--- title: "Meaning & Key Takeaway of: We would take something old and tired and…" description: "\"We would take something old and tired and common - coffee - and weave a sense of romance and community around it. We would rediscover the mystique and ..." image: "https://sms4smile.com/quotes/i/5fe/howard-schultz-1317_century_we-would-take-something-old-and-tired-an_1417010.png" --- # We would take something old and tired and common - coffee… ![“We would take something old and tired and common - coffee - and weave a sense of romance and community around it. We would rediscover the mystique and charm that had swirled around coffee throughout the centuries.” quote by Howard Schultz](https://sms4smile.com/quotes/i/5fe/howard-schultz-1317_century_we-would-take-something-old-and-tired-an_1417010.png) [Download](https://sms4smile.com/quotes/i/5fe/howard-schultz-1317_century_we-would-take-something-old-and-tired-an_1417010.png) [Open image](https://sms4smile.com/quotes/i/5fe/howard-schultz-1317_century_we-would-take-something-old-and-tired-an_1417010.png) > “We would take something old and tired and common - coffee - and weave a sense of romance and community around it. We would rediscover the mystique and charm that had swirled around coffee throughout the centuries.” [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. He describes transforming a mundane product into a cultural ritual that builds connection and romance. **In simple terms:** Turning ordinary coffee into a shared experience. Key Takeaway Create community around everyday things. Themes community culture branding ritual entrepreneurship Mood inspired nostalgic Type marketing philosophical When to use this quote - café opening - product launch - team building - marketing campaign Key Concepts social bonding experience design storytelling Questions to Reflect On - How can you add meaning to routine items? - What rituals foster community in your life? A Different Perspective May overlook practical costs of romanticizing a commodity. ★ ★ ★ ★ ★ No ratings yet [Century](https://sms4smile.com/quotes/about/century/) [Charm](https://sms4smile.com/quotes/about/charm/) [Coffee](https://sms4smile.com/quotes/about/coffee/) [Coffee Centuries](https://sms4smile.com/quotes/about/coffee-centuries-5008347/) [Coffee Weave](https://sms4smile.com/quotes/about/coffee-weave-5008349/) [Common](https://sms4smile.com/quotes/about/common/) [Common Coffee](https://sms4smile.com/quotes/about/common-coffee-5008348/) [Community](https://sms4smile.com/quotes/about/community/) [Mystique](https://sms4smile.com/quotes/about/mystique/) [Rediscover Mystique](https://sms4smile.com/quotes/about/rediscover-mystique-5008351/) [Romance](https://sms4smile.com/quotes/about/romance/) [Swirled Coffee](https://sms4smile.com/quotes/about/swirled-coffee-5008350/) [Tired](https://sms4smile.com/quotes/about/tired/) ## Related quotes > [Those who advocate common usage in philosophy sometimes speak in a manner that suggests the mystique of the 'common man.'](https://sms4smile.com/quotes/bertrand-russell/those-who-advocate-common-usage-in-philosophy-sometimes-speak-in-a/) [Bertrand Russell](https://sms4smile.com/quotes/author/bertrand-russell/) > [The feminine mystique has succeeded in burying millions of American women alive.](https://sms4smile.com/quotes/betty-friedan/the-feminine-mystique-has-succeeded-in-burying-millions-of-american/) [Betty Friedan](https://sms4smile.com/quotes/author/betty-friedan/) > [It's fun to look at people that are so good at acting that aren't actors, like David Bowie creating a mystique about rock n'…](https://sms4smile.com/quotes/val-kilmer/it-s-fun-to-look-at-people-that-are-so-good-at-acting-that-aren-t/) [Val Kilmer](https://sms4smile.com/quotes/author/val-kilmer/) > [There is an element of mystique to radio, and I often listen to cricket commentary on radio, especially when one is stuck in a…](https://sms4smile.com/quotes/rahul-dravid/there-is-an-element-of-mystique-to-radio-and-i-often-listen-to/) [Rahul Dravid](https://sms4smile.com/quotes/author/rahul-dravid/) > [The main characteristics of effective leadership are intelligence, integrity or loyalty, mystique, humor, discipline, courage, self sufficieny and confidence.](https://sms4smile.com/quotes/james-fisher/the-main-characteristics-of-effective-leadership-are-intelligence/) [James Fisher](https://sms4smile.com/quotes/author/james-fisher/) > [In my industry, everybody wants to know everything about you, and it's just dumb. I think the only way of maintaining some of