---
title: "Meaning & Key Takeaway of: That good is the enemy of great is not…"
description: "\"That good is the enemy of great is not just a business problem. It is a human problem.\" — James C. Collins"
image: "https://sms4smile.com/quotes/i/f7f/james-c-collins-2276_business_that-good-is-the-enemy-of-great-is-not-j_2009022.png"
---

#  That good is the enemy of great is not just a business…

![“That good is the enemy of great is not just a business problem. It is a human problem.” quote by James C. Collins](https://sms4smile.com/quotes/i/f7f/james-c-collins-2276_business_that-good-is-the-enemy-of-great-is-not-j_2009022.png)   [Download](https://sms4smile.com/quotes/i/f7f/james-c-collins-2276_business_that-good-is-the-enemy-of-great-is-not-j_2009022.png) [Open image](https://sms4smile.com/quotes/i/f7f/james-c-collins-2276_business_that-good-is-the-enemy-of-great-is-not-j_2009022.png)

> “That good is the enemy of great is not just a business problem. It is a human problem.”

[James C. Collins](https://sms4smile.com/quotes/author/james-c-collins/)

## About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Goodness can hinder greatness; settling for good prevents pursuit of excellence, a problem beyond business.

**In simple terms:** Good can block greatness.

Key Takeaway

Strive beyond adequacy.

Themes

business excellence human potential

Mood

motivational challenging

Type

leadership self-help

When to use this quote

- corporate strategy
- personal development
- coaching

Key Concepts

performance ambition growth

Questions to Reflect On

- What does “good” mean to you?
- How can you push beyond comfort?

A Different Perspective

Greatness requires risk and sacrifice.

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