--- title: "Meaning & Key Takeaway of: Great companies that build an enduring…" description: "\"Great companies that build an enduring brand have an emotional relationship with customers that has no barrier. And that emotional relationship is on t..." image: "https://sms4smile.com/quotes/i/2b4/howard-schultz-1317_barriers_great-companies-that-build-an-enduring-b_2034764.png" --- # Great companies that build an enduring brand have an… ![“Great companies that build an enduring brand have an emotional relationship with customers that has no barrier. And that emotional relationship is on the most important characteristic, which is trust.” quote by Howard Schultz](https://sms4smile.com/quotes/i/2b4/howard-schultz-1317_barriers_great-companies-that-build-an-enduring-b_2034764.png) [Download](https://sms4smile.com/quotes/i/2b4/howard-schultz-1317_barriers_great-companies-that-build-an-enduring-b_2034764.png) [Open image](https://sms4smile.com/quotes/i/2b4/howard-schultz-1317_barriers_great-companies-that-build-an-enduring-b_2034764.png) > “Great companies that build an enduring brand have an emotional relationship with customers that has no barrier. And that emotional relationship is on the most important characteristic, which is trust.” [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Enduring brands succeed by forming deep, barrier‑free emotional bonds with customers, built on trust as the core attribute. **In simple terms:** Brands win by creating trusted emotional connections. Key Takeaway Focus on building trust and emotional ties. Themes branding trust customer relationships Mood inspirational optimistic Type business marketing When to use this quote - marketing strategy - customer service - product design - public relations Key Concepts emotional bonding brand loyalty trust building Questions to Reflect On - How can a brand deepen trust beyond messaging? - What emotional cues most influence customer loyalty? A Different Perspective Trust alone may not guarantee loyalty without quality. ★ ★ ★ ★ ★ No ratings yet [Barriers](https://sms4smile.com/quotes/about/barriers/) [Company](https://sms4smile.com/quotes/about/company/) [Customer](https://sms4smile.com/quotes/about/customer/) [Emotional](https://sms4smile.com/quotes/about/emotional/) [Emotional relationship](https://sms4smile.com/quotes/about/emotional-relationship/) [Marketing](https://sms4smile.com/quotes/about/marketing/) [Relationship](https://sms4smile.com/quotes/about/relationship/) [Relationships](https://sms4smile.com/quotes/about/relationships/) [Trust](https://sms4smile.com/quotes/about/trust/) ## Related quotes > [A brand is an emotional construct. It helps you to project an image to the world which you'd like to own.](https://sms4smile.com/quotes/martin-lindstrom/a-brand-is-an-emotional-construct-it-helps-you-to-project-an-image-to/) [Martin Lindstrom](https://sms4smile.com/quotes/author/martin-lindstrom/) > [We must restore the emotional relationship that people have to the idea of America, that no matter where you come from, no matter where…](https://sms4smile.com/quotes/howard-schultz/we-must-restore-the-emotional-relationship-that-people-have-to-the/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) > [Corporations invest in sophisticated CRM, or Customer Relationship Management, programs to effectively oversee their relationship with their customers at every point during the buying…](https://sms4smile.com/quotes/marc-ostrofsky/corporations-invest-in-sophisticated-crm-or-customer-relationship/) [Marc Ostrofsky](https://sms4smile.com/quotes/author/marc-ostrofsky/) > [If you can't build a relationship with your customers, you're in big trouble. If you can remember the numbers from the reports and spreadsheets…](https://sms4smile.com/quotes/jon-taffer/if-you-can-t-build-a-relationship-with-your-customers-you-re-in-big/) [Jon Taffer](https://sms4smile.com/quotes/author/jon-taffer/) > [“Sometimes my mind works a bit too fast, and I come to the conclusion of a relationship with customers faster than they get there.