--- title: "Meaning & Key Takeaway of: Indeed, the big point of this chapter is…" description: "\"“Indeed, the big point of this chapter is not about technology per se. No technology, no matter how amazing—not computers, not telecommunications, not ..." image: "https://sms4smile.com/quotes/i/092/james-c-collins-2276_computers_indeed-the-big-point-of-this-chapter-is_603526.png" --- # Indeed, the big point of this chapter is not about… ![“Indeed, the big point of this chapter is not about technology per se. No technology, no matter how amazing—not computers, not telecommunications, not robotics, not the Internet—can by itself ignite a shift from good to great. No technology can make you Level 5. No technology can turn the wrong…” quote by James C. Collins](https://sms4smile.com/quotes/i/092/james-c-collins-2276_computers_indeed-the-big-point-of-this-chapter-is_603526.png) [Download](https://sms4smile.com/quotes/i/092/james-c-collins-2276_computers_indeed-the-big-point-of-this-chapter-is_603526.png) [Open image](https://sms4smile.com/quotes/i/092/james-c-collins-2276_computers_indeed-the-big-point-of-this-chapter-is_603526.png) > ““Indeed, the big point of this chapter is not about technology per se. No technology, no matter how amazing—not computers, not telecommunications, not robotics, not the Internet—can by itself ignite a shift from good to great. No technology can make you Level 5. No technology can turn the wrong people into the right people. No technology can instill the discipline to confront brutal facts of reality, nor can it instill unwavering faith.”” [James C. Collins](https://sms4smile.com/quotes/author/james-c-collins/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Technology alone cannot create greatness; it requires disciplined people and confronting reality. **In simple terms:** Tech isn’t enough for excellence. Key Takeaway Focus on people and truth, not gadgets. Themes leadership discipline technology Mood strategic pragmatic Type business leadership When to use this quote - business transformation - team building - decision making Key Concepts organizational behavior strategy Questions to Reflect On - Who are the right people for your mission? - How do you confront harsh facts? A Different Perspective Tech can be a distraction if overemphasized. ★ ★ ★ ★ ★ No ratings yet [Computers](https://sms4smile.com/quotes/about/computers/) [Great technology](https://sms4smile.com/quotes/about/great-technology/) [Technology](https://sms4smile.com/quotes/about/technology/) [Unwavering faith](https://sms4smile.com/quotes/about/unwavering-faith/) [Wrong people](https://sms4smile.com/quotes/about/wrong-people/) ## Related quotes > [You must maintain unwavering faith that you can and will prevail in the end, regardless of the difficulties, AND at the same time, have…](https://sms4smile.com/quotes/james-c-collins/you-must-maintain-unwavering-faith-that-you-can-and-will-prevail-in/) [James C. Collins](https://sms4smile.com/quotes/author/james-c-collins/) > [Technology, yet be it still the same matter, its transformation yields information today it looks new, heaven and rich but tomorrow it will look…](https://sms4smile.com/quotes/melchor-lim/technology-yet-be-it-still-the-same-matter-its-transformation-yields/) [Melchor Lim](https://sms4smile.com/quotes/author/melchor-lim/) > [“Ratio became a working hypothesis, a heuristic principle, and thus led to the incomparable rise of technology. This was something fundamentally new in world…](https://sms4smile.com/quotes/dietrich-bonhoeffer/ratio-became-a-working-hypothesis-a-heuristic-principle-and-thus-led/) [Dietrich Bonhoeffer](https://sms4smile.com/quotes/author/dietrich-bonhoeffer/) > [“The key to success for Sony, and to everything in business, science and technology for that matter, is never to follow the others.”](https://sms4smile.com/quotes/masaru-ibuka/the-key-to-success-for-sony-and-to-everything-in-business-science-and/) [Masaru Ibuka](https://sms4smile.com/quotes/author/masaru-ibuka/) > [As great as technology is, it still has it's limitations, because it's only a frame of the truth](https://sms4smile.com/quotes/adrian-grenier/as-great-as-technology-is-it-still-has-it-s-limitations-because-it-s/) [Adrian Grenier](https://sms4smile.com/quotes/author/adrian-grenier/) > [No matter how many WEAPONS you have, no matter how great your TECHNOLOGY might be, the world cannot live without LOVE.](https://sms4smile.com/quotes/hayao-miyazaki/no-matter-how-many-weapons-you-have-no-matter-how-great-your/) [Hayao Miyazaki](https://sms4smile.com/quotes/author/hayao-miyazaki/) > [Wouldn't it be great if the technology we used to take care of ourselves was as good as the technology we use to make…](https://sms4smile.com/quotes/james-heywood/wouldn-t-it-be-great-if-the-technology-we-used-to-take-care-of/) [James Heywood](https://sms4smile.com/quotes/author/james-heywood/) > [I think Steve Jobs will be recognized as the great technology hero, visionaryin my own opinion, it was that he was able to take…](https://sms4smile.com/quotes/steve-wozniak/i-think-steve-jobs-will-be-recognized-as-the-great-technology-hero/) [Steve Wozniak](https://sms4smile.com/quotes/author/steve-wozniak/) > [You always need to be on the lookout for the next kind of great technology.](https://sms4smile.com/quotes/dylan-smith/you-always-need-to-be-on-the-lookout-for-the-next-kind-of-great/) [Dylan Smith](https://sms4smile.com/quotes/author/dylan-smith/) > [In order to build a great technology company, you have to hire lots of incredibly smart people. 