--- title: "Meaning & Key Takeaway of: When color TV arrived, it just sat there…" description: "\"When color TV arrived, it just sat there and you saw color. I've been to retail stores where there were no 3-D glasses at all and the 3-D images were a..." image: "https://sms4smile.com/quotes/i/526/howard-stringer-25310_color_when-color-tv-arrived-it-just-sat-there_412791.jpg" --- # When color TV arrived, it just sat there and you saw… ![“When color TV arrived, it just sat there and you saw color. I've been to retail stores where there were no 3-D glasses at all and the 3-D images were all blurred. People were coming in and saying, 'I don't want to buy that.' There's a lot of marketing connected to introducing technologies and…” quote by Howard Stringer](https://sms4smile.com/quotes/i/526/howard-stringer-25310_color_when-color-tv-arrived-it-just-sat-there_412791.jpg) [Download](https://sms4smile.com/quotes/i/526/howard-stringer-25310_color_when-color-tv-arrived-it-just-sat-there_412791.jpg) [Open image](https://sms4smile.com/quotes/i/526/howard-stringer-25310_color_when-color-tv-arrived-it-just-sat-there_412791.jpg) > “When color TV arrived, it just sat there and you saw color. I've been to retail stores where there were no 3-D glasses at all and the 3-D images were all blurred. People were coming in and saying, 'I don't want to buy that.' There's a lot of marketing connected to introducing technologies and especially introducing new experiences.” [Howard Stringer](https://sms4smile.com/quotes/author/howard-stringer/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. New tech often fails without clear value or experience, leading to consumer rejection. **In simple terms:** Tech needs clear benefit to sell. Key Takeaway Focus on user experience. Themes technology adoption marketing consumer behavior Mood skeptical informative Type observational critical When to use this quote - retail launch - product demos - consumer surveys Key Concepts value proposition experience design Questions to Reflect On - How can marketers demonstrate tangible benefits? - What experiences make tech compelling? A Different Perspective Consumers may ignore tech without perceived need. ★ ★ ★ ★ ★ No ratings yet [Color](https://sms4smile.com/quotes/about/color/) [Marketing](https://sms4smile.com/quotes/about/marketing/) [New experiences](https://sms4smile.com/quotes/about/new-experiences/) [People](https://sms4smile.com/quotes/about/people/) [Retail](https://sms4smile.com/quotes/about/retail/) [Retail Store](https://sms4smile.com/quotes/about/retail-store/) [Technology](https://sms4smile.com/quotes/about/technology/) ## Related quotes > [When they show the destruction of society on color TV, I want to be able to look out over Los Angeles and make sure…](https://sms4smile.com/quotes/phil-ochs/when-they-show-the-destruction-of-society-on-color-tv-i-want-to-be/) [Phil Ochs](https://sms4smile.com/quotes/author/phil-ochs/) > [The great thing about the moon landing is that my grandmother got the first color TV in order to be able to see the…](https://sms4smile.com/quotes/alfonso-cuaron/the-great-thing-about-the-moon-landing-is-that-my-grandmother-got-the/) [Alfonso Cuaron](https://sms4smile.com/quotes/author/alfonso-cuaron/) > [I read that prior to the advent of color TV, most people dreamed in black and white.](https://sms4smile.com/quotes/damian-loeb/i-read-that-prior-to-the-advent-of-color-tv-most-people-dreamed-in/) [Damian Loeb](https://sms4smile.com/quotes/author/damian-loeb/) > [We're about to see an acceleration in technological platforms that, for marketers, will be on a scale rivalled only by the arrival of color…](https://sms4smile.com/quotes/eric-schmidt/we-re-about-to-see-an-acceleration-in-technological-platforms-that/) [Eric Schmidt](https://sms4smile.com/quotes/author/eric-schmidt/) > [I'm gonna look out the window of my color tv.](https://sms4smile.com/quotes/isaac-brock/i-m-gonna-look-out-the-window-of-my-color-tv/) [Isaac Brock](https://sms4smile.com/quotes/author/isaac-brock/) > [I