--- title: "Meaning & Key Takeaway of: School is the advertising agency which…" description: "\"School is the advertising agency which makes you believe that you need the society as it is.\" — Ivan Illich" image: "https://sms4smile.com/quotes/i/0ec/ivan-illich-3546_advertising_school-is-the-advertising-agency-which-m_1615052.png" --- # School is the advertising agency which makes you believe… ![“School is the advertising agency which makes you believe that you need the society as it is.” quote by Ivan Illich](https://sms4smile.com/quotes/i/0ec/ivan-illich-3546_advertising_school-is-the-advertising-agency-which-m_1615052.png) [Download](https://sms4smile.com/quotes/i/0ec/ivan-illich-3546_advertising_school-is-the-advertising-agency-which-m_1615052.png) [Open image](https://sms4smile.com/quotes/i/0ec/ivan-illich-3546_advertising_school-is-the-advertising-agency-which-m_1615052.png) > “School is the advertising agency which makes you believe that you need the society as it is.” [Ivan Illich](https://sms4smile.com/quotes/author/ivan-illich/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Education is marketed as essential, shaping belief that society cannot change without it. **In simple terms:** School is sold as a necessity. Key Takeaway Question the necessity of formal schooling. Themes education consumerism society conformity Mood critical skeptical Type philosophical inspirational When to use this quote - policy debates - parental choices - alternative learning - public discourse Key Concepts critical theory social control institutional critique Questions to Reflect On - What assumptions does schooling impose? - How can we envision education differently? A Different Perspective Alternative systems may lack resources. ★ ★ ★ ★ ★ No ratings yet [Advertising](https://sms4smile.com/quotes/about/advertising/) [Advertising agencies](https://sms4smile.com/quotes/about/advertising-agencies/) [Community](https://sms4smile.com/quotes/about/community/) [Education](https://sms4smile.com/quotes/about/education/) [Educational](https://sms4smile.com/quotes/about/educational/) [Historical](https://sms4smile.com/quotes/about/historical/) [Homeschooling](https://sms4smile.com/quotes/about/homeschooling/) [Learning](https://sms4smile.com/quotes/about/learning/) [Marketing](https://sms4smile.com/quotes/about/marketing/) [School](https://sms4smile.com/quotes/about/school/) ## Related quotes > [The traditional model for a company like Coca-Cola is to hire one big advertising agency and essentially outsource all of its creativity in that…](https://sms4smile.com/quotes/john-kao/the-traditional-model-for-a-company-like-coca-cola-is-to-hire-one-big/) [John Kao](https://sms4smile.com/quotes/author/john-kao/) > [Anyone who's parading under a $100,00-plus video is not free from corporate. 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I'm…](https://sms4smile.com/quotes/oliviero-toscani/i-m-a-photographer-and-my-pictures-are-used-in-advertising-campaigns/) [Oliviero Toscani](https://sms4smile.com/quotes/author/oliviero-toscani/) > [It used to be fashionable for authors to have their pictures taken with dogs, but the dogs always looked like models hired from an…](https://sms4smile.com/quotes/robertson-davies/it-used-to-be-fashionable-for-authors-to-have-their-pictures-taken/) [Robertson Davies](https://sms4smile.com/quotes/author/robertson-davies/) > [My dream was to have my own advertising agency by the time I was 30, and that was before I got into movies.](https://sms4smile.com/quotes/john-g-avildsen/my-dream-was-to-have-my-own-advertising-agency-by-the-time-i-was-30/) John G. Avildsen ## More by Ivan Illich > [“Universal education through schooling is not feasible. It would be no more feasible if it were attempted by means of alternative institutions built on…](https://sms4smile.com/quotes/ivan-illich/universal-education-through-schooling-is-not-feasible-it-would-be-no/) [Ivan Illich](https://sms4smile.com/quotes/author/ivan-illich/) > [The