--- title: "Meaning & Key Takeaway of: I see my task as serving the majority of…" description: "\"I see my task as serving the majority of people. The question is, how do you find out what they want, how best to serve them? My answer is to stay clos..." image: "https://sms4smile.com/quotes/i/27d/ingvar-kamprad-13840_best_i-see-my-task-as-serving-the-majority-of_1060418.jpg" --- # I see my task as serving the majority of people. The… ![“I see my task as serving the majority of people. The question is, how do you find out what they want, how best to serve them? My answer is to stay close to ordinary people because, at heart, I am one of them.” quote by Ingvar Kamprad](https://sms4smile.com/quotes/i/27d/ingvar-kamprad-13840_best_i-see-my-task-as-serving-the-majority-of_1060418.jpg) [Download](https://sms4smile.com/quotes/i/27d/ingvar-kamprad-13840_best_i-see-my-task-as-serving-the-majority-of_1060418.jpg) [Open image](https://sms4smile.com/quotes/i/27d/ingvar-kamprad-13840_best_i-see-my-task-as-serving-the-majority-of_1060418.jpg) > “I see my task as serving the majority of people. The question is, how do you find out what they want, how best to serve them? My answer is to stay close to ordinary people because, at heart, I am one of them.” [Ingvar Kamprad](https://sms4smile.com/quotes/author/ingvar-kamprad/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. He believes serving the majority requires staying connected to everyday people to understand their needs. **In simple terms:** Stay close to ordinary people to serve them. Key Takeaway Listen to everyday experiences. Themes service humility customer focus Mood thoughtful inspirational Type advisory motivational When to use this quote - product design - public policy - social entrepreneurship - marketing - leadership Key Concepts Empathy market research community engagement Questions to Reflect On - Who might be left out? - How to balance majority needs with minority rights? A Different Perspective Overemphasis on majority may neglect minorities. ★ ★ ★ ★ ★ No ratings yet [Best](https://sms4smile.com/quotes/about/best/) [Find](https://sms4smile.com/quotes/about/find/) [Heart](https://sms4smile.com/quotes/about/heart/) [I am](https://sms4smile.com/quotes/about/i-am/) [People](https://sms4smile.com/quotes/about/people/) [People Question](https://sms4smile.com/quotes/about/people-question/) [Serve](https://sms4smile.com/quotes/about/serve/) [Serve Answer](https://sms4smile.com/quotes/about/serve-answer-2585629/) [Serving](https://sms4smile.com/quotes/about/serving/) [Serving Majority](https://sms4smile.com/quotes/about/serving-majority-2585628/) ## Related quotes > [The late Rev. Peter Gomes at The Memorial Church at Harvard was a true mentor to me when I was in college. He instilled…](https://sms4smile.com/quotes/seth-moulton/the-late-rev-peter-gomes-at-the-memorial-church-at-harvard-was-a-true/) [Seth Moulton](https://sms4smile.com/quotes/author/seth-moulton/) > [It is impossible to serve God without serving one another.](https://sms4smile.com/quotes/alistair-begg/it-is-impossible-to-serve-god-without-serving-one-another/) [Alistair Begg](https://sms4smile.com/quotes/author/alistair-begg/) > [“I am what "I click" every day. I am what I watch. I am what I refuse or accept. I am not better than…](https://sms4smile.com/quotes/alin-sav/i-am-what-i-click-every-day-i-am-what-i-watch-i-am-what-i-refuse-or/) [Alin Sav](https://sms4smile.com/quotes/author/alin-sav/) > [Stewarding my time is not about selfishly pursuing only the things I like to do. It’s about effectively serving others in the ways I’m…](https://sms4smile.com/quotes/kevin-deyoung/stewarding-my-time-is-not-about-selfishly-pursuing-only-the-things-i/) [Kevin DeYoung](https://sms4smile.com/quotes/author/kevin-deyoung/) > [If you want to serve the country, you recognize it's rough and tumble. And it's nothing like serving your country in the military.](https://sms4smile.com/quotes/mitt-romney/if-you-want-to-serve-the-country-you-recognize-it-s-rough-and-tumble/) [Mitt Romney](https://sms4smile.com/quotes/author/mitt-romney/) > [Live your life to love Christ and serve him by serving others. In the end it's the only thing that matters](https://sms4smile.com/quotes/anonymous/live-your-life-to-love-christ-and-serve-him-by-serving-others-in-the/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [The