---
title: "Meaning & Key Takeaway of: Most companies target women as end users…"
description: "\"Most companies target women as end users, but few are effectively utilizing female employees when it comes to innovating for female consumers. When wom..."
image: "https://sms4smile.com/quotes/i/ec2/indra-nooyi-8714_consumers_most-companies-target-women-as-end-users_3009755.jpg"
---

#  Most companies target women as end users, but few are…

![“Most companies target women as end users, but few are effectively utilizing female employees when it comes to innovating for female consumers. When women are empowered in the design and innovation process, the likelihood of success in the marketplace improves by 144%!” quote by Indra Nooyi](https://sms4smile.com/quotes/i/ec2/indra-nooyi-8714_consumers_most-companies-target-women-as-end-users_3009755.jpg)   [Download](https://sms4smile.com/quotes/i/ec2/indra-nooyi-8714_consumers_most-companies-target-women-as-end-users_3009755.jpg) [Open image](https://sms4smile.com/quotes/i/ec2/indra-nooyi-8714_consumers_most-companies-target-women-as-end-users_3009755.jpg)

> “Most companies target women as end users, but few are effectively utilizing female employees when it comes to innovating for female consumers. When women are empowered in the design and innovation process, the likelihood of success in the marketplace improves by 144%!”

[Indra Nooyi](https://sms4smile.com/quotes/author/indra-nooyi/)

## About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Women are often overlooked as innovators despite being primary users, and involving them boosts market success dramatically.

**In simple terms:** Including women in design improves products for women.

Key Takeaway

Leverage female staff in innovation.

Themes

diversity innovation gender equity

Mood

informed optimistic

Type

business leadership

When to use this quote

- product development
- marketing strategy
- team building

Key Concepts

consumer insight market fit empowerment

Questions to Reflect On

- How can companies create genuine inclusion?
- What structures support female voices?

A Different Perspective

Women may face tokenism or bias in decision‑making.

★ ★ ★ ★ ★   No ratings yet

[Consumers](https://sms4smile.com/quotes/about/consumers/) [Consumers Women](https://sms4smile.com/quotes/about/consumers-women-4819938/) [Design](https://sms4smile.com/quotes/about/design/) [Empowered](https://sms4smile.com/quotes/about/empowered/) [End](https://sms4smile.com/quotes/about/end/) [Female](https://sms4smile.com/quotes/about/female/) [Female Consumers](https://sms4smile.com/quotes/about/female-consumers-3043972/) [Female Employees](https://sms4smile.com/quotes/about/female-employees-3367697/) [Feminism](https://sms4smile.com/quotes/about/feminism/) [Innovating Female](https://sms4smile.com/quotes/about/innovating-female-4819937/) [Innovation](https://sms4smile.com/quotes/about/innovation/) [Likelihood](https://sms4smile.com/quotes/about/likelihood/) [Marketplace](https://sms4smile.com/quotes/about/marketplace/) [Process](https://sms4smile.com/quotes/about/process/) [Success](https://sms4smile.com/quotes/about/success/) [Target](https://sms4smile.com/quotes/about/target/) [Users](https://sms4smile.com/quotes/about/users/) [Utilizing Female](https://sms4smile.com/quotes/about/utilizing-female-4819939/) [Women](https://sms4smile.com/quotes/about/women/)

## Related quotes

> [I've gotten to work with some amazing brands that, in many cases, market to female consumers.](https://sms4smile.com/quotes/gretchen-bleiler/i-ve-gotten-to-work-with-some-amazing-brands-that-in-many-cases/)

[Gretchen Bleiler](https://sms4smile.com/quotes/author/gretchen-bleiler/)

> [More and more, companies are realizing the value of their female consumers, and that's showing up in the female-specific products they're making, their marketing…](https://sms4smile.com/quotes/gretchen-bleiler/more-and-more-companies-are-realizing-the-value-of-their-female/)

[Gretchen Bleiler](https://sms4smile.com/quotes/author/gretchen-bleiler/)

> [If the airline industry were to evolve a common fitness standard for both male and female employees, that would not just be acceptable, it…](https://sms4smile.com/quotes/barkha-dutt/if-the-airline-industry-were-to-evolve-a-common-fitness-standard-for/)

[Barkha Dutt](https://sms4smile.com/quotes/author/barkha-dutt/)

