--- title: "Meaning & Key Takeaway of: Opportunity lies in the place where the…" description: "\"Opportunity lies in the place where the complaints are.\" — Jack Ma" image: "https://sms4smile.com/quotes/i/559/jack-ma-2112_complaints_opportunity-lies-in-the-place-where-the_1050181.jpg" --- # Opportunity lies in the place where the complaints are. ![“Opportunity lies in the place where the complaints are.” quote by Jack Ma](https://sms4smile.com/quotes/i/559/jack-ma-2112_complaints_opportunity-lies-in-the-place-where-the_1050181.jpg) [Download](https://sms4smile.com/quotes/i/559/jack-ma-2112_complaints_opportunity-lies-in-the-place-where-the_1050181.jpg) [Open image](https://sms4smile.com/quotes/i/559/jack-ma-2112_complaints_opportunity-lies-in-the-place-where-the_1050181.jpg) > “Opportunity lies in the place where the complaints are.” [Jack Ma](https://sms4smile.com/quotes/author/jack-ma/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Complaints reveal unmet needs; addressing them creates opportunities. **In simple terms:** Complaints point to opportunities. Key Takeaway Turn grievances into solutions. Themes entrepreneurship problem solving customer focus Mood optimistic pragmatic Type advice business When to use this quote - product development - service improvement - market analysis Key Concepts business strategy innovation Questions to Reflect On - Which complaint can you solve today? - How do you prioritize which grievances to address? A Different Perspective Not all complaints are actionable. ★ ★ ★ ★ ★ No ratings yet [Complaints](https://sms4smile.com/quotes/about/complaints/) [Lying](https://sms4smile.com/quotes/about/lying/) [Opportunity](https://sms4smile.com/quotes/about/opportunity/) ## Related quotes > [“Opportunity lies in the place where the complaints are.” – Jack Ma”](https://sms4smile.com/quotes/think-maverick/opportunity-lies-in-the-place-where-the-complaints-are-jack-ma/) Think Maverick > [When a man finds that it is his destiny to suffer... his unique opportunity lies in the way he bears his burden.](https://sms4smile.com/quotes/viktor-e-frankl/when-a-man-finds-that-it-is-his-destiny-to-suffer-his-unique/) [Viktor E. Frankl](https://sms4smile.com/quotes/author/viktor-e-frankl/) > [Whether I play short or long is up to me to see where the opportunity lies.](https://sms4smile.com/quotes/edouard-mendy/whether-i-play-short-or-long-is-up-to-me-to-see-where-the-opportunity/) [Edouard Mendy](https://sms4smile.com/quotes/author/edouard-mendy/) > [We're not really good at knowing what we want, and we are quick to say 'this sucks'. That's where the opportunity lies.](https://sms4smile.com/quotes/gary-vaynerchuk/we-re-not-really-good-at-knowing-what-we-want-and-we-are-quick-to-say/) [Gary Vaynerchuk](https://sms4smile.com/quotes/author/gary-vaynerchuk/) > [And of course, we know that opportunity lies outside the reach of some of our people. We don't need flowery words about inequality to…](https://sms4smile.com/quotes/artur-davis/and-of-course-we-know-that-opportunity-lies-outside-the-reach-of-some/) [Artur Davis](https://sms4smile.com/quotes/author/artur-davis/) > [Opportunity lies between your own two ears](https://sms4smile.com/quotes/dan-miller/opportunity-lies-between-your-own-two-ears/) [Dan Miller](https://sms4smile.com/quotes/author/dan-miller/) > [Education will equip you to do something worthwhile in the great world of opportunity that lies ahead.](https://sms4smile.com/quotes/gordon-b-hinckley/education-will-equip-you-to-do-something-worthwhile-in-the-great/) [Gordon B. Hinckley](https://sms4smile.com/quotes/author/gordon-b-hinckley/) > [There's a lot of lies out there that we should catch and that have taken me a lot of time to sort of see,…](https://sms4smile.com/quotes/karla-souza/there-s-a-lot-of-lies-out-there-that-we-should-catch-and-that-have/) [Karla Souza](https://sms4smile.com/quotes/author/karla-souza/) > [After much consideration, I am moving onward with a combination of disappointment at leaving behind a character I have