…](https://sms4smile.com/quotes/kenny-shopsin/sometimes-my-mind-works-a-bit-too-fast-and-i-come-to-the-conclusion/) Kenny Shopsin > [We want a direct relationship with our customers. To build a business and sell products to them.](https://sms4smile.com/quotes/tim-sweeney/we-want-a-direct-relationship-with-our-customers-to-build-a-business/) [Tim Sweeney](https://sms4smile.com/quotes/author/tim-sweeney/) > [Giving customers and prospects a glimpse into the entrepreneur's life and mindset can allow them to cultivate a deeper relationship with customers separately from…](https://sms4smile.com/quotes/lewis-howes/giving-customers-and-prospects-a-glimpse-into-the-entrepreneur-s-life/) [Lewis Howes](https://sms4smile.com/quotes/author/lewis-howes/) > [To be an enduring, great company, you have to build a mechanism for preventing or solving problems that will long outlast any one individual…](https://sms4smile.com/quotes/howard-schultz/to-be-an-enduring-great-company-you-have-to-build-a-mechanism-for/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) > [Great companies are defined by their discipline and their understanding of who they are and who they are not.](https://sms4smile.com/quotes/howard-schultz/great-companies-are-defined-by-their-discipline-and-their/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) > [Think about any attachments that are depleting your emotional reserves. Consider letting them go.](https://sms4smile.com/quotes/oprah-winfrey/think-about-any-attachments-that-are-depleting-your-emotional/) [Oprah Winfrey](https://sms4smile.com/quotes/author/oprah-winfrey/) > [Merchandisers, by embedding subliminal trigger devices in media, are able to evoke a strong emotional relationship between, say, a product perceived in an advertisement…](https://sms4smile.com/quotes/wilson-bryan-key/merchandisers-by-embedding-subliminal-trigger-devices-in-media-are/) [Wilson Bryan Key](https://sms4smile.com/quotes/author/wilson-bryan-key/) > [The Freudian tradition will never completely die because it has a few good points. For example, people have motives and thoughts of which they…](https://sms4smile.com/quotes/albert-ellis/the-freudian-tradition-will-never-completely-die-because-it-has-a-few/) [Albert Ellis](https://sms4smile.com/quotes/author/albert-ellis/) > [Film peddles in one blip in the sea of emotional relationships when it's literally the content of the whole ocean.](https://sms4smile.com/quotes/ramell-ross/film-peddles-in-one-blip-in-the-sea-of-emotional-relationships-when/) [RaMell Ross](https://sms4smile.com/quotes/author/ramell-ross/) > [“The parts of the brain which influence social and emotional relationships do not develop automatically but in response to the way a baby is…](https://sms4smile.com/quotes/gabrielle-palmer/the-parts-of-the-brain-which-influence-social-and-emotional/) [Gabrielle Palmer](https://sms4smile.com/quotes/author/gabrielle-palmer/) > [My favorite episode is where the guy has a relationship with his car. An intimate and sexual and emotional relationship with his car.](https://sms4smile.com/quotes/emmy-rossum/my-favorite-episode-is-where-the-guy-has-a-relationship-with-his-car/) [Emmy Rossum](https://sms4smile.com/quotes/author/emmy-rossum/) ## More by Howard Schultz > [For Starbucks, there will be no shortage of the highest-quality arabica beans. I suspect that for some others there could potentially be a problem,…](https://sms4smile.com/quotes/howard-schultz/for-starbucks-there-will-be-no-shortage-of-the-highest-quality/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) > [If it Captures Your Imagination, it will captivate others.](https://sms4smile.com/quotes/howard-schultz/if-it-captures-your-imagination-it-will-captivate-others/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) > [If you look at coffee, tea, food and juice, we think there are inherent opportunities. If you look at health bars or grab-and-go products…](https://sms4smile.com/quotes/howard-schultz/if-you-look-at-coffee-tea-food-and-juice-we-think-there-are-inherent/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) > [The success of the Starbucks has been based on this balance between profitability and a social conscience. Everywhere we're doing business, were trying to…](https://sms4smile.com/quotes/howard-schultz/the-success-of-the-starbucks-has-been-based-on-this-balance-between/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) > [Companies should not have a singular view of profitability. There needs to be a balance between commerce and social responsibility... The companies that are…](https://sms4smile.com/quotes/howard-schultz/companies-should-not-have-a-singular-view-of-profitability-there/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) > [Success is best when its shared](https://sms4smile.com/quotes/howard-schultz/success-is-best-when-its-shared/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) > [While their service is ending, our responsibility is just