> [Employers should not be able to impose their religious beliefs on female employees, ignoring their individual health decisions and denying their right to reproductive…](https://sms4smile.com/quotes/dina-titus/employers-should-not-be-able-to-impose-their-religious-beliefs-on/)

[Dina Titus](https://sms4smile.com/quotes/author/dina-titus/)

> [Companies must put infrastructure in place to support their female employees and ensure that they receive the benefits of male and female leadership.](https://sms4smile.com/quotes/whitney-wolfe-herd/companies-must-put-infrastructure-in-place-to-support-their-female/)

[Whitney Wolfe Herd](https://sms4smile.com/quotes/author/whitney-wolfe-herd/)

> [I think being able to sit in the shoes of a woman and being able to manage products that are mostly sold to women,…](https://sms4smile.com/quotes/maureen-chiquet/i-think-being-able-to-sit-in-the-shoes-of-a-woman-and-being-able-to/)

[Maureen Chiquet](https://sms4smile.com/quotes/author/maureen-chiquet/)

> [Employing more women at all levels of a company, from new hires to senior leaders, creates a virtuous cycle. Companies become more attuned to…](https://sms4smile.com/quotes/susan-wojcicki/employing-more-women-at-all-levels-of-a-company-from-new-hires-to/)

[Susan Wojcicki](https://sms4smile.com/quotes/author/susan-wojcicki/)

> [And we think that our citizens and yours would be very angry if they thought that we hadnt taken every possible step for prevention…](https://sms4smile.com/quotes/david-blunkett/and-we-think-that-our-citizens-and-yours-would-be-very-angry-if-they/)

[David Blunkett](https://sms4smile.com/quotes/author/david-blunkett/)

> [The military profession, especially is the long-established great powers, is deeply pessimistic about the likelihood that people and countries will behave well under stress.…](https://sms4smile.com/quotes/gwynne-dyer/the-military-profession-especially-is-the-long-established-great/)

[Gwynne Dyer](https://sms4smile.com/quotes/author/gwynne-dyer/)

> [...The likelihood of treatment (of any one patient) increases with the length of time since the origin of the disease. ...Those cases in which…](https://sms4smile.com/quotes/hardin-b-jones/the-likelihood-of-treatment-of-any-one-patient-increases-with-the/)

[Hardin B. Jones](https://sms4smile.com/quotes/author/hardin-b-jones/)

> [Smart tech investor thinks about: a) future product roadmap, b) bottoms-up market size & growth, c) talent and skill of team. Essentially you are…](https://sms4smile.com/quotes/marc-andreessen/smart-tech-investor-thinks-about-a-future-product-roadmap-b-bottoms/)

[Marc Andreessen](https://sms4smile.com/quotes/author/marc-andreessen/)

> [Role modeling is the most basic responsibility of parents. Parents are handing life's scripts to their children, scripts that in all likelihood will be…](https://sms4smile.com/quotes/stephen-covey/role-modeling-is-the-most-basic-responsibility-of-parents-parents-are/)

[Stephen Covey](https://sms4smile.com/quotes/author/stephen-covey/)

> [It is false to say that what we don’t know can’t hurt us, especially when it comes to the Bible. If ever there were…](https://sms4smile.com/quotes/r-c-sproul-jr/it-is-false-to-say-that-what-we-don-t-know-can-t-hurt-us-especially/)

[R. C. Sproul, Jr](https://sms4smile.com/quotes/author/r-c-sproul-jr/)

> [ \[We need to \] select immigrants based on their likelihood of success in U.S. society and their ability to be financially self- sufficient. ](https://sms4smile.com/quotes/donald-trump/we-need-to-select-immigrants-based-on-their-likelihood-of-success-in/)

[Donald Trump](https://sms4smile.com/quotes/author/donald-trump/)

> [There's more likelihood of Ian Paisley being the next pope, than of me agreeing to a fix or a stitch-up.](https://sms4smile.com/quotes/rhodri-morgan/there-s-more-likelihood-of-ian-paisley-being-the-next-pope-than-of-me/)

[Rhodri Morgan](https://sms4smile.com/quotes/author/rhodri-morgan/)

## More by Indra Nooyi

> [“Always assume positive intent.”](https://sms4smile.com/quotes/indra-nooyi/always-assume-positive-intent/)

[Indra Nooyi](https://sms4smile.com/quotes/author/indra-nooyi/)