criteria for serving one's country should be competence, courage and willingness to serve. When we deny people the chance to serve because of…](https://sms4smile.com/quotes/dianne-feinstein/the-criteria-for-serving-one-s-country-should-be-competence-courage/) [Dianne Feinstein](https://sms4smile.com/quotes/author/dianne-feinstein/) > [Whenever you serve others in any way, you are actually serving God.](https://sms4smile.com/quotes/rick-warren/whenever-you-serve-others-in-any-way-you-are-actually-serving-god/) [Rick Warren](https://sms4smile.com/quotes/author/rick-warren/) > [The only way you can serve God is by serving other people.](https://sms4smile.com/quotes/rick-warren/the-only-way-you-can-serve-god-is-by-serving-other-people/) [Rick Warren](https://sms4smile.com/quotes/author/rick-warren/) > [“Serving others is the surest and practical way of channeling your love. There is no love through lip service. If you love humanity, serve…”](https://sms4smile.com/quotes/assegid-habtewold/serving-others-is-the-surest-and-practical-way-of-channeling-your/) [Assegid Habtewold](https://sms4smile.com/quotes/author/assegid-habtewold/) > [The Lord who created you can not serve you with you.](https://sms4smile.com/quotes/azima-arkanjelo-saverio/the-lord-who-created-you-can-not-serve-you-with-you/) [Azima Arkanjelo Saverio](https://sms4smile.com/quotes/author/azima-arkanjelo-saverio/) > [I have learned that it is by serving that we learn how to serve. When we engaged in the service of our fellowmen, not…](https://sms4smile.com/quotes/spencer-w-kimball/i-have-learned-that-it-is-by-serving-that-we-learn-how-to-serve-when/) [Spencer W. Kimball](https://sms4smile.com/quotes/author/spencer-w-kimball/) > [There are a million 'oughts' in the world. There's a million ways in which I ought to be serving the world. But the ways…](https://sms4smile.com/quotes/parker-palmer/there-are-a-million-oughts-in-the-world-there-s-a-million-ways-in/) [Parker Palmer](https://sms4smile.com/quotes/author/parker-palmer/) > [I lied about serving in Vietnam, and I'm sorry. I did not mean to take away from the actions and the sacrifices of the…](https://sms4smile.com/quotes/brian-dennehy/i-lied-about-serving-in-vietnam-and-i-m-sorry-i-did-not-mean-to-take/) [Brian Dennehy](https://sms4smile.com/quotes/author/brian-dennehy/) > [“didn’t have to be happy to serve: serving was what I was born to do. Just like a layman with employment, you show up…](https://sms4smile.com/quotes/love-belvin/didn-t-have-to-be-happy-to-serve-serving-was-what-i-was-born-to-do/) [Love Belvin](https://sms4smile.com/quotes/author/love-belvin/) ## More by Ingvar Kamprad > [I decided that the stock market was not an option for IKEA. I knew that only a long-term perspective could secure our growth plans,…](https://sms4smile.com/quotes/ingvar-kamprad/i-decided-that-the-stock-market-was-not-an-option-for-ikea-i-knew/) [Ingvar Kamprad](https://sms4smile.com/quotes/author/ingvar-kamprad/) > [I look at the money I'm about to spend on myself and ask if IKEA's customers could afford it.](https://sms4smile.com/quotes/ingvar-kamprad/i-look-at-the-money-i-m-about-to-spend-on-myself-and-ask-if-ikea-s/) [Ingvar Kamprad](https://sms4smile.com/quotes/author/ingvar-kamprad/) > [Simplicity and common sense should characterize planning and strategic direction.](https://sms4smile.com/quotes/ingvar-kamprad/simplicity-and-common-sense-should-characterize-planning-and/) [Ingvar Kamprad](https://sms4smile.com/quotes/author/ingvar-kamprad/) > [My theory was that good furniture could be priced so that the man with the flat wallet would be attracted to it, would make…](https://sms4smile.com/quotes/ingvar-kamprad/my-theory-was-that-good-furniture-could-be-priced-so-that-the-man/) [Ingvar Kamprad](https://sms4smile.com/quotes/author/ingvar-kamprad/) > [Most things remain undone. Glorious future!](https://sms4smile.com/quotes/ingvar-kamprad/most-things-remain-undone-glorious-future/) [Ingvar Kamprad](https://sms4smile.com/quotes/author/ingvar-kamprad/) > [If we want to be cost-conscious, we should do it, not just talk about how cost-conscious we are.](https://sms4smile.com/quotes/ingvar-kamprad/if-we-want-to-be-cost-conscious-we-should-do-it-not-just-talk-about/) [Ingvar