadiadwala/the-song-jumme-ki-raat-is-a-treat-for-all-the-fans-of-salman-it-is/) [Sajid Nadiadwala](https://sms4smile.com/quotes/author/sajid-nadiadwala/) > [In DC, it's really edgy to listen to Kanye West or Jay-Z, and it's a thing to know who Azzedine Alaia is - you…](https://sms4smile.com/quotes/alex-wagner/in-dc-it-s-really-edgy-to-listen-to-kanye-west-or-jay-z-and-it-s-a/) [Alex Wagner](https://sms4smile.com/quotes/author/alex-wagner/) > [I have to say that Adam Levine is truly a daring young man to go on Twitter to bash Fox News. He's so rebellious,…](https://sms4smile.com/quotes/greg-gutfeld/i-have-to-say-that-adam-levine-is-truly-a-daring-young-man-to-go-on/) [Greg Gutfeld](https://sms4smile.com/quotes/author/greg-gutfeld/) > [I can pull off a range of outfits from nice, edgy suits to more rugged, casual looks. Your look one day can be totally…](https://sms4smile.com/quotes/mookie-betts/i-can-pull-off-a-range-of-outfits-from-nice-edgy-suits-to-more-rugged/) [Mookie Betts](https://sms4smile.com/quotes/author/mookie-betts/) > [In the taverns all was amiable and easy, but the coffeehouses were cauldrons of edgy malcontents.](https://sms4smile.com/quotes/barbara-holland/in-the-taverns-all-was-amiable-and-easy-but-the-coffeehouses-were/) [Barbara Holland](https://sms4smile.com/quotes/author/barbara-holland/) > [I really like the risk takers. I like people who make those different choices on the carpet. I really like Charlize Theron. I think…](https://sms4smile.com/quotes/genesis-rodriguez/i-really-like-the-risk-takers-i-like-people-who-make-those-different/) [Genesis Rodriguez](https://sms4smile.com/quotes/author/genesis-rodriguez/) > [Cinderella is a little edgy and a little rough around the edges.](https://sms4smile.com/quotes/dania-ramirez/cinderella-is-a-little-edgy-and-a-little-rough-around-the-edges/) [Dania Ramirez](https://sms4smile.com/quotes/author/dania-ramirez/) > [“When I get on the bus, I like to sit in the seat that has the emergency exit window next to it. That way,…](https://sms4smile.com/quotes/that-random-person/when-i-get-on-the-bus-i-like-to-sit-in-the-seat-that-has-the/) [That Random Person](https://sms4smile.com/quotes/author/that-random-person/) > [I think that 'Family Guy' is hysterical. It's edgy and hip - and they can do whatever they want to do because it's animated…](https://sms4smile.com/quotes/zachary-levi/i-think-that-family-guy-is-hysterical-it-s-edgy-and-hip-and-they-can/) [Zachary Levi](https://sms4smile.com/quotes/author/zachary-levi/) [Browse all 291 Edgy quotes ](https://sms4smile.com/quotes/about/edgy/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "When we opened in Paris, we opened in the Marais. And when we opened in London, it was in Soho. These aren't, like, edgy places. 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