--- title: "Meaning & Key Takeaway of: Social and digital media is a bullet…" description: "\"Social and digital media is a bullet train, and that bullet train is not coming home.\" — Howard Schultz" image: "https://sms4smile.com/quotes/i/c33/howard-schultz-1317_bullets_social-and-digital-media-is-a-bullet-tra_2173746.png" --- # Social and digital media is a bullet train, and that… ![“Social and digital media is a bullet train, and that bullet train is not coming home.” quote by Howard Schultz](https://sms4smile.com/quotes/i/c33/howard-schultz-1317_bullets_social-and-digital-media-is-a-bullet-tra_2173746.png) [Download](https://sms4smile.com/quotes/i/c33/howard-schultz-1317_bullets_social-and-digital-media-is-a-bullet-tra_2173746.png) [Open image](https://sms4smile.com/quotes/i/c33/howard-schultz-1317_bullets_social-and-digital-media-is-a-bullet-tra_2173746.png) > “Social and digital media is a bullet train, and that bullet train is not coming home.” [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Digital media moves quickly and may not return to familiar, slower spaces. **In simple terms:** Digital media is a fast, irreversible train. Key Takeaway Adapt quickly to digital trends. Themes digital transformation speed change management Mood strategic urgent Type inspirational business When to use this quote - marketing campaigns - social media engagement - product launches - brand communication Key Concepts technology adoption media strategy innovation Questions to Reflect On - How can you stay grounded amid fast digital shifts? - What strategies help balance speed and stability? A Different Perspective Rapid change can overwhelm smaller businesses. ★ ★ ★ ★ ★ No ratings yet [Bullet Train](https://sms4smile.com/quotes/about/bullet-train/) [Bullets](https://sms4smile.com/quotes/about/bullets/) [Coming home](https://sms4smile.com/quotes/about/coming-home/) [Digital](https://sms4smile.com/quotes/about/digital/) [Digital media](https://sms4smile.com/quotes/about/digital-media/) [Fitness](https://sms4smile.com/quotes/about/fitness/) [Home](https://sms4smile.com/quotes/about/home/) [Media](https://sms4smile.com/quotes/about/media/) [Media Bullet](https://sms4smile.com/quotes/about/media-bullet-4665432/) [Social](https://sms4smile.com/quotes/about/social/) [Social Digital](https://sms4smile.com/quotes/about/social-digital-3898117/) [Technology](https://sms4smile.com/quotes/about/technology/) [Train](https://sms4smile.com/quotes/about/train/) [Train Bullet](https://sms4smile.com/quotes/about/train-bullet-4665431/) [Twitter](https://sms4smile.com/quotes/about/twitter/) ## Related quotes > [The evolving social and digital media platforms and highly innovative and relevant payment capabilities are causing seismic changes in consumer behavior and creating equally…](https://sms4smile.com/quotes/howard-schultz/the-evolving-social-and-digital-media-platforms-and-highly-innovative/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) > [I guess my favorite way to travel is in a car, especially if you get to go some place cool. The bullet train in…](https://sms4smile.com/quotes/steve-kimock/i-guess-my-favorite-way-to-travel-is-in-a-car-especially-if-you-get/) [Steve Kimock](https://sms4smile.com/quotes/author/steve-kimock/) > [“For all the promise of digital media to bring people together, I still believe that the most sincere, lasting powers of human connection come…](https://sms4smile.com/quotes/howard-schultz/for-all-the-promise-of-digital-media-to-bring-people-together-i-still/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) > [I swam in the Great Barrier Reef when I was five months pregnant. I went on the bullet train in Japan, which was so…](https://sms4smile.com/quotes/shanola-hampton/i-swam-in-the-great-barrier-reef-when-i-was-five-months-pregnant-i/) [Shanola Hampton](https://sms4smile.com/quotes/author/shanola-hampton/) > [Bad television is three things: a bullet train to a morally bankrupt youth, a slow spiral into an intellectual void, and of course, a…](https://sms4smile.com/quotes/dennis-miller/bad-television-is-three-things-a-bullet-train-to-a-morally-bankrupt/) [Dennis Miller](https://sms4smile.com/quotes/author/dennis-miller/) > [Like Maharashtra, the people of Gujarat also do not want a bullet train.](https://sms4smile.com/quotes/raj-thackeray/like-maharashtra-the-people-of-gujarat-also-do-not-want-a-bullet-train/) [Raj