--- title: "Meaning & Key Takeaway of: The success of the Starbucks has been…" description: "\"The success of the Starbucks has been based on this balance between profitability and a social conscience. Everywhere we're doing business, were trying..." image: "https://sms4smile.com/quotes/i/3eb/howard-schultz-1317_balance_the-success-of-the-starbucks-has-been-ba_48361.jpg" --- # The success of the Starbucks has been based on this… ![“The success of the Starbucks has been based on this balance between profitability and a social conscience. Everywhere we're doing business, were trying to manage the business through the lens of humanity.” quote by Howard Schultz](https://sms4smile.com/quotes/i/3eb/howard-schultz-1317_balance_the-success-of-the-starbucks-has-been-ba_48361.jpg) [Download](https://sms4smile.com/quotes/i/3eb/howard-schultz-1317_balance_the-success-of-the-starbucks-has-been-ba_48361.jpg) [Open image](https://sms4smile.com/quotes/i/3eb/howard-schultz-1317_balance_the-success-of-the-starbucks-has-been-ba_48361.jpg) > “The success of the Starbucks has been based on this balance between profitability and a social conscience. Everywhere we're doing business, were trying to manage the business through the lens of humanity.” [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Balancing profit with social responsibility creates sustainable success. **In simple terms:** Profit and purpose can coexist. Key Takeaway Integrate humanity into business decisions. Themes Corporate social responsibility Sustainable profit Ethical leadership Human-centered management Stakeholder value Mood Optimistic Purposeful Strategic Type Business insight Leadership quote When to use this quote - Expanding into new markets - Corporate branding - Employee engagement - Community partnerships Key Concepts Profitability Social conscience Humanity Business strategy Practical Applications - Developing CSR programs - Designing ethical supply chains Questions to Reflect On - How can companies measure the impact of their social conscience? - What trade‑offs arise when profit and purpose conflict? ★ ★ ★ ★ ★ No ratings yet [Balance](https://sms4smile.com/quotes/about/balance/) [Business](https://sms4smile.com/quotes/about/business/) [Coffee](https://sms4smile.com/quotes/about/coffee/) [Conscience](https://sms4smile.com/quotes/about/conscience/) [Doing Business](https://sms4smile.com/quotes/about/doing-business/) [Has beens](https://sms4smile.com/quotes/about/has-beens/) [Humanity](https://sms4smile.com/quotes/about/humanity/) [Lenses](https://sms4smile.com/quotes/about/lenses/) [Manage](https://sms4smile.com/quotes/about/manage/) [Profitability](https://sms4smile.com/quotes/about/profitability/) [Profitability Social](https://sms4smile.com/quotes/about/profitability-social-698765/) [Social](https://sms4smile.com/quotes/about/social/) [Social Conscience](https://sms4smile.com/quotes/about/social-conscience-232810/) [Starbucks](https://sms4smile.com/quotes/about/starbucks/) [Starbucks Based](https://sms4smile.com/quotes/about/starbucks-based-698766/) [Success](https://sms4smile.com/quotes/about/success/) [Success Starbucks](https://sms4smile.com/quotes/about/success-starbucks-698764/) [Trying](https://sms4smile.com/quotes/about/trying/) ## Related quotes > [Profitability is the consequence of doing business in the right way, to honor God.](https://sms4smile.com/quotes/ted-malloch/profitability-is-the-consequence-of-doing-business-in-the-right-way/) [Ted Malloch](https://sms4smile.com/quotes/author/ted-malloch/) > [Starbucks trying to build a different kind of company around the balance of profitably and benevolence. A social conscience. And that isn't a program…](https://sms4smile.com/quotes/howard-schultz/starbucks-trying-to-build-a-different-kind-of-company-around-the/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) > [Companies should not have a singular view of profitability. There needs to be a balance between commerce and social responsibility... The companies that are…](https://sms4smile.com/quotes/howard-schultz/companies-should-not-have-a-singular-view-of-profitability-there/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) > [Profitability is a shallow goal if it doesn't have a real purpose, and the purpose