--- title: "Meaning & Key Takeaway of: Museums, I think, are becoming more and…" description: "\"Museums, I think, are becoming more and more aware of how to turn themselves into a must-see spectacle.\" — Jake Barton" image: "https://sms4smile.com/quotes/i/0d6/jake-barton-28635_artist_museums-i-think-are-becoming-more-and-mo_29127.jpg" --- # Museums, I think, are becoming more and more aware of how… ![“Museums, I think, are becoming more and more aware of how to turn themselves into a must-see spectacle.” quote by Jake Barton](https://sms4smile.com/quotes/i/0d6/jake-barton-28635_artist_museums-i-think-are-becoming-more-and-mo_29127.jpg) [Download](https://sms4smile.com/quotes/i/0d6/jake-barton-28635_artist_museums-i-think-are-becoming-more-and-mo_29127.jpg) [Open image](https://sms4smile.com/quotes/i/0d6/jake-barton-28635_artist_museums-i-think-are-becoming-more-and-mo_29127.jpg) > “Museums, I think, are becoming more and more aware of how to turn themselves into a must-see spectacle.” [Jake Barton](https://sms4smile.com/quotes/author/jake-barton/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Museums are increasingly designing experiences that attract visitors by becoming compelling spectacles, shifting from passive repositories to active cultural destinations. **In simple terms:** Museums turning into spectacles Key Takeaway Museums now compete for attention Themes cultural transformation experience design visitor engagement institutional branding spectacle culture Mood curious optimistic Type observation commentary When to use this quote - planning a new exhibit - marketing a museum - educational outreach - tourism promotion Key Concepts museum strategy public perception media influence Practical Applications - designing immersive displays - leveraging social media for attendance Questions to Reflect On - How does spectacle affect educational value? - What risks arise from prioritizing spectacle? ★ ★ ★ ★ ★ No ratings yet [Artist](https://sms4smile.com/quotes/about/artist/) [Museums](https://sms4smile.com/quotes/about/museums/) ## Related quotes > [I love museums, and I think they're fantastic, but they don't touch the people who I frequently think need to be touched with at…](https://sms4smile.com/quotes/bryan-stevenson/i-love-museums-and-i-think-they-re-fantastic-but-they-don-t-touch-the/) [Bryan Stevenson](https://sms4smile.com/quotes/author/bryan-stevenson/) > [I certainly don't have any boundaries myself, but I think I'm very aware of other people's.](https://sms4smile.com/quotes/gaby-hoffmann/i-certainly-don-t-have-any-boundaries-myself-but-i-think-i-m-very/) [Gaby Hoffmann](https://sms4smile.com/quotes/author/gaby-hoffmann/) > [Fashion museums think the more you know about the significance of clothes culturally, the more interesting they are. We certainly don't neglect the aesthetic…](https://sms4smile.com/quotes/valerie-steele/fashion-museums-think-the-more-you-know-about-the-significance-of/) [Valerie Steele](https://sms4smile.com/quotes/author/valerie-steele/) > [“I love learning. I love history. But there's history in everything. Every building, everybody you talk to. It's not limited to libraries and museums.…](https://sms4smile.com/quotes/becky-chambers/i-love-learning-i-love-history-but-there-s-history-in-everything/) [Becky Chambers](https://sms4smile.com/quotes/author/becky-chambers/) > [People seem to think that I'm not aware of how people perceive me. But I'm the one that has to talk about 'Police Academy'…](https://sms4smile.com/quotes/bobcat-goldthwait/people-seem-to-think-that-i-m-not-aware-of-how-people-perceive-me-but/) [Bobcat Goldthwait](https://sms4smile.com/quotes/author/bobcat-goldthwait/) > [I think that we have to be aware that people are allowed to make mistakes](https://sms4smile.com/quotes/amy-winehouse/i-think-that-we-have-to-be-aware-that-people-are-allowed-to-make-2/) [Amy Winehouse](https://sms4smile.com/quotes/author/amy-winehouse/) > [The most important thing is to actually think about what you do. To become aware and actually think about the effect of what you…](https://sms4smile.com/quotes/jane-goodall/the-most-important-thing-is-to-actually-think-about-what-you-do-to/) [Jane Goodall](https://sms4smile.com/quotes/author/jane-goodall/) > [I