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Technology for…](https://sms4smile.com/quotes/tim-burton/technology-is-technology-and-then-art-form-and-people-s-creativity-is/) [Tim Burton](https://sms4smile.com/quotes/author/tim-burton/) > [Seattle is a fantastic place to build a great technology-enabled consumer company.](https://sms4smile.com/quotes/dan-levitan/seattle-is-a-fantastic-place-to-build-a-great-technology-enabled/) [Dan Levitan](https://sms4smile.com/quotes/author/dan-levitan/) > [You cannot endow even the best machine with initiative; the jolliest steamroller will not plant flowers.](https://sms4smile.com/quotes/walter-lippmann/you-cannot-endow-even-the-best-machine-with-initiative-the-jolliest/) [Walter Lippmann](https://sms4smile.com/quotes/author/walter-lippmann/) > [In a world where the great technologies enable us to record, replay, cut and paste, zoom in, and delete, listening is the crucial commitment…](https://sms4smile.com/quotes/mark-nepo/in-a-world-where-the-great-technologies-enable-us-to-record-replay/) [Mark Nepo](https://sms4smile.com/quotes/author/mark-nepo/) > [Silicon Valley does not breed great technology. Instead, the smartest people from around the world tend to move to Silicon Valley.](https://sms4smile.com/quotes/patrick-collison/silicon-valley-does-not-breed-great-technology-instead-the-smartest/) [Patrick Collison](https://sms4smile.com/quotes/author/patrick-collison/) ## More by James C. Collins > [No matter what. Wherever your mind wanders, it seems to turn up at the same Field of Dreams. It's the vision you wake up…](https://sms4smile.com/quotes/james-c-collins/no-matter-what-wherever-your-mind-wanders-it-seems-to-turn-up-at-the/) [James C. Collins](https://sms4smile.com/quotes/author/james-c-collins/) > [“This might not sound very exciting (inventory management is not something that tends to rivet readers), but think of it this way: Imagine walking…](https://sms4smile.com/quotes/james-c-collins/this-might-not-sound-very-exciting-inventory-management-is-not/) [James C. 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Collins](https://sms4smile.com/quotes/author/james-c-collins/) > [Managing your problems can only make you good, whereas building your opportunities is the only way to become great.](https://sms4smile.com/quotes/james-c-collins/managing-your-problems-can-only-make-you-good-whereas-building-your/) [James C. Collins](https://sms4smile.com/quotes/author/james-c-collins/) > [Creative leadership impact increases in your 50's. When I turn 50 I want to say, "Nice start!"](https://sms4smile.com/quotes/james-c-collins/creative-leadership-impact-increases-in-your-50-s-when-i-turn-50-i/) [James C. Collins](https://sms4smile.com/quotes/author/james-c-collins/) > [“The fact that something is a “once-in-a-lifetime opportunity” is irrelevant, unless it fits within the three circles. A great company will have many once-in-a-lifetime…](https://sms4smile.com/quotes/james-c-collins/the-fact-that-something-is-a-once-in-a-lifetime-opportunity-is/) [James C. Collins](https://sms4smile.com/quotes/author/james-c-collins/) > [Don't take care of your career. Take care of your people. They will take care of your career.](https://sms4smile.com/quotes/james-c-collins/don-t-take-care-of-your-career-take-care-of-your-people-they-will/) [James C. Collins](https://sms4smile.com/quotes/author/james-c-collins/) > [Indeed, the real question is not, "Why greatness?" but "What work makes you feel compelled to try to create greatness?" if you have to…](https://sms4smile.com/quotes/james-c-collins/indeed-the-real-question-is-not-why-greatness-but-what-work-makes-you/) [James C. Collins](https://sms4smile.com/quotes/author/james-c-collins/) > [Not one of the good-to-great companies focused obsessively on growth.](https://sms4smile.com/quotes/james-c-collins/not-one-of-the-good-to-great-companies-focused-obsessively-on-growth/) [James C. Collins](https://sms4smile.com/quotes/author/james-c-collins/) > [“Compare Bethlehem Steel to Nucor. Both companies operated in the steel industry and produced hard-to-differentiate products. Both companies faced the competitive challenge of cheap…](https://sms4smile.com/quotes/james-c-collins/compare-bethlehem-steel-to-nucor-both-companies-operated-in-the-steel/) [James C. Collins](https://sms4smile.com/quotes/author/james-c-collins/) [Explore all 175 James C. Collins quotes ](https://sms4smile.com/quotes/author/james-c-collins/) ## More Computers quotes > [I don't understand why we're all connected wirelessly via a little machine that goes in our pocket, to everybody in the world, and you…](https://sms4smile.com/quotes/jon-m-chu/i-don-t-understand-why-we-re-all-connected-wirelessly-via-a-little/) [Jon M. Chu](https://sms4smile.com/quotes/author/jon-m-chu/) > [“Probably it goes without saying, but time machine guys don't get a lot of action. 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