Thackeray](https://sms4smile.com/quotes/author/raj-thackeray/) > [I would like a bullet train which connects my state capital and the second capital.](https://sms4smile.com/quotes/uddhav-thackeray/i-would-like-a-bullet-train-which-connects-my-state-capital-and-the/) [Uddhav Thackeray](https://sms4smile.com/quotes/author/uddhav-thackeray/) > [In Japan, you get on the bullet train or the airplane, and I loved the little speeches the stewardesses would do. They even do…](https://sms4smile.com/quotes/beck/in-japan-you-get-on-the-bullet-train-or-the-airplane-and-i-loved-the/) [Beck](https://sms4smile.com/quotes/author/beck/) > [“…I'd rather travel in Cargo-nanoships than a Bullet-train to reach my target.”](https://sms4smile.com/quotes/farooq-a-shiekh/i-d-rather-travel-in-cargo-nanoships-than-a-bullet-train-to-reach-my/) [Farooq A. Shiekh](https://sms4smile.com/quotes/author/farooq-a-shiekh/) > [The train is where you can have the best party, especially the bullet train in Japan.](https://sms4smile.com/quotes/redfoo/the-train-is-where-you-can-have-the-best-party-especially-the-bullet/) [Redfoo](https://sms4smile.com/quotes/author/redfoo/) > [When I stopped touring, it was like trying to stop a bullet train or a giant lead ball falling from a 100 stories up…](https://sms4smile.com/quotes/feist/when-i-stopped-touring-it-was-like-trying-to-stop-a-bullet-train-or-a/) [Feist](https://sms4smile.com/quotes/author/feist/) > [If people don't want a bullet train, then it will not happen.](https://sms4smile.com/quotes/uddhav-thackeray/if-people-don-t-want-a-bullet-train-then-it-will-not-happen/) [Uddhav Thackeray](https://sms4smile.com/quotes/author/uddhav-thackeray/) > [If it is the choice between a bullet train and a three-wheeler, I will choose the latter as it is the traveling mode of…](https://sms4smile.com/quotes/uddhav-thackeray/if-it-is-the-choice-between-a-bullet-train-and-a-three-wheeler-i-will/) [Uddhav Thackeray](https://sms4smile.com/quotes/author/uddhav-thackeray/) > [“every executive and department, in addition to delivering specific and achievable and timely objectives, would also have to identify a stretch goal—an aim so…](https://sms4smile.com/quotes/charles-duhigg/every-executive-and-department-in-addition-to-delivering-specific-and/) [Charles Duhigg](https://sms4smile.com/quotes/author/charles-duhigg/) > [If the state requires a bullet train, I would demand a bullet train to connect Mumbai and Nagpur.](https://sms4smile.com/quotes/uddhav-thackeray/if-the-state-requires-a-bullet-train-i-would-demand-a-bullet-train-to/) [Uddhav Thackeray](https://sms4smile.com/quotes/author/uddhav-thackeray/) ## More by Howard Schultz > [For Starbucks, there will be no shortage of the highest-quality arabica beans. I suspect that for some others there could potentially be a problem,…](https://sms4smile.com/quotes/howard-schultz/for-starbucks-there-will-be-no-shortage-of-the-highest-quality/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) > [If it Captures Your Imagination, it will captivate others.](https://sms4smile.com/quotes/howard-schultz/if-it-captures-your-imagination-it-will-captivate-others/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) > [If you look at coffee, tea, food and juice, we think there are inherent opportunities. If you look at health bars or grab-and-go products…](https://sms4smile.com/quotes/howard-schultz/if-you-look-at-coffee-tea-food-and-juice-we-think-there-are-inherent/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) > [The success of the Starbucks has been based on this balance between profitability and a social conscience. Everywhere we're doing business, were trying to…](https://sms4smile.com/quotes/howard-schultz/the-success-of-the-starbucks-has-been-based-on-this-balance-between/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) > [Companies should not have a singular view of profitability. There needs to be a balance between commerce and social responsibility... The companies that are…](https://sms4smile.com/quotes/howard-schultz/companies-should-not-have-a-singular-view-of-profitability-there/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) > [Success is best when its shared](https://sms4smile.com/quotes/howard-schultz/success-is-best-when-its-shared/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) > [While