don't think I'm ever more "aware" than I am right after I hit my thumb with a hammer.](https://sms4smile.com/quotes/jack-handey/i-don-t-think-i-m-ever-more-aware-than-i-am-right-after-i-hit-my/) [Jack Handey](https://sms4smile.com/quotes/author/jack-handey/) > [I think that we have to be aware that people are allowed to make mistakes in their life.](https://sms4smile.com/quotes/christian-dior/i-think-that-we-have-to-be-aware-that-people-are-allowed-to-make/) [Christian Dior](https://sms4smile.com/quotes/author/christian-dior/) > [“Few people think about it or are aware of it. But there is nothing made by human beings that does not involve a design…](https://sms4smile.com/quotes/bill-moggridge/few-people-think-about-it-or-are-aware-of-it-but-there-is-nothing/) [Bill Moggridge](https://sms4smile.com/quotes/author/bill-moggridge/) > [If literature or music can make you think or become aware, then it's done something. That's what we've always wanted to do, just ignite…](https://sms4smile.com/quotes/nicky-wire/if-literature-or-music-can-make-you-think-or-become-aware-then-it-s/) [Nicky Wire](https://sms4smile.com/quotes/author/nicky-wire/) > [I'm aware that the World Cup is probably the greatest spectacle in the world of sport, and that's despite the referees that have been…](https://sms4smile.com/quotes/david-stern/i-m-aware-that-the-world-cup-is-probably-the-greatest-spectacle-in/) [David Stern](https://sms4smile.com/quotes/author/david-stern/) > [People come to museums for storytelling and engagement, and the technology needs to facilitate that.](https://sms4smile.com/quotes/jake-barton/people-come-to-museums-for-storytelling-and-engagement-and-the/) [Jake Barton](https://sms4smile.com/quotes/author/jake-barton/) > [The truth--a hideous spectacle!](https://sms4smile.com/quotes/conrad-aiken/the-truth-a-hideous-spectacle/) [Conrad Aiken](https://sms4smile.com/quotes/author/conrad-aiken/) > [Women now influence the majority of consumer purchases. It is women's votes that will secure victory at the next election, hence the altogether delicious…](https://sms4smile.com/quotes/allison-pearson/women-now-influence-the-majority-of-consumer-purchases-it-is-women-s/) [Allison Pearson](https://sms4smile.com/quotes/author/allison-pearson/) ## More by Jake Barton > [Whether it's a computer or a pen drawing, design is about drawing shapes and making physical things.](https://sms4smile.com/quotes/jake-barton/whether-it-s-a-computer-or-a-pen-drawing-design-is-about-drawing/) [Jake Barton](https://sms4smile.com/quotes/author/jake-barton/) > [People come to museums for storytelling and engagement, and the technology needs to facilitate that.](https://sms4smile.com/quotes/jake-barton/people-come-to-museums-for-storytelling-and-engagement-and-the/) [Jake Barton](https://sms4smile.com/quotes/author/jake-barton/) > [Playgrounds are essentially machines to induce Newtonian physics on our own bodies.](https://sms4smile.com/quotes/jake-barton/playgrounds-are-essentially-machines-to-induce-newtonian-physics-on/) [Jake Barton](https://sms4smile.com/quotes/author/jake-barton/) > [People learn more if they're learning in directly engaging ways.](https://sms4smile.com/quotes/jake-barton/people-learn-more-if-they-re-learning-in-directly-engaging-ways/) [Jake Barton](https://sms4smile.com/quotes/author/jake-barton/) > [As long as your storytelling and emotional depth are intact, that's what people will focus on.](https://sms4smile.com/quotes/jake-barton/as-long-as-your-storytelling-and-emotional-depth-are-intact-that-s/) [Jake Barton](https://sms4smile.com/quotes/author/jake-barton/) > [I often say to prospective clients, 'Nothing will age faster than your hardware.' Even the thinnest touch screen will look like a toaster oven…](https://sms4smile.com/quotes/jake-barton/i-often-say-to-prospective-clients-nothing-will-age-faster-than-your/) [Jake Barton](https://sms4smile.com/quotes/author/jake-barton/) > [Usually, as designers, you try to create meaning.](https://sms4smile.com/quotes/jake-barton/usually-as-designers-you-try-to-create-meaning/) [Jake Barton](https://sms4smile.com/quotes/author/jake-barton/) > [Kids are prone to be on their phone and their iPads, prone to sharing things and making