--- title: "Meaning & Key Takeaway of: Despite the fact that Starbucks has grown…" description: "\"Despite the fact that Starbucks has grown to be a large company. We've always played music in our stores and has always acted as an opportunity to crea..." image: "https://sms4smile.com/quotes/i/69c/howard-schultz-1317_asking_despite-the-fact-that-starbucks-has-grow_2309944.jpg" --- # Despite the fact that Starbucks has grown to be a large… ![“Despite the fact that Starbucks has grown to be a large company. We've always played music in our stores and has always acted as an opportunity to create a mood in our stores. And customers started asking, "What song are you playing and can I buy that?" . And we said "No." And that was kind of the…” quote by Howard Schultz](https://sms4smile.com/quotes/i/69c/howard-schultz-1317_asking_despite-the-fact-that-starbucks-has-grow_2309944.jpg) [Download](https://sms4smile.com/quotes/i/69c/howard-schultz-1317_asking_despite-the-fact-that-starbucks-has-grow_2309944.jpg) [Open image](https://sms4smile.com/quotes/i/69c/howard-schultz-1317_asking_despite-the-fact-that-starbucks-has-grow_2309944.jpg) > “Despite the fact that Starbucks has grown to be a large company. We've always played music in our stores and has always acted as an opportunity to create a mood in our stores. And customers started asking, "What song are you playing and can I buy that?" . And we said "No." And that was kind of the catalyst for beginning to look at music. We started out with our own compilations and after the success of that. We had the courage to say, "Let's produce our own record." and the first record was with Ray Charles before he unfortunately passed away.” [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Starbucks turned music into a brand experience, eventually creating its own record label. **In simple terms:** Music can shape brand mood and become a product. Key Takeaway Leverage sensory elements to deepen customer connection. Themes branding creativity music industry entrepreneurship Mood innovative strategic Type inspirational business When to use this quote - store design - marketing campaigns - product diversification - artist collaborations Key Concepts Sensory marketing brand identity Questions to Reflect On - How can other senses enhance brand loyalty? - What risks arise when a brand expands into new media? A Different Perspective Focusing on music may distract from core coffee business. ★ ★ ★ ★ ★ No ratings yet [Asking](https://sms4smile.com/quotes/about/asking/) [Asking Song](https://sms4smile.com/quotes/about/asking-song-2843097/) [Business](https://sms4smile.com/quotes/about/business/) [Catalyst](https://sms4smile.com/quotes/about/catalyst/) [Company](https://sms4smile.com/quotes/about/company/) [Compilation](https://sms4smile.com/quotes/about/compilation/) [Customers](https://sms4smile.com/quotes/about/customers/) [Despite](https://sms4smile.com/quotes/about/despite/) [Fact Starbucks](https://sms4smile.com/quotes/about/fact-starbucks-5482200/) [Facts](https://sms4smile.com/quotes/about/facts/) [Firsts](https://sms4smile.com/quotes/about/firsts/) [Kind](https://sms4smile.com/quotes/about/kind/) [Large companies](https://sms4smile.com/quotes/about/large-companies/) [Looks](https://sms4smile.com/quotes/about/looks/) [Mood](https://sms4smile.com/quotes/about/mood/) [Music](https://sms4smile.com/quotes/about/music/) [Music Started](https://sms4smile.com/quotes/about/music-started/) [Opportunity](https://sms4smile.com/quotes/about/opportunity/) [Passed away](https://sms4smile.com/quotes/about/passed-away/) [Played Music](https://sms4smile.com/quotes/about/played-music/) [Produce](https://sms4smile.com/quotes/about/produce/) [Rays](https://sms4smile.com/quotes/about/rays/) [Records](https://sms4smile.com/quotes/about/records/) [Said](https://sms4smile.com/quotes/about/said/) [Song](https://sms4smile.com/quotes/about/song/) [Starbucks](https://sms4smile.com/quotes/about/starbucks/) [Starbucks Grown](https://sms4smile.com/quotes/about/starbucks-grown-5482201/) [Stores](https://sms4smile.com/quotes/about/stores/) ## Related quotes > [Well after 'Fast Car' was so huge, everyone was asking me, 'What's the next song?' At the time I just had ideas I was…](https://sms4smile.com/quotes/jonas-blue/well-after-fast-car-was-so-huge-everyone-was-asking-me-what-s-the/) [Jonas Blue](https://sms4smile.com/quotes/author/jonas-blue/) > [A