watched a black and white TV for so long, so when I got a color TV I picked the red one](https://sms4smile.com/quotes/hussein-nishah/i-watched-a-black-and-white-tv-for-so-long-so-when-i-got-a-color-tv-i/) [Hussein Nishah](https://sms4smile.com/quotes/author/hussein-nishah/) > [Until Color TV came along, BW TV was too muddy to be enjoyable.](https://sms4smile.com/quotes/w-p-kinsella/until-color-tv-came-along-bw-tv-was-too-muddy-to-be-enjoyable/) [W. P. Kinsella](https://sms4smile.com/quotes/author/w-p-kinsella/) > [I wouldn't call it a retail store. It's a place where culture and commerce intersect. It's more like the Silk Road-a sense of exploration…](https://sms4smile.com/quotes/ron-pompei/i-wouldn-t-call-it-a-retail-store-it-s-a-place-where-culture-and/) Ron Pompei > [I don't think goal setting is an important basis for a retail business - or for anyone. Most of the time goal setting puts…](https://sms4smile.com/quotes/wayne-dyer/i-don-t-think-goal-setting-is-an-important-basis-for-a-retail/) [Wayne Dyer](https://sms4smile.com/quotes/author/wayne-dyer/) > [My goal is to continue to build Marley Coffee distribution and add our own stand-alone retail stores.](https://sms4smile.com/quotes/rohan-marley/my-goal-is-to-continue-to-build-marley-coffee-distribution-and-add/) [Rohan Marley](https://sms4smile.com/quotes/author/rohan-marley/) > [I like loud music. I like music that fills my ears. I'm just going to pull out my iPod and see what we got…](https://sms4smile.com/quotes/tyler-florence/i-like-loud-music-i-like-music-that-fills-my-ears-i-m-just-going-to/) [Tyler Florence](https://sms4smile.com/quotes/author/tyler-florence/) > [Many retail stores have consumer trackers that study how long your eyes linger on one product, whether you follow it through by touch, and…](https://sms4smile.com/quotes/jan-chipchase/many-retail-stores-have-consumer-trackers-that-study-how-long-your/) [Jan Chipchase](https://sms4smile.com/quotes/author/jan-chipchase/) > [“Ive’s dreamy insistence on a stainless-steel bezel for iPhones and industrial-grade glass for iPads, for instance, paid off in a way that managers worried…](https://sms4smile.com/quotes/adam-lashinsky/ive-s-dreamy-insistence-on-a-stainless-steel-bezel-for-iphones-and/) [Adam Lashinsky](https://sms4smile.com/quotes/author/adam-lashinsky/) > [After I retired, it seemed to me that there was a whole new world out there, which was a digital world driven by a…](https://sms4smile.com/quotes/ratan-tata/after-i-retired-it-seemed-to-me-that-there-was-a-whole-new-world-out/) [Ratan Tata](https://sms4smile.com/quotes/author/ratan-tata/) > [“Loving someone who does not love you back hurts, alot, i know. It is liking seeing these pair of shoes at the retail store…](https://sms4smile.com/quotes/nomthandazo-tsembeni/loving-someone-who-does-not-love-you-back-hurts-alot-i-know-it-is/) [Nomthandazo Tsembeni](https://sms4smile.com/quotes/author/nomthandazo-tsembeni/) ## More by Howard Stringer > [You will see a 3-D movie in a movie theater for the shared experience of it - or for a date, and so on.…](https://sms4smile.com/quotes/howard-stringer/you-will-see-a-3-d-movie-in-a-movie-theater-for-the-shared-experience/) [Howard Stringer](https://sms4smile.com/quotes/author/howard-stringer/) > [The hardest thing about being at Sony was not the travel; it was being divorced from the public and private life I had in…](https://sms4smile.com/quotes/howard-stringer/the-hardest-thing-about-being-at-sony-was-not-the-travel-it-was-being/) [Howard Stringer](https://sms4smile.com/quotes/author/howard-stringer/) > [Doesn't anyone here think this sounds like a vision of hell? While we are all competing or dying, when will there be time for…](https://sms4smile.com/quotes/howard-stringer/doesn-t-anyone-here-think-this-sounds-like-a-vision-of-hell-while-we/) [Howard Stringer](https://sms4smile.com/quotes/author/howard-stringer/) > [Video games lend themselves completely to 