---
title: "Meaning & Key Takeaway of: With a population of more than 600…"
description: "\"With a population of more than 600 million people, an emerging middle class that is driving strong consumption, and a robust and resilient economy, Sou..."
image: "https://sms4smile.com/quotes/i/38c/howard-schultz-1317_asia_with-a-population-of-more-than-600-milli_1753366.png"
---

#  With a population of more than 600 million people, an…

![“With a population of more than 600 million people, an emerging middle class that is driving strong consumption, and a robust and resilient economy, Southeast Asia presents a compelling growth opportunity for Starbucks.” quote by Howard Schultz](https://sms4smile.com/quotes/i/38c/howard-schultz-1317_asia_with-a-population-of-more-than-600-milli_1753366.png)   [Download](https://sms4smile.com/quotes/i/38c/howard-schultz-1317_asia_with-a-population-of-more-than-600-milli_1753366.png) [Open image](https://sms4smile.com/quotes/i/38c/howard-schultz-1317_asia_with-a-population-of-more-than-600-milli_1753366.png)

> “With a population of more than 600 million people, an emerging middle class that is driving strong consumption, and a robust and resilient economy, Southeast Asia presents a compelling growth opportunity for Starbucks.”

[Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/)

## About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Southeast Asia’s large, growing middle class and stable economy make it an attractive market for Starbucks expansion.

**In simple terms:** Asia’s market offers strong growth potential for Starbucks.

Key Takeaway

Focus expansion on Southeast Asia.

Themes

growth market expansion consumer trends

Mood

optimistic strategic

Type

business marketing

When to use this quote

- new store openings
- marketing campaigns
- local partnerships
- supply chain planning

Key Concepts

economics demographics brand strategy

Questions to Reflect On

- How will local competition impact Starbucks?
- What cultural adaptations are needed?

A Different Perspective

Political instability could affect consumer spending.

★ ★ ★ ★ ★   No ratings yet

[Asia](https://sms4smile.com/quotes/about/asia/) [Class](https://sms4smile.com/quotes/about/class/) [Consumption](https://sms4smile.com/quotes/about/consumption/) [Driving](https://sms4smile.com/quotes/about/driving/) [Economy](https://sms4smile.com/quotes/about/economy/) [Growth](https://sms4smile.com/quotes/about/growth/) [Middle class](https://sms4smile.com/quotes/about/middle-class/) [Opportunity](https://sms4smile.com/quotes/about/opportunity/) [People](https://sms4smile.com/quotes/about/people/) [Resilient](https://sms4smile.com/quotes/about/resilient/) [Southeast asia](https://sms4smile.com/quotes/about/southeast-asia/)

## Related quotes

> [The Growth and Opportunity Project is the most successful reexamination of a national party in modern times. Te disciplined focus of Chairman Reince Priebus…](https://sms4smile.com/quotes/newt-gingrich/the-growth-and-opportunity-project-is-the-most-successful/)

[Newt Gingrich](https://sms4smile.com/quotes/author/newt-gingrich/)

> [Negative people present us with an accelereted personal growth opportunity.](https://sms4smile.com/quotes/gail-godwin/negative-people-present-us-with-an-accelereted-personal-growth/)

[Gail Godwin](https://sms4smile.com/quotes/author/gail-godwin/)

> [Adversity is an opportunity for growth. And an opportunity to really know who your friends are.](https://sms4smile.com/quotes/megyn-kelly/adversity-is-an-opportunity-for-growth-and-an-opportunity-to-really/)

[Megyn Kelly](https://sms4smile.com/quotes/author/megyn-kelly/)

> [China and Hong Kong represent an enormous growth opportunity for McDonald's.](https://sms4smile.com/quotes/steve-easterbrook/china-and-hong-kong-represent-an-enormous-growth-opportunity-for/)

[Steve Easterbrook](https://sms4smile.com/quotes/author/steve-easterbrook/)

> [If you're a leader, your whole reason for living is to help human beings develop - to really develop people and make work a…](https://sms4smile.com/quotes/tom-peters/if-you-re-a-leader-your-whole-reason-for-living-is-to-help-human/)

[Tom Peters](https://sms4smile.com/quotes/author/tom-peters/)

> [When you get an invitation to come back and be part of the team that will be the architect of the next generation of…](https://sms4smile.com/quotes/steve-easterbrook/when-you-get-an-invitation-to-come-back-and-be-part-of-the-team-that/)

[Steve Easterbrook](https://sms4smile.com/quotes/author/steve-easterbrook/)

> [“If you wait to be acted upon, you will be acted upon. And growth and opportunity consequences attend either road.”](https://sms4smile.com/quotes/stephen-r-covey/if-you-wait-to-be-acted-upon-you-will-be-acted-upon-and-growth-and/)