their service is ending, our responsibility is just beginning!](https://sms4smile.com/quotes/howard-schultz/while-their-service-is-ending-our-responsibility-is-just-beginning/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) > [“Living in the same city as Microsoft, I’m only too aware that, even in low-technology businesses like coffee, the Next Big Thing could knock…](https://sms4smile.com/quotes/howard-schultz/living-in-the-same-city-as-microsoft-i-m-only-too-aware-that-even-in/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) > [We have a big opportunity in China. We think the number of stores here can rival the number in North America.](https://sms4smile.com/quotes/howard-schultz/we-have-a-big-opportunity-in-china-we-think-the-number-of-stores-here/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) > [Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and…](https://sms4smile.com/quotes/howard-schultz/starbucks-is-not-an-advertiser-people-think-we-are-a-great-marketing/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) > [We woke up one day, and all the sudden Starbucks was in the middle of this political crossfire between the people who want to…](https://sms4smile.com/quotes/howard-schultz/we-woke-up-one-day-and-all-the-sudden-starbucks-was-in-the-middle-of/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) > [I'm in a different position than most CEO's. I'm a founder. I'm not a hired CEO. Now, I can be fired by the board,…](https://sms4smile.com/quotes/howard-schultz/i-m-in-a-different-position-than-most-ceo-s-i-m-a-founder-i-m-not-a/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) > [Profitability is a shallow goal if it doesn't have a real purpose, and the purpose has to be share the profits with others.](https://sms4smile.com/quotes/howard-schultz/profitability-is-a-shallow-goal-if-it-doesn-t-have-a-real-purpose-and/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) > [And with the right mentor, don't be afraid to expose your vulnerabilities. Admit you don't know what you don't know. When you acknowledge your…](https://sms4smile.com/quotes/howard-schultz/and-with-the-right-mentor-don-t-be-afraid-to-expose-your/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) > [People in Washington need to put their feet in the shoes of working Americans.](https://sms4smile.com/quotes/howard-schultz/people-in-washington-need-to-put-their-feet-in-the-shoes-of-working/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) [Explore all 252 Howard Schultz quotes ](https://sms4smile.com/quotes/author/howard-schultz/) ## More Bullets quotes > [There is no silver bullet. There are always options and the options have consequences.](https://sms4smile.com/quotes/ben-horowitz/there-is-no-silver-bullet-there-are-always-options-and-the-options/) [Ben Horowitz](https://sms4smile.com/quotes/author/ben-horowitz/) > [“One javelin through five people is like a murder kabob. Saves bullets.”](https://sms4smile.com/quotes/jarod-kintz/one-javelin-through-five-people-is-like-a-murder-kabob-saves-bullets/) [Jarod Kintz](https://sms4smile.com/quotes/author/jarod-kintz/) > [The bullet that will kill me is not yet cast.](https://sms4smile.com/quotes/napoleon-bonaparte/the-bullet-that-will-kill-me-is-not-yet-cast/) [Napoleon Bonaparte](https://sms4smile.com/quotes/author/napoleon-bonaparte/) > [We're not going to cure terrorism and spread peace and goodwill in the Middle East by killing innocent people, or I'm not even saying…](https://sms4smile.com/quotes/cindy-sheehan/we-re-not-going-to-cure-terrorism-and-spread-peace-and-goodwill-in/) [Cindy Sheehan](https://sms4smile.com/quotes/author/cindy-sheehan/) > [Discoveries from one community cannot be repackaged and provided to another as a silver bullet, That's a "best practice" rollout and it invariably evokes…](https://sms4smile.com/quotes/richard-pascale/discoveries-from-one-community-cannot-be-repackaged-and-provided-to/) [Richard Pascale](https://sms4smile.com/quotes/author/richard-pascale/) > [Thus is man made equal to every event. He can face danger for the right. A poor, tender, painful body, he can run into…](https://sms4smile.com/quotes/ralph-waldo-emerson/thus-is-man-made-equal-to-every-event-he-can-face-danger-for-the/) [Ralph Waldo Emerson](https://sms4smile.com/quotes/author/ralph-waldo-emerson/) > [My