--- title: "Meaning & Key Takeaway of: \"Perceive\" is the word that became in the…" description: "\"\"Perceive\" is the word that became in the '72 campaign what \"charisma\" was for the 1960, '64 and even the '68 campaigns. \"Perceive\" is the new key word..." image: "https://sms4smile.com/quotes/i/1cc/hunter-s-thompson-278_1960s_perceive-is-the-word-that-became-in-the_517372.jpg" --- # "Perceive" is the word that became in the '72 campaign… ![“"Perceive" is the word that became in the '72 campaign what "charisma" was for the 1960, '64 and even the '68 campaigns. "Perceive" is the new key word. When you say perceive you imply the difference between what the candidate is and the way the public or the voters see him.” quote by Hunter S. Thompson](https://sms4smile.com/quotes/i/1cc/hunter-s-thompson-278_1960s_perceive-is-the-word-that-became-in-the_517372.jpg) [Download](https://sms4smile.com/quotes/i/1cc/hunter-s-thompson-278_1960s_perceive-is-the-word-that-became-in-the_517372.jpg) [Open image](https://sms4smile.com/quotes/i/1cc/hunter-s-thompson-278_1960s_perceive-is-the-word-that-became-in-the_517372.jpg) > “"Perceive" is the word that became in the '72 campaign what "charisma" was for the 1960, '64 and even the '68 campaigns. "Perceive" is the new key word. When you say perceive you imply the difference between what the candidate is and the way the public or the voters see him.” [Hunter S. Thompson](https://sms4smile.com/quotes/author/hunter-s-thompson/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. The term “Perceive” became the campaign’s central concept in 1972, shifting focus to the gap between a candidate’s true self and public perception. **In simple terms:** Perception shapes political image. Key Takeaway Align image with perception. Themes politics image communication Mood critical analytical Type political strategic When to use this quote - campaign strategy - media training - public speaking - voter outreach Key Concepts perception management branding Questions to Reflect On - How do you balance authenticity with perception? - When does perception become deception? A Different Perspective Overemphasis on image can mask substance. ★ ★ ★ ★ ★ No ratings yet [1960s](https://sms4smile.com/quotes/about/zz-1960s-426/) [Campaigns](https://sms4smile.com/quotes/about/campaigns/) [Campaigns Perceive](https://sms4smile.com/quotes/about/campaigns-perceive-4371451/) [Candidates](https://sms4smile.com/quotes/about/candidates/) [Charisma](https://sms4smile.com/quotes/about/charisma/) [Differences](https://sms4smile.com/quotes/about/differences/) [Keys](https://sms4smile.com/quotes/about/keys/) [Perceive](https://sms4smile.com/quotes/about/perceive/) [Perceive Imply](https://sms4smile.com/quotes/about/perceive-imply-4371454/) [Perceive Word](https://sms4smile.com/quotes/about/perceive-word-4371453/) [Say Perceive](https://sms4smile.com/quotes/about/say-perceive-4371452/) [Voters](https://sms4smile.com/quotes/about/voters/) [Way](https://sms4smile.com/quotes/about/way/) ## Related quotes > [In sales, it's not what you say; it's how they perceive what you say.](https://sms4smile.com/quotes/jeffrey-gitomer/in-sales-it-s-not-what-you-say-it-s-how-they-perceive-what-you-say/) [Jeffrey Gitomer](https://sms4smile.com/quotes/author/jeffrey-gitomer/) > [“We might say that we perceive the things themselves, that we are the world that thinks itself--or that the world is at the heart…](https://sms4smile.com/quotes/maurice-merleau-ponty/we-might-say-that-we-perceive-the-things-themselves-that-we-are-the/) [Maurice Merleau-Ponty](https://sms4smile.com/quotes/author/maurice-merleau-ponty/) > [John Kerry and Ralph Nader met face-to-face, it was a historic meeting. Astronomers said today their meeting actually created what is called a 'charisma…](https://sms4smile.com/quotes/jay-leno/john-kerry-and-ralph-nader-met-face-to-face-it-was-a-historic-meeting/) [Jay Leno](https://sms4smile.com/quotes/author/jay-leno/) > [“When they are authentically engaged, their positive impressions create memorable moments and leave a lasting impact. Physical beauty becomes irrelevant because their exuberance and…](https://sms4smile.com/quotes/susan-c-young/when-they-are-authentically-engaged-their-positive-impressions-create/) [Susan C. Young](https://sms4smile.com/quotes/author/susan-c-young/) > [Charisma