> [At the end of the day, don't forget that you're a person, don't forget you're a mother, don't forget you're a wife, don't forget…](https://sms4smile.com/quotes/indra-nooyi/at-the-end-of-the-day-don-t-forget-that-you-re-a-person-don-t-forget/)

[Indra Nooyi](https://sms4smile.com/quotes/author/indra-nooyi/)

> [Combating climate change is absolutely critical to the future of our company,Green Cooler customers, consumers-and our world. I believe all of us need to…](https://sms4smile.com/quotes/indra-nooyi/combating-climate-change-is-absolutely-critical-to-the-future-of-our/)

[Indra Nooyi](https://sms4smile.com/quotes/author/indra-nooyi/)

> [Most importantly, we want to create a company where every employee can bring their whole selves to work.](https://sms4smile.com/quotes/indra-nooyi/most-importantly-we-want-to-create-a-company-where-every-employee-can/)

[Indra Nooyi](https://sms4smile.com/quotes/author/indra-nooyi/)

> [As a leader, I am tough on myself and I raise the standard for everybody; however, I am very caring because I want people…](https://sms4smile.com/quotes/indra-nooyi/as-a-leader-i-am-tough-on-myself-and-i-raise-the-standard-for/)

[Indra Nooyi](https://sms4smile.com/quotes/author/indra-nooyi/)

> [The one thing I have learned as a CEO is that leadership at various levels is vastly different. When I was leading a function…](https://sms4smile.com/quotes/indra-nooyi/the-one-thing-i-have-learned-as-a-ceo-is-that-leadership-at-various/)

[Indra Nooyi](https://sms4smile.com/quotes/author/indra-nooyi/)

> [I hear my own daughters talking about big companies polluting the environment, and then I realise they are talking about companies of which one…](https://sms4smile.com/quotes/indra-nooyi/i-hear-my-own-daughters-talking-about-big-companies-polluting-the/)

[Indra Nooyi](https://sms4smile.com/quotes/author/indra-nooyi/)

> [By five or six, when the heels start to hurt, I kick off my shoes and walk bare feet. But that's not a big…](https://sms4smile.com/quotes/indra-nooyi/by-five-or-six-when-the-heels-start-to-hurt-i-kick-off-my-shoes-and/)

[Indra Nooyi](https://sms4smile.com/quotes/author/indra-nooyi/)

> [I wouldn't ask anyone to do anything I wouldn't do myself.](https://sms4smile.com/quotes/indra-nooyi/i-wouldn-t-ask-anyone-to-do-anything-i-wouldn-t-do-myself/)

[Indra Nooyi](https://sms4smile.com/quotes/author/indra-nooyi/)

> [My parents made us dream that we could be anyone that we wanted to.](https://sms4smile.com/quotes/indra-nooyi/my-parents-made-us-dream-that-we-could-be-anyone-that-we-wanted-to/)

[Indra Nooyi](https://sms4smile.com/quotes/author/indra-nooyi/)

> [Anything that's done to address unemployment in terms of massive stimulus spending is going to exacerbate deficits. And anything that's done to address deficits…](https://sms4smile.com/quotes/indra-nooyi/anything-that-s-done-to-address-unemployment-in-terms-of-massive/)

[Indra Nooyi](https://sms4smile.com/quotes/author/indra-nooyi/)

> [The glass ceiling will go away when women help other women break through that ceiling.](https://sms4smile.com/quotes/indra-nooyi/the-glass-ceiling-will-go-away-when-women-help-other-women-break/)

[Indra Nooyi](https://sms4smile.com/quotes/author/indra-nooyi/)

> [I spent some time at a university for traditional Chinese medicine. There's a resurgence of people eating according to traditional Chinese medicine. So our…](https://sms4smile.com/quotes/indra-nooyi/i-spent-some-time-at-a-university-for-traditional-chinese-medicine/)

[Indra Nooyi](https://sms4smile.com/quotes/author/indra-nooyi/)

> [If I hadn't had mentors, I wouldn't be here today. I'm a product of great mentoring, great coaching... Coaches or mentors are very important.…](https://sms4smile.com/quotes/indra-nooyi/if-i-hadn-t-had-mentors-i-wouldn-t-be-here-today-i-m-a-product-of/)

[Indra Nooyi](https://sms4smile.com/quotes/author/indra-nooyi/)