loved playing for seven years…](https://sms4smile.com/quotes/lisa-edelstein/after-much-consideration-i-am-moving-onward-with-a-combination-of/) [Lisa Edelstein](https://sms4smile.com/quotes/author/lisa-edelstein/) > [You must live in the present, launch yourself on every wave, find your eternity in each moment. Fools stand on their island opportunities and…](https://sms4smile.com/quotes/henry-david-thoreau/you-must-live-in-the-present-launch-yourself-on-every-wave-find-your/) [Henry David Thoreau](https://sms4smile.com/quotes/author/henry-david-thoreau/) > [Wherever I am, I see the yoke on women in some form or another. On some it sits easy for they are but beasts…](https://sms4smile.com/quotes/abby-may-alcott/wherever-i-am-i-see-the-yoke-on-women-in-some-form-or-another-on-some/) [Abby May Alcott](https://sms4smile.com/quotes/author/abby-may-alcott/) > [I was so drunk last night I fell down and missed the floor.](https://sms4smile.com/quotes/dean-martin/i-was-so-drunk-last-night-i-fell-down-and-missed-the-floor/) [Dean Martin](https://sms4smile.com/quotes/author/dean-martin/) > [Gratitude is the law of increase, and complaint is the law of decrease.](https://sms4smile.com/quotes/florence-scovel-shinn/gratitude-is-the-law-of-increase-and-complaint-is-the-law-of-decrease/) [Florence Scovel Shinn](https://sms4smile.com/quotes/author/florence-scovel-shinn/) > [The proliferation of right-to-carry laws throughout the states has drawn plaintive complaints from the criminal element. They feel that it makes their profession too…](https://sms4smile.com/quotes/jeff-cooper/the-proliferation-of-right-to-carry-laws-throughout-the-states-has/) [Jeff Cooper](https://sms4smile.com/quotes/author/jeff-cooper/) > [A lesser complaint: hair extensions. There are moments on 'All My Children' when half the women actors, young and old, seem to be afflicted…](https://sms4smile.com/quotes/camille-paglia/a-lesser-complaint-hair-extensions-there-are-moments-on-all-my/) [Camille Paglia](https://sms4smile.com/quotes/author/camille-paglia/) ## More by Jack Ma > [If you have a different mindset, you will have a different outcome: if you make different choices from your peers, your life will then…](https://sms4smile.com/quotes/jack-ma/if-you-have-a-different-mindset-you-will-have-a-different-outcome-if/) [Jack Ma](https://sms4smile.com/quotes/author/jack-ma/) > [The world will not remember what you say, but it will certainly not forget what you have done.](https://sms4smile.com/quotes/jack-ma/the-world-will-not-remember-what-you-say-but-it-will-certainly-not/) [Jack Ma](https://sms4smile.com/quotes/author/jack-ma/) > [Only fools use their mouth to speak. A smart man uses his brain, and a wise man uses his heart.](https://sms4smile.com/quotes/jack-ma/only-fools-use-their-mouth-to-speak-a-smart-man-uses-his-brain-and-a/) [Jack Ma](https://sms4smile.com/quotes/author/jack-ma/) > [Never ever do business with the government. Be in love with them, never marry them.](https://sms4smile.com/quotes/jack-ma/never-ever-do-business-with-the-government-be-in-love-with-them-never/) [Jack Ma](https://sms4smile.com/quotes/author/jack-ma/) > [It's impossible for China to keep 10 to 15% growth annually. The economy needed to slow down, and we have to learn to slow down.](https://sms4smile.com/quotes/jack-ma/it-s-impossible-for-china-to-keep-10-to-15-growth-annually-the/) [Jack Ma](https://sms4smile.com/quotes/author/jack-ma/) > [I flunked my exam for university two times before I was accepted by what was considered my city's worst university, Hangzhou Teachers University. I…](https://sms4smile.com/quotes/jack-ma/i-flunked-my-exam-for-university-two-times-before-i-was-accepted-by/) [Jack Ma](https://sms4smile.com/quotes/author/jack-ma/) > [China's government is so strong on investment, so strong on exporting, but they're too weak on domestic consumption.](https://sms4smile.com/quotes/jack-ma/china-s-government-is-so-strong-on-investment-so-strong-on-exporting/) [Jack Ma](https://sms4smile.com/quotes/author/jack-ma/) > [If