things. Instead of trying to divorce education…](https://sms4smile.com/quotes/jake-barton/kids-are-prone-to-be-on-their-phone-and-their-ipads-prone-to-sharing/) [Jake Barton](https://sms4smile.com/quotes/author/jake-barton/) > [You don't want to pretend that 9/11 ended in 2002 with the first anniversary. So how do you frame the post-9/11 world and play…](https://sms4smile.com/quotes/jake-barton/you-don-t-want-to-pretend-that-9-11-ended-in-2002-with-the-first/) [Jake Barton](https://sms4smile.com/quotes/author/jake-barton/) > [It's hard to make something feel like it needs to exist.](https://sms4smile.com/quotes/jake-barton/it-s-hard-to-make-something-feel-like-it-needs-to-exist/) [Jake Barton](https://sms4smile.com/quotes/author/jake-barton/) > [People are moving into modes of participation and self-generation, which apply to everything from museums and television to architecture.](https://sms4smile.com/quotes/jake-barton/people-are-moving-into-modes-of-participation-and-self-generation/) [Jake Barton](https://sms4smile.com/quotes/author/jake-barton/) > [From a UX standpoint, the toughest battle is how to make a platform that's really open so kids can use it but has sort…](https://sms4smile.com/quotes/jake-barton/from-a-ux-standpoint-the-toughest-battle-is-how-to-make-a-platform/) [Jake Barton](https://sms4smile.com/quotes/author/jake-barton/) > [Whether it's digital or physical, a pencil or a pen: line work. Humans are making things. And out of that comes the entire designed…](https://sms4smile.com/quotes/jake-barton/whether-it-s-digital-or-physical-a-pencil-or-a-pen-line-work-humans/) [Jake Barton](https://sms4smile.com/quotes/author/jake-barton/) > [It's not very hard to be clever. It's far harder to be simple, obvious, and meaningful.](https://sms4smile.com/quotes/jake-barton/it-s-not-very-hard-to-be-clever-it-s-far-harder-to-be-simple-obvious/) [Jake Barton](https://sms4smile.com/quotes/author/jake-barton/) > [Sitting with a bunch of adults and arguing about what's going to be most effective for kids is just sort of self-defeating.](https://sms4smile.com/quotes/jake-barton/sitting-with-a-bunch-of-adults-and-arguing-about-what-s-going-to-be/) [Jake Barton](https://sms4smile.com/quotes/author/jake-barton/) [Explore all 19 Jake Barton quotes ](https://sms4smile.com/quotes/author/jake-barton/) ## More Artist quotes > [One is a painter because one wants so-called freedom; one doesn't want to go to the office every morning.](https://sms4smile.com/quotes/marcel-duchamp/one-is-a-painter-because-one-wants-so-called-freedom-one-doesn-t-want/) [Marcel Duchamp](https://sms4smile.com/quotes/author/marcel-duchamp/) > [True works of art contain their own theory and give us the measurement according to which we should judge them.](https://sms4smile.com/quotes/johann-wolfgang-von-goethe/true-works-of-art-contain-their-own-theory-and-give-us-the/) [Johann Wolfgang von Goethe](https://sms4smile.com/quotes/author/johann-wolfgang-von-goethe/) > [I think most artists feel like they're outside society - no matter how many accolades they receive, or how much money is in your…](https://sms4smile.com/quotes/aaron-rose/i-think-most-artists-feel-like-they-re-outside-society-no-matter-how/) [Aaron Rose](https://sms4smile.com/quotes/author/aaron-rose/) > [“People in coats and ties were milling around the Talley gallery, and on the wall were the minimally rendered still lifes by Giorgio Morandi,…](https://sms4smile.com/quotes/steve-martin/people-in-coats-and-ties-were-milling-around-the-talley-gallery-and/) [Steve Martin](https://sms4smile.com/quotes/author/steve-martin/) > [The prophet who fails to present a bearable alternative and yet preaches doom is part of the trap that he postulates. Not only does…](https://sms4smile.com/quotes/margaret-mead/the-prophet-who-fails-to-present-a-bearable-alternative-and-yet/) [Margaret Mead](https://sms4smile.com/quotes/author/margaret-mead/) > [“So, really," continued Jacob as if this were perfectly normal to expound on art in these circumstances, "when you think about it, the artists…](https://sms4smile.com/quotes/justina-chen-headley/so-really-continued-jacob-as-if-this-were-perfectly-normal-to-expound/) [Justina Chen Headley](https://sms4smile.com/quotes/author/justina-chen-headley/) > [“There