---
title: "Meaning & Key Takeaway of: Customers should be number 1, Employees…"
description: "\"Customers should be number 1, Employees number 2, and then only your Shareholders come at number 3.\" — Jack Ma"
image: "https://sms4smile.com/quotes/i/4b6/jack-ma-2112_business_customers-should-be-number-1-employees-n_827603.jpg"
---

#  Customers should be number 1, Employees number 2, and then…

![“Customers should be number 1, Employees number 2, and then only your Shareholders come at number 3.” quote by Jack Ma](https://sms4smile.com/quotes/i/4b6/jack-ma-2112_business_customers-should-be-number-1-employees-n_827603.jpg)   [Download](https://sms4smile.com/quotes/i/4b6/jack-ma-2112_business_customers-should-be-number-1-employees-n_827603.jpg) [Open image](https://sms4smile.com/quotes/i/4b6/jack-ma-2112_business_customers-should-be-number-1-employees-n_827603.jpg)

> “Customers should be number 1, Employees number 2, and then only your Shareholders come at number 3.”

[Jack Ma](https://sms4smile.com/quotes/author/jack-ma/)

## About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Customers first, employees second, shareholders third in priority.

**In simple terms:** Prioritize customers, then staff, then investors.

Key Takeaway

Focus on customer and employee value.

Themes

business hierarchy stakeholder management prioritization

Mood

pragmatic strategic

Type

business philosophical

When to use this quote

- company policy
- customer service
- HR
- shareholder relations

Key Concepts

economics leadership strategy

Questions to Reflect On

- Is this order sustainable long‑term?
- How to balance all stakeholder needs?

A Different Perspective

Neglecting shareholders can affect funding.

★ ★ ★ ★ ★   No ratings yet

[Business](https://sms4smile.com/quotes/about/business/) [Customer](https://sms4smile.com/quotes/about/customer/) [Customers](https://sms4smile.com/quotes/about/customers/) [Employee](https://sms4smile.com/quotes/about/employee/) [Leadership](https://sms4smile.com/quotes/about/leadership/) [Number 2](https://sms4smile.com/quotes/about/number-2/) [Number 3](https://sms4smile.com/quotes/about/number-3-134073/) [Number Employees](https://sms4smile.com/quotes/about/number-employees-530244/) [Number Shareholders](https://sms4smile.com/quotes/about/number-shareholders-530242/) [Numbers](https://sms4smile.com/quotes/about/numbers/) [Shareholders](https://sms4smile.com/quotes/about/shareholders/) [Shareholders Come](https://sms4smile.com/quotes/about/shareholders-come-530243/) [Should](https://sms4smile.com/quotes/about/should/)

## Related quotes

> [Write down the most important things you have to do tomorrow. Now, number them in the order of their true importance. The first thing…](https://sms4smile.com/quotes/ivy-lee/write-down-the-most-important-things-you-have-to-do-tomorrow-now/)

[Ivy Lee](https://sms4smile.com/quotes/author/ivy-lee/)

> [1. 0 is a number. 2. The immediate successor of a number is also a number. 3. 0 is not the immediate successor of…](https://sms4smile.com/quotes/giuseppe-peano/1-0-is-a-number-2-the-immediate-successor-of-a-number-is-also-a/)

[Giuseppe Peano](https://sms4smile.com/quotes/author/giuseppe-peano/)

> [WrestleMania's the accumulation of a lot of things. All the shareholders come in for all the meetings with the suits and everything.](https://sms4smile.com/quotes/tyrus/wrestlemania-s-the-accumulation-of-a-lot-of-things-all-the/)

[Tyrus](https://sms4smile.com/quotes/author/tyrus/)

> [I myself am a parent in a small business. Number of employees: one.](https://sms4smile.com/quotes/p-j-o-rourke/i-myself-am-a-parent-in-a-small-business-number-of-employees-one/)

[P. J. O'Rourke](https://sms4smile.com/quotes/author/p-j-o-rourke/)

