--- title: "Meaning & Key Takeaway of: The Starbucks customer and the Teavana…" description: "\"The Starbucks customer and the Teavana customer are two very different customers, two different need states that are highly complimentary.\" — Howard Sc..." image: "https://sms4smile.com/quotes/i/2ef/howard-schultz-1317_customer_the-starbucks-customer-and-the-teavana-c_2827665.png" --- # The Starbucks customer and the Teavana customer are two… ![“The Starbucks customer and the Teavana customer are two very different customers, two different need states that are highly complimentary.” quote by Howard Schultz](https://sms4smile.com/quotes/i/2ef/howard-schultz-1317_customer_the-starbucks-customer-and-the-teavana-c_2827665.png) [Download](https://sms4smile.com/quotes/i/2ef/howard-schultz-1317_customer_the-starbucks-customer-and-the-teavana-c_2827665.png) [Open image](https://sms4smile.com/quotes/i/2ef/howard-schultz-1317_customer_the-starbucks-customer-and-the-teavana-c_2827665.png) > “The Starbucks customer and the Teavana customer are two very different customers, two different need states that are highly complimentary.” [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. He distinguishes Starbucks and Teavana customers as having different needs that complement each other. **In simple terms:** Customers have distinct but complementary needs. Key Takeaway Recognize and serve varied customer needs. Themes customer segmentation complementarity marketing Mood strategic insightful Type business marketing When to use this quote - store planning - marketing campaigns - customer surveys Key Concepts retail strategy product differentiation Questions to Reflect On - How can businesses leverage complementary customer groups? - What risks arise from over‑segmentation? ★ ★ ★ ★ ★ No ratings yet [Customer](https://sms4smile.com/quotes/about/customer/) [Customer Different](https://sms4smile.com/quotes/about/customer-different-2830428/) [Customer Teavana](https://sms4smile.com/quotes/about/customer-teavana-3635732/) [Customers](https://sms4smile.com/quotes/about/customers/) [Customers Different](https://sms4smile.com/quotes/about/customers-different-3635730/) [Different](https://sms4smile.com/quotes/about/different/) [Different Customers](https://sms4smile.com/quotes/about/different-customers-3635731/) [Needs](https://sms4smile.com/quotes/about/needs/) [Starbucks](https://sms4smile.com/quotes/about/starbucks/) [Starbucks Customer](https://sms4smile.com/quotes/about/starbucks-customer-3635733/) [States](https://sms4smile.com/quotes/about/states/) [Two](https://sms4smile.com/quotes/about/two/) ## Related quotes > [Customers have different need states and life experiences.](https://sms4smile.com/quotes/howard-schultz/customers-have-different-need-states-and-life-experiences/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) > [Every customer is different, and the travel experience is completely fluid, but the end goal is to find the best solutions.](https://sms4smile.com/quotes/gillian-tans/every-customer-is-different-and-the-travel-experience-is-completely/) [Gillian Tans](https://sms4smile.com/quotes/author/gillian-tans/) > [“The Sales Manager Question That Changes Everything How will this customer be different as a result of doing business with us?”](https://sms4smile.com/quotes/anonymous/the-sales-manager-question-that-changes-everything-how-will-this/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [There's this myth that has been exacerbated by others that Starbucks means a $4 cup of coffee, which is not true.](https://sms4smile.com/quotes/howard-schultz/there-s-this-myth-that-has-been-exacerbated-by-others-that-starbucks/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) > [Our history is based on extending the brand to categories within the guardrails of Starbucks.](https://sms4smile.com/quotes/howard-schultz/our-history-is-based-on-extending-the-brand-to-categories-within-the/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) > [I think people will walk into the Starbucks store and overnight recognize the significant difference between what Starbucks represents day-in and day-out and all…](https://sms4smile.com/quotes/howard-schultz/i-think-people-will-walk-into-the-starbucks-store-and-overnight/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) > [Overnight the digital age had changed the course of history for our company. Everything that we thought was in our control no longer was.