that…](https://sms4smile.com/quotes/miranda-richardson/in-my-industry-everybody-wants-to-know-everything-about-you-and-it-s/) [Miranda Richardson](https://sms4smile.com/quotes/author/miranda-richardson/) > [Wherever I see some mystique, be it virtue or family, faith or fatherland, there I must commit some indecent act.](https://sms4smile.com/quotes/witold-gombrowicz/wherever-i-see-some-mystique-be-it-virtue-or-family-faith-or/) [Witold Gombrowicz](https://sms4smile.com/quotes/author/witold-gombrowicz/) > [Brilliant. . . . Marriage Confidential is both laugh-out-loud funny and gasp-out-loud shocking, and nothing less than a Feminine Mystique for our time. Mark…](https://sms4smile.com/quotes/debby-applegate/brilliant-marriage-confidential-is-both-laugh-out-loud-funny-and-gasp/) [Debby Applegate](https://sms4smile.com/quotes/author/debby-applegate/) > [Celebrities, movie stars and rock stars are losing their mystique.](https://sms4smile.com/quotes/nikki-sixx/celebrities-movie-stars-and-rock-stars-are-losing-their-mystique/) [Nikki Sixx](https://sms4smile.com/quotes/author/nikki-sixx/) > [To be honest, I miss the old Hollywood way of having some mystique about the star.](https://sms4smile.com/quotes/nicole-scherzinger/to-be-honest-i-miss-the-old-hollywood-way-of-having-some-mystique/) [Nicole Scherzinger](https://sms4smile.com/quotes/author/nicole-scherzinger/) > [Maybe there should be less of a mystique around making movies. I just don't think that there's any real mystery there.](https://sms4smile.com/quotes/joel-coen/maybe-there-should-be-less-of-a-mystique-around-making-movies-i-just/) [Joel Coen](https://sms4smile.com/quotes/author/joel-coen/) > [When Caroline Kennedy endorsed Barack Obama in 2008 as her father's rightful heir, she laid upon him the mantle of Camelot and the enduring…](https://sms4smile.com/quotes/kitty-kelley/when-caroline-kennedy-endorsed-barack-obama-in-2008-as-her-father-s/) [Kitty Kelley](https://sms4smile.com/quotes/author/kitty-kelley/) > [“The Mommy Mystique tells us that we are the luckiest women in the world -- the freest, with the most choices, the broadest horizons,…](https://sms4smile.com/quotes/judith-warner/the-mommy-mystique-tells-us-that-we-are-the-luckiest-women-in-the/) [Judith Warner](https://sms4smile.com/quotes/author/judith-warner/) > [I have often noticed that the two nuclear powers on the Indian subcontinent, India and Pakistan, attribute to Kashmiris an inferior intellect, a lineage,…](https://sms4smile.com/quotes/nyla-ali-khan/i-have-often-noticed-that-the-two-nuclear-powers-on-the-indian/) [Nyla Ali Khan](https://sms4smile.com/quotes/author/nyla-ali-khan/) > [“The feminine mystique, elevated by Freudian theory into a scientific religion, sounded a single, overprotective, life-restricting, future-denying note for women. Girls who grew up…](https://sms4smile.com/quotes/betty-friedan/the-feminine-mystique-elevated-by-freudian-theory-into-a-scientific/) [Betty Friedan](https://sms4smile.com/quotes/author/betty-friedan/) ## More by Howard Schultz > [For Starbucks, there will be no shortage of the highest-quality arabica beans. I suspect that for some others there could potentially be a problem,…](https://sms4smile.com/quotes/howard-schultz/for-starbucks-there-will-be-no-shortage-of-the-highest-quality/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) > [If it Captures Your Imagination, it will captivate others.](https://sms4smile.com/quotes/howard-schultz/if-it-captures-your-imagination-it-will-captivate-others/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) > [If you look at coffee, tea, food and juice, we think there are inherent opportunities. If you look at health bars or grab-and-go products…](https://sms4smile.com/quotes/howard-schultz/if-you-look-at-coffee-tea-food-and-juice-we-think-there-are-inherent/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) > [The success of the Starbucks has been based on this balance between profitability and a social conscience. Everywhere we're doing business, were trying to…](https://sms4smile.com/quotes/howard-schultz/the-success-of-the-starbucks-has-been-based-on-this-balance-between/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) > [Companies should not have a singular view of profitability. There needs to be a balance between commerce and social responsibility... The companies that are…](https://sms4smile.com/quotes/howard-schultz/companies-should-not-have-a-singular-view-of-profitability-there/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) > [Success is best when its