good compilation tape, like breaking up, is hard to do and takes ages longer than it might seem. You've got to kick off…](https://sms4smile.com/quotes/nick-hornby/a-good-compilation-tape-like-breaking-up-is-hard-to-do-and-takes-ages/) [Nick Hornby](https://sms4smile.com/quotes/author/nick-hornby/) > [Did you know that Nuremberg courtroom was designed so that the Allies could project movies during the trial? And, also so that they could…](https://sms4smile.com/quotes/errol-morris/did-you-know-that-nuremberg-courtroom-was-designed-so-that-the-allies/) [Errol Morris](https://sms4smile.com/quotes/author/errol-morris/) > [Dennis McCurdy's Find A Way is a straightforward compilation of suggestions that will simplify your life and set you on the path toward success.…](https://sms4smile.com/quotes/tolly-burkan/dennis-mccurdy-s-find-a-way-is-a-straightforward-compilation-of/) [Tolly Burkan](https://sms4smile.com/quotes/author/tolly-burkan/) > [I'm grateful for the likes of Kundera, Murnane, Markson, Berger, and, in his recent work, Coetzee. But no matter how celebrated they are, critics…](https://sms4smile.com/quotes/teju-cole/i-m-grateful-for-the-likes-of-kundera-murnane-markson-berger-and-in/) [Teju Cole](https://sms4smile.com/quotes/author/teju-cole/) > [I went back into the older stories and reworked them, because I became a better writer over the years and could spot flaws. I…](https://sms4smile.com/quotes/tom-barbash/i-went-back-into-the-older-stories-and-reworked-them-because-i-became/) [Tom Barbash](https://sms4smile.com/quotes/author/tom-barbash/) > [I was definitely inspired by gospel music, or old-school R&B; I got into some Good God gospel compilations.](https://sms4smile.com/quotes/yannis-philippakis/i-was-definitely-inspired-by-gospel-music-or-old-school-r-b-i-got/) [Yannis Philippakis](https://sms4smile.com/quotes/author/yannis-philippakis/) > [I started out doing music videos and photography, and I always loved writing. Filmmaking seemed to be a good compilation of all these skills…](https://sms4smile.com/quotes/brendan-fletcher/i-started-out-doing-music-videos-and-photography-and-i-always-loved/) [Brendan Fletcher](https://sms4smile.com/quotes/author/brendan-fletcher/) > [I don't want to do one of those records where it's like a compilation of a bunch of all sorts of rappers on my…](https://sms4smile.com/quotes/flying-lotus/i-don-t-want-to-do-one-of-those-records-where-it-s-like-a-compilation-2/) [Flying Lotus](https://sms4smile.com/quotes/author/flying-lotus/) > [Achieving sustainable ways of living is inextricably linked to how we organize work in the future. State of the World 2014 makes an important…](https://sms4smile.com/quotes/sharan-burrow/achieving-sustainable-ways-of-living-is-inextricably-linked-to-how-we/) [Sharan Burrow](https://sms4smile.com/quotes/author/sharan-burrow/) > [I think my favourite memory from filming 'Jurassic World' would just be a compilation of me running through the jungle in heels, and just…](https://sms4smile.com/quotes/bryce-dallas-howard/i-think-my-favourite-memory-from-filming-jurassic-world-would-just-be/) [Bryce Dallas Howard](https://sms4smile.com/quotes/author/bryce-dallas-howard/) > [Creativity is a compilation of things we've seen.](https://sms4smile.com/quotes/brian-wong/creativity-is-a-compilation-of-things-we-ve-seen/) [Brian Wong](https://sms4smile.com/quotes/author/brian-wong/) > [If my extensive collection of all 53 Now That’s What I Call Music compilations is any indication, I am both qualified and honored to…](https://sms4smile.com/quotes/chrissy-teigen/if-my-extensive-collection-of-all-53-now-that-s-what-i-call-music/) [Chrissy Teigen](https://sms4smile.com/quotes/author/chrissy-teigen/) > [ To me \[Christianity\] was all nonsense based on that profane compilation of fables called the Bible. ](https://sms4smile.com/quotes/bill-haywood/to-me-christianity-was-all-nonsense-based-on-that-profane-compilation/) [Bill Haywood](https://sms4smile.com/quotes/author/bill-haywood/) > [Life's Solution builds a forceful case for the predictability of evolutionary outcomes, not in terms of genetic details but rather their broad phenotypic manifestations.