> [India is a country with huge potential, and it remains an attractive high priority market for PepsiCo. We believe we have only scratched the…](https://sms4smile.com/quotes/indra-nooyi/india-is-a-country-with-huge-potential-and-it-remains-an-attractive/)

[Indra Nooyi](https://sms4smile.com/quotes/author/indra-nooyi/)

[Explore all 78 Indra Nooyi quotes ](https://sms4smile.com/quotes/author/indra-nooyi/)

## More Consumers quotes

> [One of the worst things to come out of the Consumer Protection Board's misleading claims is the impression that government resources are to hard…](https://sms4smile.com/quotes/matthew-lesko/one-of-the-worst-things-to-come-out-of-the-consumer-protection-board/)

[Matthew Lesko](https://sms4smile.com/quotes/author/matthew-lesko/)

> [Eventually the consumer will come to appreciate the editorial point of view of every different brand. User-generated content without editorial oversight will simply be…](https://sms4smile.com/quotes/michael-eisner/eventually-the-consumer-will-come-to-appreciate-the-editorial-point/)

[Michael Eisner](https://sms4smile.com/quotes/author/michael-eisner/)

> [I've always considered making it legal for Americans to import their prescription drugs a free-trade issue. Imports create competition and keep domestic industry more…](https://sms4smile.com/quotes/chuck-grassley/i-ve-always-considered-making-it-legal-for-americans-to-import-their/)

[Chuck Grassley](https://sms4smile.com/quotes/author/chuck-grassley/)

> [“In a world where consumers had limited choice, you needed to compete for locations,” says Ross, who went on to cofound eCommera, a British…](https://sms4smile.com/quotes/brad-stone/in-a-world-where-consumers-had-limited-choice-you-needed-to-compete/)

[Brad Stone](https://sms4smile.com/quotes/author/brad-stone/)

> [The capitalistic social order, therefore, is an economic democracy in the strictest sense of the word. In the last analysis, all decisions are dependent…](https://sms4smile.com/quotes/ludwig-von-mises/the-capitalistic-social-order-therefore-is-an-economic-democracy-in/)

[Ludwig von Mises](https://sms4smile.com/quotes/author/ludwig-von-mises/)

> [A brand is no longer what we tell the consumer it is it is what consumers tell each other it is. - Scott Cook,…](https://sms4smile.com/quotes/scott-cook/a-brand-is-no-longer-what-we-tell-the-consumer-it-is-it-is-what/)

[Scott Cook](https://sms4smile.com/quotes/author/scott-cook/)

> [Now that I'm more middle class, I have access to consumer goods. I do enjoy feminine frippery, feminine doo-da, stuff like that.](https://sms4smile.com/quotes/shirley-geok-lin-lim/now-that-i-m-more-middle-class-i-have-access-to-consumer-goods-i-do/)

[Shirley Geok-lin Lim](https://sms4smile.com/quotes/author/shirley-geok-lin-lim/)

> [Why is Caterpillar bad if we create a new job in India or China to receive U.S. exports? It makes no sense to me.…](https://sms4smile.com/quotes/douglas-r-oberhelman/why-is-caterpillar-bad-if-we-create-a-new-job-in-india-or-china-to/)

[Douglas R. Oberhelman](https://sms4smile.com/quotes/author/douglas-r-oberhelman/)

> [America always put forth this phony melting pot theory, but it's a reality now. They couldn't accomplish the melting pot economically; they couldn't accomplish…](https://sms4smile.com/quotes/russell-means/america-always-put-forth-this-phony-melting-pot-theory-but-it-s-a/)

[Russell Means](https://sms4smile.com/quotes/author/russell-means/)

> [Gaming provides us with some very good signals about consumers and what they're interested in.](https://sms4smile.com/quotes/peggy-johnson/gaming-provides-us-with-some-very-good-signals-about-consumers-and/)

[Peggy Johnson](https://sms4smile.com/quotes/author/peggy-johnson/)

> [As consumers adopt crypto, we hope that they'll also be interested in trading equities and options.](https://sms4smile.com/quotes/baiju-bhatt/as-consumers-adopt-crypto-we-hope-that-they-ll-also-be-interested-in/)

[Baiju Bhatt](https://sms4smile.com/quotes/author/baiju-bhatt/)

> [Metaphor isn't just a fancy turn of speech. It shapes our thoughts and feelings, reaches out to grasp new experience, and even binds our…](https://sms4smile.com/quotes/james-richardson/metaphor-isn-t-just-a-fancy-turn-of-speech-it-shapes-our-thoughts-and/)

