--- title: "Meaning & Key Takeaway of: These loyal customers cost us less to…" description: "\"“These loyal customers cost us less to maintain. They produce high margins and we make more money from them.”\" — James Dion" image: "https://sms4smile.com/quotes/i/59b/james-dion-29148_customer_these-loyal-customers-cost-us-less-to-ma_307806.jpg" --- # These loyal customers cost us less to maintain. They… ![“These loyal customers cost us less to maintain. They produce high margins and we make more money from them.” quote by James Dion](https://sms4smile.com/quotes/i/59b/james-dion-29148_customer_these-loyal-customers-cost-us-less-to-ma_307806.jpg) [Download](https://sms4smile.com/quotes/i/59b/james-dion-29148_customer_these-loyal-customers-cost-us-less-to-ma_307806.jpg) [Open image](https://sms4smile.com/quotes/i/59b/james-dion-29148_customer_these-loyal-customers-cost-us-less-to-ma_307806.jpg) > ““These loyal customers cost us less to maintain. They produce high margins and we make more money from them.”” [James Dion](https://sms4smile.com/quotes/author/james-dion/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Loyal customers generate higher profit margins and cost less to retain than acquiring new ones. **In simple terms:** Loyal customers are cheaper and more profitable. Key Takeaway Focus on retaining existing customers. Themes customer loyalty profitability retention marketing business strategy Mood optimistic strategic Type business marketing When to use this quote - Customer service improvement - loyalty program design - pricing strategy - brand advocacy Key Concepts Customer lifetime value margin optimization cost efficiency Questions to Reflect On - How can you increase loyalty among existing customers? - What incentives best improve high-margin retention? A Different Perspective New customers may still be needed for growth. ★ ★ ★ ★ ★ No ratings yet [Customer](https://sms4smile.com/quotes/about/customer/) [Loyal customers](https://sms4smile.com/quotes/about/loyal-customers/) ## Related quotes > [Girl, are you my bank account? Because you cost too much to maintain and you're empty inside](https://sms4smile.com/quotes/anonymous/girl-are-you-my-bank-account-because-you-cost-too-much-to-maintain/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [When interest rates are coming down, you cannot have high margins.](https://sms4smile.com/quotes/arundhati-bhattacharya/when-interest-rates-are-coming-down-you-cannot-have-high-margins/) [Arundhati Bhattacharya](https://sms4smile.com/quotes/author/arundhati-bhattacharya/) > [“Novelty implies risk and therefore demands high margins, which does not fit with the retailer’s value proposition. And”](https://sms4smile.com/quotes/greg-thain/novelty-implies-risk-and-therefore-demands-high-margins-which-does/) [Greg Thain](https://sms4smile.com/quotes/author/greg-thain/) > [“Bezos believed that high margins justified rivals’ investments in research and development and attracted more competition, while low margins attracted customers and were more…](https://sms4smile.com/quotes/brad-stone/bezos-believed-that-high-margins-justified-rivals-investments-in/) [Brad Stone](https://sms4smile.com/quotes/author/brad-stone/) > [Our business is strong and enjoys high margins.](https://sms4smile.com/quotes/naveen-tewari/our-business-is-strong-and-enjoys-high-margins/) [Naveen Tewari](https://sms4smile.com/quotes/author/naveen-tewari/) > [A rose on time is more valuable than a $1,000 gift that's too late.](https://sms4smile.com/quotes/jim-rohn/a-rose-on-time-is-more-valuable-than-a-1-000-gift-that-s-too-late/) [Jim Rohn](https://sms4smile.com/quotes/author/jim-rohn/) > [Giving builds loyal customers and turns those customers into supporters...You can find passion and profit and meaning all at once, right now.](https://sms4smile.com/quotes/blake-mycoskie/giving-builds-loyal-customers-and-turns-those-customers-into/) [Blake Mycoskie](https://sms4smile.com/quotes/author/blake-mycoskie/) > [Satisfied customers are apathetic. Loyal customers will be your advocate.](https://sms4smile.com/quotes/jeffrey-gitomer/satisfied-customers-are-apathetic-loyal-customers-will-be-your/) [Jeffrey Gitomer](https://sms4smile.com/quotes/author/jeffrey-gitomer/) > [Getting service right is more than just a nice to do; it's a must do. American consumers are willing to spend more with companies…](https://sms4smile.com/quotes/jim-bush/getting-service-right-is-more-than-just-a-nice-to-do-it-s-a-must-do/) Jim Bush > [Customer satisfaction is worthless. Customer loyalty is priceless.](https://sms4smile.com/quotes/jeffrey-gitomer/customer-satisfaction-is-worthless-customer-loyalty-is-priceless/) [Jeffrey Gitomer](https://sms4smile.com/quotes/author/jeffrey-gitomer/) > [If put to the pinch, an