3-D.](https://sms4smile.com/quotes/howard-stringer/video-games-lend-themselves-completely-to-3-d/) [Howard Stringer](https://sms4smile.com/quotes/author/howard-stringer/) > [For Sony, owning a studio is a gamble and probably a pretty good one, now that in the broadband era having content is a…](https://sms4smile.com/quotes/howard-stringer/for-sony-owning-a-studio-is-a-gamble-and-probably-a-pretty-good-one/) [Howard Stringer](https://sms4smile.com/quotes/author/howard-stringer/) > [In the digital world, he who hesitates is abandoned. So you have to generate 3-D excitement with as many devices as you can find.](https://sms4smile.com/quotes/howard-stringer/in-the-digital-world-he-who-hesitates-is-abandoned-so-you-have-to/) [Howard Stringer](https://sms4smile.com/quotes/author/howard-stringer/) > [The energy of the Kennedy years was completely compelling... I had a sense of a generous society eager to change the world. Idealism was…](https://sms4smile.com/quotes/howard-stringer/the-energy-of-the-kennedy-years-was-completely-compelling-i-had-a/) [Howard Stringer](https://sms4smile.com/quotes/author/howard-stringer/) > [I was very short. Everybody else was two years older in my class, and I had curly hair and was teacher's pet.](https://sms4smile.com/quotes/howard-stringer/i-was-very-short-everybody-else-was-two-years-older-in-my-class-and-i/) [Howard Stringer](https://sms4smile.com/quotes/author/howard-stringer/) > [I get really frustrated during a crisis when I go through all the cable channels and find - very often with the exception of…](https://sms4smile.com/quotes/howard-stringer/i-get-really-frustrated-during-a-crisis-when-i-go-through-all-the/) [Howard Stringer](https://sms4smile.com/quotes/author/howard-stringer/) > [Free is not an alternative. My company did not turn a profit last year.](https://sms4smile.com/quotes/howard-stringer/free-is-not-an-alternative-my-company-did-not-turn-a-profit-last-year/) [Howard Stringer](https://sms4smile.com/quotes/author/howard-stringer/) > [No other content company has Sony's intuitive grasp of technology and no other company has Sony's intimate understanding of the demands of content.](https://sms4smile.com/quotes/howard-stringer/no-other-content-company-has-sony-s-intuitive-grasp-of-technology-and/) [Howard Stringer](https://sms4smile.com/quotes/author/howard-stringer/) > [Japan can't get anything on the market very cheaply because it has a large, relatively highly paid workforce which you can't fire.](https://sms4smile.com/quotes/howard-stringer/japan-can-t-get-anything-on-the-market-very-cheaply-because-it-has-a/) [Howard Stringer](https://sms4smile.com/quotes/author/howard-stringer/) > [When the digital world is really here, movies can be disseminated from satellite direct to homes and direct to small theaters in Mongolia and…](https://sms4smile.com/quotes/howard-stringer/when-the-digital-world-is-really-here-movies-can-be-disseminated-from/) [Howard Stringer](https://sms4smile.com/quotes/author/howard-stringer/) > [People are going to like 3-D in their family photos.](https://sms4smile.com/quotes/howard-stringer/people-are-going-to-like-3-d-in-their-family-photos/) [Howard Stringer](https://sms4smile.com/quotes/author/howard-stringer/) > [Content and technology are strange bed fellows. We are joined together. Sometimes we misunderstand each other. But isn't that after all the definition of…](https://sms4smile.com/quotes/howard-stringer/content-and-technology-are-strange-bed-fellows-we-are-joined-together/) [Howard Stringer](https://sms4smile.com/quotes/author/howard-stringer/) [Explore all 23 Howard Stringer quotes ](https://sms4smile.com/quotes/author/howard-stringer/) ## More Color quotes > [We never really perceive what color is physically!](https://sms4smile.com/quotes/josef-albers/we-never-really-perceive-what-color-is-physically/) [Josef Albers](https://sms4smile.com/quotes/author/josef-albers/) > [A Light exists in Spring Not present on the Year At any other period - When March is scarcely here A Color stands