--- title: "Meaning & Key Takeaway of: we must never forget that people buy into…" description: "\"we must never forget that people buy into the leader before they buy into a mission statement.\" — James Hunter" image: "https://sms4smile.com/quotes/i/91f/james-hunter-16269_forget_we-must-never-forget-that-people-buy-int_1848444.jpg" --- # we must never forget that people buy into the leader… ![“we must never forget that people buy into the leader before they buy into a mission statement.” quote by James Hunter](https://sms4smile.com/quotes/i/91f/james-hunter-16269_forget_we-must-never-forget-that-people-buy-int_1848444.jpg) [Download](https://sms4smile.com/quotes/i/91f/james-hunter-16269_forget_we-must-never-forget-that-people-buy-int_1848444.jpg) [Open image](https://sms4smile.com/quotes/i/91f/james-hunter-16269_forget_we-must-never-forget-that-people-buy-int_1848444.jpg) > “we must never forget that people buy into the leader before they buy into a mission statement.” [James Hunter](https://sms4smile.com/quotes/author/james-hunter/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. People first trust a leader’s character before they accept a mission, highlighting the importance of personal credibility over abstract goals. **In simple terms:** Trust leader before mission. Key Takeaway Build credibility first. Themes leadership trust credibility Mood inspirational practical Type leadership business When to use this quote - team building - mission planning - public speaking Key Concepts Charismatic authority organizational behavior Questions to Reflect On - What actions build trust? - How do you align mission with personal values? A Different Perspective Charisma alone may not sustain a mission. ★ ★ ★ ★ ★ No ratings yet [Buy Leader](https://sms4smile.com/quotes/about/buy-leader-347973/) [Buy Mission](https://sms4smile.com/quotes/about/buy-mission-2407300/) [Forget](https://sms4smile.com/quotes/about/forget/) [Goals](https://sms4smile.com/quotes/about/goals/) [Leader](https://sms4smile.com/quotes/about/leader/) [Leader Buy](https://sms4smile.com/quotes/about/leader-buy-2407299/) [Leadership](https://sms4smile.com/quotes/about/leadership/) [Mission statement](https://sms4smile.com/quotes/about/mission-statement/) [Missions](https://sms4smile.com/quotes/about/missions/) [Never forget](https://sms4smile.com/quotes/about/never-forget/) [People](https://sms4smile.com/quotes/about/people/) [People Buy](https://sms4smile.com/quotes/about/people-buy/) [Statements](https://sms4smile.com/quotes/about/statements/) ## Related quotes > [People buy into the leader before they buy into the vision.](https://sms4smile.com/quotes/john-c-maxwell/people-buy-into-the-leader-before-they-buy-into-the-vision/) [John C. Maxwell](https://sms4smile.com/quotes/author/john-c-maxwell/) > [I don't buy this 'be a leader' thing. You don't force a leader. It just happens.](https://sms4smile.com/quotes/manu-ginobili/i-don-t-buy-this-be-a-leader-thing-you-don-t-force-a-leader-it-just/) [Manu Ginobili](https://sms4smile.com/quotes/author/manu-ginobili/) > [People buy into the leader before they buy into the vision. Many people who approach the area of vision in leadership have it backwards.…](https://sms4smile.com/quotes/john-c-maxwell/people-buy-into-the-leader-before-they-buy-into-the-vision-many/) [John C. Maxwell](https://sms4smile.com/quotes/author/john-c-maxwell/) > [You have to get buy-in as a leader, instead of demanding adherence to management. Phil Jackson sought Michael Jordan's support before installing the triangle…](https://sms4smile.com/quotes/chris-lytle/you-have-to-get-buy-in-as-a-leader-instead-of-demanding-adherence-to/) [Chris Lytle](https://sms4smile.com/quotes/author/chris-lytle/) > [“In my experience, an effective mission statement basically answers one question: How do we intend to win in this business?”](https://sms4smile.com/quotes/jack-welch/in-my-experience-an-effective-mission-statement-basically-answers-one/) [Jack Welch](https://sms4smile.com/quotes/author/jack-welch/) > [A