--- title: "Meaning & Key Takeaway of: The technological landscape of the…" description: "\"The technological landscape of the present day has enfranchised its own electorates - the inhabitants of the marketing zones in the consumer society, t..." image: "https://sms4smile.com/quotes/i/ae6/j-g-ballard-2711_anxiety_the-technological-landscape-of-the-prese_1947983.jpg" --- # The technological landscape of the present day has… ![“The technological landscape of the present day has enfranchised its own electorates - the inhabitants of the marketing zones in the consumer society, television audiences and news magazine readerships, who vote with money at the cash counter rather than with ballot paper at the polling boot. These…” quote by J. G. Ballard](https://sms4smile.com/quotes/i/ae6/j-g-ballard-2711_anxiety_the-technological-landscape-of-the-prese_1947983.jpg) [Download](https://sms4smile.com/quotes/i/ae6/j-g-ballard-2711_anxiety_the-technological-landscape-of-the-prese_1947983.jpg) [Open image](https://sms4smile.com/quotes/i/ae6/j-g-ballard-2711_anxiety_the-technological-landscape-of-the-prese_1947983.jpg) > “The technological landscape of the present day has enfranchised its own electorates - the inhabitants of the marketing zones in the consumer society, television audiences and news magazine readerships, who vote with money at the cash counter rather than with ballot paper at the polling boot. These huge and passive electorates are wide open to any opportunist using the psychological weaponry of fear and anxiety, elements that are carefully blanched out of the world of domestic products and consumer software.” [J. G. Ballard](https://sms4smile.com/quotes/author/j-g-ballard/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. He argues modern media consumers act as voters with money, making them vulnerable to fear‑based marketing, separating consumer choice from political voting. **In simple terms:** Consumers influence markets like voters, but fear tactics manipulate them. Key Takeaway Beware of fear‑driven marketing. Themes media consumerism politics psychology Mood critical analytical Type critical philosophical When to use this quote - advertising strategies - public policy - media literacy - consumer behavior Key Concepts manipulation fear anxiety electorate Questions to Reflect On - How does fear shape your purchasing? - Can media be a positive force? A Different Perspective May overgeneralize consumer agency. ★ ★ ★ ★ ★ No ratings yet [Anxiety](https://sms4smile.com/quotes/about/anxiety/) [Audience](https://sms4smile.com/quotes/about/audience/) [Ballots](https://sms4smile.com/quotes/about/ballots/) [Consumers](https://sms4smile.com/quotes/about/consumers/) [Electorate](https://sms4smile.com/quotes/about/electorate/) [Elements](https://sms4smile.com/quotes/about/elements/) [Fear And Anxiety](https://sms4smile.com/quotes/about/fear-and-anxiety/) [Landscape](https://sms4smile.com/quotes/about/landscape/) [Marketing](https://sms4smile.com/quotes/about/marketing/) [Money](https://sms4smile.com/quotes/about/money/) [News](https://sms4smile.com/quotes/about/news/) [Opportunist](https://sms4smile.com/quotes/about/opportunist/) [Present day](https://sms4smile.com/quotes/about/present-day/) [Programming](https://sms4smile.com/quotes/about/programming/) [Psychological](https://sms4smile.com/quotes/about/psychological/) [Software](https://sms4smile.com/quotes/about/software/) [Technology](https://sms4smile.com/quotes/about/technology/) [Television](https://sms4smile.com/quotes/about/television/) [Vote](https://sms4smile.com/quotes/about/vote/) [Weaponry](https://sms4smile.com/quotes/about/weaponry/) [World](https://sms4smile.com/quotes/about/world/) ## Related quotes > [A lot of other bands have tried to go out there and say we've got views on this and views on that. 