ounce of loyalty is worth a pound of cleverness.](https://sms4smile.com/quotes/elbert-hubbard/if-put-to-the-pinch-an-ounce-of-loyalty-is-worth-a-pound-of-cleverness/) [Elbert Hubbard](https://sms4smile.com/quotes/author/elbert-hubbard/) > [Revolve your world around the customer and more customers will revolve around you.](https://sms4smile.com/quotes/heather-williams/revolve-your-world-around-the-customer-and-more-customers-will/) Heather Williams > [“Many companies expect loyal customers without providing loyal service. This has been the visionary failure of countless corporations.”](https://sms4smile.com/quotes/steve-maraboli/many-companies-expect-loyal-customers-without-providing-loyal-service/) [Steve Maraboli](https://sms4smile.com/quotes/author/steve-maraboli/) > [Mom has the Touch. She knows what flowers go with what occasions, what hors d'oeuvres work with what people. She believes passionately in the…](https://sms4smile.com/quotes/joan-bauer/mom-has-the-touch-she-knows-what-flowers-go-with-what-occasions-what/) [Joan Bauer](https://sms4smile.com/quotes/author/joan-bauer/) > [In our way of working, we attach a great deal of importance to humility and honesty; With respect for human values, we promise to…](https://sms4smile.com/quotes/azim-premji/in-our-way-of-working-we-attach-a-great-deal-of-importance-to/) [Azim Premji](https://sms4smile.com/quotes/author/azim-premji/) ## More by James Dion > [“What You Can Imagine, You Can Achieve”](https://sms4smile.com/quotes/james-dion/what-you-can-imagine-you-can-achieve/) [James Dion](https://sms4smile.com/quotes/author/james-dion/) > [“Bricks and clicks,” stores with websites, are the most successful retailers today.”](https://sms4smile.com/quotes/james-dion/bricks-and-clicks-stores-with-websites-are-the-most-successful/) [James Dion](https://sms4smile.com/quotes/author/james-dion/) > [“They also understand that a store with no documented procedures is very hard to sell when it comes time—and someday it will.”](https://sms4smile.com/quotes/james-dion/they-also-understand-that-a-store-with-no-documented-procedures-is/) [James Dion](https://sms4smile.com/quotes/author/james-dion/) > [“Good companies like good products have instruction manuals.”](https://sms4smile.com/quotes/james-dion/good-companies-like-good-products-have-instruction-manuals/) [James Dion](https://sms4smile.com/quotes/author/james-dion/) > [“Most people don’t buy products because they need them. They buy them because those products make them happy. As a retailer, your job is…](https://sms4smile.com/quotes/james-dion/most-people-don-t-buy-products-because-they-need-them-they-buy-them/) [James Dion](https://sms4smile.com/quotes/author/james-dion/) > [“As a small store owner, you’ll be living, sleeping, and breathing your business—if you don’t enjoy what you are doing, your chances for success…](https://sms4smile.com/quotes/james-dion/as-a-small-store-owner-you-ll-be-living-sleeping-and-breathing-your/) [James Dion](https://sms4smile.com/quotes/author/james-dion/) > [“According to various studies, only about 30 percent of businesses in the United States survive past their fifth year.”](https://sms4smile.com/quotes/james-dion/according-to-various-studies-only-about-30-percent-of-businesses-in/) [James Dion](https://sms4smile.com/quotes/author/james-dion/) > [“One of the things that I think is true of very successful retailers is that their joy is in creating, not maintaining.”](https://sms4smile.com/quotes/james-dion/one-of-the-things-that-i-think-is-true-of-very-successful-retailers/) [James Dion](https://sms4smile.com/quotes/author/james-dion/) > [“Another demographic change is the gay market, which is “going mainstream” and exploding.”](https://sms4smile.com/quotes/james-dion/another-demographic-change-is-the-gay-market-which-is-going/) [James Dion](https://sms4smile.com/quotes/author/james-dion/) > [“Retailers must do a little bit of everything today. 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Retailers organize as a group to buy from manufacturers.”](https://sms4smile.com/quotes/james-dion/one-of-the-best-types-of-groups-you-can-join-is-a-buying-group/) [James Dion](https://sms4smile.com/quotes/author/james-dion/) > [“The Bear Necessities of Business: Building a Company with Heart by Maxine Clark and Amy Joyner published by Wiley in 2006.”](https://sms4smile.com/quotes/james-dion/the-bear-necessities-of-business-building-a-company-with-heart-by/) [James Dion](https://sms4smile.com/quotes/author/james-dion/) > [“Another common strategy used by convenience stores is to sell a cup of coffee in a store brand cup and offer refills at a…](https://sms4smile.com/quotes/james-dion/another-common-strategy-used-by-convenience-stores-is-to-sell-a-cup/) [James