--- title: "Meaning & Key Takeaway of: I think Starbucks created a platform and…" description: "\"I think Starbucks created a platform and, ultimately, a runway for many other companies to emulate. I suspect if we had not achieved what we have, ther..." image: "https://sms4smile.com/quotes/i/187/howard-schultz-1317_brands_i-think-starbucks-created-a-platform-and_1407889.png" --- # I think Starbucks created a platform and, ultimately, a… ![“I think Starbucks created a platform and, ultimately, a runway for many other companies to emulate. I suspect if we had not achieved what we have, there would have been many regional brands that would have succeeded. But I'm not sure there would have been a national brand of the scope of Starbucks.” quote by Howard Schultz](https://sms4smile.com/quotes/i/187/howard-schultz-1317_brands_i-think-starbucks-created-a-platform-and_1407889.png) [Download](https://sms4smile.com/quotes/i/187/howard-schultz-1317_brands_i-think-starbucks-created-a-platform-and_1407889.png) [Open image](https://sms4smile.com/quotes/i/187/howard-schultz-1317_brands_i-think-starbucks-created-a-platform-and_1407889.png) > “I think Starbucks created a platform and, ultimately, a runway for many other companies to emulate. I suspect if we had not achieved what we have, there would have been many regional brands that would have succeeded. But I'm not sure there would have been a national brand of the scope of Starbucks.” [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Highlights Starbucks' role as a platform that enabled other companies to follow its model **In simple terms:** Starbucks set a standard others others emulate Key Takeaway Recognize the influence of pioneering brands Themes innovation industry impact leadership Mood analytical thoughtful Type business strategic When to use this quote - entrepreneurship - market analysis - strategic planning Key Concepts Platform strategy brand diffusion Questions to Reflect On - What factors made Starbucks' success possible? - Can other brands create similar platforms? A Different Perspective Success may depend on unique market conditions not replicable elsewhere ★ ★ ★ ★ ★ No ratings yet [Brand Scope](https://sms4smile.com/quotes/about/brand-scope-4952784/) [Brands](https://sms4smile.com/quotes/about/brands/) [Coffee](https://sms4smile.com/quotes/about/coffee/) [Company](https://sms4smile.com/quotes/about/company/) [Emulate](https://sms4smile.com/quotes/about/emulate/) [Not sure](https://sms4smile.com/quotes/about/not-sure/) [Platforms](https://sms4smile.com/quotes/about/platforms/) [Regional Brands](https://sms4smile.com/quotes/about/regional-brands-4952783/) [Runway](https://sms4smile.com/quotes/about/runway/) [Scope](https://sms4smile.com/quotes/about/scope/) [Scope Starbucks](https://sms4smile.com/quotes/about/scope-starbucks-4952782/) [Starbucks](https://sms4smile.com/quotes/about/starbucks/) [Starbucks Created](https://sms4smile.com/quotes/about/starbucks-created-2758508/) [Think Starbucks](https://sms4smile.com/quotes/about/think-starbucks-1205603/) [Thinking](https://sms4smile.com/quotes/about/thinking/) ## Related quotes > [When I first discovered in the early 1980s the Italian espresso bars in my trip to Italy, the vision was to re-create that for…](https://sms4smile.com/quotes/howard-schultz/when-i-first-discovered-in-the-early-1980s-the-italian-espresso-bars/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) > [We think of Starbucks not as a coffee company but a media company.](https://sms4smile.com/quotes/howard-schultz/we-think-of-starbucks-not-as-a-coffee-company-but-a-media-company/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) > [What I would hope to do is painting, because I don't think I'm qualified for anything else. 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