is not just saying hello. It's dropping what you're doing to say hello.](https://sms4smile.com/quotes/robert-breault/charisma-is-not-just-saying-hello-it-s-dropping-what-you-re-doing-to/) [Robert Breault](https://sms4smile.com/quotes/author/robert-breault/) > [New concepts should be introduced by the power of imagery.](https://sms4smile.com/quotes/douglas-coop/new-concepts-should-be-introduced-by-the-power-of-imagery/) [Douglas Coop](https://sms4smile.com/quotes/author/douglas-coop/) > [Never be impressed with charisma. Look for character.](https://sms4smile.com/quotes/rick-warren/never-be-impressed-with-charisma-look-for-character/) [Rick Warren](https://sms4smile.com/quotes/author/rick-warren/) > [“If you're completely off your rocker and have delusions of grandeur in which your personal existence is of special significance to the rest of…](https://sms4smile.com/quotes/edward-m-wolfe/if-you-re-completely-off-your-rocker-and-have-delusions-of-grandeur/) [Edward M. Wolfe](https://sms4smile.com/quotes/author/edward-m-wolfe/) > [I think generally the heads of terrorist groups are very, very smart people. They're also great manipulators. I would presume that cult leaders are…](https://sms4smile.com/quotes/loretta-napoleoni/i-think-generally-the-heads-of-terrorist-groups-are-very-very-smart/) [Loretta Napoleoni](https://sms4smile.com/quotes/author/loretta-napoleoni/) > [They say I'm a natural, I have natural charisma. People say that. I don't know.](https://sms4smile.com/quotes/dwight-henry/they-say-i-m-a-natural-i-have-natural-charisma-people-say-that-i-don/) [Dwight Henry](https://sms4smile.com/quotes/author/dwight-henry/) > [No one has more charisma than me in WWE.](https://sms4smile.com/quotes/sheamus/no-one-has-more-charisma-than-me-in-wwe/) [Sheamus](https://sms4smile.com/quotes/author/sheamus/) > [“Building confidence is an ongoing process and something that can be accomplished over time.”](https://sms4smile.com/quotes/susan-c-young/building-confidence-is-an-ongoing-process-and-something-that-can-be/) [Susan C. Young](https://sms4smile.com/quotes/author/susan-c-young/) > [“Self-confident people face their fears head-on and are willing to take risks.”](https://sms4smile.com/quotes/susan-c-young/self-confident-people-face-their-fears-head-on-and-are-willing-to/) [Susan C. Young](https://sms4smile.com/quotes/author/susan-c-young/) > [Those who know New York City primarily through tourism or mass culture may think of us natives as possessing certain shared characteristics, not all…](https://sms4smile.com/quotes/jonathan-dee/those-who-know-new-york-city-primarily-through-tourism-or-mass/) [Jonathan Dee](https://sms4smile.com/quotes/author/jonathan-dee/) > [“In American terms, the accomplishment of Genghis Khan might be understood if the United States, instead of being created by a group of educated…](https://sms4smile.com/quotes/jack-weatherford/in-american-terms-the-accomplishment-of-genghis-khan-might-be/) [Jack Weatherford](https://sms4smile.com/quotes/author/jack-weatherford/) ## More by Hunter S. Thompson > [“There was also the fact that sending a penniless writer to get $135 worth of beer was — as Khrushchev said of Nixon —…](https://sms4smile.com/quotes/hunter-s-thompson/there-was-also-the-fact-that-sending-a-penniless-writer-to-get-135/) [Hunter S. Thompson](https://sms4smile.com/quotes/author/hunter-s-thompson/) > [“Cases of champagne and scotch lay broken in the street, and everyone I saw had a bottle. They were screaming and dancing, and in…](https://sms4smile.com/quotes/hunter-s-thompson/cases-of-champagne-and-scotch-lay-broken-in-the-street-and-everyone-i/) [Hunter S. Thompson](https://sms4smile.com/quotes/author/hunter-s-thompson/) > [No music + Bad TV = Bad mood & no pages.](https://sms4smile.com/quotes/hunter-s-thompson/no-music-bad-tv-bad-mood-no-pages/) [Hunter S. Thompson](https://sms4smile.com/quotes/author/hunter-s-thompson/) > [By disgracing and degrading the presidency of the United States, by fleeing the White House like a diseased cur, Richard Nixon broke the heart…](https://sms4smile.com/quotes/hunter-s-thompson/by-disgracing-and-degrading-the-presidency-of-the-united-states-by/) [Hunter S. Thompson](https://sms4smile.com/quotes/author/hunter-s-thompson/) > [No one holds command