the 'Post' can play the role of a connector between the West and the East, I have confidence in the paper's future success.](https://sms4smile.com/quotes/jack-ma/if-the-post-can-play-the-role-of-a-connector-between-the-west-and-the/) [Jack Ma](https://sms4smile.com/quotes/author/jack-ma/) > [I know nothing about technology.](https://sms4smile.com/quotes/jack-ma/i-know-nothing-about-technology/) [Jack Ma](https://sms4smile.com/quotes/author/jack-ma/) > [Today is cruel. Tomorrow is crueller. And the day after tomorrow is beautiful.](https://sms4smile.com/quotes/jack-ma/today-is-cruel-tomorrow-is-crueller-and-the-day-after-tomorrow-is/) [Jack Ma](https://sms4smile.com/quotes/author/jack-ma/) > [30% of all people will never believe you. Do not allow your colleagues and employees to work for you. Instead, let them work for…](https://sms4smile.com/quotes/jack-ma/30-of-all-people-will-never-believe-you-do-not-allow-your-colleagues/) [Jack Ma](https://sms4smile.com/quotes/author/jack-ma/) > [If you want to invest in us, we believe customer number one, employee number two, shareholder number three. If they don't want to buy…](https://sms4smile.com/quotes/jack-ma/if-you-want-to-invest-in-us-we-believe-customer-number-one-employee/) [Jack Ma](https://sms4smile.com/quotes/author/jack-ma/) > [Never give up. Today is hard, tomorrow will be worse, but the day after tomorrow will be sunshine.](https://sms4smile.com/quotes/jack-ma/never-give-up-today-is-hard-tomorrow-will-be-worse-but-the-day-after/) [Jack Ma](https://sms4smile.com/quotes/author/jack-ma/) > [A great opportunity is often hard to be explained clearly; things that can be explained clearly are often not the best opportunities.](https://sms4smile.com/quotes/jack-ma/a-great-opportunity-is-often-hard-to-be-explained-clearly-things-that/) [Jack Ma](https://sms4smile.com/quotes/author/jack-ma/) > [The customer is number one, the employee is number two and the shareholder is number three. If the customer is happy, the business is…](https://sms4smile.com/quotes/jack-ma/the-customer-is-number-one-the-employee-is-number-two-and-the/) [Jack Ma](https://sms4smile.com/quotes/author/jack-ma/) [Explore all 185 Jack Ma quotes ](https://sms4smile.com/quotes/author/jack-ma/) ## More Complaints quotes > [A lesser complaint: hair extensions. There are moments on 'All My Children' when half the women actors, young and old, seem to be afflicted…](https://sms4smile.com/quotes/camille-paglia/a-lesser-complaint-hair-extensions-there-are-moments-on-all-my/) [Camille Paglia](https://sms4smile.com/quotes/author/camille-paglia/) > [The proliferation of right-to-carry laws throughout the states has drawn plaintive complaints from the criminal element. They feel that it makes their profession too…](https://sms4smile.com/quotes/jeff-cooper/the-proliferation-of-right-to-carry-laws-throughout-the-states-has/) [Jeff Cooper](https://sms4smile.com/quotes/author/jeff-cooper/) > [Gratitude is the law of increase, and complaint is the law of decrease.](https://sms4smile.com/quotes/florence-scovel-shinn/gratitude-is-the-law-of-increase-and-complaint-is-the-law-of-decrease/) [Florence Scovel Shinn](https://sms4smile.com/quotes/author/florence-scovel-shinn/) > [I was so drunk last night I fell down and missed the floor.](https://sms4smile.com/quotes/dean-martin/i-was-so-drunk-last-night-i-fell-down-and-missed-the-floor/) [Dean Martin](https://sms4smile.com/quotes/author/dean-martin/) > [Wherever I am, I see the yoke on women in some form or another. On some it sits easy for they are but beasts…](https://sms4smile.com/quotes/abby-may-alcott/wherever-i-am-i-see-the-yoke-on-women-in-some-form-or-another-on-some/) [Abby May Alcott](https://sms4smile.com/quotes/author/abby-may-alcott/) > [My mother spoke of Christ to my father, by her feminine and childlike virtues, and, after having borne his violence without a murmur or…](https://sms4smile.com/quotes/saint-augustine/my-mother-spoke-of-christ-to-my-father-by-her-feminine-and-childlike/) [Saint