mission statement is not something you write overnight... But fundamentally, your mission statement becomes your constitution, the solid expression of your vision and…](https://sms4smile.com/quotes/stephen-covey/a-mission-statement-is-not-something-you-write-overnight-but/) [Stephen Covey](https://sms4smile.com/quotes/author/stephen-covey/) > [As I've grown as an artist, I've learned that my mission statement is really self-expression. I don't want anybody to classify my music. I…](https://sms4smile.com/quotes/kendrick-lamar/as-i-ve-grown-as-an-artist-i-ve-learned-that-my-mission-statement-is/) [Kendrick Lamar](https://sms4smile.com/quotes/author/kendrick-lamar/) > [That's in the mission statement when you're part of 'Trek.' It's our job to try to be bold and push forward. 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I joined my brigade…](https://sms4smile.com/quotes/janis-karpinski/the-mission-statement-was-ordered-and-it-sent-the-800th-mp-brigade/) [Janis Karpinski](https://sms4smile.com/quotes/author/janis-karpinski/) > [Well, the mission statement of Heart of David is that we're a ministry of evangelism and encouragement. Evangelism meaning that I evangelize I travel…](https://sms4smile.com/quotes/ted-dibiase-sr/well-the-mission-statement-of-heart-of-david-is-that-we-re-a-ministry/) [Ted DiBiase Sr](https://sms4smile.com/quotes/author/ted-dibiase-sr/) > [“A visionary company is one which is seen growing in a consistent pattern by being goal oriented driven by a vision and a mission”](https://sms4smile.com/quotes/henrietta-newton-martin-author-industrial-relations-today/a-visionary-company-is-one-which-is-seen-growing-in-a-consistent/) [Henrietta Newton Martin- Author Industrial Relations Today](https://sms4smile.com/quotes/author/henrietta-newton-martin-author-industrial-relations-today/) > [Some have said I focus on marginalized communities, but it's not like that was my mission statement. I've just told stories that interest me,…](https://sms4smile.com/quotes/sean-baker/some-have-said-i-focus-on-marginalized-communities-but-it-s-not-like/) [Sean Baker](https://sms4smile.com/quotes/author/sean-baker/) ## More by James Hunter > [Leadership is character in action.](https://sms4smile.com/quotes/james-hunter/leadership-is-character-in-action/) [James Hunter](https://sms4smile.com/quotes/author/james-hunter/) > [Leadership: The skill of influencing people to work enthusiastically toward goals identified as being for the common good.](https://sms4smile.com/quotes/james-hunter/leadership-the-skill-of-influencing-people-to-work-enthusiastically/) [James Hunter](https://sms4smile.com/quotes/author/james-hunter/) > [Those who follow the crowd will never be followed by the crowd.](https://sms4smile.com/quotes/james-hunter/those-who-follow-the-crowd-will-never-be-followed-by-the-crowd/) [James Hunter](https://sms4smile.com/quotes/author/james-hunter/) > [I get influenced by stuff that isn't even music.](https://sms4smile.com/quotes/james-hunter/i-get-influenced-by-stuff-that-isn-t-even-music/) [James Hunter](https://sms4smile.com/quotes/author/james-hunter/) > [...leaders who do not hold their people accountable to a set standard are, in effect, thieves and liars. 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'Ahhh, it burns!'](https://sms4smile.com/quotes/james-hunter/for-me-hearing-the-term-apply-yourself-was-like-a-crucifix-to-bella/) [James Hunter](https://sms4smile.com/quotes/author/james-hunter/) > [As leaders we do not create growth. The best we can do is create an environment that is conducive to growth. 