--- title: "Meaning & Key Takeaway of: I believe the most important thing for…" description: "\"I believe the most important thing for the media is to be objective, fair, and balanced. We should not report a story with preconceptions or prejudice...." image: "https://sms4smile.com/quotes/i/80e/jack-ma-2112_believe_i-believe-the-most-important-thing-for-t_468586.jpg" --- # I believe the most important thing for the media is to be… ![“I believe the most important thing for the media is to be objective, fair, and balanced. We should not report a story with preconceptions or prejudice.” quote by Jack Ma](https://sms4smile.com/quotes/i/80e/jack-ma-2112_believe_i-believe-the-most-important-thing-for-t_468586.jpg) [Download](https://sms4smile.com/quotes/i/80e/jack-ma-2112_believe_i-believe-the-most-important-thing-for-t_468586.jpg) [Open image](https://sms4smile.com/quotes/i/80e/jack-ma-2112_believe_i-believe-the-most-important-thing-for-t_468586.jpg) > “I believe the most important thing for the media is to be objective, fair, and balanced. We should not report a story with preconceptions or prejudice.” [Jack Ma](https://sms4smile.com/quotes/author/jack-ma/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Ma emphasizes that media should prioritize objectivity, fairness, and balance, avoiding bias and preconceptions to maintain credibility. **In simple terms:** Media must be fair, balanced, and unbiased. Key Takeaway Promote unbiased reporting. Themes journalism ethics media responsibility Mood thoughtful professional Type ethical practical When to use this quote - newsrooms - press releases - social media posts - public statements - editorial meetings Key Concepts objectivity fairness balance bias avoidance Questions to Reflect On - How can journalists guard against unconscious bias? - What mechanisms ensure balanced coverage? A Different Perspective Achieving true neutrality can be challenging due to inherent perspectives. ★ ★ ★ ★ ★ No ratings yet [Balanced Report](https://sms4smile.com/quotes/about/balanced-report-4055563/) [Believe](https://sms4smile.com/quotes/about/believe/) [Fair](https://sms4smile.com/quotes/about/fair/) [Fair Balanced](https://sms4smile.com/quotes/about/fair-balanced-1026978/) [Important thing](https://sms4smile.com/quotes/about/important-thing/) [Journalism](https://sms4smile.com/quotes/about/journalism/) [Media](https://sms4smile.com/quotes/about/media/) [Media Objective](https://sms4smile.com/quotes/about/media-objective-4055562/) [Prejudice](https://sms4smile.com/quotes/about/prejudice/) [Story](https://sms4smile.com/quotes/about/story/) ## Related quotes > [I pledge allegiance to the fair and balanced truth. Not the biased truth, Not the liest truth, But the highest truth.](https://sms4smile.com/quotes/nas/i-pledge-allegiance-to-the-fair-and-balanced-truth-not-the-biased/) [Nas](https://sms4smile.com/quotes/author/nas/) > [It's so obvious The Weather Channel is pro hurricane. Fair and balanced my ass.](https://sms4smile.com/quotes/jim-gaffigan/it-s-so-obvious-the-weather-channel-is-pro-hurricane-fair-and/) [Jim Gaffigan](https://sms4smile.com/quotes/author/jim-gaffigan/) > [Fox is fair and balanced.](https://sms4smile.com/quotes/alan-colmes/fox-is-fair-and-balanced/) [Alan Colmes](https://sms4smile.com/quotes/author/alan-colmes/) > [I think that 'Fox News' is fair and balanced.](https://sms4smile.com/quotes/megyn-kelly/i-think-that-fox-news-is-fair-and-balanced/) [Megyn Kelly](https://sms4smile.com/quotes/author/megyn-kelly/) > [The idea that a reporter has to be 'fair and balanced' is ridiculous. The fact is, the truth usually is not fair and it's…](https://sms4smile.com/quotes/lou-dobbs/the-idea-that-a-reporter-has-to-be-fair-and-balanced-is-ridiculous/) [Lou Dobbs](https://sms4smile.com/quotes/author/lou-dobbs/) > [There are some programs on FOX that are not only fair and balanced, they're commentary shows. They don't have to be. But they brag…](https://sms4smile.com/quotes/bernard-goldberg/there-are-some-programs-on-fox-that-are-not-only-fair-and-balanced/) [Bernard Goldberg](https://sms4smile.com/quotes/author/bernard-goldberg/) > [Fox News has changed its slogan from 'Fair and Balanced' to 'See, I told you so!'](https://sms4smile.com/quotes/jay-leno/fox-news-has-changed-its-slogan-from-fair-and-balanced-to-see-i-told/) [Jay Leno](https://sms4smile.com/quotes/author/jay-leno/) > [“Life’s