over me. No man. No god. No Prince. What is a claim of age for ones who are immortal? What…](https://sms4smile.com/quotes/hunter-s-thompson/no-one-holds-command-over-me-no-man-no-god-no-prince-what-is-a-claim/) [Hunter S. Thompson](https://sms4smile.com/quotes/author/hunter-s-thompson/) > [“The person who doesn't scatter the morning dew will not comb grey hairs”](https://sms4smile.com/quotes/hunter-s-thompson/the-person-who-doesn-t-scatter-the-morning-dew-will-not-comb-grey/) [Hunter S. Thompson](https://sms4smile.com/quotes/author/hunter-s-thompson/) > [Hope rises and dreams flicker and die. Love plans for tomorrow and loneliness thinks of yesterday. Life is beautiful and living is pain.](https://sms4smile.com/quotes/hunter-s-thompson/hope-rises-and-dreams-flicker-and-die-love-plans-for-tomorrow-and/) [Hunter S. Thompson](https://sms4smile.com/quotes/author/hunter-s-thompson/) > [If we get chased out of Iraq with our tail between our legs, that will be the fifth consecutive Third-world country with no hint…](https://sms4smile.com/quotes/hunter-s-thompson/if-we-get-chased-out-of-iraq-with-our-tail-between-our-legs-that-will/) [Hunter S. Thompson](https://sms4smile.com/quotes/author/hunter-s-thompson/) > [At age 22 I set what I insist is an all-time record for distance hitchhiking in Bermuda shorts: 3,700 miles in three weeks.](https://sms4smile.com/quotes/hunter-s-thompson/at-age-22-i-set-what-i-insist-is-an-all-time-record-for-distance/) [Hunter S. Thompson](https://sms4smile.com/quotes/author/hunter-s-thompson/) > [Paranoia is just another mask for ignorance. The truth, when you finally chase it down is almost always far worse than your darkest visions…](https://sms4smile.com/quotes/hunter-s-thompson/paranoia-is-just-another-mask-for-ignorance-the-truth-when-you/) [Hunter S. Thompson](https://sms4smile.com/quotes/author/hunter-s-thompson/) > [“No doubt they all Got What Was Coming To Them. All those pathetically eager acid freaks who thought they could buy Peace and Understanding…](https://sms4smile.com/quotes/hunter-s-thompson/no-doubt-they-all-got-what-was-coming-to-them-all-those-pathetically/) [Hunter S. Thompson](https://sms4smile.com/quotes/author/hunter-s-thompson/) > [“For several months they'd been drifting toward political involvement, but the picture was hazy and one of the most confusing elements was their geographical…](https://sms4smile.com/quotes/hunter-s-thompson/for-several-months-they-d-been-drifting-toward-political-involvement/) [Hunter S. Thompson](https://sms4smile.com/quotes/author/hunter-s-thompson/) > [He wandered into the Newsroom and asked for a job the same way he’d walk into a barbershop and ask for a haircut, and…](https://sms4smile.com/quotes/hunter-s-thompson/he-wandered-into-the-newsroom-and-asked-for-a-job-the-same-way-he-d/) [Hunter S. Thompson](https://sms4smile.com/quotes/author/hunter-s-thompson/) > [There's no point in getting into politics at all unless you plan to lash things around.](https://sms4smile.com/quotes/hunter-s-thompson/there-s-no-point-in-getting-into-politics-at-all-unless-you-plan-to/) [Hunter S. Thompson](https://sms4smile.com/quotes/author/hunter-s-thompson/) > [There’s a lot of things wrong with this country, but one of the few things still right with it is that a man can…](https://sms4smile.com/quotes/hunter-s-thompson/there-s-a-lot-of-things-wrong-with-this-country-but-one-of-the-few/) [Hunter S. Thompson](https://sms4smile.com/quotes/author/hunter-s-thompson/) [Explore all 765 Hunter S. Thompson quotes ](https://sms4smile.com/quotes/author/hunter-s-thompson/) ## More 1960s quotes > [We do need different types of propulsion to get to Mars. I wrote one of the first Ph.D. theses on that in the 1960s.](https://sms4smile.com/quotes/edgar-mitchell/we-do-need-different-types-of-propulsion-to-get-to-mars-i-wrote-one/) [Edgar Mitchell](https://sms4smile.com/quotes/author/edgar-mitchell/) > [Each year more than 100,000 high school graduates, with proved ability, do not enter college because they cannot afford it. And if we cannot…](https://sms4smile.com/quotes/lyndon-b-johnson/each-year-more-than-100-000-high-school-graduates-with-proved-ability/) [Lyndon B. Johnson](https://sms4smile.com/quotes/author/lyndon-b-johnson/) > [Nearly all the writing of our time is likely to disappear in a hundred years. Certainly most readers - and nearly all critics -…](https://sms4smile.com/quotes/michael-dirda/nearly-all-the-writing-of-our-time-is-likely-to-disappear-in-a/) [Michael Dirda](https://sms4smile.com/quotes/author/michael-dirda/) > [Sometimes a party must sail against the wind. We cannot heed the call of those who say it is time to furl the sail.