abroad…](https://sms4smile.com/quotes/emily-dickinson/a-light-exists-in-spring-not-present-on-the-year-at-any-other-period/) [Emily Dickinson](https://sms4smile.com/quotes/author/emily-dickinson/) > [The color of somebody's skin or the way he wears his hair or clothes has nothing to do with anything.](https://sms4smile.com/quotes/anonymous/the-color-of-somebody-s-skin-or-the-way-he-wears-his-hair-or-clothes/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > ['Lovecraft Country' is reclaiming all these pulp genres for people of color.](https://sms4smile.com/quotes/misha-green/lovecraft-country-is-reclaiming-all-these-pulp-genres-for-people-of/) [Misha Green](https://sms4smile.com/quotes/author/misha-green/) > [When I haven't any blue I use red.](https://sms4smile.com/quotes/pablo-picasso/when-i-haven-t-any-blue-i-use-red/) [Pablo Picasso](https://sms4smile.com/quotes/author/pablo-picasso/) > [Now I am in the place I call this wide wide Heaven because it includes all my simplest desires but also the most humble…](https://sms4smile.com/quotes/alice-sebold/now-i-am-in-the-place-i-call-this-wide-wide-heaven-because-it/) [Alice Sebold](https://sms4smile.com/quotes/author/alice-sebold/) > [A well-fashioned day - with a beginning and an end, a purpose and a content, a color and a character, a feel and a…](https://sms4smile.com/quotes/jim-rohn/a-well-fashioned-day-with-a-beginning-and-an-end-a-purpose-and-a/) [Jim Rohn](https://sms4smile.com/quotes/author/jim-rohn/) > [It is sometimes said that scientists are unromantic, that their passion to figure out robs the world of beauty and mystery. But is it…](https://sms4smile.com/quotes/carl-sagan/it-is-sometimes-said-that-scientists-are-unromantic-that-their/) [Carl Sagan](https://sms4smile.com/quotes/author/carl-sagan/) > [If you're white and you're wrong, then you're wrong; if you're black and you're wrong, you're wrong. People are people. Black, blue, pink, green…](https://sms4smile.com/quotes/bob-marley/if-you-re-white-and-you-re-wrong-then-you-re-wrong-if-you-re-black/) [Bob Marley](https://sms4smile.com/quotes/author/bob-marley/) > [Today, at Harvard, any student with the currently fashionable color of skin is given rights denied to students of the currently unfashionable color.](https://sms4smile.com/quotes/al-capp/today-at-harvard-any-student-with-the-currently-fashionable-color-of/) [Al Capp](https://sms4smile.com/quotes/author/al-capp/) > [Orange is my favorite color overall.](https://sms4smile.com/quotes/dale-earnhardt-jr/orange-is-my-favorite-color-overall/) [Dale Earnhardt Jr](https://sms4smile.com/quotes/author/dale-earnhardt-jr/) > [To evoke in oneself a feeling one has once experienced, and having evoked it in oneself, then by means of movements, lines, colors, sounds,…](https://sms4smile.com/quotes/leo-tolstoy/to-evoke-in-oneself-a-feeling-one-has-once-experienced-and-having/) [Leo Tolstoy](https://sms4smile.com/quotes/author/leo-tolstoy/) > [We have to keep in practice like musicians. Besides, there are still potentialities to be realized in color film. To us, it's just like…](https://sms4smile.com/quotes/edwin-land/we-have-to-keep-in-practice-like-musicians-besides-there-are-still/) [Edwin Land](https://sms4smile.com/quotes/author/edwin-land/) > [Truth needs no color; beauty, no pencil.](https://sms4smile.com/quotes/william-shakespeare/truth-needs-no-color-beauty-no-pencil/) [William Shakespeare](https://sms4smile.com/quotes/author/william-shakespeare/) > [It is exactly in the repetition of the exercises that the education of the senses exists; not that the child shall know colors, forms…](https://sms4smile.com/quotes/maria-montessori/it-is-exactly-in-the-repetition-of-the-exercises-that-the-education/) [Maria Montessori](https://sms4smile.com/quotes/author/maria-montessori/) [Browse all 5,594 Color quotes ](https://sms4smile.com/quotes/about/color/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "When color TV arrived, it just sat there and you saw color. 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