--- title: "Meaning & Key Takeaway of: I think innovation as a discipline needs…" description: "\"I think innovation as a discipline needs to go back and get rethought and revived. There are so many models to talk about innovation, there are so many..." image: "https://sms4smile.com/quotes/i/352/indra-nooyi-8714_capture_i-think-innovation-as-a-discipline-needs_1488396.jpg" --- # I think innovation as a discipline needs to go back and… ![“I think innovation as a discipline needs to go back and get rethought and revived. There are so many models to talk about innovation, there are so many typologies of innovation, and you have to find a good innovation metric that truly captures the innovation performance of a company.” quote by Indra Nooyi](https://sms4smile.com/quotes/i/352/indra-nooyi-8714_capture_i-think-innovation-as-a-discipline-needs_1488396.jpg) [Download](https://sms4smile.com/quotes/i/352/indra-nooyi-8714_capture_i-think-innovation-as-a-discipline-needs_1488396.jpg) [Open image](https://sms4smile.com/quotes/i/352/indra-nooyi-8714_capture_i-think-innovation-as-a-discipline-needs_1488396.jpg) > “I think innovation as a discipline needs to go back and get rethought and revived. There are so many models to talk about innovation, there are so many typologies of innovation, and you have to find a good innovation metric that truly captures the innovation performance of a company.” [Indra Nooyi](https://sms4smile.com/quotes/author/indra-nooyi/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Innovation requires revisiting its foundations, simplifying models, and creating metrics that truly reflect a company's creative output. **In simple terms:** Re‑evaluate and measure innovation effectively. Key Takeaway Develop clear, meaningful innovation metrics. Themes innovation measurement strategy Mood analytical inquisitive Type strategic inspirational When to use this quote - product development - R&D budgeting - strategic planning Key Concepts business performance creative processes Questions to Reflect On - What metric best captures true innovation? - How can we balance quantitative and qualitative assessment? A Different Perspective Metrics may oversimplify complex creative work. ★ ★ ★ ★ ★ No ratings yet [Capture](https://sms4smile.com/quotes/about/capture/) [Company](https://sms4smile.com/quotes/about/company/) [Discipline](https://sms4smile.com/quotes/about/discipline/) [Find](https://sms4smile.com/quotes/about/find/) [Go](https://sms4smile.com/quotes/about/go/) [Good](https://sms4smile.com/quotes/about/good/) [Innovation](https://sms4smile.com/quotes/about/innovation/) [Innovation Discipline](https://sms4smile.com/quotes/about/innovation-discipline-4100104/) [Innovation Metric](https://sms4smile.com/quotes/about/innovation-metric-5437648/) [Innovation Typologies](https://sms4smile.com/quotes/about/innovation-typologies-5437646/) [Metrics](https://sms4smile.com/quotes/about/metrics/) [Models](https://sms4smile.com/quotes/about/models/) [Needs](https://sms4smile.com/quotes/about/needs/) [Performances](https://sms4smile.com/quotes/about/performances/) [Think Innovation](https://sms4smile.com/quotes/about/think-innovation-1011992/) [Thinking](https://sms4smile.com/quotes/about/thinking/) [Typologies Innovation](https://sms4smile.com/quotes/about/typologies-innovation-5437647/) ## Related quotes > [Innovation is a discipline not a lottery... It comes from the combination of two elements within my control: hard work and openmindedness.](https://sms4smile.com/quotes/georges-st-pierre/innovation-is-a-discipline-not-a-lottery-it-comes-from-the/) [Georges St-Pierre](https://sms4smile.com/quotes/author/georges-st-pierre/) > [One of the things that slightly annoys me in business is that we use words like innovation. Young people often think innovation is about…](https://sms4smile.com/quotes/peter-jones/one-of-the-things-that-slightly-annoys-me-in-business-is-that-we-use/) [Peter Jones](https://sms4smile.com/quotes/author/peter-jones/) > [People think innovation is just having a good idea but a lot of it is just moving quickly and trying a lot of things.](https://sms4smile.com/quotes/mark-zuckerberg/people-think-innovation-is-just-having-a-good-idea-but-a-lot-of-it-is/) [Mark