has to be share the profits with others.](https://sms4smile.com/quotes/howard-schultz/profitability-is-a-shallow-goal-if-it-doesn-t-have-a-real-purpose-and/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) > [Women are the social conscience of a country. They hold our societies together.](https://sms4smile.com/quotes/rajiv-gandhi/women-are-the-social-conscience-of-a-country-they-hold-our-societies/) [Rajiv Gandhi](https://sms4smile.com/quotes/author/rajiv-gandhi/) > [ What manner of mind considers this holy estate \[pregnancy\] which women are privileged by the Almighty to attain as a slur upon the social… ](https://sms4smile.com/quotes/grantly-dick-read/what-manner-of-mind-considers-this-holy-estate-pregnancy-which-women/) [Grantly Dick-Read](https://sms4smile.com/quotes/author/grantly-dick-read/) > [People don't know I've got a deep social conscience. I'm a child of the Depression, born in 1933. My parents were very liberal in…](https://sms4smile.com/quotes/eli-broad/people-don-t-know-i-ve-got-a-deep-social-conscience-i-m-a-child-of/) [Eli Broad](https://sms4smile.com/quotes/author/eli-broad/) > [I have a lot of trouble understanding all the detail of finance and administration - but if you combine intellectual and professional capacity with…](https://sms4smile.com/quotes/evo-morales/i-have-a-lot-of-trouble-understanding-all-the-detail-of-finance-and/) [Evo Morales](https://sms4smile.com/quotes/author/evo-morales/) > [“Just as junk food and lack of exercise can ruin an athlete’s condition, those things that are obscene, crude, or pornographic can breed an…](https://sms4smile.com/quotes/stephen-r-covey/just-as-junk-food-and-lack-of-exercise-can-ruin-an-athlete-s/) [Stephen R. Covey](https://sms4smile.com/quotes/author/stephen-r-covey/) > [Call it my little gesture toward social conscience, but I like to think I'm teaching a certain number of people to read. Now that…](https://sms4smile.com/quotes/david-eddings/call-it-my-little-gesture-toward-social-conscience-but-i-like-to/) [David Eddings](https://sms4smile.com/quotes/author/david-eddings/) > [I wasn't driven into medicine by a social conscience but by rampant curiosity.](https://sms4smile.com/quotes/jonathan-miller/i-wasn-t-driven-into-medicine-by-a-social-conscience-but-by-rampant/) [Jonathan Miller](https://sms4smile.com/quotes/author/jonathan-miller/) > [It is a fact that, in the West, we live in a capitalist society, but that does not mean that we cannot be guided…](https://sms4smile.com/quotes/giorgio-armani/it-is-a-fact-that-in-the-west-we-live-in-a-capitalist-society-but/) [Giorgio Armani](https://sms4smile.com/quotes/author/giorgio-armani/) > [You don't have to signal a social conscience by looking like a frump. Lace knickers won't hasten the holocaust, you can ban the bomb…](https://sms4smile.com/quotes/elizabeth-bibesco/you-don-t-have-to-signal-a-social-conscience-by-looking-like-a-frump/) [Elizabeth Bibesco](https://sms4smile.com/quotes/author/elizabeth-bibesco/) > [All reformers, however strict their social conscience, live in houses just as big as they can pay for.](https://sms4smile.com/quotes/logan-pearsall-smith/all-reformers-however-strict-their-social-conscience-live-in-houses/) [Logan Pearsall Smith](https://sms4smile.com/quotes/author/logan-pearsall-smith/) > [What we are trying to do is to create a new business paradigm, simply showing that business can have a human face and a…](https://sms4smile.com/quotes/anita-roddick/what-we-are-trying-to-do-is-to-create-a-new-business-paradigm-simply/) [Anita Roddick](https://sms4smile.com/quotes/author/anita-roddick/) ## More by Howard Schultz > [For Starbucks, there will be no shortage of the highest-quality arabica beans. I suspect that for some others there could potentially be a problem,…](https://sms4smile.com/quotes/howard-schultz/for-starbucks-there-will-be-no-shortage-of-the-highest-quality/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) > [If it Captures Your Imagination, it will captivate others.](https://sms4smile.com/quotes/howard-schultz/if-it-captures-your-imagination-it-will-captivate-others/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) > [If you look at coffee, tea, food and juice, we think there are inherent opportunities. If you look at