--- title: "Meaning & Key Takeaway of: Starbucks is rekindling America's love…" description: "\"Starbucks is rekindling America's love affair with coffee, bringing romance and fresh flavor back to the brew.\" — Howard Schultz" image: "https://sms4smile.com/quotes/i/744/howard-schultz-1317_affair_starbucks-is-rekindling-america-s-love-a_224872.png" --- # Starbucks is rekindling America's love affair with coffee… ![“Starbucks is rekindling America's love affair with coffee, bringing romance and fresh flavor back to the brew.” quote by Howard Schultz](https://sms4smile.com/quotes/i/744/howard-schultz-1317_affair_starbucks-is-rekindling-america-s-love-a_224872.png) [Download](https://sms4smile.com/quotes/i/744/howard-schultz-1317_affair_starbucks-is-rekindling-america-s-love-a_224872.png) [Open image](https://sms4smile.com/quotes/i/744/howard-schultz-1317_affair_starbucks-is-rekindling-america-s-love-a_224872.png) > “Starbucks is rekindling America's love affair with coffee, bringing romance and fresh flavor back to the brew.” [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Starbucks is reviving America's enthusiasm for coffee by adding romance and fresh flavors to the drink. **In simple terms:** Starbucks renews love for coffee with romance and new taste. Key Takeaway Embrace new coffee experiences. Themes marketing culture food trends Mood enthusiastic nostalgic Type advertising inspirational When to use this quote - café visits - product launches - taste testing - brand storytelling Key Concepts brand revival sensory appeal Questions to Reflect On - How does romance affect coffee perception? - What new flavors excite you? A Different Perspective May overlook health concerns of added flavors. ★ ★ ★ ★ ★ No ratings yet [Affair](https://sms4smile.com/quotes/about/affair/) [America](https://sms4smile.com/quotes/about/america/) [Coffee](https://sms4smile.com/quotes/about/coffee/) [Love](https://sms4smile.com/quotes/about/love/) [Love affair](https://sms4smile.com/quotes/about/love-affair/) [Romance](https://sms4smile.com/quotes/about/romance/) ## Related quotes > [For Starbucks, there will be no shortage of the highest-quality arabica beans. I suspect that for some others there could potentially be a problem,…](https://sms4smile.com/quotes/howard-schultz/for-starbucks-there-will-be-no-shortage-of-the-highest-quality/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) > [When I first discovered in the early 1980s the Italian espresso bars in my trip to Italy, the vision was to re-create that for…](https://sms4smile.com/quotes/howard-schultz/when-i-first-discovered-in-the-early-1980s-the-italian-espresso-bars/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) > [Starbucks has changed the rules of engagement for the music industry.](https://sms4smile.com/quotes/howard-schultz/starbucks-has-changed-the-rules-of-engagement-for-the-music-industry/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) > [The response to the Starbucks brand has been phenomenal in our international markets.](https://sms4smile.com/quotes/howard-schultz/the-response-to-the-starbucks-brand-has-been-phenomenal-in-our/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) > [There's this myth that has been exacerbated by others that Starbucks means a $4 cup of coffee, which is not true.](https://sms4smile.com/quotes/howard-schultz/there-s-this-myth-that-has-been-exacerbated-by-others-that-starbucks/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) > [Our history is based on extending the brand to categories within the guardrails of Starbucks.](https://sms4smile.com/quotes/howard-schultz/our-history-is-based-on-extending-the-brand-to-categories-within-the/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) > [I think people will walk into the Starbucks store and overnight recognize the significant difference between what Starbucks represents day-in and day-out and all…](https://sms4smile.com/quotes/howard-schultz/i-think-people-will-walk-into-the-starbucks-store-and-overnight/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) > [Overnight the digital age had changed the course of history for our company. Everything that we thought was in our control no longer was.