beginning!](https://sms4smile.com/quotes/howard-schultz/while-their-service-is-ending-our-responsibility-is-just-beginning/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) > [“Living in the same city as Microsoft, I’m only too aware that, even in low-technology businesses like coffee, the Next Big Thing could knock…](https://sms4smile.com/quotes/howard-schultz/living-in-the-same-city-as-microsoft-i-m-only-too-aware-that-even-in/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) > [We have a big opportunity in China. We think the number of stores here can rival the number in North America.](https://sms4smile.com/quotes/howard-schultz/we-have-a-big-opportunity-in-china-we-think-the-number-of-stores-here/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) > [Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and…](https://sms4smile.com/quotes/howard-schultz/starbucks-is-not-an-advertiser-people-think-we-are-a-great-marketing/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) > [We woke up one day, and all the sudden Starbucks was in the middle of this political crossfire between the people who want to…](https://sms4smile.com/quotes/howard-schultz/we-woke-up-one-day-and-all-the-sudden-starbucks-was-in-the-middle-of/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) > [I'm in a different position than most CEO's. I'm a founder. I'm not a hired CEO. Now, I can be fired by the board,…](https://sms4smile.com/quotes/howard-schultz/i-m-in-a-different-position-than-most-ceo-s-i-m-a-founder-i-m-not-a/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) > [Profitability is a shallow goal if it doesn't have a real purpose, and the purpose has to be share the profits with others.](https://sms4smile.com/quotes/howard-schultz/profitability-is-a-shallow-goal-if-it-doesn-t-have-a-real-purpose-and/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) > [And with the right mentor, don't be afraid to expose your vulnerabilities. Admit you don't know what you don't know. When you acknowledge your…](https://sms4smile.com/quotes/howard-schultz/and-with-the-right-mentor-don-t-be-afraid-to-expose-your/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) > [People in Washington need to put their feet in the shoes of working Americans.](https://sms4smile.com/quotes/howard-schultz/people-in-washington-need-to-put-their-feet-in-the-shoes-of-working/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) [Explore all 252 Howard Schultz quotes ](https://sms4smile.com/quotes/author/howard-schultz/) ## More Barriers quotes > [Your aunt and uncle will be proud, though, won't they?" said Hermione as they got off the train and joined the crowd thronging toward…](https://sms4smile.com/quotes/anonymous/your-aunt-and-uncle-will-be-proud-though-won-t-they-said-hermione-as/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [The gear you can't afford is not the barrier keeping you from success. Gear has very little to do with photography.](https://sms4smile.com/quotes/chase-jarvis/the-gear-you-can-t-afford-is-not-the-barrier-keeping-you-from-success/) [Chase Jarvis](https://sms4smile.com/quotes/author/chase-jarvis/) > [All of the barriers to innovation in the energy sector are arguments for a big commitment to public investment. Only the public sector can…](https://sms4smile.com/quotes/ted-nordhaus/all-of-the-barriers-to-innovation-in-the-energy-sector-are-arguments/) [Ted Nordhaus](https://sms4smile.com/quotes/author/ted-nordhaus/) > [The "health, education, and welfare" section of government is another boondoggle. First we manufacture indigent and superfluous people by legal monopolies in land, money…](https://sms4smile.com/quotes/laurance-labadie/the-health-education-and-welfare-section-of-government-is-another/) [Laurance Labadie](https://sms4smile.com/quotes/author/laurance-labadie/) > [Security is a component of everyday life that one spending time in Washington, D.C., gets accustomed to. Metal detectors, police vehicle barriers and heavily-armed…](https://sms4smile.com/quotes/mike-crapo/security-is-a-component-of-everyday-life-that-one-spending-time-in/) [Mike Crapo](https://sms4smile.com/quotes/author/mike-crapo/) > [The biggest obstacles to our progress exist within our own lives in the form of cowardice and the tendency to give up. Breaking through…](https://sms4smile.com/quotes/senora-roy/the-biggest-obstacles-to-our-progress-exist-within-our-own-lives-in/) [Senora Roy](https://sms4smile.com/quotes/author/senora-roy/) > [I feel that there are a few things in the world without cultural