health bars or grab-and-go products…](https://sms4smile.com/quotes/howard-schultz/if-you-look-at-coffee-tea-food-and-juice-we-think-there-are-inherent/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) > [Companies should not have a singular view of profitability. There needs to be a balance between commerce and social responsibility... The companies that are…](https://sms4smile.com/quotes/howard-schultz/companies-should-not-have-a-singular-view-of-profitability-there/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) > [Success is best when its shared](https://sms4smile.com/quotes/howard-schultz/success-is-best-when-its-shared/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) > [While their service is ending, our responsibility is just beginning!](https://sms4smile.com/quotes/howard-schultz/while-their-service-is-ending-our-responsibility-is-just-beginning/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) > [“Living in the same city as Microsoft, I’m only too aware that, even in low-technology businesses like coffee, the Next Big Thing could knock…](https://sms4smile.com/quotes/howard-schultz/living-in-the-same-city-as-microsoft-i-m-only-too-aware-that-even-in/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) > [We have a big opportunity in China. We think the number of stores here can rival the number in North America.](https://sms4smile.com/quotes/howard-schultz/we-have-a-big-opportunity-in-china-we-think-the-number-of-stores-here/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) > [Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and…](https://sms4smile.com/quotes/howard-schultz/starbucks-is-not-an-advertiser-people-think-we-are-a-great-marketing/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) > [We woke up one day, and all the sudden Starbucks was in the middle of this political crossfire between the people who want to…](https://sms4smile.com/quotes/howard-schultz/we-woke-up-one-day-and-all-the-sudden-starbucks-was-in-the-middle-of/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) > [I'm in a different position than most CEO's. I'm a founder. I'm not a hired CEO. Now, I can be fired by the board,…](https://sms4smile.com/quotes/howard-schultz/i-m-in-a-different-position-than-most-ceo-s-i-m-a-founder-i-m-not-a/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) > [Profitability is a shallow goal if it doesn't have a real purpose, and the purpose has to be share the profits with others.](https://sms4smile.com/quotes/howard-schultz/profitability-is-a-shallow-goal-if-it-doesn-t-have-a-real-purpose-and/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) > [And with the right mentor, don't be afraid to expose your vulnerabilities. Admit you don't know what you don't know. When you acknowledge your…](https://sms4smile.com/quotes/howard-schultz/and-with-the-right-mentor-don-t-be-afraid-to-expose-your/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) > [People in Washington need to put their feet in the shoes of working Americans.](https://sms4smile.com/quotes/howard-schultz/people-in-washington-need-to-put-their-feet-in-the-shoes-of-working/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) > [I probably have about four or five cups of coffee a day. I make myself an espresso macchiato when I wake, which is a…](https://sms4smile.com/quotes/howard-schultz/i-probably-have-about-four-or-five-cups-of-coffee-a-day-i-make-myself/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) [Explore all 252 Howard Schultz quotes ](https://sms4smile.com/quotes/author/howard-schultz/) ## More Balance quotes > [Balance suggests a perfect equilibrium. There is no such thing. That is a false expectation… There are going to be priorities and dimensions of…](https://sms4smile.com/quotes/denise-morrison/balance-suggests-a-perfect-equilibrium-there-is-no-such-thing-that-is/) [Denise Morrison](https://sms4smile.com/quotes/author/denise-morrison/) > [The bones of my architecture are very much related to the structure, to the physical fact of how a building can stand up; it's…](https://sms4smile.com/quotes/santiago-calatrava/the-bones-of-my-architecture-are-very-much-related-to-the-structure/) [Santiago Calatrava](https://sms4smile.com/quotes/author/santiago-calatrava/) > [I