…](https://sms4smile.com/quotes/simon-conway-morris/life-s-solution-builds-a-forceful-case-for-the-predictability-of/) [Simon Conway Morris](https://sms4smile.com/quotes/author/simon-conway-morris/) ## More by Howard Schultz > [For Starbucks, there will be no shortage of the highest-quality arabica beans. I suspect that for some others there could potentially be a problem,…](https://sms4smile.com/quotes/howard-schultz/for-starbucks-there-will-be-no-shortage-of-the-highest-quality/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) > [If it Captures Your Imagination, it will captivate others.](https://sms4smile.com/quotes/howard-schultz/if-it-captures-your-imagination-it-will-captivate-others/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) > [If you look at coffee, tea, food and juice, we think there are inherent opportunities. If you look at health bars or grab-and-go products…](https://sms4smile.com/quotes/howard-schultz/if-you-look-at-coffee-tea-food-and-juice-we-think-there-are-inherent/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) > [The success of the Starbucks has been based on this balance between profitability and a social conscience. Everywhere we're doing business, were trying to…](https://sms4smile.com/quotes/howard-schultz/the-success-of-the-starbucks-has-been-based-on-this-balance-between/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) > [Companies should not have a singular view of profitability. There needs to be a balance between commerce and social responsibility... The companies that are…](https://sms4smile.com/quotes/howard-schultz/companies-should-not-have-a-singular-view-of-profitability-there/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) > [Success is best when its shared](https://sms4smile.com/quotes/howard-schultz/success-is-best-when-its-shared/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) > [While their service is ending, our responsibility is just beginning!](https://sms4smile.com/quotes/howard-schultz/while-their-service-is-ending-our-responsibility-is-just-beginning/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) > [“Living in the same city as Microsoft, I’m only too aware that, even in low-technology businesses like coffee, the Next Big Thing could knock…](https://sms4smile.com/quotes/howard-schultz/living-in-the-same-city-as-microsoft-i-m-only-too-aware-that-even-in/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) > [We have a big opportunity in China. We think the number of stores here can rival the number in North America.](https://sms4smile.com/quotes/howard-schultz/we-have-a-big-opportunity-in-china-we-think-the-number-of-stores-here/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) > [Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and…](https://sms4smile.com/quotes/howard-schultz/starbucks-is-not-an-advertiser-people-think-we-are-a-great-marketing/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) > [We woke up one day, and all the sudden Starbucks was in the middle of this political crossfire between the people who want to…](https://sms4smile.com/quotes/howard-schultz/we-woke-up-one-day-and-all-the-sudden-starbucks-was-in-the-middle-of/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) > [I'm in a different position than most CEO's. I'm a founder. I'm not a hired CEO. Now, I can be fired by the board,…](https://sms4smile.com/quotes/howard-schultz/i-m-in-a-different-position-than-most-ceo-s-i-m-a-founder-i-m-not-a/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) > [Profitability is a shallow goal if it doesn't have a real purpose, and the purpose has to be share the profits with others.](https://sms4smile.com/quotes/howard-schultz/profitability-is-a-shallow-goal-if-it-doesn-t-have-a-real-purpose-and/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) > [And with the right mentor, don't be afraid to expose your vulnerabilities. Admit you don't know what you don't know. When you acknowledge your…](https://sms4smile.com/quotes/howard-schultz/and-with-the-right-mentor-don-t-be-afraid-to-expose-your/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) > [People in Washington need to put their feet in the shoes of working Americans.](https://sms4smile.com/quotes/howard-schultz/people-in-washington-need-to-put-their-feet-in-the-shoes-of-working/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) [Explore all 252 Howard Schultz quotes ](https://sms4smile.com/quotes/author/howard-schultz/) ## More Asking quotes > [Why did Erich von Stronheim leave Germany? Why did Hitchcock leave England? If you were a director you'd like to work in Hollywood too.