[James Richardson](https://sms4smile.com/quotes/author/james-richardson/)

> [Consumer wants can have bizarre, frivolous, or even immoral origins, and an admirable case can still be made for a society that seeks to…](https://sms4smile.com/quotes/john-kenneth-galbraith/consumer-wants-can-have-bizarre-frivolous-or-even-immoral-origins-and/)

[John Kenneth Galbraith](https://sms4smile.com/quotes/author/john-kenneth-galbraith/)

> [Many of us are alarmed at the skyrocketing cost of medical care, including patients, who are the consumers. However, medical malpractice is not the…](https://sms4smile.com/quotes/joe-baca/many-of-us-are-alarmed-at-the-skyrocketing-cost-of-medical-care/)

[Joe Baca](https://sms4smile.com/quotes/author/joe-baca/)

> [TARIFF, n. A scale of taxes on imports, designed to protect the domestic producer against the greed of his consumer.](https://sms4smile.com/quotes/ambrose-bierce/tariff-n-a-scale-of-taxes-on-imports-designed-to-protect-the-domestic/)

[Ambrose Bierce](https://sms4smile.com/quotes/author/ambrose-bierce/)

[Browse all 1,606 Consumers quotes ](https://sms4smile.com/quotes/about/consumers/)

```json
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "Quotation",
            "text": "Most companies target women as end users, but few are effectively utilizing female employees when it comes to innovating for female consumers. When women are empowered in the design and innovation process, the likelihood of success in the marketplace improves by 144%!",
            "creator": {
                "@type": "Person",
                "name": "Indra Nooyi"
            },
            "isPartOf": {
                "@id": "https://sms4smile.com/quotes/#website"
            },
            "url": "https://sms4smile.com/quotes/indra-nooyi/most-companies-target-women-as-end-users-but-few-are-effectively/",
            "about": {
                "@type": "Thing",
                "name": "Consumers"
            },
            "@id": "https://sms4smile.com/quotes/indra-nooyi/most-companies-target-women-as-end-users-but-few-are-effectively/#quotation",
            "image": {
                "@type": "ImageObject",
                "@id": "https://sms4smile.com/quotes/i/ec2/indra-nooyi-8714_consumers_most-companies-target-women-as-end-users_3009755.jpg",
                "contentUrl": "https://sms4smile.com/quotes/i/ec2/indra-nooyi-8714_consumers_most-companies-target-women-as-end-users_3009755.jpg",
                "url": "https://sms4smile.com/quotes/i/ec2/indra-nooyi-8714_consumers_most-companies-target-women-as-end-users_3009755.jpg",
                "width": 1080,
                "height": 1080,
                "caption": "“Most companies target women as end users, but few are effectively utilizing female employees when it comes…” — Indra Nooyi",
                "creditText": "SMS4Smile Quotes",
                "creator": {
                    "@id": "https://sms4smile.com/quotes/#organization"
                }
            }
        },
        {
            "@type": "BreadcrumbList",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://sms4smile.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Quotes",
                    "item": "https://sms4smile.com/quotes/"
                },
                {
                    "@type": "ListItem",
                    "position": 3,
                    "name": "Indra Nooyi",
                    "item": "https://sms4smile.com/quotes/author/indra-nooyi/"
                },
                {
                    "@type": "ListItem",
                    "position": 4,
                    "name": "Most companies target women as end...",
                    "item": "https://sms4smile.com/quotes/indra-nooyi/most-companies-target-women-as-end-users-but-few-are-effectively/"
                }
            ],
            "@id": "https://sms4smile.com/quotes/indra-nooyi/most-companies-target-women-as-end-users-but-few-are-effectively/#breadcrumb"
        },
        {
            "@type": "WebSite",
            "@id": "https://sms4smile.com/quotes/#website",
            "name": "SMS4Smile Quotes",
            "url": "https://sms4smile.com/quotes/",
            "publisher": {
                "@id": "https://sms4smile.com/quotes/#organization"
            }
        },
        {
            "@type": "Organization",
            "@id": "https://sms4smile.com/quotes/#organization",
            "name": "SMS4Smile Quotes",
            "url": "https://sms4smile.com/quotes/",
            "logo": {
                "@type": "ImageObject",
                "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png",
                "width": 512,
                "height": 512
            }
        }
    ]
}
```