> [“number of employees who left divided by the average number of employees during that year.”](https://sms4smile.com/quotes/zeynep-ton/number-of-employees-who-left-divided-by-the-average-number-of/)

[Zeynep Ton](https://sms4smile.com/quotes/author/zeynep-ton/)

> [Things like, people saying the new album would debut at number one on the Billboard Charts in the U.S. and I said, "No it's…](https://sms4smile.com/quotes/marilyn-manson/things-like-people-saying-the-new-album-would-debut-at-number-one-on/)

[Marilyn Manson](https://sms4smile.com/quotes/author/marilyn-manson/)

> [Number 47 said to number 3, you're the cutest jailbird I ever did see.](https://sms4smile.com/quotes/elvis-presley/number-47-said-to-number-3-you-re-the-cutest-jailbird-i-ever-did-see/)

[Elvis Presley](https://sms4smile.com/quotes/author/elvis-presley/)

> [I try to make myself happy, no, because I know that if I'm not happy, my colleagues are not happy and my shareholders are…](https://sms4smile.com/quotes/jack-ma/i-try-to-make-myself-happy-no-because-i-know-that-if-i-m-not-happy-my/)

[Jack Ma](https://sms4smile.com/quotes/author/jack-ma/)

> [Customers first, employees second, and shareholders third,](https://sms4smile.com/quotes/jack-ma/customers-first-employees-second-and-shareholders-third/)

[Jack Ma](https://sms4smile.com/quotes/author/jack-ma/)

> [The customer is number one, the employee is number two and the shareholder is number three. If the customer is happy, the business is…](https://sms4smile.com/quotes/jack-ma/the-customer-is-number-one-the-employee-is-number-two-and-the/)

[Jack Ma](https://sms4smile.com/quotes/author/jack-ma/)

> [Sex is Number 1 of my Top-10 joys in retirement. Number 2 is reading How to Retire Happy, Wild, and Free. I forgot the other eight.](https://sms4smile.com/quotes/ernie-j-zelinski/sex-is-number-1-of-my-top-10-joys-in-retirement-number-2-is-reading/)

[Ernie J Zelinski](https://sms4smile.com/quotes/author/ernie-j-zelinski/)

> [What did you do to Amma?" "I was late to school." He studied my face. I studied his. "Number 2?" I nodded. "Sharp?" "Started…](https://sms4smile.com/quotes/kami-garcia/what-did-you-do-to-amma-i-was-late-to-school-he-studied-my-face-i/)

[Kami Garcia](https://sms4smile.com/quotes/author/kami-garcia/)

> [Infrareds on little people standing with some big heads, I was Captain Kirk, walkin' with a black t-shirt. LAPD, the nurse asked did my…](https://sms4smile.com/quotes/kool-keith/infrareds-on-little-people-standing-with-some-big-heads-i-was-captain/)

[Kool Keith](https://sms4smile.com/quotes/author/kool-keith/)

> [The truth is that the 143 million orphaned children and the 11 million who starve to death or die from preventable diseases and the…](https://sms4smile.com/quotes/anonymous/the-truth-is-that-the-143-million-orphaned-children-and-the-11/)

[Anonymous](https://sms4smile.com/quotes/author/anonymous/)

> [The problem, of course, was that turning into a monster was the brighter of my two choices. Choice Number 1: I turn into a…](https://sms4smile.com/quotes/anonymous/the-problem-of-course-was-that-turning-into-a-monster-was-the/)

[Anonymous](https://sms4smile.com/quotes/author/anonymous/)

## More by Jack Ma

> [If you have a different mindset, you will have a different outcome: if you make different choices from your peers, your life will then…](https://sms4smile.com/quotes/jack-ma/if-you-have-a-different-mindset-you-will-have-a-different-outcome-if/)

[Jack Ma](https://sms4smile.com/quotes/author/jack-ma/)

> [The world will not remember what you say, but it will certainly not forget what you have done.](https://sms4smile.com/quotes/jack-ma/the-world-will-not-remember-what-you-say-but-it-will-certainly-not/)

