--- title: "Meaning & Key Takeaway of: The biggest income we make is from live…" description: "\"The biggest income we make is from live performances, without any doubt. That's about a 4-to-1 ratio from anything else.\" — Ian Gillan" image: "https://sms4smile.com/quotes/i/6b6/ian-gillan-4769_about_the-biggest-income-we-make-is-from-live_2663208.jpg" --- # The biggest income we make is from live performances… ![“The biggest income we make is from live performances, without any doubt. That's about a 4-to-1 ratio from anything else.” quote by Ian Gillan](https://sms4smile.com/quotes/i/6b6/ian-gillan-4769_about_the-biggest-income-we-make-is-from-live_2663208.jpg) [Download](https://sms4smile.com/quotes/i/6b6/ian-gillan-4769_about_the-biggest-income-we-make-is-from-live_2663208.jpg) [Open image](https://sms4smile.com/quotes/i/6b6/ian-gillan-4769_about_the-biggest-income-we-make-is-from-live_2663208.jpg) > “The biggest income we make is from live performances, without any doubt. That's about a 4-to-1 ratio from anything else.” [Ian Gillan](https://sms4smile.com/quotes/author/ian-gillan/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Live performances generate the majority of income, far exceeding other revenue streams. **In simple terms:** Live shows are the main income source. Key Takeaway Focus on live engagement. Themes music industry revenue performance business model Mood pragmatic analytical Type business strategic When to use this quote - artist management - marketing - financial planning Key Concepts live events touring Questions to Reflect On - How can you diversify income? - What risks do live‑only models face? A Different Perspective Over‑reliance on live income can be risky. ★ ★ ★ ★ ★ No ratings yet [Doubt](https://sms4smile.com/quotes/about/doubt/) [Income](https://sms4smile.com/quotes/about/income/) [Performances](https://sms4smile.com/quotes/about/performances/) ## Related quotes > [Check out the albums, ... Check out the live performances. That's the reality of it all. Music is such an energizing thing.](https://sms4smile.com/quotes/john-mayall/check-out-the-albums-check-out-the-live-performances-that-s-the/) [John Mayall](https://sms4smile.com/quotes/author/john-mayall/) > [Full live performances are always my favorites, and I think a lot of people's favorites too, just because you can feel the energy off…](https://sms4smile.com/quotes/gabby-barrett/full-live-performances-are-always-my-favorites-and-i-think-a-lot-of/) [Gabby Barrett](https://sms4smile.com/quotes/author/gabby-barrett/) > [Live performances always feel like such a moment with all of the costumes and theatrics.](https://sms4smile.com/quotes/kat-graham/live-performances-always-feel-like-such-a-moment-with-all-of-the/) [Kat Graham](https://sms4smile.com/quotes/author/kat-graham/) > [I am so excited to perform; I am so ready to perform; I love live performances! I think it's something so different from a…](https://sms4smile.com/quotes/claudia-lee/i-am-so-excited-to-perform-i-am-so-ready-to-perform-i-love-live/) [Claudia Lee](https://sms4smile.com/quotes/author/claudia-lee/) > [The music I do in live performances is made for a specific situation. I know that people are sitting down and shutting up and…](https://sms4smile.com/quotes/nils-frahm/the-music-i-do-in-live-performances-is-made-for-a-specific-situation/) [Nils Frahm](https://sms4smile.com/quotes/author/nils-frahm/) > [The old forms of entertainment are not extinct. Live performances are the pinnacle. If you can something that people want to see live, then…](https://sms4smile.com/quotes/bette-midler/the-old-forms-of-entertainment-are-not-extinct-live-performances-are/) [Bette Midler](https://sms4smile.com/quotes/author/bette-midler/) > [I don't think I will ever give up doing live performances.](https://sms4smile.com/quotes/riya-sen/i-don-t-think-i-will-ever-give-up-doing-live-performances/) [Riya Sen](https://sms4smile.com/quotes/author/riya-sen/) > [I think acoustic performances and full, live performances are always cool in different ways.](https://sms4smile.com/quotes/gabby-barrett/i-think-acoustic-performances-and-full-live-performances-are-always/) [Gabby Barrett](https://sms4smile.com/quotes/author/gabby-barrett/) > [I think I was first to do live performances on a modern electronic sound synthesizer.](https://sms4smile.com/quotes/john-eaton/i-think-i-was-first-to-do-live-performances-on-a-modern-electronic/) [John Eaton](https://sms4smile.com/quotes/author/john-eaton/) > [It's got to be hard to be a band that's trading on your 40-year-old hits, where there's a certain thing that's expected of you.