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He simply transforms events to exploitable situations.](https://sms4smile.com/quotes/chandrababu-vs/an-opportunist-doesn-t-wait-for-a-grand-opportunity-to-come-about-he/) [Chandrababu VS](https://sms4smile.com/quotes/author/chandrababu-vs/) > [Criminals are opportunists. If you've got a booming market, they're going to get away with more fraud.](https://sms4smile.com/quotes/william-matthews/criminals-are-opportunists-if-you-ve-got-a-booming-market-they-re/) [William Matthews](https://sms4smile.com/quotes/author/william-matthews/) > [They crave attention though, they always saying show me som but girl you aint the only one that's tryna be the only one](https://sms4smile.com/quotes/drake/they-crave-attention-though-they-always-saying-show-me-som-but-girl/) [Drake](https://sms4smile.com/quotes/author/drake/) > [“Evolution is, as an engineer, an opportunist, not a perfectionist.”](https://sms4smile.com/quotes/stanis-aw-lem/evolution-is-as-an-engineer-an-opportunist-not-a-perfectionist/) [Stanisław Lem](https://sms4smile.com/quotes/author/stanis-aw-lem/) > [We must walk rapidly but not run. We must not be opportunists, nor allow our enthusiasms to make us lose the vision of concrete…](https://sms4smile.com/quotes/amilcar-cabral/we-must-walk-rapidly-but-not-run-we-must-not-be-opportunists-nor/) [Amilcar Cabral](https://sms4smile.com/quotes/author/amilcar-cabral/) > [To be led by a fool is to be led by the opportunists who control the fool.](https://sms4smile.com/quotes/octavia-butler/to-be-led-by-a-fool-is-to-be-led-by-the-opportunists-who-control-the/) [Octavia Butler](https://sms4smile.com/quotes/author/octavia-butler/) > [“If you are opportunist, then you are already one step closer to achieve your target!”](https://sms4smile.com/quotes/priyanshu-joshi/if-you-are-opportunist-then-you-are-already-one-step-closer-to/) [PRIYANSHU JOSHI](https://sms4smile.com/quotes/author/priyanshu-joshi/) > [“An opportunist ventures nothing, believes in nothing and invests in nothing, therefore he ends with nothing.”](https://sms4smile.com/quotes/nicko-widjaja/an-opportunist-ventures-nothing-believes-in-nothing-and-invests-in/) Nicko Widjaja > [Choose your leaders with wisdom and forethought. To be led by a coward is to be controlled by all that the coward fears. To…](https://sms4smile.com/quotes/anonymous/choose-your-leaders-with-wisdom-and-forethought-to-be-led-by-a-coward/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [Dear optimist, pessimist, and realist--while you guys were busy arguing about the glass of wine, I drank it! Sincerely, the opportunist!](https://sms4smile.com/quotes/lori-greiner/dear-optimist-pessimist-and-realist-while-you-guys-were-busy-arguing-2/) [Lori Greiner](https://sms4smile.com/quotes/author/lori-greiner/) ## More by J. G. Ballard > [Science and technology multiply around us. To an increasing extent they dictate the languages in which we speak and think. Either we use those…](https://sms4smile.com/quotes/j-g-ballard/science-and-technology-multiply-around-us-to-an-increasing-extent/) [J. G. Ballard](https://sms4smile.com/quotes/author/j-g-ballard/) > [There are some people, who place enormous value on their home and feel that it defines them, that a stain on the carpet is…](https://sms4smile.com/quotes/j-g-ballard/there-are-some-people-who-place-enormous-value-on-their-home-and-feel/) [J. G. Ballard](https://sms4smile.com/quotes/author/j-g-ballard/) > [A reality that is electronic... Once everybody's got a computer terminal in their home, to satisfy all their needs, all the domestic needs, there'll…](https://sms4smile.com/quotes/j-g-ballard/a-reality-that-is-electronic-once-everybody-s-got-a-computer-terminal/) [J. G. Ballard](https://sms4smile.com/quotes/author/j-g-ballard/) > [If you're against globalisation, it doesn't achieve much by sort of bombing the head offices of Shell or Nestle. You unsettle people much more…](https://sms4smile.com/quotes/j-g-ballard/if-you-re-against-globalisation-it-doesn-t-achieve-much-by-sort-of/) [J. G. 