[Jack Ma](https://sms4smile.com/quotes/author/jack-ma/)

> [Only fools use their mouth to speak. A smart man uses his brain, and a wise man uses his heart.](https://sms4smile.com/quotes/jack-ma/only-fools-use-their-mouth-to-speak-a-smart-man-uses-his-brain-and-a/)

[Jack Ma](https://sms4smile.com/quotes/author/jack-ma/)

> [Never ever do business with the government. Be in love with them, never marry them.](https://sms4smile.com/quotes/jack-ma/never-ever-do-business-with-the-government-be-in-love-with-them-never/)

[Jack Ma](https://sms4smile.com/quotes/author/jack-ma/)

> [It's impossible for China to keep 10 to 15% growth annually. The economy needed to slow down, and we have to learn to slow down.](https://sms4smile.com/quotes/jack-ma/it-s-impossible-for-china-to-keep-10-to-15-growth-annually-the/)

[Jack Ma](https://sms4smile.com/quotes/author/jack-ma/)

> [I flunked my exam for university two times before I was accepted by what was considered my city's worst university, Hangzhou Teachers University. I…](https://sms4smile.com/quotes/jack-ma/i-flunked-my-exam-for-university-two-times-before-i-was-accepted-by/)

[Jack Ma](https://sms4smile.com/quotes/author/jack-ma/)

> [China's government is so strong on investment, so strong on exporting, but they're too weak on domestic consumption.](https://sms4smile.com/quotes/jack-ma/china-s-government-is-so-strong-on-investment-so-strong-on-exporting/)

[Jack Ma](https://sms4smile.com/quotes/author/jack-ma/)

> [If the 'Post' can play the role of a connector between the West and the East, I have confidence in the paper's future success.](https://sms4smile.com/quotes/jack-ma/if-the-post-can-play-the-role-of-a-connector-between-the-west-and-the/)

[Jack Ma](https://sms4smile.com/quotes/author/jack-ma/)

> [I know nothing about technology.](https://sms4smile.com/quotes/jack-ma/i-know-nothing-about-technology/)

[Jack Ma](https://sms4smile.com/quotes/author/jack-ma/)

> [Today is cruel. Tomorrow is crueller. And the day after tomorrow is beautiful.](https://sms4smile.com/quotes/jack-ma/today-is-cruel-tomorrow-is-crueller-and-the-day-after-tomorrow-is/)

[Jack Ma](https://sms4smile.com/quotes/author/jack-ma/)

> [30% of all people will never believe you. Do not allow your colleagues and employees to work for you. Instead, let them work for…](https://sms4smile.com/quotes/jack-ma/30-of-all-people-will-never-believe-you-do-not-allow-your-colleagues/)

[Jack Ma](https://sms4smile.com/quotes/author/jack-ma/)

> [If you want to invest in us, we believe customer number one, employee number two, shareholder number three. If they don't want to buy…](https://sms4smile.com/quotes/jack-ma/if-you-want-to-invest-in-us-we-believe-customer-number-one-employee/)

[Jack Ma](https://sms4smile.com/quotes/author/jack-ma/)

> [Never give up. Today is hard, tomorrow will be worse, but the day after tomorrow will be sunshine.](https://sms4smile.com/quotes/jack-ma/never-give-up-today-is-hard-tomorrow-will-be-worse-but-the-day-after/)

[Jack Ma](https://sms4smile.com/quotes/author/jack-ma/)

> [A great opportunity is often hard to be explained clearly; things that can be explained clearly are often not the best opportunities.](https://sms4smile.com/quotes/jack-ma/a-great-opportunity-is-often-hard-to-be-explained-clearly-things-that/)

[Jack Ma](https://sms4smile.com/quotes/author/jack-ma/)

> [The customer is number one, the employee is number two and the shareholder is number three. If the customer is happy, the business is…](https://sms4smile.com/quotes/jack-ma/the-customer-is-number-one-the-employee-is-number-two-and-the/)