God! The English language is a form of communication! Conversation isn't just crossfire where you shoot and get shot at! Where you've got…](https://sms4smile.com/quotes/philip-roth/my-god-the-english-language-is-a-form-of-communication-conversation/) [Philip Roth](https://sms4smile.com/quotes/author/philip-roth/) > [“If mankind's destined to bite the bullet, let's bite it and be damned.”](https://sms4smile.com/quotes/darren-shan/if-mankind-s-destined-to-bite-the-bullet-let-s-bite-it-and-be-damned/) [Darren Shan](https://sms4smile.com/quotes/author/darren-shan/) > [“The Deliverator belongs to an elite order, a hallowed subcategory. He’s got esprit up to here. Right now, he is preparing to carry out…](https://sms4smile.com/quotes/neal-stephenson/the-deliverator-belongs-to-an-elite-order-a-hallowed-subcategory-he-s/) [Neal Stephenson](https://sms4smile.com/quotes/author/neal-stephenson/) > [Guard yourself and your conscience no one else will and know that a bad decision at the right time can destroy you far more…](https://sms4smile.com/quotes/james-clavell/guard-yourself-and-your-conscience-no-one-else-will-and-know-that-a/) [James Clavell](https://sms4smile.com/quotes/author/james-clavell/) > [“It takes thousands of bullets to kill an army but one to end a war.”](https://sms4smile.com/quotes/michael-martinez/it-takes-thousands-of-bullets-to-kill-an-army-but-one-to-end-a-war/) [Michael Martinez](https://sms4smile.com/quotes/author/michael-martinez/) > [I hate it, it is tedious... when I write for my act, it is very improvisational, I write bullet points, I cannot sit in…](https://sms4smile.com/quotes/kathy-griffin/i-hate-it-it-is-tedious-when-i-write-for-my-act-it-is-very/) [Kathy Griffin](https://sms4smile.com/quotes/author/kathy-griffin/) > [Trump conducts meetings and actually tries to get something done rather than just have the meeting and rather than just announce a framework and…](https://sms4smile.com/quotes/rush-limbaugh/trump-conducts-meetings-and-actually-tries-to-get-something-done/) [Rush Limbaugh](https://sms4smile.com/quotes/author/rush-limbaugh/) > [This is like playing Russian roulette with a Luger rather than a revolver. One bullet, one chamber - and we're pulling the trigger.](https://sms4smile.com/quotes/mark-lynas/this-is-like-playing-russian-roulette-with-a-luger-rather-than-a/) [Mark Lynas](https://sms4smile.com/quotes/author/mark-lynas/) > [I've buried six Guardian Angels who have been shot and killed in the line of duty. I was stalked myself, had a gunman go…](https://sms4smile.com/quotes/curtis-sliwa/i-ve-buried-six-guardian-angels-who-have-been-shot-and-killed-in-the/) [Curtis Sliwa](https://sms4smile.com/quotes/author/curtis-sliwa/) [Browse all 796 Bullets quotes ](https://sms4smile.com/quotes/about/bullets/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "Social and digital media is a bullet train, and that bullet train is not coming home.", "creator": { "@type": "Person", "name": "Howard Schultz" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/howard-schultz/social-and-digital-media-is-a-bullet-train-and-that-bullet-train-is/", "about": { "@type": "Thing", "name": "Bullets" }, "@id": "https://sms4smile.com/quotes/howard-schultz/social-and-digital-media-is-a-bullet-train-and-that-bullet-train-is/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/c33/howard-schultz-1317_bullets_social-and-digital-media-is-a-bullet-tra_2173746.png", "contentUrl": "https://sms4smile.com/quotes/i/c33/howard-schultz-1317_bullets_social-and-digital-media-is-a-bullet-tra_2173746.png", "url": "https://sms4smile.com/quotes/i/c33/howard-schultz-1317_bullets_social-and-digital-media-is-a-bullet-tra_2173746.png", "width": 1080, "height": 1080, "caption": "“Social and digital media is a bullet train, and that bullet train is not coming home.” — Howard Schultz", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Howard Schultz", "item": "https://sms4smile.com/quotes/author/howard-schultz/" }, { "@type": "ListItem", "position": 4, "name": "Social and digital media is a...", "item": "https://sms4smile.com/quotes/howard-schultz/social-and-digital-media-is-a-bullet-train-and-that-bullet-train-is/" } ], "@id": "https://sms4smile.com/quotes/howard-schultz/social-and-digital-media-is-a-bullet-train-and-that-bullet-train-is/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```