Augustine](https://sms4smile.com/quotes/author/saint-augustine/) > [The greatest form of maturity is at harvest time. This is when we must learn how to reap without complaint if the amounts are…](https://sms4smile.com/quotes/jim-rohn/the-greatest-form-of-maturity-is-at-harvest-time-this-is-when-we-must/) [Jim Rohn](https://sms4smile.com/quotes/author/jim-rohn/) > [I've had diseases that lasted longer than my marriages.](https://sms4smile.com/quotes/nell-carter/i-ve-had-diseases-that-lasted-longer-than-my-marriages/) [Nell Carter](https://sms4smile.com/quotes/author/nell-carter/) > [A prudent pharmacist often vends something for your complaint. But wine merchant you do this invariably.](https://sms4smile.com/quotes/thomas-campion/a-prudent-pharmacist-often-vends-something-for-your-complaint-but/) [Thomas Campion](https://sms4smile.com/quotes/author/thomas-campion/) > [“If you believe that the world is conspiring against you, it will just do that.”](https://sms4smile.com/quotes/bangambiki-habyarimana/if-you-believe-that-the-world-is-conspiring-against-you-it-will-just/) [Bangambiki Habyarimana](https://sms4smile.com/quotes/author/bangambiki-habyarimana/) > [Writing as a woman presents enormous problems but I have attempted it several times and haven't had many complaints.](https://sms4smile.com/quotes/jim-harrison/writing-as-a-woman-presents-enormous-problems-but-i-have-attempted-it/) [Jim Harrison](https://sms4smile.com/quotes/author/jim-harrison/) > [Sometimes I feel like an old hooker.](https://sms4smile.com/quotes/cher/sometimes-i-feel-like-an-old-hooker/) [Cher](https://sms4smile.com/quotes/author/cher/) > [You could at least complain,” I say. “I adore complaining. It calms the nerves.](https://sms4smile.com/quotes/franny-billingsley/you-could-at-least-complain-i-say-i-adore-complaining-it-calms-the/) [Franny Billingsley](https://sms4smile.com/quotes/author/franny-billingsley/) > [I think that it's extraordinarily important that we in computer science keep fun in computing. When it started out, it was an awful lot…](https://sms4smile.com/quotes/alan-perlis/i-think-that-it-s-extraordinarily-important-that-we-in-computer/) [Alan Perlis](https://sms4smile.com/quotes/author/alan-perlis/) > [I've always been a happy-go-lucky person. I haven't got any dark tales, I didn't draw on my own past, I'm from a very normal…](https://sms4smile.com/quotes/vicky-mcclure/i-ve-always-been-a-happy-go-lucky-person-i-haven-t-got-any-dark-tales/) [Vicky McClure](https://sms4smile.com/quotes/author/vicky-mcclure/) [Browse all 597 Complaints quotes ](https://sms4smile.com/quotes/about/complaints/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "Opportunity lies in the place where the complaints are.", "creator": { "@type": "Person", "name": "Jack Ma" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/jack-ma/opportunity-lies-in-the-place-where-the-complaints-are/", "about": { "@type": "Thing", "name": "Complaints" }, "@id": "https://sms4smile.com/quotes/jack-ma/opportunity-lies-in-the-place-where-the-complaints-are/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/559/jack-ma-2112_complaints_opportunity-lies-in-the-place-where-the_1050181.jpg", "contentUrl": "https://sms4smile.com/quotes/i/559/jack-ma-2112_complaints_opportunity-lies-in-the-place-where-the_1050181.jpg", "url": "https://sms4smile.com/quotes/i/559/jack-ma-2112_complaints_opportunity-lies-in-the-place-where-the_1050181.jpg", "width": 1080, "height": 1080, "caption": "“Opportunity lies in the place where the complaints are.” — Jack Ma", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Jack Ma", "item": "https://sms4smile.com/quotes/author/jack-ma/" }, { "@type": "ListItem", "position": 4, "name": "Opportunity lies in the place where...", "item": "https://sms4smile.com/quotes/jack-ma/opportunity-lies-in-the-place-where-the-complaints-are/" } ], "@id": "https://sms4smile.com/quotes/jack-ma/opportunity-lies-in-the-place-where-the-complaints-are/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```