[Jack Ma](https://sms4smile.com/quotes/author/jack-ma/)

[Explore all 185 Jack Ma quotes ](https://sms4smile.com/quotes/author/jack-ma/)

## More Business quotes

> [Companies with cultures that celebrate diverse opinions and encourage the exchange of ideas have an advantage when solving difficult problems. A company that doesn't…](https://sms4smile.com/quotes/doug-mcmillon/companies-with-cultures-that-celebrate-diverse-opinions-and-encourage/)

[Doug McMillon](https://sms4smile.com/quotes/author/doug-mcmillon/)

> [You can laugh at me, but I understand show business.](https://sms4smile.com/quotes/ksenia-sobchak/you-can-laugh-at-me-but-i-understand-show-business/)

[Ksenia Sobchak](https://sms4smile.com/quotes/author/ksenia-sobchak/)

> [“Start a business, not a startup”](https://sms4smile.com/quotes/anonymous/start-a-business-not-a-startup/)

[Anonymous](https://sms4smile.com/quotes/author/anonymous/)

> [“Take some books and read; that’s an immense help; and books are always good company if you have the right sort.”](https://sms4smile.com/quotes/louisa-may-alcott/take-some-books-and-read-that-s-an-immense-help-and-books-are-always/)

[Louisa May Alcott](https://sms4smile.com/quotes/author/louisa-may-alcott/)

> [I'm a business first and foremost so whatever my business is, it's separate from my personal. It's like whatever I do business wise, it's…](https://sms4smile.com/quotes/snoop-dogg/i-m-a-business-first-and-foremost-so-whatever-my-business-is-it-s/)

[Snoop Dogg](https://sms4smile.com/quotes/author/snoop-dogg/)

> [Many early-stage entrepreneurs make one simple mistake: Describing this 'big picture' in vague concepts and words.](https://sms4smile.com/quotes/sunil-nagaraj/many-early-stage-entrepreneurs-make-one-simple-mistake-describing/)

[Sunil Nagaraj](https://sms4smile.com/quotes/author/sunil-nagaraj/)

> [Nobody has a crystal ball, and part of evolving a business plan is to say, 'I might have said we're going left, but I…](https://sms4smile.com/quotes/ryan-kavanaugh/nobody-has-a-crystal-ball-and-part-of-evolving-a-business-plan-is-to/)

[Ryan Kavanaugh](https://sms4smile.com/quotes/author/ryan-kavanaugh/)

> [I think a business guy is different from an artist. They walk different paths. Artists create the best outputs when they're having fun. And…](https://sms4smile.com/quotes/g-dragon/i-think-a-business-guy-is-different-from-an-artist-they-walk/)

[G-Dragon](https://sms4smile.com/quotes/author/g-dragon/)

> [ “\[S\]ometimes, when you are a food person, the possible irrelevance of what you are doing doesn’t cross your mind until it’s too late. (Once,… ](https://sms4smile.com/quotes/nora-ephron/s-ometimes-when-you-are-a-food-person-the-possible-irrelevance-of/)

[Nora Ephron](https://sms4smile.com/quotes/author/nora-ephron/)

> [If you have a different mindset, you will have a different outcome: if you make different choices from your peers, your life will then…](https://sms4smile.com/quotes/jack-ma/if-you-have-a-different-mindset-you-will-have-a-different-outcome-if/)

[Jack Ma](https://sms4smile.com/quotes/author/jack-ma/)

> [“Some say the Earth is angry Because he wants no company; I say the Earth is angry Because he lives alone.”](https://sms4smile.com/quotes/n-k-jemisin/some-say-the-earth-is-angry-because-he-wants-no-company-i-say-the/)

[N.K. Jemisin](https://sms4smile.com/quotes/author/n-k-jemisin/)

> [ If the State does not acquire supremacy over \[vast private\] enterprises, it becomes their puppet, and they become the real State. ](https://sms4smile.com/quotes/bertrand-russell/if-the-state-does-not-acquire-supremacy-over-vast-private-enterprises/)