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There is…](https://sms4smile.com/quotes/roger-ebert/it-goes-to-show-you-how-we-in-the-press-so-often-miss-the-big-stories/) [Roger Ebert](https://sms4smile.com/quotes/author/roger-ebert/) > [Your memory is a monster; you forget - it doesn't. It simply files things away. It keeps things for you, or hides things from…](https://sms4smile.com/quotes/john-irving/your-memory-is-a-monster-you-forget-it-doesn-t-it-simply-files-things/) [John Irving](https://sms4smile.com/quotes/author/john-irving/) > [“Which people take the time to care for their souls, these days? I reckon not many. But...hear this: I think that maybe in our…](https://sms4smile.com/quotes/susan-fletcher/which-people-take-the-time-to-care-for-their-souls-these-days-i/) [Susan Fletcher](https://sms4smile.com/quotes/author/susan-fletcher/) > [The problem with people is they forget that most of the time it's the small things that count.](https://sms4smile.com/quotes/jennifer-niven/the-problem-with-people-is-they-forget-that-most-of-the-time-it-s-the/) [Jennifer Niven](https://sms4smile.com/quotes/author/jennifer-niven/) > [Remind a man of what he remembers, and you will make him forget it.](https://sms4smile.com/quotes/plautus/remind-a-man-of-what-he-remembers-and-you-will-make-him-forget-it/) [Plautus](https://sms4smile.com/quotes/author/plautus/) > [“So you try, and try, to move past it and forget about them, but it's like they're stuck in your head -- you can't…](https://sms4smile.com/quotes/abby-mcdonald/so-you-try-and-try-to-move-past-it-and-forget-about-them-but-it-s/) [Abby McDonald](https://sms4smile.com/quotes/author/abby-mcdonald/) > [People forget that there is a big difference between coercion and persuasion. 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They may forget what you said, but they will never…](https://sms4smile.com/quotes/frederick-buechner/people-are-disturbed-not-by-things-but-by-the-view-they-take-of-them/) [Frederick Buechner](https://sms4smile.com/quotes/author/frederick-buechner/) > [I don't think people will ever forget I was an 'Angel,' anymore than they'll forget Sally Field was 'The Flying Nun.'](https://sms4smile.com/quotes/cheryl-ladd/i-don-t-think-people-will-ever-forget-i-was-an-angel-anymore-than/) [Cheryl Ladd](https://sms4smile.com/quotes/author/cheryl-ladd/) > [If God knows me I will never forget him](https://sms4smile.com/quotes/trunxbeats/if-god-knows-me-i-will-never-forget-him/) [Trunxbeats](https://sms4smile.com/quotes/author/trunxbeats/) > [Our memory is a monster; you forget it - it does not.](https://sms4smile.com/quotes/john-irving/our-memory-is-a-monster-you-forget-it-it-does-not/) [John Irving](https://sms4smile.com/quotes/author/john-irving/) [Browse all 11,315 Forget quotes ](https://sms4smile.com/quotes/about/forget/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "we must never forget that people buy into the leader before they buy into a mission statement.", "creator": { "@type": "Person", "name": "James Hunter" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/james-hunter/we-must-never-forget-that-people-buy-into-the-leader-before-they-buy/", "about": { "@type": "Thing", "name": "Forget" }, "@id": "https://sms4smile.com/quotes/james-hunter/we-must-never-forget-that-people-buy-into-the-leader-before-they-buy/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/91f/james-hunter-16269_forget_we-must-never-forget-that-people-buy-int_1848444.jpg", "contentUrl": "https://sms4smile.com/quotes/i/91f/james-hunter-16269_forget_we-must-never-forget-that-people-buy-int_1848444.jpg", "url": "https://sms4smile.com/quotes/i/91f/james-hunter-16269_forget_we-must-never-forget-that-people-buy-int_1848444.jpg", "width": 1080, "height": 1080, "caption": "“we must never forget that people buy into the leader before they buy into a mission statement.” — James Hunter", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "James Hunter", "item": "https://sms4smile.com/quotes/author/james-hunter/" }, { "@type": "ListItem", "position": 4, "name": "we must never forget that people...", "item": "https://sms4smile.com/quotes/james-hunter/we-must-never-forget-that-people-buy-into-the-leader-before-they-buy/" } ], "@id": "https://sms4smile.com/quotes/james-hunter/we-must-never-forget-that-people-buy-into-the-leader-before-they-buy/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```