…](https://sms4smile.com/quotes/roman-polanski/why-did-erich-von-stronheim-leave-germany-why-did-hitchcock-leave/) [Roman Polanski](https://sms4smile.com/quotes/author/roman-polanski/) > [And in your new lives you'll have to live entirely for that one sensation-that of imminent truth. And you're going to have to holler…](https://sms4smile.com/quotes/douglas-coupland/and-in-your-new-lives-you-ll-have-to-live-entirely-for-that-one/) [Douglas Coupland](https://sms4smile.com/quotes/author/douglas-coupland/) > [“Stop asking yourself how or why and tell yourself you can." - Charmainism”](https://sms4smile.com/quotes/charmaine-smith-ladd/stop-asking-yourself-how-or-why-and-tell-yourself-you-can-charmainism/) [Charmaine Smith Ladd](https://sms4smile.com/quotes/author/charmaine-smith-ladd/) > [Closing his eyes, he sent up a prayer to anyone who was listening, asking please, for God's sake, stop sending him signals that they…](https://sms4smile.com/quotes/j-r-ward/closing-his-eyes-he-sent-up-a-prayer-to-anyone-who-was-listening/) [J.R. Ward](https://sms4smile.com/quotes/author/j-r-ward/) > [People will identify with a persecuted minority without asking themselves what they are identifying with.](https://sms4smile.com/quotes/hilary-mantel/people-will-identify-with-a-persecuted-minority-without-asking/) [Hilary Mantel](https://sms4smile.com/quotes/author/hilary-mantel/) > [If you're having a bad day already and everybody is just asking you petty questions, it drives people to the edge, or something really…](https://sms4smile.com/quotes/jess-weixler/if-you-re-having-a-bad-day-already-and-everybody-is-just-asking-you/) [Jess Weixler](https://sms4smile.com/quotes/author/jess-weixler/) > [You never give away your heart; you lend it from time to time. If it were not so, how could we take it back…](https://sms4smile.com/quotes/jeanette-winterson/you-never-give-away-your-heart-you-lend-it-from-time-to-time-if-it/) [Jeanette Winterson](https://sms4smile.com/quotes/author/jeanette-winterson/) > [I'm not asking people to feel sorry for me.](https://sms4smile.com/quotes/jack-abramoff/i-m-not-asking-people-to-feel-sorry-for-me/) [Jack Abramoff](https://sms4smile.com/quotes/author/jack-abramoff/) > [The boldness of asking deep questions may require unforeseen flexibility if we are to accept the answers.](https://sms4smile.com/quotes/brian-greene/the-boldness-of-asking-deep-questions-may-require-unforeseen/) [Brian Greene](https://sms4smile.com/quotes/author/brian-greene/) > [Use Google Before Asking A Stupid Question.](https://sms4smile.com/quotes/muskaan/use-google-before-asking-a-stupid-question/) [Muskaan](https://sms4smile.com/quotes/author/muskaan/) > [There were people asking 'Can women be funny?' People still ask that. It's like asking: 'Can women breathe in and out?'](https://sms4smile.com/quotes/julie-walters/there-were-people-asking-can-women-be-funny-people-still-ask-that-it/) [Julie Walters](https://sms4smile.com/quotes/author/julie-walters/) > [Whether that's speaking up in your job or asking for a promotion or saying, 'I think I can do that.' Using your voice in…](https://sms4smile.com/quotes/maria-shriver/whether-that-s-speaking-up-in-your-job-or-asking-for-a-promotion-or/) [Maria Shriver](https://sms4smile.com/quotes/author/maria-shriver/) > [Love cannot be had for the asking; it comes only as a gift from the heart of another](https://sms4smile.com/quotes/paramahansa-yogananda/love-cannot-be-had-for-the-asking-it-comes-only-as-a-gift-from-the/) [Paramahansa Yogananda](https://sms4smile.com/quotes/author/paramahansa-yogananda/) > [The Baseball Hall of Fame is something every player dreams about, but being a member of God's Hall of Fame is the greatest achievement…](https://sms4smile.com/quotes/gary-carter/the-baseball-hall-of-fame-is-something-every-player-dreams-about-but/) [Gary Carter](https://sms4smile.com/quotes/author/gary-carter/) > [“In such a regime, I say you died a good death if your life had inspired someone to come forward and shoot your murdered…](https://sms4smile.com/quotes/chinua-achebe/in-such-a-regime-i-say-you-died-a-good-death-if-your-life-had/) [Chinua Achebe](https://sms4smile.com/quotes/author/chinua-achebe/) [Browse all 3,313 Asking quotes ](https://sms4smile.com/quotes/about/asking/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "Despite the fact that Starbucks has grown to be a large company. 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