[Stephen R. Covey](https://sms4smile.com/quotes/author/stephen-r-covey/)

> [America's small businesses and manufacturers are innovators ready to usher in a new wave of growth and opportunity if given access to foreign markets.](https://sms4smile.com/quotes/charles-boustany/america-s-small-businesses-and-manufacturers-are-innovators-ready-to/)

[Charles Boustany](https://sms4smile.com/quotes/author/charles-boustany/)

> [The international wrestling scene has so much growth opportunity - Asia, South America, Africa, Europe - all around the world.](https://sms4smile.com/quotes/jeff-jarrett/the-international-wrestling-scene-has-so-much-growth-opportunity-asia/)

[Jeff Jarrett](https://sms4smile.com/quotes/author/jeff-jarrett/)

> [There is no discussion inside this boardroom to say we've got to get into this or that. We look at every growth opportunity on…](https://sms4smile.com/quotes/james-packer/there-is-no-discussion-inside-this-boardroom-to-say-we-ve-got-to-get/)

[James Packer](https://sms4smile.com/quotes/author/james-packer/)

> [Starbucks is committed to evolving and enhancing our customer experience with innovative and wholesome food offerings.](https://sms4smile.com/quotes/howard-schultz/starbucks-is-committed-to-evolving-and-enhancing-our-customer/)

[Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/)

> [We woke up one day, and all the sudden Starbucks was in the middle of this political crossfire between the people who want to…](https://sms4smile.com/quotes/howard-schultz/we-woke-up-one-day-and-all-the-sudden-starbucks-was-in-the-middle-of/)

[Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/)

> [Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and…](https://sms4smile.com/quotes/howard-schultz/starbucks-is-not-an-advertiser-people-think-we-are-a-great-marketing/)

[Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/)

> [The success of the Starbucks has been based on this balance between profitability and a social conscience. Everywhere we're doing business, were trying to…](https://sms4smile.com/quotes/howard-schultz/the-success-of-the-starbucks-has-been-based-on-this-balance-between/)

[Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/)

> [For Starbucks, there will be no shortage of the highest-quality arabica beans. I suspect that for some others there could potentially be a problem,…](https://sms4smile.com/quotes/howard-schultz/for-starbucks-there-will-be-no-shortage-of-the-highest-quality/)

[Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/)

## More by Howard Schultz

> [For Starbucks, there will be no shortage of the highest-quality arabica beans. I suspect that for some others there could potentially be a problem,…](https://sms4smile.com/quotes/howard-schultz/for-starbucks-there-will-be-no-shortage-of-the-highest-quality/)

[Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/)

> [If it Captures Your Imagination, it will captivate others.](https://sms4smile.com/quotes/howard-schultz/if-it-captures-your-imagination-it-will-captivate-others/)

[Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/)

> [If you look at coffee, tea, food and juice, we think there are inherent opportunities. If you look at health bars or grab-and-go products…](https://sms4smile.com/quotes/howard-schultz/if-you-look-at-coffee-tea-food-and-juice-we-think-there-are-inherent/)

[Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/)

> [The success of the Starbucks has been based on this balance between profitability and a social conscience. Everywhere we're doing business, were trying to…](https://sms4smile.com/quotes/howard-schultz/the-success-of-the-starbucks-has-been-based-on-this-balance-between/)

[Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/)

> [Companies should not have a singular view of profitability. There needs to be a balance between commerce and social responsibility... The companies that are…](https://sms4smile.com/quotes/howard-schultz/companies-should-not-have-a-singular-view-of-profitability-there/)

[Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/)

> [Success is best when its shared](https://sms4smile.com/quotes/howard-schultz/success-is-best-when-its-shared/)

[Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/)

> [While their service is ending, our responsibility is just beginning!](https://sms4smile.com/quotes/howard-schultz/while-their-service-is-ending-our-responsibility-is-just-beginning/)

[Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/)

> [“Living in the same city as Microsoft, I’m only too aware that, even in low-technology businesses like coffee, the Next Big Thing could knock…](https://sms4smile.com/quotes/howard-schultz/living-in-the-same-city-as-microsoft-i-m-only-too-aware-that-even-in/)

[Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/)

> [We have a big opportunity in China. We think the number of stores here can rival the number in North America.](https://sms4smile.com/quotes/howard-schultz/we-have-a-big-opportunity-in-china-we-think-the-number-of-stores-here/)

[Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/)

> [Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and…](https://sms4smile.com/quotes/howard-schultz/starbucks-is-not-an-advertiser-people-think-we-are-a-great-marketing/)

[Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/)

> [We woke up one day, and all the sudden Starbucks was in the middle of this political crossfire between the people who want to…](https://sms4smile.com/quotes/howard-schultz/we-woke-up-one-day-and-all-the-sudden-starbucks-was-in-the-middle-of/)

[Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/)

> [I'm in a different position than most CEO's. I'm a founder. I'm not a hired CEO. Now, I can be fired by the board,…](https://sms4smile.com/quotes/howard-schultz/i-m-in-a-different-position-than-most-ceo-s-i-m-a-founder-i-m-not-a/)

[Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/)

> [Profitability is a shallow goal if it doesn't have a real purpose, and the purpose has to be share the profits with others.](https://sms4smile.com/quotes/howard-schultz/profitability-is-a-shallow-goal-if-it-doesn-t-have-a-real-purpose-and/)

[Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/)

> [And with the right mentor, don't be afraid to expose your vulnerabilities. Admit you don't know what you don't know. When you acknowledge your…](https://sms4smile.com/quotes/howard-schultz/and-with-the-right-mentor-don-t-be-afraid-to-expose-your/)

[Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/)

> [People in Washington need to put their feet in the shoes of working Americans.](https://sms4smile.com/quotes/howard-schultz/people-in-washington-need-to-put-their-feet-in-the-shoes-of-working/)

[Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/)

[Explore all 252 Howard Schultz quotes ](https://sms4smile.com/quotes/author/howard-schultz/)

## More Asia quotes

> [Firstly, economic globalisation has brought prosperity and development to many countries, but also financial crises to Asia, Latin America and Russia, and increasing poverty…](https://sms4smile.com/quotes/anna-lindh/firstly-economic-globalisation-has-brought-prosperity-and-development/)

[Anna Lindh](https://sms4smile.com/quotes/author/anna-lindh/)

> [We have reiterated on many occasions that China wishes to establish and develop long-term, good-neighbourly and friendly relations with all countries in south Asia.](https://sms4smile.com/quotes/li-peng/we-have-reiterated-on-many-occasions-that-china-wishes-to-establish/)

[Li Peng](https://sms4smile.com/quotes/author/li-peng/)

> [So-called Western Civilization, as practised in half of Europe, some of Asia and a few parts of North America, is better than anything else…](https://sms4smile.com/quotes/p-j-o-rourke/so-called-western-civilization-as-practised-in-half-of-europe-some-of/)

[P. J. O'Rourke](https://sms4smile.com/quotes/author/p-j-o-rourke/)

> [In Russia there is an emigration of intelligence: émigrés cross the frontier in order to read and to write good books. But in doing…](https://sms4smile.com/quotes/friedrich-nietzsche/in-russia-there-is-an-emigration-of-intelligence-migr-s-cross-the/)

[Friedrich Nietzsche](https://sms4smile.com/quotes/author/friedrich-nietzsche/)

> [It has been hard to muster the resources to support fledgling democracies and to intervene on behalf of the most desperate. The AIDS orphans…](https://sms4smile.com/quotes/condoleezza-rice/it-has-been-hard-to-muster-the-resources-to-support-fledgling/)

[Condoleezza Rice](https://sms4smile.com/quotes/author/condoleezza-rice/)

> [Many of us, whether in the jungles of Asia or on the streets of Chicago, had discovered that noble causes can lead to ignoble…](https://sms4smile.com/quotes/linda-grant/many-of-us-whether-in-the-jungles-of-asia-or-on-the-streets-of/)

[Linda Grant](https://sms4smile.com/quotes/author/linda-grant/)

> [In view of China's growing military strength and intentions, the best way to safeguard Asia's permanent peace and prosperity is to have all Asian…](https://sms4smile.com/quotes/jim-costa/in-view-of-china-s-growing-military-strength-and-intentions-the-best/)

[Jim Costa](https://sms4smile.com/quotes/author/jim-costa/)

> [Certainly, protecting oppressed people, stopping ethnic conflict and promoting responsible governance are worthy goals. But none is as important for American security and prosperity…](https://sms4smile.com/quotes/michael-mandelbaum/certainly-protecting-oppressed-people-stopping-ethnic-conflict-and/)

[Michael Mandelbaum](https://sms4smile.com/quotes/author/michael-mandelbaum/)

> [The evidence points to central Asia as man's original home, for the general movement of human migrations has been outward from that region and…](https://sms4smile.com/quotes/ellsworth-huntington/the-evidence-points-to-central-asia-as-man-s-original-home-for-the/)

[Ellsworth Huntington](https://sms4smile.com/quotes/author/ellsworth-huntington/)

> [Maybe it is the last chance for Europe to influence standards for world trade. Next it will be between the US and the Asia-Pacific…](https://sms4smile.com/quotes/sigmar-gabriel/maybe-it-is-the-last-chance-for-europe-to-influence-standards-for/)

[Sigmar Gabriel](https://sms4smile.com/quotes/author/sigmar-gabriel/)