…](https://sms4smile.com/quotes/howard-schultz/overnight-the-digital-age-had-changed-the-course-of-history-for-our/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) > [People around the world, they want the authentic Starbucks experience.](https://sms4smile.com/quotes/howard-schultz/people-around-the-world-they-want-the-authentic-starbucks-experience/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) > [When we began Starbucks, what I wanted to try to do was to create a set of values, guiding principles, and culture.](https://sms4smile.com/quotes/howard-schultz/when-we-began-starbucks-what-i-wanted-to-try-to-do-was-to-create-a/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) > [Starbucks is rekindling America's love affair with coffee, bringing romance and fresh flavor back to the brew.](https://sms4smile.com/quotes/howard-schultz/starbucks-is-rekindling-america-s-love-affair-with-coffee-bringing/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) > [Starbucks is committed to evolving and enhancing our customer experience with innovative and wholesome food offerings.](https://sms4smile.com/quotes/howard-schultz/starbucks-is-committed-to-evolving-and-enhancing-our-customer/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) > [We woke up one day, and all the sudden Starbucks was in the middle of this political crossfire between the people who want to…](https://sms4smile.com/quotes/howard-schultz/we-woke-up-one-day-and-all-the-sudden-starbucks-was-in-the-middle-of/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) > [Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and…](https://sms4smile.com/quotes/howard-schultz/starbucks-is-not-an-advertiser-people-think-we-are-a-great-marketing/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) > [The success of the Starbucks has been based on this balance between profitability and a social conscience. Everywhere we're doing business, were trying to…](https://sms4smile.com/quotes/howard-schultz/the-success-of-the-starbucks-has-been-based-on-this-balance-between/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) > [For Starbucks, there will be no shortage of the highest-quality arabica beans. I suspect that for some others there could potentially be a problem,…](https://sms4smile.com/quotes/howard-schultz/for-starbucks-there-will-be-no-shortage-of-the-highest-quality/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) ## More by Howard Schultz > [For Starbucks, there will be no shortage of the highest-quality arabica beans. I suspect that for some others there could potentially be a problem,…](https://sms4smile.com/quotes/howard-schultz/for-starbucks-there-will-be-no-shortage-of-the-highest-quality/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) > [If it Captures Your Imagination, it will captivate others.](https://sms4smile.com/quotes/howard-schultz/if-it-captures-your-imagination-it-will-captivate-others/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) > [If you look at coffee, tea, food and juice, we think there are inherent opportunities. If you look at health bars or grab-and-go products…](https://sms4smile.com/quotes/howard-schultz/if-you-look-at-coffee-tea-food-and-juice-we-think-there-are-inherent/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) > [The success of the Starbucks has been based on this balance between profitability and a social conscience. Everywhere we're doing business, were trying to…](https://sms4smile.com/quotes/howard-schultz/the-success-of-the-starbucks-has-been-based-on-this-balance-between/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) > [Companies should not have a singular view of profitability. There needs to be a balance between commerce and social responsibility... The companies that are…](https://sms4smile.com/quotes/howard-schultz/companies-should-not-have-a-singular-view-of-profitability-there/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) > [Success is best when its shared](https://sms4smile.com/quotes/howard-schultz/success-is-best-when-its-shared/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) > [While their service is ending, our responsibility is just beginning!](https://sms4smile.com/quotes/howard-schultz/while-their-service-is-ending-our-responsibility-is-just-beginning/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) > [“Living in the same city as Microsoft, I’m only too aware that, even in low-technology businesses like coffee, the Next Big Thing could knock…](https://sms4smile.com/quotes/howard-schultz/living-in-the-same-city-as-microsoft-i-m-only-too-aware-that-even-in/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) > [We have a big opportunity in China. We think the number of stores here can rival the number in North America.](https://sms4smile.com/quotes/howard-schultz/we-have-a-big-opportunity-in-china-we-think-the-number-of-stores-here/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) > [Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and…](https://sms4smile.com/quotes/howard-schultz/starbucks-is-not-an-advertiser-people-think-we-are-a-great-marketing/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) > [We woke up one day, and all the sudden Starbucks was in the middle of this political crossfire between the people who want to…](https://sms4smile.com/quotes/howard-schultz/we-woke-up-one-day-and-all-the-sudden-starbucks-was-in-the-middle-of/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) > [I'm in a different position than most CEO's. I'm a founder. I'm not a hired CEO. Now, I can be fired by the