re-establishment of an ecological balance depends on the ability of society to counteract the progressive materialization of values. The ecological balance cannot be…](https://sms4smile.com/quotes/ivan-illich/the-re-establishment-of-an-ecological-balance-depends-on-the-ability/) [Ivan Illich](https://sms4smile.com/quotes/author/ivan-illich/) > [The new experience that has replaced dignified suffering is artificially prolonged, opaque, depersonalized maintenance.](https://sms4smile.com/quotes/ivan-illich/the-new-experience-that-has-replaced-dignified-suffering-is/) [Ivan Illich](https://sms4smile.com/quotes/author/ivan-illich/) > [Losses of a kind of satisfaction that have no market equivalent don't show up in the calculations of economists.](https://sms4smile.com/quotes/ivan-illich/losses-of-a-kind-of-satisfaction-that-have-no-market-equivalent-don-t/) [Ivan Illich](https://sms4smile.com/quotes/author/ivan-illich/) > [Schools are designed on the assumption that there is a secret to everything in life; that the quality of life depends upon knowing that…](https://sms4smile.com/quotes/ivan-illich/schools-are-designed-on-the-assumption-that-there-is-a-secret-to/) [Ivan Illich](https://sms4smile.com/quotes/author/ivan-illich/) > [The State shall make no law with respect to the establishment of education.](https://sms4smile.com/quotes/ivan-illich/the-state-shall-make-no-law-with-respect-to-the-establishment-of/) [Ivan Illich](https://sms4smile.com/quotes/author/ivan-illich/) > [What kinds of things and people might learners want to be in contact with in order to learn?](https://sms4smile.com/quotes/ivan-illich/what-kinds-of-things-and-people-might-learners-want-to-be-in-contact/) [Ivan Illich](https://sms4smile.com/quotes/author/ivan-illich/) > [The pupil is ... 'schooled' to confuse teaching with learning, grade advancement with education, a diploma with competence, and fluency with the ability to…](https://sms4smile.com/quotes/ivan-illich/the-pupil-is-schooled-to-confuse-teaching-with-learning-grade/) [Ivan Illich](https://sms4smile.com/quotes/author/ivan-illich/) > [To deschool means to abolish the power of one person to oblige another.](https://sms4smile.com/quotes/ivan-illich/to-deschool-means-to-abolish-the-power-of-one-person-to-oblige-another/) [Ivan Illich](https://sms4smile.com/quotes/author/ivan-illich/) > [Societies in which most people depend for most of their goods and services on the personal whim, kindness, or skill of another are called…](https://sms4smile.com/quotes/ivan-illich/societies-in-which-most-people-depend-for-most-of-their-goods-and/) [Ivan Illich](https://sms4smile.com/quotes/author/ivan-illich/) > [“P3- modernised poverty combines the lack of power over circumstances with a loss of personal potency”](https://sms4smile.com/quotes/ivan-illich/p3-modernised-poverty-combines-the-lack-of-power-over-circumstances/) [Ivan Illich](https://sms4smile.com/quotes/author/ivan-illich/) > [“Today, one must either be isolated and cut off, or a carefully guarded, affluent drop-out, to allow one's children to play in an environment…](https://sms4smile.com/quotes/ivan-illich/today-one-must-either-be-isolated-and-cut-off-or-a-carefully-guarded/) [Ivan Illich](https://sms4smile.com/quotes/author/ivan-illich/) > [The household became the place where the consumption of wages takes place.](https://sms4smile.com/quotes/ivan-illich/the-household-became-the-place-where-the-consumption-of-wages-takes/) [Ivan Illich](https://sms4smile.com/quotes/author/ivan-illich/) > [Man must choose whether to be rich in things or in the freedom to use them.](https://sms4smile.com/quotes/ivan-illich/man-must-choose-whether-to-be-rich-in-things-or-in-the-freedom-to-use/) [Ivan Illich](https://sms4smile.com/quotes/author/ivan-illich/) > [“Welfare bureaucracies claim a professional, political, and financial monopoly over the social imagination, setting standards of what is valuable and what is feasible. 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