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Reality is no longer going to be the stuff out…](https://sms4smile.com/quotes/j-g-ballard/electronic-aids-particularly-domestic-computers-will-helpthe-inner/) [J. G. Ballard](https://sms4smile.com/quotes/author/j-g-ballard/) > [Perhaps the future belongs to magic, and it's we women who control magic.](https://sms4smile.com/quotes/j-g-ballard/perhaps-the-future-belongs-to-magic-and-it-s-we-women-who-control/) [J. G. Ballard](https://sms4smile.com/quotes/author/j-g-ballard/) > [Any fool can write a novel but it takes real genius to sell it.](https://sms4smile.com/quotes/j-g-ballard/any-fool-can-write-a-novel-but-it-takes-real-genius-to-sell-it/) [J. G. Ballard](https://sms4smile.com/quotes/author/j-g-ballard/) > [I work for three or four hours a day, in the late morning and early afternoon. Then I go out for a walk and…](https://sms4smile.com/quotes/j-g-ballard/i-work-for-three-or-four-hours-a-day-in-the-late-morning-and-early/) [J. G. 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Ballard](https://sms4smile.com/quotes/author/j-g-ballard/) > [Orwell's '1984' convinced me, rightly or wrongly, that Marxism was only a quantum leap away from tyranny. By contrast, Huxley's 'Brave New World' suggested…](https://sms4smile.com/quotes/j-g-ballard/orwell-s-1984-convinced-me-rightly-or-wrongly-that-marxism-was-only-a/) [J. G. Ballard](https://sms4smile.com/quotes/author/j-g-ballard/) [Explore all 151 J. G. Ballard quotes ](https://sms4smile.com/quotes/author/j-g-ballard/) ## More Anxiety quotes > [“Anything that you find yourself worrying about regularly may find you suddenly wanting unrealistic changes.”](https://sms4smile.com/quotes/nagisa-tatsumi/anything-that-you-find-yourself-worrying-about-regularly-may-find-you/) Nagisa Tatsumi > [Bein Crazy is the least of my worries.](https://sms4smile.com/quotes/jack-kerouac/bein-crazy-is-the-least-of-my-worries/) [Jack Kerouac](https://sms4smile.com/quotes/author/jack-kerouac/) > [The answer to deep anxiety is the deep adoration of God.](https://sms4smile.com/quotes/ann-voskamp/the-answer-to-deep-anxiety-is-the-deep-adoration-of-god/) [Ann Voskamp](https://sms4smile.com/quotes/author/ann-voskamp/) > [“Fear of seeing a police car pull into the drive. Fear of falling asleep at night. Fear of not falling asleep. Fear of the…](https://sms4smile.com/quotes/raymond-carver/fear-of-seeing-a-police-car-pull-into-the-drive-fear-of-falling/) [Raymond Carver](https://sms4smile.com/quotes/author/raymond-carver/) > [I get nervous when I don't get nervous. If I'm nervous I know I'm going to have a good show.](https://sms4smile.com/quotes/beyonce-knowles/i-get-nervous-when-i-don-t-get-nervous-if-i-m-nervous-i-know-i-m/) [Beyonce Knowles](https://sms4smile.com/quotes/author/beyonce-knowles/) > [“Every invention comes through anxiousness.”](https://sms4smile.com/quotes/rakesh-wadhwani/every-invention-comes-through-anxiousness/) [Rakesh Wadhwani](https://sms4smile.com/quotes/author/rakesh-wadhwani/) > [“Do Not Be Anxious 25 e “Therefore I tell you,  f do not be anxious about your life, what you will eat or what you will drink,…](https://sms4smile.com/quotes/anonymous/do-not-be-anxious-25-e-therefore-i-tell-you-f-do-not-be-anxious-about/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [“Nothing happens on its own, you have to make things happen. 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