> [Countries will cooperate with each other, and are more likely to cooperate with each other when they share a common culture, as is most…](https://sms4smile.com/quotes/samuel-p-huntington/countries-will-cooperate-with-each-other-and-are-more-likely-to/)

[Samuel P. Huntington](https://sms4smile.com/quotes/author/samuel-p-huntington/)

> [The uniqueness of the United States in human history is the United States is the first global power in human history which emerged far…](https://sms4smile.com/quotes/ahmet-davutoglu/the-uniqueness-of-the-united-states-in-human-history-is-the-united/)

[Ahmet Davutoglu](https://sms4smile.com/quotes/author/ahmet-davutoglu/)

> [I've lived 16, 17 years of my life in Asia, and that's most of my life. I was born in Asia - I've lived…](https://sms4smile.com/quotes/henry-golding/i-ve-lived-16-17-years-of-my-life-in-asia-and-that-s-most-of-my-life/)

[Henry Golding](https://sms4smile.com/quotes/author/henry-golding/)

> [I've built a career in Asia for 18 years, playing roles that had nothing to do with my race because everybody's Chinese in the films.](https://sms4smile.com/quotes/daniel-wu/i-ve-built-a-career-in-asia-for-18-years-playing-roles-that-had/)

[Daniel Wu](https://sms4smile.com/quotes/author/daniel-wu/)

> [Our resources will diminish in the coming decades at a time when hunger for energy grows dramatically in China and other parts of Asia.…](https://sms4smile.com/quotes/hermann-e-ott/our-resources-will-diminish-in-the-coming-decades-at-a-time-when/)

[Hermann E. Ott](https://sms4smile.com/quotes/author/hermann-e-ott/)

[Browse all 770 Asia quotes ](https://sms4smile.com/quotes/about/asia/)

```json
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "Quotation",
            "text": "With a population of more than 600 million people, an emerging middle class that is driving strong consumption, and a robust and resilient economy, Southeast Asia presents a compelling growth opportunity for Starbucks.",
            "creator": {
                "@type": "Person",
                "name": "Howard Schultz"
            },
            "isPartOf": {
                "@id": "https://sms4smile.com/quotes/#website"
            },
            "url": "https://sms4smile.com/quotes/howard-schultz/with-a-population-of-more-than-600-million-people-an-emerging-middle/",
            "about": {
                "@type": "Thing",
                "name": "Asia"
            },
            "@id": "https://sms4smile.com/quotes/howard-schultz/with-a-population-of-more-than-600-million-people-an-emerging-middle/#quotation",
            "image": {
                "@type": "ImageObject",
                "@id": "https://sms4smile.com/quotes/i/38c/howard-schultz-1317_asia_with-a-population-of-more-than-600-milli_1753366.png",
                "contentUrl": "https://sms4smile.com/quotes/i/38c/howard-schultz-1317_asia_with-a-population-of-more-than-600-milli_1753366.png",
                "url": "https://sms4smile.com/quotes/i/38c/howard-schultz-1317_asia_with-a-population-of-more-than-600-milli_1753366.png",
                "width": 1080,
                "height": 1080,
                "caption": "“With a population of more than 600 million people, an emerging middle class that is driving strong…” — Howard Schultz",
                "creditText": "SMS4Smile Quotes",
                "creator": {
                    "@id": "https://sms4smile.com/quotes/#organization"
                }
            }
        },
        {
            "@type": "BreadcrumbList",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://sms4smile.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Quotes",
                    "item": "https://sms4smile.com/quotes/"
                },
                {
                    "@type": "ListItem",
                    "position": 3,
                    "name": "Howard Schultz",
                    "item": "https://sms4smile.com/quotes/author/howard-schultz/"
                },
                {
                    "@type": "ListItem",
                    "position": 4,
                    "name": "With a population of more than...",
                    "item": "https://sms4smile.com/quotes/howard-schultz/with-a-population-of-more-than-600-million-people-an-emerging-middle/"
                }
            ],
            "@id": "https://sms4smile.com/quotes/howard-schultz/with-a-population-of-more-than-600-million-people-an-emerging-middle/#breadcrumb"
        },
        {
            "@type": "WebSite",
            "@id": "https://sms4smile.com/quotes/#website",
            "name": "SMS4Smile Quotes",
            "url": "https://sms4smile.com/quotes/",
            "publisher": {
                "@id": "https://sms4smile.com/quotes/#organization"
            }
        },
        {
            "@type": "Organization",
            "@id": "https://sms4smile.com/quotes/#organization",
            "name": "SMS4Smile Quotes",
            "url": "https://sms4smile.com/quotes/",
            "logo": {
                "@type": "ImageObject",
                "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png",
                "width": 512,
                "height": 512
            }
        }
    ]
}
```