not fair. It’s not even, not balanced, not right. Why should relationships between people be any different? There’s always going to be an…](https://sms4smile.com/quotes/wildbow/life-s-not-fair-it-s-not-even-not-balanced-not-right-why-should/) [wildbow](https://sms4smile.com/quotes/author/wildbow/) > [If stop-and-frisk was a fair and balanced practice that targeted everybody equally across the board, then I could understand the extra precautions being taken,…](https://sms4smile.com/quotes/charlamagne-tha-god/if-stop-and-frisk-was-a-fair-and-balanced-practice-that-targeted/) [Charlamagne tha God](https://sms4smile.com/quotes/author/charlamagne-tha-god/) > [In general, we believe in regulation - just as long as it is fair and balanced.](https://sms4smile.com/quotes/joe-gebbia/in-general-we-believe-in-regulation-just-as-long-as-it-is-fair-and/) [Joe Gebbia](https://sms4smile.com/quotes/author/joe-gebbia/) > [Fair and balanced is doublespeak for bite-out-chunks-of-truth until only irrelevancy is left, byte-sized, entertaining irrelevancy.](https://sms4smile.com/quotes/larisa-alexandrovna/fair-and-balanced-is-doublespeak-for-bite-out-chunks-of-truth-until/) [Larisa Alexandrovna](https://sms4smile.com/quotes/author/larisa-alexandrovna/) > [More often than not "fair" and "balanced" may be mutually exclusive](https://sms4smile.com/quotes/neal-gabler/more-often-than-not-fair-and-balanced-may-be-mutually-exclusive/) [Neal Gabler](https://sms4smile.com/quotes/author/neal-gabler/) > [One person, one vote sounds so reasonable and - dare I say it - democratic. But the voting process in America is anything but…](https://sms4smile.com/quotes/richard-belzer/one-person-one-vote-sounds-so-reasonable-and-dare-i-say-it-democratic/) [Richard Belzer](https://sms4smile.com/quotes/author/richard-belzer/) > [We get a ton of email; everybody does now. It gives us a kind of a pulse that you can feel. We hear people…](https://sms4smile.com/quotes/brit-hume/we-get-a-ton-of-email-everybody-does-now-it-gives-us-a-kind-of-a/) [Brit Hume](https://sms4smile.com/quotes/author/brit-hume/) > [“The irony of justice is that the feelings that precede it and those which fruit from it are never fair and balanced.”](https://sms4smile.com/quotes/cecelia-ahern/the-irony-of-justice-is-that-the-feelings-that-precede-it-and-those/) [Cecelia Ahern](https://sms4smile.com/quotes/author/cecelia-ahern/) ## More by Jack Ma > [If you have a different mindset, you will have a different outcome: if you make different choices from your peers, your life will then…](https://sms4smile.com/quotes/jack-ma/if-you-have-a-different-mindset-you-will-have-a-different-outcome-if/) [Jack Ma](https://sms4smile.com/quotes/author/jack-ma/) > [The world will not remember what you say, but it will certainly not forget what you have done.](https://sms4smile.com/quotes/jack-ma/the-world-will-not-remember-what-you-say-but-it-will-certainly-not/) [Jack Ma](https://sms4smile.com/quotes/author/jack-ma/) > [Only fools use their mouth to speak. A smart man uses his brain, and a wise man uses his heart.](https://sms4smile.com/quotes/jack-ma/only-fools-use-their-mouth-to-speak-a-smart-man-uses-his-brain-and-a/) [Jack Ma](https://sms4smile.com/quotes/author/jack-ma/) > [Never ever do business with the government. Be in love with them, never marry them.](https://sms4smile.com/quotes/jack-ma/never-ever-do-business-with-the-government-be-in-love-with-them-never/) [Jack Ma](https://sms4smile.com/quotes/author/jack-ma/) > [It's impossible for China to keep 10 to 15% growth annually. The economy needed to slow down, and we have to learn to slow down.](https://sms4smile.com/quotes/jack-ma/it-s-impossible-for-china-to-keep-10-to-15-growth-annually-the/) [Jack Ma](https://sms4smile.com/quotes/author/jack-ma/) > [I flunked my exam for university two times before I was accepted by what was considered my city's worst university, Hangzhou Teachers University. I…](https://sms4smile.com/quotes/jack-ma/i-flunked-my-exam-for-university-two-times-before-i-was-accepted-by/) [Jack Ma](https://sms4smile.com/quotes/author/jack-ma/) > [China's government is so strong on investment, so strong on exporting, but they're too weak on domestic consumption.](https://sms4smile.com/quotes/jack-ma/china-s-government-is-so-strong-on-investment-so-strong-on-exporting/) [Jack