--- title: "Meaning & Key Takeaway of: 1. 60 percent to existing customers 2. 30…" description: "\"“1. 60 percent to existing customers 2. 30 percent to qualified prospects 3. 10 percent to the universe of people you’ve never met. (referring to how t..." image: "https://sms4smile.com/quotes/i/bd7/james-dillehay-38527_direct-selling_1-60-percent-to-existing-customers-2-30_868324.jpg" --- # 1. 60 percent to existing customers 2. 30 percent to… ![“1. 60 percent to existing customers 2. 30 percent to qualified prospects 3. 10 percent to the universe of people you’ve never met. (referring to how to allocate your marketing budget)” quote by James Dillehay](https://sms4smile.com/quotes/i/bd7/james-dillehay-38527_direct-selling_1-60-percent-to-existing-customers-2-30_868324.jpg) [Download](https://sms4smile.com/quotes/i/bd7/james-dillehay-38527_direct-selling_1-60-percent-to-existing-customers-2-30_868324.jpg) [Open image](https://sms4smile.com/quotes/i/bd7/james-dillehay-38527_direct-selling_1-60-percent-to-existing-customers-2-30_868324.jpg) > ““1. 60 percent to existing customers 2. 30 percent to qualified prospects 3. 10 percent to the universe of people you’ve never met. (referring to how to allocate your marketing budget)”” [James Dillehay](https://sms4smile.com/quotes/author/james-dillehay/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. The quote proposes dividing marketing budget: 60% to retain existing customers, 30% to attract qualified prospects, and 10% to explore entirely new audiences. **In simple terms:** Allocate budget to retain, grow, and explore markets. Key Takeaway Balance retention, acquisition, and experimentation. Themes marketing budgeting growth strategy Mood strategic pragmatic Type business inspirational When to use this quote - product launch - customer loyalty programs - new market research - branding campaigns Key Concepts Customer retention prospect qualification market expansion Questions to Reflect On - Is 10% enough to discover breakthrough opportunities? - How do you measure success in the “universe” segment? A Different Perspective Overemphasis on existing customers may limit innovation. ★ ★ ★ ★ ★ No ratings yet [Customer](https://sms4smile.com/quotes/about/customer/) [Direct selling](https://sms4smile.com/quotes/about/direct-selling/) [Marketing](https://sms4smile.com/quotes/about/marketing/) [Mlm](https://sms4smile.com/quotes/about/mlm/) [Network marketing](https://sms4smile.com/quotes/about/network-marketing/) ## Related quotes > [“In MLM 10 people sign up and 11 leave.”](https://sms4smile.com/quotes/alin-sav/in-mlm-10-people-sign-up-and-11-leave/) [Alin Sav](https://sms4smile.com/quotes/author/alin-sav/) > [“Guerrilla marketers do not rely on the brute force of an outsized marketing budget. 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