can still function when I don't have that balance I crave. I had a tendency to be precious about acting, thinking of it…](https://sms4smile.com/quotes/laura-regan/i-can-still-function-when-i-don-t-have-that-balance-i-crave-i-had-a/) [Laura Regan](https://sms4smile.com/quotes/author/laura-regan/) > [she got a reputation for an easy smile and a sharp tongue, and using one to balance the other, she seemed friendly but distant](https://sms4smile.com/quotes/dorothy-allison/she-got-a-reputation-for-an-easy-smile-and-a-sharp-tongue-and-using/) [Dorothy Allison](https://sms4smile.com/quotes/author/dorothy-allison/) > [Life's unfairness is not irrevocable; we can help balance the scales for others, if not always for ourselves.](https://sms4smile.com/quotes/hubert-h-humphrey/life-s-unfairness-is-not-irrevocable-we-can-help-balance-the-scales/) [Hubert H. Humphrey](https://sms4smile.com/quotes/author/hubert-h-humphrey/) > [“We don't need to strive towards balance, we rather need to work on the obstacles that are preventing the natural flow of balance.”](https://sms4smile.com/quotes/a-a-alebraheem/we-don-t-need-to-strive-towards-balance-we-rather-need-to-work-on-the/) [A.A. Alebraheem](https://sms4smile.com/quotes/author/a-a-alebraheem/) > [I think that kind of balance comes with the process of growing together as a band, the Little Dragon. We love to write, we…](https://sms4smile.com/quotes/yukimi-nagano/i-think-that-kind-of-balance-comes-with-the-process-of-growing/) [Yukimi Nagano](https://sms4smile.com/quotes/author/yukimi-nagano/) > [Balance is the ability to be happy in the midst of the most chaotic or even boring or transient circumstance.](https://sms4smile.com/quotes/frederick-lenz/balance-is-the-ability-to-be-happy-in-the-midst-of-the-most-chaotic/) [Frederick Lenz](https://sms4smile.com/quotes/author/frederick-lenz/) > [At times of recession, running a budget deficit is highly desirable. Once the economy begins to recover, you have to balance the budget. But…](https://sms4smile.com/quotes/george-soros/at-times-of-recession-running-a-budget-deficit-is-highly-desirable/) [George Soros](https://sms4smile.com/quotes/author/george-soros/) > [It's my intention to make something stand outside the realm of album art, but it also feels comfortable to me to be in it.…](https://sms4smile.com/quotes/john-dyer-baizley/it-s-my-intention-to-make-something-stand-outside-the-realm-of-album/) [John Dyer Baizley](https://sms4smile.com/quotes/author/john-dyer-baizley/) > [Once you've gotten your money in balance, you know how much you have to spend on things that are just fun.](https://sms4smile.com/quotes/elizabeth-warren/once-you-ve-gotten-your-money-in-balance-you-know-how-much-you-have/) [Elizabeth Warren](https://sms4smile.com/quotes/author/elizabeth-warren/) > [I never understood how much running changes your life. I'm now obsessed. When not trying to beat my personal best, I'm talking to other…](https://sms4smile.com/quotes/sadiq-khan/i-never-understood-how-much-running-changes-your-life-i-m-now/) [Sadiq Khan](https://sms4smile.com/quotes/author/sadiq-khan/) > [Whatever needed to be done, I need to know how to do it just as well as my wife. You know, for us to…](https://sms4smile.com/quotes/jason-isbell/whatever-needed-to-be-done-i-need-to-know-how-to-do-it-just-as-well/) [Jason Isbell](https://sms4smile.com/quotes/author/jason-isbell/) > [I don't think my parents would have let me go straight into acting full time when I was 12. I do like to have…](https://sms4smile.com/quotes/felicity-jones/i-don-t-think-my-parents-would-have-let-me-go-straight-into-acting/) [Felicity Jones](https://sms4smile.com/quotes/author/felicity-jones/) > [When it comes down to music, I have no balance. I am 100 percent. It is like full throttle. Five hundred miles an hour.](https://sms4smile.com/quotes/yanni/when-it-comes-down-to-music-i-have-no-balance-i-am-100-percent-it-is/) [Yanni](https://sms4smile.com/quotes/author/yanni/) [Browse all 5,166 Balance quotes ](https://sms4smile.com/quotes/about/balance/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "The success of the Starbucks has been based on this balance between profitability and a social conscience. 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