barriers.](https://sms4smile.com/quotes/jackie-chan/i-feel-that-there-are-a-few-things-in-the-world-without-cultural/) [Jackie Chan](https://sms4smile.com/quotes/author/jackie-chan/) > [English literature is a glorious inheritance which is open to all - there are no barriers, no coupons, and no restrictions. In the English…](https://sms4smile.com/quotes/winston-churchill/english-literature-is-a-glorious-inheritance-which-is-open-to-all/) [Winston Churchill](https://sms4smile.com/quotes/author/winston-churchill/) > [Friendship embraces innumerable ends; turn where you will it is ever at your side; no barrier shuts it out; it is never untimely and…](https://sms4smile.com/quotes/marcus-tullius-cicero/friendship-embraces-innumerable-ends-turn-where-you-will-it-is-ever/) [Marcus Tullius Cicero](https://sms4smile.com/quotes/author/marcus-tullius-cicero/) > [I've cosponsored legislation to establish a lend-lease program to simplify bureaucratic barriers and allow a speedier transfer of U.S. military equipment to Ukraine.](https://sms4smile.com/quotes/michael-waltz/i-ve-cosponsored-legislation-to-establish-a-lend-lease-program-to/) [Michael Waltz](https://sms4smile.com/quotes/author/michael-waltz/) > [Don't be afraid of what you want. This is your time. The barriers are down.](https://sms4smile.com/quotes/morgan-freeman/don-t-be-afraid-of-what-you-want-this-is-your-time-the-barriers-are/) [Morgan Freeman](https://sms4smile.com/quotes/author/morgan-freeman/) > [Fear is the single biggest barrier to creativity. Unless we're brave enough to risk looking foolish, we'll inevitably find ourselves sticking to the status…](https://sms4smile.com/quotes/josh-linkner/fear-is-the-single-biggest-barrier-to-creativity-unless-we-re-brave/) [Josh Linkner](https://sms4smile.com/quotes/author/josh-linkner/) > [He looked at my lips. I suddenly found myself wanting to lick his. 'Yes,' he replied, his eyes going molten. My breath caught in…](https://sms4smile.com/quotes/katie-macalister/he-looked-at-my-lips-i-suddenly-found-myself-wanting-to-lick-his-yes/) [Katie MacAlister](https://sms4smile.com/quotes/author/katie-macalister/) > [What do you have to surrender? A drop has to dissolve into the ocean to become the ocean. And a drop cannot be greater…](https://sms4smile.com/quotes/nirmala-srivastava/what-do-you-have-to-surrender-a-drop-has-to-dissolve-into-the-ocean/) [Nirmala Srivastava](https://sms4smile.com/quotes/author/nirmala-srivastava/) > [“One way to generate a precise customer value proposition is to think about the four most common barriers keeping people from getting particular jobs…](https://sms4smile.com/quotes/mark-w-johnson/one-way-to-generate-a-precise-customer-value-proposition-is-to-think/) [Mark W. Johnson](https://sms4smile.com/quotes/author/mark-w-johnson/) [Browse all 1,191 Barriers quotes ](https://sms4smile.com/quotes/about/barriers/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "Great companies that build an enduring brand have an emotional relationship with customers that has no barrier. And that emotional relationship is on the most important characteristic, which is trust.", "creator": { "@type": "Person", "name": "Howard Schultz" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/howard-schultz/great-companies-that-build-an-enduring-brand-have-an-emotional/", "about": { "@type": "Thing", "name": "Barriers" }, "@id": "https://sms4smile.com/quotes/howard-schultz/great-companies-that-build-an-enduring-brand-have-an-emotional/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/2b4/howard-schultz-1317_barriers_great-companies-that-build-an-enduring-b_2034764.png", "contentUrl": "https://sms4smile.com/quotes/i/2b4/howard-schultz-1317_barriers_great-companies-that-build-an-enduring-b_2034764.png", "url": "https://sms4smile.com/quotes/i/2b4/howard-schultz-1317_barriers_great-companies-that-build-an-enduring-b_2034764.png", "width": 1080, "height": 1080, "caption": "“Great companies that build an enduring brand have an emotional relationship with customers that has no…” — Howard Schultz", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Howard Schultz", "item": "https://sms4smile.com/quotes/author/howard-schultz/" }, { "@type": "ListItem", "position": 4, "name": "Great companies that build an enduring...", "item": "https://sms4smile.com/quotes/howard-schultz/great-companies-that-build-an-enduring-brand-have-an-emotional/" } ], "@id": "https://sms4smile.com/quotes/howard-schultz/great-companies-that-build-an-enduring-brand-have-an-emotional/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```