shared](https://sms4smile.com/quotes/howard-schultz/success-is-best-when-its-shared/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) > [While their service is ending, our responsibility is just beginning!](https://sms4smile.com/quotes/howard-schultz/while-their-service-is-ending-our-responsibility-is-just-beginning/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) > [“Living in the same city as Microsoft, I’m only too aware that, even in low-technology businesses like coffee, the Next Big Thing could knock…](https://sms4smile.com/quotes/howard-schultz/living-in-the-same-city-as-microsoft-i-m-only-too-aware-that-even-in/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) > [We have a big opportunity in China. We think the number of stores here can rival the number in North America.](https://sms4smile.com/quotes/howard-schultz/we-have-a-big-opportunity-in-china-we-think-the-number-of-stores-here/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) > [Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and…](https://sms4smile.com/quotes/howard-schultz/starbucks-is-not-an-advertiser-people-think-we-are-a-great-marketing/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) > [We woke up one day, and all the sudden Starbucks was in the middle of this political crossfire between the people who want to…](https://sms4smile.com/quotes/howard-schultz/we-woke-up-one-day-and-all-the-sudden-starbucks-was-in-the-middle-of/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) > [I'm in a different position than most CEO's. I'm a founder. I'm not a hired CEO. Now, I can be fired by the board,…](https://sms4smile.com/quotes/howard-schultz/i-m-in-a-different-position-than-most-ceo-s-i-m-a-founder-i-m-not-a/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) > [Profitability is a shallow goal if it doesn't have a real purpose, and the purpose has to be share the profits with others.](https://sms4smile.com/quotes/howard-schultz/profitability-is-a-shallow-goal-if-it-doesn-t-have-a-real-purpose-and/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) > [And with the right mentor, don't be afraid to expose your vulnerabilities. Admit you don't know what you don't know. When you acknowledge your…](https://sms4smile.com/quotes/howard-schultz/and-with-the-right-mentor-don-t-be-afraid-to-expose-your/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) > [People in Washington need to put their feet in the shoes of working Americans.](https://sms4smile.com/quotes/howard-schultz/people-in-washington-need-to-put-their-feet-in-the-shoes-of-working/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) [Explore all 252 Howard Schultz quotes ](https://sms4smile.com/quotes/author/howard-schultz/) ## More Century quotes > [I know always that I am an outsider; a stranger in this century and among those who are still men.](https://sms4smile.com/quotes/anonymous/i-know-always-that-i-am-an-outsider-a-stranger-in-this-century-and/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [ \[The Dalai Lama\] told me some years ago, "I've made every concession to China, and I've been as open and tolerant as I could,… ](https://sms4smile.com/quotes/pico-iyer/the-dalai-lama-told-me-some-years-ago-i-ve-made-every-concession-to/) [Pico Iyer](https://sms4smile.com/quotes/author/pico-iyer/) > [Anybody looking for a quiet life has picked the wrong century to born in.](https://sms4smile.com/quotes/anonymous/anybody-looking-for-a-quiet-life-has-picked-the-wrong-century-to-born/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [The poetry from the eighteenth century was prose; the prose from the seventeenth century was poetry.](https://sms4smile.com/quotes/david-hare/the-poetry-from-the-eighteenth-century-was-prose-the-prose-from-the/) [David Hare](https://sms4smile.com/quotes/author/david-hare/) > [In the nineteenth century some parts of the world were unexplored, but there was almost no restriction on travel.:; Up to 1914 you did…](https://sms4smile.com/quotes/george-orwell/in-the-nineteenth-century-some-parts-of-the-world-were-unexplored-but/) [George Orwell](https://sms4smile.com/quotes/author/george-orwell/) > [Talented people can predict with great accuracy what's about to happen just a tiny bit ahead of their competitors. It might be two seconds…](https://sms4smile.com/quotes/kevin-maney/talented-people-can-predict-with-great-accuracy-what-s-about-to/) [Kevin Maney](https://sms4smile.com/quotes/author/kevin-maney/) > [The world's history is a divine poem, of which the history of every nation is a canto, and every man a