board,…](https://sms4smile.com/quotes/howard-schultz/i-m-in-a-different-position-than-most-ceo-s-i-m-a-founder-i-m-not-a/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) > [Profitability is a shallow goal if it doesn't have a real purpose, and the purpose has to be share the profits with others.](https://sms4smile.com/quotes/howard-schultz/profitability-is-a-shallow-goal-if-it-doesn-t-have-a-real-purpose-and/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) > [And with the right mentor, don't be afraid to expose your vulnerabilities. Admit you don't know what you don't know. When you acknowledge your…](https://sms4smile.com/quotes/howard-schultz/and-with-the-right-mentor-don-t-be-afraid-to-expose-your/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) > [People in Washington need to put their feet in the shoes of working Americans.](https://sms4smile.com/quotes/howard-schultz/people-in-washington-need-to-put-their-feet-in-the-shoes-of-working/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) [Explore all 252 Howard Schultz quotes ](https://sms4smile.com/quotes/author/howard-schultz/) ## More Customer quotes > [“Start a business, not a startup”](https://sms4smile.com/quotes/anonymous/start-a-business-not-a-startup/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [Amongst the financial Twitterati, the term 'muppets' has come to describe any client used and abused by some financial predator. I've adopted the term…](https://sms4smile.com/quotes/barry-ritholtz/amongst-the-financial-twitterati-the-term-muppets-has-come-to/) [Barry Ritholtz](https://sms4smile.com/quotes/author/barry-ritholtz/) > [Many early-stage entrepreneurs make one simple mistake: Describing this 'big picture' in vague concepts and words.](https://sms4smile.com/quotes/sunil-nagaraj/many-early-stage-entrepreneurs-make-one-simple-mistake-describing/) [Sunil Nagaraj](https://sms4smile.com/quotes/author/sunil-nagaraj/) > [The purpose of this book is to supply, in the form suitable for laymen, guidance in the adoption and execution of an investment policy.](https://sms4smile.com/quotes/benjamin-graham/the-purpose-of-this-book-is-to-supply-in-the-form-suitable-for-laymen/) [Benjamin Graham](https://sms4smile.com/quotes/author/benjamin-graham/) > [Don't think OF the market. Think AS the market.](https://sms4smile.com/quotes/michael-fishman/don-t-think-of-the-market-think-as-the-market/) [Michael Fishman](https://sms4smile.com/quotes/author/michael-fishman/) > [If Wall Street crashes, does Main Street follow? Not necessarily.](https://sms4smile.com/quotes/ben-bernanke/if-wall-street-crashes-does-main-street-follow-not-necessarily/) [Ben Bernanke](https://sms4smile.com/quotes/author/ben-bernanke/) > [The exact details of how you practice value investing will vary investor to investor, but the fundamental principle of scouring the world, looking for…](https://sms4smile.com/quotes/whitney-tilson/the-exact-details-of-how-you-practice-value-investing-will-vary/) [Whitney Tilson](https://sms4smile.com/quotes/author/whitney-tilson/) > [The best way to hold customers is to constantly figure out how to give them more for less.](https://sms4smile.com/quotes/philip-kotler/the-best-way-to-hold-customers-is-to-constantly-figure-out-how-to/) [Philip Kotler](https://sms4smile.com/quotes/author/philip-kotler/) > [Perhaps the most important reason to be skeptical of government inflation numbers is that the government, like a fox campaigning to guard a hen…](https://sms4smile.com/quotes/peter-schiff/perhaps-the-most-important-reason-to-be-skeptical-of-government/) [Peter Schiff](https://sms4smile.com/quotes/author/peter-schiff/) > [When the dollar collapses, it's not doing it in a vacuum. If the dollar loses value, it's doing so relative to some other currency.…](https://sms4smile.com/quotes/peter-schiff/when-the-dollar-collapses-it-s-not-doing-it-in-a-vacuum-if-the-dollar/) [Peter Schiff](https://sms4smile.com/quotes/author/peter-schiff/) > [Corporations invest in sophisticated CRM, or Customer Relationship Management, programs to effectively oversee their relationship with their customers at every point during the buying…](https://sms4smile.com/quotes/marc-ostrofsky/corporations-invest-in-sophisticated-crm-or-customer-relationship/) [Marc Ostrofsky](https://sms4smile.com/quotes/author/marc-ostrofsky/) > [I believe confusion is good. Worldwide market leaders gain when there is confusion in the market.](https://sms4smile.com/quotes/subhash-chandra/i-believe-confusion-is-good-worldwide-market-leaders-gain-when-there/) [Subhash Chandra](https://sms4smile.com/quotes/author/subhash-chandra/) > [Damn inflation, full speed ahead,' Greenspan has said in both action and word. I think an investor should believe him and invest accordingly.](https://sms4smile.com/quotes/bill-gross/damn-inflation-full-speed-ahead-greenspan-has-said-in-both-action-and/) [Bill Gross](https://sms4smile.com/quotes/author/bill-gross/) > [“When companies get big, they devote most of their care and feeding to the business that got them big. 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