…](https://sms4smile.com/quotes/amy-argetsinger/it-s-got-to-be-hard-to-be-a-band-that-s-trading-on-your-40-year-old/) [Amy Argetsinger](https://sms4smile.com/quotes/author/amy-argetsinger/) > [I always put my best into our live performances and most of all it is always important for us to keep true to what…](https://sms4smile.com/quotes/suzuka-nakamoto/i-always-put-my-best-into-our-live-performances-and-most-of-all-it-is/) [Suzuka Nakamoto](https://sms4smile.com/quotes/author/suzuka-nakamoto/) > [Live performances are exhilarating, especially when performing for a young crowd.](https://sms4smile.com/quotes/amit-trivedi/live-performances-are-exhilarating-especially-when-performing-for-a/) [Amit Trivedi](https://sms4smile.com/quotes/author/amit-trivedi/) > [One of the most memorable live performances of my career took place on the 2002 American Music Awards show when I had to the…](https://sms4smile.com/quotes/tim-mcgraw/one-of-the-most-memorable-live-performances-of-my-career-took-place/) [Tim McGraw](https://sms4smile.com/quotes/author/tim-mcgraw/) > [If I think about the way I was drawn into the music, it was much more by recordings than by live performances.](https://sms4smile.com/quotes/evan-parker/if-i-think-about-the-way-i-was-drawn-into-the-music-it-was-much-more/) [Evan Parker](https://sms4smile.com/quotes/author/evan-parker/) > [I want to be able to show my vocals off and when I do do live performances, I'm going to do some acoustics just…](https://sms4smile.com/quotes/megan-mckenna/i-want-to-be-able-to-show-my-vocals-off-and-when-i-do-do-live/) [Megan McKenna](https://sms4smile.com/quotes/author/megan-mckenna/) ## More by Ian Gillan > [I love Buffalo. The people here are wonderful, genuine; they look you straight in the eye.](https://sms4smile.com/quotes/ian-gillan/i-love-buffalo-the-people-here-are-wonderful-genuine-they-look-you/) [Ian Gillan](https://sms4smile.com/quotes/author/ian-gillan/) > [I've been in music all my life.](https://sms4smile.com/quotes/ian-gillan/i-ve-been-in-music-all-my-life/) [Ian Gillan](https://sms4smile.com/quotes/author/ian-gillan/) > [If you think of a solo artist, you normally know them by their name; you don't normally describe their kind of music. You just…](https://sms4smile.com/quotes/ian-gillan/if-you-think-of-a-solo-artist-you-normally-know-them-by-their-name/) [Ian Gillan](https://sms4smile.com/quotes/author/ian-gillan/) > [I've consciously avoided actually reading anything about Wikipedia.](https://sms4smile.com/quotes/ian-gillan/i-ve-consciously-avoided-actually-reading-anything-about-wikipedia/) [Ian Gillan](https://sms4smile.com/quotes/author/ian-gillan/) > [No matter what I do, I've always recognized that Deep Purple is primarily an instrumental band. That's where all the music comes from in…](https://sms4smile.com/quotes/ian-gillan/no-matter-what-i-do-i-ve-always-recognized-that-deep-purple-is/) [Ian Gillan](https://sms4smile.com/quotes/author/ian-gillan/) > [We soaked up everything from Beethoven to Chopin to Jimi Hendrix to Joni Mitchell and Bob Dylan.](https://sms4smile.com/quotes/ian-gillan/we-soaked-up-everything-from-beethoven-to-chopin-to-jimi-hendrix-to/) [Ian Gillan](https://sms4smile.com/quotes/author/ian-gillan/) > [When I picked up my guitar, I spent the first day learning the chord E, the second day A, then B7, and all of…](https://sms4smile.com/quotes/ian-gillan/when-i-picked-up-my-guitar-i-spent-the-first-day-learning-the-chord-e/) [Ian Gillan](https://sms4smile.com/quotes/author/ian-gillan/) > [Deep Purple was sinking with Ritchie. 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I soaked up what he did…](https://sms4smile.com/quotes/ian-gillan/i-was-an-avid-collector-of-elvis-early-stuff-for-a-young-singer-he/) [Ian Gillan](https://sms4smile.com/quotes/author/ian-gillan/) > [The people who come to Purple shows are there for the music.](https://sms4smile.com/quotes/ian-gillan/the-people-who-come-to-purple-shows-are-there-for-the-music/) [Ian Gillan](https://sms4smile.com/quotes/author/ian-gillan/) > [How could I resist? Look, I love that record and have nothing but great, great memories of my time with BLACK SABBATH . Tony…](https://sms4smile.com/quotes/ian-gillan/how-could-i-resist-look-i-love-that-record-and-have-nothing-but-great/) [Ian Gillan](https://sms4smile.com/quotes/author/ian-gillan/) > [If you've got a wound, and it's just about to heal up, and it's got a nice scab on it, and you think in…](https://sms4smile.com/quotes/ian-gillan/if-you-ve-got-a-wound-and-it-s-just-about-to-heal-up-and-it-s-got-a/) [Ian Gillan](https://sms4smile.com/quotes/author/ian-gillan/) > [The band's a really close-knit family. We've got fantastically good friendships and relationships that have developed after all these years.](https://sms4smile.com/quotes/ian-gillan/the-band-s-a-really-close-knit-family-we-ve-got-fantastically-good/) [Ian Gillan](https://sms4smile.com/quotes/author/ian-gillan/) [Explore all 106 Ian Gillan quotes ](https://sms4smile.com/quotes/author/ian-gillan/) ## More About quotes > [If you ask an introvert a question, wait until she thinks about it. 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As soon…](https://sms4smile.com/quotes/magdalena-neuner/i-don-t-think-about-the-press-or-the-crowds-or-the-other-leaders-of/) [Magdalena Neuner](https://sms4smile.com/quotes/author/magdalena-neuner/) > [Sport is not just about entertainment. It is equally about winning and losing, pooling and galvanising the energy of the youth, upgrading people's physical…](https://sms4smile.com/quotes/nita-ambani/sport-is-not-just-about-entertainment-it-is-equally-about-winning-and/) [Nita Ambani](https://sms4smile.com/quotes/author/nita-ambani/) > [One of the ways that I discovered my confidence and my ability to overpower is becoming a mother. Suddenly, my world wasn't about myself…](https://sms4smile.com/quotes/lights/one-of-the-ways-that-i-discovered-my-confidence-and-my-ability-to/) [Lights](https://sms4smile.com/quotes/author/lights/) > [I didn't want to do 'Fashion Police' because I thought, 'This is stupid, this is beneath me, who wants to talk about fashion?' 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