word. Its strains…](https://sms4smile.com/quotes/james-a-garfield/the-world-s-history-is-a-divine-poem-of-which-the-history-of-every/) [James A. Garfield](https://sms4smile.com/quotes/author/james-a-garfield/) > [The nineteenth century lynching mob cuts off ears, toes, and fingers, strips off flesh, and distributes portions of the body as souvenirs among the…](https://sms4smile.com/quotes/ida-b-wells/the-nineteenth-century-lynching-mob-cuts-off-ears-toes-and-fingers/) [Ida B. Wells](https://sms4smile.com/quotes/author/ida-b-wells/) > [At no time in the past century has public distrust of the government been so broadly distributed across the political spectrum, as it is…](https://sms4smile.com/quotes/phil-zimmermann/at-no-time-in-the-past-century-has-public-distrust-of-the-government/) [Phil Zimmermann](https://sms4smile.com/quotes/author/phil-zimmermann/) > [While husbands and lovers in the stories are of all kinds, ranging from sympathetic to disgusting, women are invariably deceivers: inconstant, unscrupulous, quarrelsome, querulous,…](https://sms4smile.com/quotes/barbara-tuchman/while-husbands-and-lovers-in-the-stories-are-of-all-kinds-ranging/) [Barbara Tuchman](https://sms4smile.com/quotes/author/barbara-tuchman/) > [The young people today are the 21st century.](https://sms4smile.com/quotes/martin-scorsese/the-young-people-today-are-the-21st-century/) [Martin Scorsese](https://sms4smile.com/quotes/author/martin-scorsese/) > [The wisdom of our actions in the first three years of peace will determine the course of world history for half a century.](https://sms4smile.com/quotes/henry-a-wallace/the-wisdom-of-our-actions-in-the-first-three-years-of-peace-will/) [Henry A. Wallace](https://sms4smile.com/quotes/author/henry-a-wallace/) > [For me, the melancholy of the late XXth Century is walking late at night by the Mont Blanc pen store and seeing these things…](https://sms4smile.com/quotes/william-gibson/for-me-the-melancholy-of-the-late-xxth-century-is-walking-late-at/) [William Gibson](https://sms4smile.com/quotes/author/william-gibson/) > [In a general way, the literature of the twentieth century is essentially psychological; and psychology consists of describing states of the soul by displaying…](https://sms4smile.com/quotes/simone-weil/in-a-general-way-the-literature-of-the-twentieth-century-is/) [Simone Weil](https://sms4smile.com/quotes/author/simone-weil/) > [Consequently, citizen legislators, rotating back to their communities after a short period of public service—considered an indispensable and routine characteristic and design of representative…](https://sms4smile.com/quotes/anonymous/consequently-citizen-legislators-rotating-back-to-their-communities/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) [Browse all 5,406 Century quotes ](https://sms4smile.com/quotes/about/century/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "We would take something old and tired and common - coffee - and weave a sense of romance and community around it. We would rediscover the mystique and charm that had swirled around coffee throughout the centuries.", "creator": { "@type": "Person", "name": "Howard Schultz" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/howard-schultz/we-would-take-something-old-and-tired-and-common-coffee-and-weave-a/", "about": { "@type": "Thing", "name": "Century" }, "@id": "https://sms4smile.com/quotes/howard-schultz/we-would-take-something-old-and-tired-and-common-coffee-and-weave-a/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/5fe/howard-schultz-1317_century_we-would-take-something-old-and-tired-an_1417010.png", "contentUrl": "https://sms4smile.com/quotes/i/5fe/howard-schultz-1317_century_we-would-take-something-old-and-tired-an_1417010.png", "url": "https://sms4smile.com/quotes/i/5fe/howard-schultz-1317_century_we-would-take-something-old-and-tired-an_1417010.png", "width": 1080, "height": 1080, "caption": "“We would take something old and tired and common - coffee - and weave a sense of romance and community…” — Howard Schultz", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Howard Schultz", "item": "https://sms4smile.com/quotes/author/howard-schultz/" }, { "@type": "ListItem", "position": 4, "name": "We would take something old and...", "item": "https://sms4smile.com/quotes/howard-schultz/we-would-take-something-old-and-tired-and-common-coffee-and-weave-a/" } ], "@id": "https://sms4smile.com/quotes/howard-schultz/we-would-take-something-old-and-tired-and-common-coffee-and-weave-a/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```