Kamprad](https://sms4smile.com/quotes/author/ingvar-kamprad/) > [You can do so much in 10 minutes time. Ten minutes, once gone, are gone for good. Divide your life into 10-minute units and…](https://sms4smile.com/quotes/ingvar-kamprad/you-can-do-so-much-in-10-minutes-time-ten-minutes-once-gone-are-gone/) [Ingvar Kamprad](https://sms4smile.com/quotes/author/ingvar-kamprad/) > [“Once and for all, we have decided to side with the many.”](https://sms4smile.com/quotes/ingvar-kamprad/once-and-for-all-we-have-decided-to-side-with-the-many/) [Ingvar Kamprad](https://sms4smile.com/quotes/author/ingvar-kamprad/) > [I'm a bit tight with money, but so what? I look at the money I'm about to spend on myself and ask myself if…](https://sms4smile.com/quotes/ingvar-kamprad/i-m-a-bit-tight-with-money-but-so-what-i-look-at-the-money-i-m-about/) [Ingvar Kamprad](https://sms4smile.com/quotes/author/ingvar-kamprad/) > [Making mistakes is the privilege of the active - of those who can correct their mistakes and put them right.](https://sms4smile.com/quotes/ingvar-kamprad/making-mistakes-is-the-privilege-of-the-active-of-those-who-can/) [Ingvar Kamprad](https://sms4smile.com/quotes/author/ingvar-kamprad/) > [It was our duty to expand. Those who cannot or will not join us are to be pitied. What we want to do, we…](https://sms4smile.com/quotes/ingvar-kamprad/it-was-our-duty-to-expand-those-who-cannot-or-will-not-join-us-are-to/) [Ingvar Kamprad](https://sms4smile.com/quotes/author/ingvar-kamprad/) > [To design a desk which may cost $1,000 is easy for a furniture designer but to design a functional and good desk which shall…](https://sms4smile.com/quotes/ingvar-kamprad/to-design-a-desk-which-may-cost-1-000-is-easy-for-a-furniture/) [Ingvar Kamprad](https://sms4smile.com/quotes/author/ingvar-kamprad/) > [Normally, I try to get my haircut when I'm in a developing country. Last time, it was in Vietnam.](https://sms4smile.com/quotes/ingvar-kamprad/normally-i-try-to-get-my-haircut-when-i-m-in-a-developing-country/) [Ingvar Kamprad](https://sms4smile.com/quotes/author/ingvar-kamprad/) > [The word impossible has been and must remain deleted from our dictionary,](https://sms4smile.com/quotes/ingvar-kamprad/the-word-impossible-has-been-and-must-remain-deleted-from-our/) [Ingvar Kamprad](https://sms4smile.com/quotes/author/ingvar-kamprad/) > [It is in the nature of Smaland to be thrifty.](https://sms4smile.com/quotes/ingvar-kamprad/it-is-in-the-nature-of-smaland-to-be-thrifty/) [Ingvar Kamprad](https://sms4smile.com/quotes/author/ingvar-kamprad/) [Explore all 49 Ingvar Kamprad quotes ](https://sms4smile.com/quotes/author/ingvar-kamprad/) ## More Best quotes > [Failures happen. You can't cry over them. You just take it in your stride because you know that you have done your best... Sometimes,…](https://sms4smile.com/quotes/divya-dutta/failures-happen-you-can-t-cry-over-them-you-just-take-it-in-your/) [Divya Dutta](https://sms4smile.com/quotes/author/divya-dutta/) > [Scepticism and cynicism about politics is so great that one of the best counters to it is what you can do at a local…](https://sms4smile.com/quotes/ed-miliband/scepticism-and-cynicism-about-politics-is-so-great-that-one-of-the/) [Ed Miliband](https://sms4smile.com/quotes/author/ed-miliband/) > [Amongst the financial Twitterati, the term 'muppets' has come to describe any client used and abused by some financial predator. I've adopted the term…](https://sms4smile.com/quotes/barry-ritholtz/amongst-the-financial-twitterati-the-term-muppets-has-come-to/) [Barry Ritholtz](https://sms4smile.com/quotes/author/barry-ritholtz/) > [It's no wonder Pep is one of the best coaches in the world. When I knew I could work with him I was very…](https://sms4smile.com/quotes/ederson/it-s-no-wonder-pep-is-one-of-the-best-coaches-in-the-world-when-i/) [Ederson](https://sms4smile.com/quotes/author/ederson/) > [“Before you were my enemy, you were my best friend.”](https://sms4smile.com/quotes/kresley-cole/before-you-were-my-enemy-you-were-my-best-friend/) [Kresley Cole](https://sms4smile.com/quotes/author/kresley-cole/) > [If we accept being talked to any kind of a way, then we are telling ourselves we are not quite worth the best. And…](https://sms4smile.com/quotes/maya-angelou/if-we-accept-being-talked-to-any-kind-of-a-way-then-we-are-telling/) [Maya