[Bertrand Russell](https://sms4smile.com/quotes/author/bertrand-russell/)

> [It's not just that families can't buy a home or start a business without some savings tucked away.](https://sms4smile.com/quotes/jim-cooper/it-s-not-just-that-families-can-t-buy-a-home-or-start-a-business/)

[Jim Cooper](https://sms4smile.com/quotes/author/jim-cooper/)

> [I'm not into business at all.](https://sms4smile.com/quotes/freddie-mercury/i-m-not-into-business-at-all/)

[Freddie Mercury](https://sms4smile.com/quotes/author/freddie-mercury/)

> [I've long believed one of the mainsprings of our own liberty has been the widespread ownership of property among our people and the expectation…](https://sms4smile.com/quotes/ronald-reagan/i-ve-long-believed-one-of-the-mainsprings-of-our-own-liberty-has-been/)

[Ronald Reagan](https://sms4smile.com/quotes/author/ronald-reagan/)

[Browse all 39,016 Business quotes ](https://sms4smile.com/quotes/about/business/)

```json
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "Quotation",
            "text": "Customers should be number 1, Employees number 2, and then only your Shareholders come at number 3.",
            "creator": {
                "@type": "Person",
                "name": "Jack Ma"
            },
            "isPartOf": {
                "@id": "https://sms4smile.com/quotes/#website"
            },
            "url": "https://sms4smile.com/quotes/jack-ma/customers-should-be-number-1-employees-number-2-and-then-only-your/",
            "about": {
                "@type": "Thing",
                "name": "Business"
            },
            "@id": "https://sms4smile.com/quotes/jack-ma/customers-should-be-number-1-employees-number-2-and-then-only-your/#quotation",
            "image": {
                "@type": "ImageObject",
                "@id": "https://sms4smile.com/quotes/i/4b6/jack-ma-2112_business_customers-should-be-number-1-employees-n_827603.jpg",
                "contentUrl": "https://sms4smile.com/quotes/i/4b6/jack-ma-2112_business_customers-should-be-number-1-employees-n_827603.jpg",
                "url": "https://sms4smile.com/quotes/i/4b6/jack-ma-2112_business_customers-should-be-number-1-employees-n_827603.jpg",
                "width": 1080,
                "height": 1080,
                "caption": "“Customers should be number 1, Employees number 2, and then only your Shareholders come at number 3.” — Jack Ma",
                "creditText": "SMS4Smile Quotes",
                "creator": {
                    "@id": "https://sms4smile.com/quotes/#organization"
                }
            }
        },
        {
            "@type": "BreadcrumbList",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://sms4smile.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Quotes",
                    "item": "https://sms4smile.com/quotes/"
                },
                {
                    "@type": "ListItem",
                    "position": 3,
                    "name": "Jack Ma",
                    "item": "https://sms4smile.com/quotes/author/jack-ma/"
                },
                {
                    "@type": "ListItem",
                    "position": 4,
                    "name": "Customers should be number 1, Employees...",
                    "item": "https://sms4smile.com/quotes/jack-ma/customers-should-be-number-1-employees-number-2-and-then-only-your/"
                }
            ],
            "@id": "https://sms4smile.com/quotes/jack-ma/customers-should-be-number-1-employees-number-2-and-then-only-your/#breadcrumb"
        },
        {
            "@type": "WebSite",
            "@id": "https://sms4smile.com/quotes/#website",
            "name": "SMS4Smile Quotes",
            "url": "https://sms4smile.com/quotes/",
            "publisher": {
                "@id": "https://sms4smile.com/quotes/#organization"
            }
        },
        {
            "@type": "Organization",
            "@id": "https://sms4smile.com/quotes/#organization",
            "name": "SMS4Smile Quotes",
            "url": "https://sms4smile.com/quotes/",
            "logo": {
                "@type": "ImageObject",
                "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png",
                "width": 512,
                "height": 512
            }
        }
    ]
}
```