…](https://sms4smile.com/quotes/howard-schultz/overnight-the-digital-age-had-changed-the-course-of-history-for-our/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) > [People around the world, they want the authentic Starbucks experience.](https://sms4smile.com/quotes/howard-schultz/people-around-the-world-they-want-the-authentic-starbucks-experience/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) > [When we began Starbucks, what I wanted to try to do was to create a set of values, guiding principles, and culture.](https://sms4smile.com/quotes/howard-schultz/when-we-began-starbucks-what-i-wanted-to-try-to-do-was-to-create-a/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) > [Starbucks is committed to evolving and enhancing our customer experience with innovative and wholesome food offerings.](https://sms4smile.com/quotes/howard-schultz/starbucks-is-committed-to-evolving-and-enhancing-our-customer/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) > [We woke up one day, and all the sudden Starbucks was in the middle of this political crossfire between the people who want to…](https://sms4smile.com/quotes/howard-schultz/we-woke-up-one-day-and-all-the-sudden-starbucks-was-in-the-middle-of/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) > [Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and…](https://sms4smile.com/quotes/howard-schultz/starbucks-is-not-an-advertiser-people-think-we-are-a-great-marketing/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) > [The success of the Starbucks has been based on this balance between profitability and a social conscience. Everywhere we're doing business, were trying to…](https://sms4smile.com/quotes/howard-schultz/the-success-of-the-starbucks-has-been-based-on-this-balance-between/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) > [“At Starbucks 0 as in any business, in any life - there are so many hectic moments during the day when we are simply…](https://sms4smile.com/quotes/howard-schultz/at-starbucks-0-as-in-any-business-in-any-life-there-are-so-many/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) ## More by Howard Schultz > [For Starbucks, there will be no shortage of the highest-quality arabica beans. I suspect that for some others there could potentially be a problem,…](https://sms4smile.com/quotes/howard-schultz/for-starbucks-there-will-be-no-shortage-of-the-highest-quality/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) > [If it Captures Your Imagination, it will captivate others.](https://sms4smile.com/quotes/howard-schultz/if-it-captures-your-imagination-it-will-captivate-others/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) > [If you look at coffee, tea, food and juice, we think there are inherent opportunities. If you look at health bars or grab-and-go products…](https://sms4smile.com/quotes/howard-schultz/if-you-look-at-coffee-tea-food-and-juice-we-think-there-are-inherent/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) > [The success of the Starbucks has been based on this balance between profitability and a social conscience. Everywhere we're doing business, were trying to…](https://sms4smile.com/quotes/howard-schultz/the-success-of-the-starbucks-has-been-based-on-this-balance-between/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) > [Companies should not have a singular view of profitability. There needs to be a balance between commerce and social responsibility... The companies that are…](https://sms4smile.com/quotes/howard-schultz/companies-should-not-have-a-singular-view-of-profitability-there/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) > [Success is best when its shared](https://sms4smile.com/quotes/howard-schultz/success-is-best-when-its-shared/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) > [While their service is ending, our responsibility is just beginning!](https://sms4smile.com/quotes/howard-schultz/while-their-service-is-ending-our-responsibility-is-just-beginning/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) > [“Living in the same city as Microsoft, I’m only too aware that, even in low-technology businesses like coffee, the Next Big Thing could knock…](https://sms4smile.com/quotes/howard-schultz/living-in-the-same-city-as-microsoft-i-m-only-too-aware-that-even-in/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) > [We