…](https://sms4smile.com/quotes/edward-kennedy/sometimes-a-party-must-sail-against-the-wind-we-cannot-heed-the-call/) [Edward Kennedy](https://sms4smile.com/quotes/author/edward-kennedy/) > [ \[In the 1960s\]...you could take LSD but you couldn't wear a pantsuit. ](https://sms4smile.com/quotes/betsey-johnson/in-the-1960s-you-could-take-lsd-but-you-couldn-t-wear-a-pantsuit/) [Betsey Johnson](https://sms4smile.com/quotes/author/betsey-johnson/) > [Is it a coincidence that stories from the private life became more popular just as the grand hope for public redemption through revolution was…](https://sms4smile.com/quotes/susan-griffin/is-it-a-coincidence-that-stories-from-the-private-life-became-more/) [Susan Griffin](https://sms4smile.com/quotes/author/susan-griffin/) > [I think the general anxiety of the 1960s - '70s spawned our interest in the living dead. When people worry about the end of…](https://sms4smile.com/quotes/max-brooks/i-think-the-general-anxiety-of-the-1960s-70s-spawned-our-interest-in/) [Max Brooks](https://sms4smile.com/quotes/author/max-brooks/) > [“A friend once told me a story about a former Black Panther leader in a Midwest community who in the 1960s had his phone…](https://sms4smile.com/quotes/luis-j-rodr-guez/a-friend-once-told-me-a-story-about-a-former-black-panther-leader-in/) [Luis J. Rodríguez](https://sms4smile.com/quotes/author/luis-j-rodr-guez/) > [I was never bothered about my position in the industry. If I had believed in it, I wouldn't have allowed anyone to get ahead…](https://sms4smile.com/quotes/dharmendra/i-was-never-bothered-about-my-position-in-the-industry-if-i-had/) [Dharmendra](https://sms4smile.com/quotes/author/dharmendra/) > [Under the system that we now have to nominate presidential candidates, for instance, I would prefer that we have a system that is closer…](https://sms4smile.com/quotes/michael-beschloss/under-the-system-that-we-now-have-to-nominate-presidential-candidates/) [Michael Beschloss](https://sms4smile.com/quotes/author/michael-beschloss/) > [My son Bill, who came to me in 1960-he was 14 then, quoted the old parable to me: "It is not by their words,…](https://sms4smile.com/quotes/madalyn-murray-o-hair/my-son-bill-who-came-to-me-in-1960-he-was-14-then-quoted-the-old/) [Madalyn Murray O'Hair](https://sms4smile.com/quotes/author/madalyn-murray-o-hair/) > [There is a book called San Francisco Tape Music Centre:1960s Counterculture and the Avant-Garde and this book describes everything that you want to know…](https://sms4smile.com/quotes/pauline-oliveros/there-is-a-book-called-san-francisco-tape-music-centre-1960s/) [Pauline Oliveros](https://sms4smile.com/quotes/author/pauline-oliveros/) > [Much of the art of the 1960s, from body art to video and direct performance, was concerned with similar issues. And then there was…](https://sms4smile.com/quotes/valie-export/much-of-the-art-of-the-1960s-from-body-art-to-video-and-direct/) [Valie Export](https://sms4smile.com/quotes/author/valie-export/) > [I went through college in the 1960s without having any idea that I was going to have to make a living. When I graduated…](https://sms4smile.com/quotes/francine-prose/i-went-through-college-in-the-1960s-without-having-any-idea-that-i/) [Francine Prose](https://sms4smile.com/quotes/author/francine-prose/) > [“At the beginning of a decade when everything was beginning to seem possible, nothing seemed impossible.”](https://sms4smile.com/quotes/margot-lee-shetterly/at-the-beginning-of-a-decade-when-everything-was-beginning-to-seem/) [Margot Lee Shetterly](https://sms4smile.com/quotes/author/margot-lee-shetterly/) [Browse all 486 1960s quotes ](https://sms4smile.com/quotes/about/zz-1960s-426/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "\"Perceive\" is the word that became in the '72 campaign what \"charisma\" was for the 1960, '64 and even the '68 campaigns. \"Perceive\" is the new key word. 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