Zuckerberg](https://sms4smile.com/quotes/author/mark-zuckerberg/) > [We must think of innovation as doing a lot more for a lot less (money) for a lot more (people).](https://sms4smile.com/quotes/vijay-govindarajan/we-must-think-of-innovation-as-doing-a-lot-more-for-a-lot-less-money/) [Vijay Govindarajan](https://sms4smile.com/quotes/author/vijay-govindarajan/) > [A Midwestern municipal government isn't the first thing that leaps to mind when you think of innovation, but it ought to be.](https://sms4smile.com/quotes/pete-buttigieg/a-midwestern-municipal-government-isn-t-the-first-thing-that-leaps-to/) [Pete Buttigieg](https://sms4smile.com/quotes/author/pete-buttigieg/) > [Don’t think innovation, think usefulness.](https://sms4smile.com/quotes/chris-guillebeau/don-t-think-innovation-think-usefulness/) [Chris Guillebeau](https://sms4smile.com/quotes/author/chris-guillebeau/) > [“We like to think of innovation as striking us in a stunning eureka moment, where you all at once change the way people see…](https://sms4smile.com/quotes/cal-newport/we-like-to-think-of-innovation-as-striking-us-in-a-stunning-eureka/) [Cal Newport](https://sms4smile.com/quotes/author/cal-newport/) > [We tend to think of innovation as difficult, but with the creative use of The 80/20 Principle innovation can be both easy and fun!](https://sms4smile.com/quotes/richard-koch/we-tend-to-think-of-innovation-as-difficult-but-with-the-creative-use/) [Richard Koch](https://sms4smile.com/quotes/author/richard-koch/) > [“I like to think of innovation as upgrading your current self. 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It's time to embrace the metric system.](https://sms4smile.com/quotes/greg-gutfeld/i-don-t-understand-why-a-40-is-a-quarter-of-beer-when-a-40-is-40/) [Greg Gutfeld](https://sms4smile.com/quotes/author/greg-gutfeld/) > [“To live the lives we truly want and deserve, and not just the lives we settle for, we need a Third Metric, a third…](https://sms4smile.com/quotes/arianna-huffington/to-live-the-lives-we-truly-want-and-deserve-and-not-just-the-lives-we/) [Arianna Huffington](https://sms4smile.com/quotes/author/arianna-huffington/) > [I think technology advanced faster than anticipated. In that whirlwind, a lot of companies didn't survive. The reason we have done well is because,…](https://sms4smile.com/quotes/jeff-bezos/i-think-technology-advanced-faster-than-anticipated-in-that-whirlwind/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) ## More by Indra Nooyi > [“Always assume positive intent.”](https://sms4smile.com/quotes/indra-nooyi/always-assume-positive-intent/) [Indra Nooyi](https://sms4smile.com/quotes/author/indra-nooyi/) > [At the end of the day, don't forget that you're a person, don't forget you're a mother, don't forget you're a wife, don't forget…](https://sms4smile.com/quotes/indra-nooyi/at-the-end-of-the-day-don-t-forget-that-you-re-a-person-don-t-forget/) [Indra Nooyi](https://sms4smile.com/quotes/author/indra-nooyi/) > [Combating climate change is absolutely critical to the future of our company,Green Cooler customers, consumers-and our world. 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You know, it either is going to be there on the day you capture or it's not.](https://sms4smile.com/quotes/justin-lin/you-can-t-cheat-comedy-you-know-it-either-is-going-to-be-there-on-the/) [Justin Lin](https://sms4smile.com/quotes/author/justin-lin/) > [People project a grey energy that is very destructive to weaken you, to drain you - just as the snake uses position to capture…](https://sms4smile.com/quotes/frederick-lenz/people-project-a-grey-energy-that-is-very-destructive-to-weaken-you/) [Frederick Lenz](https://sms4smile.com/quotes/author/frederick-lenz/) > [(in the film "That's Entertainment!" - 1974) Thank God for film, it can capture a moment and hold it there forever. If anyone ever…](https://sms4smile.com/quotes/liza-minnelli/in-the-film-that-s-entertainment-1974-thank-god-for-film-it-can/) [Liza Minnelli](https://sms4smile.com/quotes/author/liza-minnelli/) > [We're in this strange age where we can't say 'I love you,' at least not sincerely. 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