---
title: "Meaning & Key Takeaway of: Cutting prices or putting things on sale…"
description: "\"Cutting prices or putting things on sale is not sustainable business strategy.\" — Howard Schultz"
image: "https://sms4smile.com/quotes/i/51e/howard-schultz-1317_business_cutting-prices-or-putting-things-on-sale_2143510.png"
---

#  Cutting prices or putting things on sale is not…

![“Cutting prices or putting things on sale is not sustainable business strategy.” quote by Howard Schultz](https://sms4smile.com/quotes/i/51e/howard-schultz-1317_business_cutting-prices-or-putting-things-on-sale_2143510.png)   [Download](https://sms4smile.com/quotes/i/51e/howard-schultz-1317_business_cutting-prices-or-putting-things-on-sale_2143510.png) [Open image](https://sms4smile.com/quotes/i/51e/howard-schultz-1317_business_cutting-prices-or-putting-things-on-sale_2143510.png)

> “Cutting prices or putting things on sale is not sustainable business strategy.”

[Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/)

## About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Relying on discounts for growth undermines long‑term profitability and brand value.

**In simple terms:** Discounts hurt long‑term profit and brand.

Key Takeaway

Focus on value, not price cuts.

Themes

business strategy pricing sustainability

Mood

cautious analytical

Type

advisory strategic

When to use this quote

- retail planning
- product launch
- budgeting
- competitive analysis

Key Concepts

margin management brand equity customer loyalty

Questions to Reflect On

- How can you add value without lowering price?
- What alternatives to discounts can sustain growth?

A Different Perspective

Discounts may attract customers but can erode perceived value and margins.

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