are two options in art; either to adopt philosophical life by dissecting art, or to write your own philosophical life and claim it…](https://sms4smile.com/quotes/taf-teh/there-are-two-options-in-art-either-to-adopt-philosophical-life-by/) Taf Teh > [From as long as I can remember, I was always fond of drawing.](https://sms4smile.com/quotes/st-lucia/from-as-long-as-i-can-remember-i-was-always-fond-of-drawing/) [St. Lucia](https://sms4smile.com/quotes/author/st-lucia/) > [I think a business guy is different from an artist. They walk different paths. Artists create the best outputs when they're having fun. And…](https://sms4smile.com/quotes/g-dragon/i-think-a-business-guy-is-different-from-an-artist-they-walk/) [G-Dragon](https://sms4smile.com/quotes/author/g-dragon/) > [The sublime in art is the attempt to express the infinite without finding in the realm of phenomena any object which proves itself fitting…](https://sms4smile.com/quotes/georg-wilhelm-friedrich-hegel/the-sublime-in-art-is-the-attempt-to-express-the-infinite-without/) [Georg Wilhelm Friedrich Hegel](https://sms4smile.com/quotes/author/georg-wilhelm-friedrich-hegel/) > [Art isn't done to decorate apartments, but to wage war against the enemy.](https://sms4smile.com/quotes/pablo-picasso/art-isn-t-done-to-decorate-apartments-but-to-wage-war-against-the/) [Pablo Picasso](https://sms4smile.com/quotes/author/pablo-picasso/) > [Designers shouldn’t design for museums any more than mummies should die for them.](https://sms4smile.com/quotes/ralph-caplan/designers-shouldn-t-design-for-museums-any-more-than-mummies-should/) [Ralph Caplan](https://sms4smile.com/quotes/author/ralph-caplan/) > [I don't believe in competitions between artists. This is insane. Who has the authority to say someone is better?](https://sms4smile.com/quotes/alan-arkin/i-don-t-believe-in-competitions-between-artists-this-is-insane-who/) [Alan Arkin](https://sms4smile.com/quotes/author/alan-arkin/) > [I am not the avant-garde. I am the artist who comes after the advancing guard. I am more concerned with continuity of ideas and…](https://sms4smile.com/quotes/nathan-oliveira/i-am-not-the-avant-garde-i-am-the-artist-who-comes-after-the/) [Nathan Oliveira](https://sms4smile.com/quotes/author/nathan-oliveira/) > [I am a horrible visual artist. I can't fix a car, sew, knit, cook, etc. Statistically, there is more I don't do than do.](https://sms4smile.com/quotes/carrie-brownstein/i-am-a-horrible-visual-artist-i-can-t-fix-a-car-sew-knit-cook-etc/) [Carrie Brownstein](https://sms4smile.com/quotes/author/carrie-brownstein/) [Browse all 32,600 Artist quotes ](https://sms4smile.com/quotes/about/artist/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "Museums, I think, are becoming more and more aware of how to turn themselves into a must-see spectacle.", "creator": { "@type": "Person", "name": "Jake Barton" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/jake-barton/museums-i-think-are-becoming-more-and-more-aware-of-how-to-turn/", "about": { "@type": "Thing", "name": "Artist" }, "@id": "https://sms4smile.com/quotes/jake-barton/museums-i-think-are-becoming-more-and-more-aware-of-how-to-turn/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/0d6/jake-barton-28635_artist_museums-i-think-are-becoming-more-and-mo_29127.jpg", "contentUrl": "https://sms4smile.com/quotes/i/0d6/jake-barton-28635_artist_museums-i-think-are-becoming-more-and-mo_29127.jpg", "url": "https://sms4smile.com/quotes/i/0d6/jake-barton-28635_artist_museums-i-think-are-becoming-more-and-mo_29127.jpg", "width": 1080, "height": 1080, "caption": "“Museums, I think, are becoming more and more aware of how to turn themselves into a must-see spectacle.” — Jake Barton", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Jake Barton", "item": "https://sms4smile.com/quotes/author/jake-barton/" }, { "@type": "ListItem", "position": 4, "name": "Museums, I think, are becoming more...", "item": "https://sms4smile.com/quotes/jake-barton/museums-i-think-are-becoming-more-and-more-aware-of-how-to-turn/" } ], "@id": "https://sms4smile.com/quotes/jake-barton/museums-i-think-are-becoming-more-and-more-aware-of-how-to-turn/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```