Ma](https://sms4smile.com/quotes/author/jack-ma/) > [If the 'Post' can play the role of a connector between the West and the East, I have confidence in the paper's future success.](https://sms4smile.com/quotes/jack-ma/if-the-post-can-play-the-role-of-a-connector-between-the-west-and-the/) [Jack Ma](https://sms4smile.com/quotes/author/jack-ma/) > [I know nothing about technology.](https://sms4smile.com/quotes/jack-ma/i-know-nothing-about-technology/) [Jack Ma](https://sms4smile.com/quotes/author/jack-ma/) > [Today is cruel. Tomorrow is crueller. And the day after tomorrow is beautiful.](https://sms4smile.com/quotes/jack-ma/today-is-cruel-tomorrow-is-crueller-and-the-day-after-tomorrow-is/) [Jack Ma](https://sms4smile.com/quotes/author/jack-ma/) > [30% of all people will never believe you. Do not allow your colleagues and employees to work for you. Instead, let them work for…](https://sms4smile.com/quotes/jack-ma/30-of-all-people-will-never-believe-you-do-not-allow-your-colleagues/) [Jack Ma](https://sms4smile.com/quotes/author/jack-ma/) > [If you want to invest in us, we believe customer number one, employee number two, shareholder number three. If they don't want to buy…](https://sms4smile.com/quotes/jack-ma/if-you-want-to-invest-in-us-we-believe-customer-number-one-employee/) [Jack Ma](https://sms4smile.com/quotes/author/jack-ma/) > [Never give up. Today is hard, tomorrow will be worse, but the day after tomorrow will be sunshine.](https://sms4smile.com/quotes/jack-ma/never-give-up-today-is-hard-tomorrow-will-be-worse-but-the-day-after/) [Jack Ma](https://sms4smile.com/quotes/author/jack-ma/) > [A great opportunity is often hard to be explained clearly; things that can be explained clearly are often not the best opportunities.](https://sms4smile.com/quotes/jack-ma/a-great-opportunity-is-often-hard-to-be-explained-clearly-things-that/) [Jack Ma](https://sms4smile.com/quotes/author/jack-ma/) > [The customer is number one, the employee is number two and the shareholder is number three. If the customer is happy, the business is…](https://sms4smile.com/quotes/jack-ma/the-customer-is-number-one-the-employee-is-number-two-and-the/) [Jack Ma](https://sms4smile.com/quotes/author/jack-ma/) [Explore all 185 Jack Ma quotes ](https://sms4smile.com/quotes/author/jack-ma/) ## More Believe quotes > [I actually think acting is a form of self-hypnosis. You have to be hyper, hyper aware of what's going on around you. You have…](https://sms4smile.com/quotes/julianne-moore/i-actually-think-acting-is-a-form-of-self-hypnosis-you-have-to-be/) [Julianne Moore](https://sms4smile.com/quotes/author/julianne-moore/) > [Some people still believe you should just fall in line with what's going on - and that's scary. It makes a mockery of freedom…](https://sms4smile.com/quotes/emily-robison/some-people-still-believe-you-should-just-fall-in-line-with-what-s/) [Emily Robison](https://sms4smile.com/quotes/author/emily-robison/) > [The truth seems to be that propaganda on its own cannot force its way into unwilling minds; neither can it inculcate something wholly new;…](https://sms4smile.com/quotes/eric-hoffer/the-truth-seems-to-be-that-propaganda-on-its-own-cannot-force-its-way/) [Eric Hoffer](https://sms4smile.com/quotes/author/eric-hoffer/) > [Resist discouragement by speaking His Word over your future. Keep standing. Keep hoping; keep believing because He is working behind the scenes. He's going…](https://sms4smile.com/quotes/joel-osteen/resist-discouragement-by-speaking-his-word-over-your-future-keep/) [Joel Osteen](https://sms4smile.com/quotes/author/joel-osteen/) > [I can't believe that I'm sitting in meetings with Steven Spielberg, Tom Hanks, and Annette Bening. I want to take on that responsibility to…](https://sms4smile.com/quotes/roger-ross-williams/i-can-t-believe-that-i-m-sitting-in-meetings-with-steven-spielberg/) [Roger Ross Williams](https://sms4smile.com/quotes/author/roger-ross-williams/) > [There is no such word as item girl in the dictionary. People have created this word and I don't believe that I am an…](https://sms4smile.com/quotes/shefali-zariwala/there-is-no-such-word-as-item-girl-in-the-dictionary-people-have/) [Shefali Zariwala](https://sms4smile.com/quotes/author/shefali-zariwala/) > [I understand that it's the music that keeps me alive... That's my lifeblood. And to give that up for, like, the TV, the