have a big opportunity in China. We think the number of stores here can rival the number in North America.](https://sms4smile.com/quotes/howard-schultz/we-have-a-big-opportunity-in-china-we-think-the-number-of-stores-here/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) > [Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and…](https://sms4smile.com/quotes/howard-schultz/starbucks-is-not-an-advertiser-people-think-we-are-a-great-marketing/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) > [We woke up one day, and all the sudden Starbucks was in the middle of this political crossfire between the people who want to…](https://sms4smile.com/quotes/howard-schultz/we-woke-up-one-day-and-all-the-sudden-starbucks-was-in-the-middle-of/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) > [I'm in a different position than most CEO's. I'm a founder. I'm not a hired CEO. Now, I can be fired by the board,…](https://sms4smile.com/quotes/howard-schultz/i-m-in-a-different-position-than-most-ceo-s-i-m-a-founder-i-m-not-a/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) > [Profitability is a shallow goal if it doesn't have a real purpose, and the purpose has to be share the profits with others.](https://sms4smile.com/quotes/howard-schultz/profitability-is-a-shallow-goal-if-it-doesn-t-have-a-real-purpose-and/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) > [And with the right mentor, don't be afraid to expose your vulnerabilities. Admit you don't know what you don't know. When you acknowledge your…](https://sms4smile.com/quotes/howard-schultz/and-with-the-right-mentor-don-t-be-afraid-to-expose-your/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) > [People in Washington need to put their feet in the shoes of working Americans.](https://sms4smile.com/quotes/howard-schultz/people-in-washington-need-to-put-their-feet-in-the-shoes-of-working/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) [Explore all 252 Howard Schultz quotes ](https://sms4smile.com/quotes/author/howard-schultz/) ## More Affair quotes > [Histories never conclude; they just pause their prose. Their stories are, if they are truthful, untidy affairs, resistant to windings-up and sortings-out. They beat…](https://sms4smile.com/quotes/simon-schama/histories-never-conclude-they-just-pause-their-prose-their-stories/) [Simon Schama](https://sms4smile.com/quotes/author/simon-schama/) > [Islam never differentiates between men and women as regards political rights and puts them on an equal footing. However, even if a woman is…](https://sms4smile.com/quotes/yusuf-al-qaradawi/islam-never-differentiates-between-men-and-women-as-regards-political/) [Yusuf al-Qaradawi](https://sms4smile.com/quotes/author/yusuf-al-qaradawi/) > [Our guiding principle was that design is neither an intellectual nor a material affair, but simply an integral part of the stuff of life,…](https://sms4smile.com/quotes/walter-gropius/our-guiding-principle-was-that-design-is-neither-an-intellectual-nor/) [Walter Gropius](https://sms4smile.com/quotes/author/walter-gropius/) > [I wonder if it's possible to have a love affair that lasts forever.](https://sms4smile.com/quotes/andy-warhol/i-wonder-if-it-s-possible-to-have-a-love-affair-that-lasts-forever/) [Andy Warhol](https://sms4smile.com/quotes/author/andy-warhol/) > [For a young man to start his career with a love affair with an older woman was quite de rigueur ... Of course, it…](https://sms4smile.com/quotes/vita-sackville-west/for-a-young-man-to-start-his-career-with-a-love-affair-with-an-older/) [Vita Sackville-West](https://sms4smile.com/quotes/author/vita-sackville-west/) > [As long as the state permits itself to interfere in the affairs of literature, literature has the right to interfere with the affairs of…](https://sms4smile.com/quotes/joseph-brodsky/as-long-as-the-state-permits-itself-to-interfere-in-the-affairs-of/) [Joseph Brodsky](https://sms4smile.com/quotes/author/joseph-brodsky/) > [Love is mainly an affair of short spasms. If these spasms disappoint us, love dies. It is very seldom that it weathers the experience…](https://sms4smile.com/quotes/jean-cocteau/love-is-mainly-an-affair-of-short-spasms-if-these-spasms-disappoint/) [Jean Cocteau](https://sms4smile.com/quotes/author/jean-cocteau/) > [The