Dion](https://sms4smile.com/quotes/author/james-dion/) [Explore all 17 James Dion quotes ](https://sms4smile.com/quotes/author/james-dion/) ## More Customer quotes > [“Start a business, not a startup”](https://sms4smile.com/quotes/anonymous/start-a-business-not-a-startup/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [Amongst the financial Twitterati, the term 'muppets' has come to describe any client used and abused by some financial predator. I've adopted the term…](https://sms4smile.com/quotes/barry-ritholtz/amongst-the-financial-twitterati-the-term-muppets-has-come-to/) [Barry Ritholtz](https://sms4smile.com/quotes/author/barry-ritholtz/) > [Many early-stage entrepreneurs make one simple mistake: Describing this 'big picture' in vague concepts and words.](https://sms4smile.com/quotes/sunil-nagaraj/many-early-stage-entrepreneurs-make-one-simple-mistake-describing/) [Sunil Nagaraj](https://sms4smile.com/quotes/author/sunil-nagaraj/) > [The purpose of this book is to supply, in the form suitable for laymen, guidance in the adoption and execution of an investment policy.](https://sms4smile.com/quotes/benjamin-graham/the-purpose-of-this-book-is-to-supply-in-the-form-suitable-for-laymen/) [Benjamin Graham](https://sms4smile.com/quotes/author/benjamin-graham/) > [Don't think OF the market. Think AS the market.](https://sms4smile.com/quotes/michael-fishman/don-t-think-of-the-market-think-as-the-market/) Michael Fishman > [If Wall Street crashes, does Main Street follow? Not necessarily.](https://sms4smile.com/quotes/ben-bernanke/if-wall-street-crashes-does-main-street-follow-not-necessarily/) [Ben Bernanke](https://sms4smile.com/quotes/author/ben-bernanke/) > [The exact details of how you practice value investing will vary investor to investor, but the fundamental principle of scouring the world, looking for…](https://sms4smile.com/quotes/whitney-tilson/the-exact-details-of-how-you-practice-value-investing-will-vary/) [Whitney Tilson](https://sms4smile.com/quotes/author/whitney-tilson/) > [The best way to hold customers is to constantly figure out how to give them more for less.](https://sms4smile.com/quotes/philip-kotler/the-best-way-to-hold-customers-is-to-constantly-figure-out-how-to/) [Philip Kotler](https://sms4smile.com/quotes/author/philip-kotler/) > [Perhaps the most important reason to be skeptical of government inflation numbers is that the government, like a fox campaigning to guard a hen…](https://sms4smile.com/quotes/peter-schiff/perhaps-the-most-important-reason-to-be-skeptical-of-government/) [Peter Schiff](https://sms4smile.com/quotes/author/peter-schiff/) > [When the dollar collapses, it's not doing it in a vacuum. If the dollar loses value, it's doing so relative to some other currency.…](https://sms4smile.com/quotes/peter-schiff/when-the-dollar-collapses-it-s-not-doing-it-in-a-vacuum-if-the-dollar/) [Peter Schiff](https://sms4smile.com/quotes/author/peter-schiff/) > [Corporations invest in sophisticated CRM, or Customer Relationship Management, programs to effectively oversee their relationship with their customers at every point during the buying…](https://sms4smile.com/quotes/marc-ostrofsky/corporations-invest-in-sophisticated-crm-or-customer-relationship/) [Marc Ostrofsky](https://sms4smile.com/quotes/author/marc-ostrofsky/) > [I believe confusion is good. Worldwide market leaders gain when there is confusion in the market.](https://sms4smile.com/quotes/subhash-chandra/i-believe-confusion-is-good-worldwide-market-leaders-gain-when-there/) [Subhash Chandra](https://sms4smile.com/quotes/author/subhash-chandra/) > [Damn inflation, full speed ahead,' Greenspan has said in both action and word. I think an investor should believe him and invest accordingly.](https://sms4smile.com/quotes/bill-gross/damn-inflation-full-speed-ahead-greenspan-has-said-in-both-action-and/) [Bill Gross](https://sms4smile.com/quotes/author/bill-gross/) > [“When companies get big, they devote most of their care and feeding to the business that got them big. This is as it should…](https://sms4smile.com/quotes/eric-schmidt/when-companies-get-big-they-devote-most-of-their-care-and-feeding-to/) [Eric Schmidt](https://sms4smile.com/quotes/author/eric-schmidt/) > [“Salesmanship is usually the art of making it the prospect’s problem, the salesperson’s need or desire to earn money.”](https://sms4smile.com/quotes/mokokoma-mokhonoana/salesmanship-is-usually-the-art-of-making-it-the-prospect-s-problem/) [Mokokoma Mokhonoana](https://sms4smile.com/quotes/author/mokokoma-mokhonoana/) [Browse all 9,257 Customer quotes ](https://sms4smile.com/quotes/about/customer/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "“These loyal customers cost us less to maintain. 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