cars,…](https://sms4smile.com/quotes/bruce-springsteen/i-understand-that-it-s-the-music-that-keeps-me-alive-that-s-my/) [Bruce Springsteen](https://sms4smile.com/quotes/author/bruce-springsteen/) > [I don't really like too much credit. I know nobody's going to believe this, but I'd rather be able to score goals and nobody…](https://sms4smile.com/quotes/bradley-wright-phillips/i-don-t-really-like-too-much-credit-i-know-nobody-s-going-to-believe/) [Bradley Wright-Phillips](https://sms4smile.com/quotes/author/bradley-wright-phillips/) > [“What I have a problem with is not so much religion or god, but faith. When you say you believe something in your heart…](https://sms4smile.com/quotes/penn-jillette/what-i-have-a-problem-with-is-not-so-much-religion-or-god-but-faith/) [Penn Jillette](https://sms4smile.com/quotes/author/penn-jillette/) > [Bush reiterated his stand to conservatives opposing his decision on stem cell research. He said today he believes life begins at conception and ends…](https://sms4smile.com/quotes/jay-leno/bush-reiterated-his-stand-to-conservatives-opposing-his-decision-on/) [Jay Leno](https://sms4smile.com/quotes/author/jay-leno/) > [Never underestimate the power of the human mind to believe what it wants to believe, no matter the conflicting evidence.](https://sms4smile.com/quotes/brian-herbert/never-underestimate-the-power-of-the-human-mind-to-believe-what-it/) [Brian Herbert](https://sms4smile.com/quotes/author/brian-herbert/) > [To believe in love, to be ready to give up anything for it, to be willing to risk your life for it, is the…](https://sms4smile.com/quotes/leonardo-dicaprio/to-believe-in-love-to-be-ready-to-give-up-anything-for-it-to-be/) [Leonardo DiCaprio](https://sms4smile.com/quotes/author/leonardo-dicaprio/) > [That's why I don't generally talk about endorsements because I don't believe we have to tell people who to vote for.](https://sms4smile.com/quotes/martin-luther-king-iii/that-s-why-i-don-t-generally-talk-about-endorsements-because-i-don-t/) [Martin Luther King III](https://sms4smile.com/quotes/author/martin-luther-king-iii/) > [Mankind have been slow to believe that order reigns in the universe-that the world is a cosmos and a chaos.](https://sms4smile.com/quotes/james-a-garfield/mankind-have-been-slow-to-believe-that-order-reigns-in-the-universe/) [James A. Garfield](https://sms4smile.com/quotes/author/james-a-garfield/) > [We instantly believe everything we think. Isn't that insane? It's good for us to explore the depravity of our minds, so we know we…](https://sms4smile.com/quotes/krishna-das/we-instantly-believe-everything-we-think-isn-t-that-insane-it-s-good/) [Krishna Das](https://sms4smile.com/quotes/author/krishna-das/) [Browse all 47,704 Believe quotes ](https://sms4smile.com/quotes/about/believe/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "I believe the most important thing for the media is to be objective, fair, and balanced. We should not report a story with preconceptions or prejudice.", "creator": { "@type": "Person", "name": "Jack Ma" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/jack-ma/i-believe-the-most-important-thing-for-the-media-is-to-be-objective/", "about": { "@type": "Thing", "name": "Believe" }, "@id": "https://sms4smile.com/quotes/jack-ma/i-believe-the-most-important-thing-for-the-media-is-to-be-objective/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/80e/jack-ma-2112_believe_i-believe-the-most-important-thing-for-t_468586.jpg", "contentUrl": "https://sms4smile.com/quotes/i/80e/jack-ma-2112_believe_i-believe-the-most-important-thing-for-t_468586.jpg", "url": "https://sms4smile.com/quotes/i/80e/jack-ma-2112_believe_i-believe-the-most-important-thing-for-t_468586.jpg", "width": 1080, "height": 1080, "caption": "“I believe the most important thing for the media is to be objective, fair, and balanced. We should not…” — Jack Ma", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Jack Ma", "item": "https://sms4smile.com/quotes/author/jack-ma/" }, { "@type": "ListItem", "position": 4, "name": "I believe the most important thing...", "item": "https://sms4smile.com/quotes/jack-ma/i-believe-the-most-important-thing-for-the-media-is-to-be-objective/" } ], "@id": "https://sms4smile.com/quotes/jack-ma/i-believe-the-most-important-thing-for-the-media-is-to-be-objective/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```