Fundamental Principle that governs - or ought to govern -human affairs if we wish to avoid misunderstandings, conflicts, or pointless utopias, is negotiation.](https://sms4smile.com/quotes/umberto-eco/the-fundamental-principle-that-governs-or-ought-to-govern-human/) [Umberto Eco](https://sms4smile.com/quotes/author/umberto-eco/) > [My hope does not rest in the affairs of this world. It rests in Christ who is coming again.](https://sms4smile.com/quotes/billy-graham/my-hope-does-not-rest-in-the-affairs-of-this-world-it-rests-in-christ/) [Billy Graham](https://sms4smile.com/quotes/author/billy-graham/) > [In 1953, the United States played a significant role in orchestrating the overthrow of Iran's popular prime minister, Mohammed Mossadegh. The Eisenhower administration believed…](https://sms4smile.com/quotes/madeleine-albright/in-1953-the-united-states-played-a-significant-role-in-orchestrating/) [Madeleine Albright](https://sms4smile.com/quotes/author/madeleine-albright/) > [Not everyone likes the stable, gradual rise of our country. There are some who are using the democratic ideology to interfere in our internal…](https://sms4smile.com/quotes/vladimir-putin/not-everyone-likes-the-stable-gradual-rise-of-our-country-there-are/) [Vladimir Putin](https://sms4smile.com/quotes/author/vladimir-putin/) > [The archives recall not one single incriminating incident, not one drunken escapade, not one reported affair, not one spat with a team-mate or reporter…](https://sms4smile.com/quotes/michael-atherton/the-archives-recall-not-one-single-incriminating-incident-not-one/) Michael Atherton > [“I ripped the sketch from the wall. "Liar." Edward looked more ravaged than usual. "That is a terrible word, coming from you." "Yup." "And…](https://sms4smile.com/quotes/melissa-jensen/i-ripped-the-sketch-from-the-wall-liar-edward-looked-more-ravaged/) [Melissa Jensen](https://sms4smile.com/quotes/author/melissa-jensen/) > [For some people, a one-night stand doesn't make any difference in a seven-year love affair. I don't believe the degree of betrayal is always…](https://sms4smile.com/quotes/esther-perel/for-some-people-a-one-night-stand-doesn-t-make-any-difference-in-a/) [Esther Perel](https://sms4smile.com/quotes/author/esther-perel/) > [And what is literature, Rabo," he said, "but an insider's newsletter about affairs relating to molecules, of no importance to anything in the universe…](https://sms4smile.com/quotes/kurt-vonnegut/and-what-is-literature-rabo-he-said-but-an-insider-s-newsletter-about/) [Kurt Vonnegut](https://sms4smile.com/quotes/author/kurt-vonnegut/) [Browse all 2,218 Affair quotes ](https://sms4smile.com/quotes/about/affair/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "Starbucks is rekindling America's love affair with coffee, bringing romance and fresh flavor back to the brew.", "creator": { "@type": "Person", "name": "Howard Schultz" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/howard-schultz/starbucks-is-rekindling-america-s-love-affair-with-coffee-bringing/", "about": { "@type": "Thing", "name": "Affair" }, "@id": "https://sms4smile.com/quotes/howard-schultz/starbucks-is-rekindling-america-s-love-affair-with-coffee-bringing/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/744/howard-schultz-1317_affair_starbucks-is-rekindling-america-s-love-a_224872.png", "contentUrl": "https://sms4smile.com/quotes/i/744/howard-schultz-1317_affair_starbucks-is-rekindling-america-s-love-a_224872.png", "url": "https://sms4smile.com/quotes/i/744/howard-schultz-1317_affair_starbucks-is-rekindling-america-s-love-a_224872.png", "width": 1080, "height": 1080, "caption": "“Starbucks is rekindling America's love affair with coffee, bringing romance and fresh flavor back to the brew.” — Howard Schultz", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Howard Schultz", "item": "https://sms4smile.com/quotes/author/howard-schultz/" }, { "@type": "ListItem", "position": 4, "name": "Starbucks is rekindling America's love affair...", "item": "https://sms4smile.com/quotes/howard-schultz/starbucks-is-rekindling-america-s-love-affair-with-coffee-bringing/" } ], "@id": "https://sms4smile.com/quotes/howard-schultz/starbucks-is-rekindling-america-s-love-affair-with-coffee-bringing/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```