Angelou](https://sms4smile.com/quotes/author/maya-angelou/) > [I want to be perceived as a guy who played his best in all facets, not just scoring. A guy who loved challenges.](https://sms4smile.com/quotes/michael-jordan/i-want-to-be-perceived-as-a-guy-who-played-his-best-in-all-facets-not/) [Michael Jordan](https://sms4smile.com/quotes/author/michael-jordan/) > [I feel like I'm the best, but you're not going to get me to say that.](https://sms4smile.com/quotes/jerry-rice/i-feel-like-i-m-the-best-but-you-re-not-going-to-get-me-to-say-that/) [Jerry Rice](https://sms4smile.com/quotes/author/jerry-rice/) > [Life is where you love people and use things not use people and love things.](https://sms4smile.com/quotes/babloo/life-is-where-you-love-people-and-use-things-not-use-people-and-love/) [Babloo](https://sms4smile.com/quotes/author/babloo/) > [With every product, the delta between the brand and the reality determines its power over the minds of consumers, and with Trump, that delta…](https://sms4smile.com/quotes/rick-wilson/with-every-product-the-delta-between-the-brand-and-the-reality/) [Rick Wilson](https://sms4smile.com/quotes/author/rick-wilson/) > [The human element should be the two players on the court, not the officials. The best officials are the ones you never notice. The…](https://sms4smile.com/quotes/gene-scott/the-human-element-should-be-the-two-players-on-the-court-not-the/) [Gene Scott](https://sms4smile.com/quotes/author/gene-scott/) > [I'm looking to fight the best guys in the world.](https://sms4smile.com/quotes/yair-rodriguez/i-m-looking-to-fight-the-best-guys-in-the-world/) [Yair Rodriguez](https://sms4smile.com/quotes/author/yair-rodriguez/) > [Batley and Spen has a high proportion of people working in manufacturing, and we can boast the full range of industries, including high-skilled, precision…](https://sms4smile.com/quotes/jo-cox/batley-and-spen-has-a-high-proportion-of-people-working-in/) [Jo Cox](https://sms4smile.com/quotes/author/jo-cox/) > [It is no secret that I have read 'The Da Vinci Code' several times. I genuinely believe that 'The Da Vinci Code' and 'Angels…](https://sms4smile.com/quotes/ashwin-sanghi/it-is-no-secret-that-i-have-read-the-da-vinci-code-several-times-i/) [Ashwin Sanghi](https://sms4smile.com/quotes/author/ashwin-sanghi/) > [Any position I was going to be in, I was going to make the best of it. I always do.](https://sms4smile.com/quotes/eric-bledsoe/any-position-i-was-going-to-be-in-i-was-going-to-make-the-best-of-it/) [Eric Bledsoe](https://sms4smile.com/quotes/author/eric-bledsoe/) [Browse all 21,674 Best quotes ](https://sms4smile.com/quotes/about/best/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "I see my task as serving the majority of people. The question is, how do you find out what they want, how best to serve them? My answer is to stay close to ordinary people because, at heart, I am one of them.", "creator": { "@type": "Person", "name": "Ingvar Kamprad" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/ingvar-kamprad/i-see-my-task-as-serving-the-majority-of-people-the-question-is-how/", "about": { "@type": "Thing", "name": "Best" }, "@id": "https://sms4smile.com/quotes/ingvar-kamprad/i-see-my-task-as-serving-the-majority-of-people-the-question-is-how/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/27d/ingvar-kamprad-13840_best_i-see-my-task-as-serving-the-majority-of_1060418.jpg", "contentUrl": "https://sms4smile.com/quotes/i/27d/ingvar-kamprad-13840_best_i-see-my-task-as-serving-the-majority-of_1060418.jpg", "url": "https://sms4smile.com/quotes/i/27d/ingvar-kamprad-13840_best_i-see-my-task-as-serving-the-majority-of_1060418.jpg", "width": 1080, "height": 1080, "caption": "“I see my task as serving the majority of people. The question is, how do you find out what they want, how…” — Ingvar Kamprad", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Ingvar Kamprad", "item": "https://sms4smile.com/quotes/author/ingvar-kamprad/" }, { "@type": "ListItem", "position": 4, "name": "I see my task as serving...", "item": "https://sms4smile.com/quotes/ingvar-kamprad/i-see-my-task-as-serving-the-majority-of-people-the-question-is-how/" } ], "@id": "https://sms4smile.com/quotes/ingvar-kamprad/i-see-my-task-as-serving-the-majority-of-people-the-question-is-how/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```