--- title: "Meaning & Key Takeaway of: Behind every cup of Starbucks is the…" description: "\"“Behind every cup of Starbucks is the world's highest-quality, ethically sourced coffee beans; baristas with health-care coverage and stock in the comp..." image: "https://sms4smile.com/quotes/i/e85/howard-schultz-1317_coffee_behind-every-cup-of-starbucks-is-the-wor_3046837.png" --- # Behind every cup of Starbucks is the world's… ![“Behind every cup of Starbucks is the world's highest-quality, ethically sourced coffee beans; baristas with health-care coverage and stock in the company; farmers who are treated fairly and humanely; a mission to treat all people with respect and dignity; and passionate coffee experts whose…” quote by Howard Schultz](https://sms4smile.com/quotes/i/e85/howard-schultz-1317_coffee_behind-every-cup-of-starbucks-is-the-wor_3046837.png) [Download](https://sms4smile.com/quotes/i/e85/howard-schultz-1317_coffee_behind-every-cup-of-starbucks-is-the-wor_3046837.png) [Open image](https://sms4smile.com/quotes/i/e85/howard-schultz-1317_coffee_behind-every-cup-of-starbucks-is-the-wor_3046837.png) > ““Behind every cup of Starbucks is the world's highest-quality, ethically sourced coffee beans; baristas with health-care coverage and stock in the company; farmers who are treated fairly and humanely; a mission to treat all people with respect and dignity; and passionate coffee experts whose knowledge about coffee cannot be matched by any other coffee company.”” [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. The quote highlights Starbucks’ commitment to ethical sourcing, employee benefits, fair treatment of farmers, and expertise in coffee. **In simple terms:** Starbucks aims for ethical, high‑quality coffee and caring for people. Key Takeaway Support ethical practices and employee welfare. Themes ethics quality employee welfare fair trade expertise Mood proud inspirational optimistic Type statement mission vision When to use this quote - business strategy - supply chain - HR policy - consumer education Key Concepts sustainability corporate responsibility social impact Questions to Reflect On - How can companies ensure ethical claims are genuine? - What trade‑offs exist between quality and cost? A Different Perspective Balancing profit with social goals can be challenging. ★ ★ ★ ★ ★ No ratings yet [Coffee](https://sms4smile.com/quotes/about/coffee/) [Investing](https://sms4smile.com/quotes/about/investing/) [Respect](https://sms4smile.com/quotes/about/respect/) ## Related quotes > [We think of Starbucks not as a coffee company but a media company.](https://sms4smile.com/quotes/howard-schultz/we-think-of-starbucks-not-as-a-coffee-company-but-a-media-company/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) > [While we are a coffee company at heart, Starbucks provides much more than the best cup of coffee—we offer a community gathering place where…](https://sms4smile.com/quotes/howard-schultz/while-we-are-a-coffee-company-at-heart-starbucks-provides-much-more/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) > [I won't go to a restaurant to eat with friends, always join them afterwards for coffee. In company I always get over enthusiastic, and…](https://sms4smile.com/quotes/katharine-hepburn/i-won-t-go-to-a-restaurant-to-eat-with-friends-always-join-them/) [Katharine Hepburn](https://sms4smile.com/quotes/author/katharine-hepburn/) > [My pops got his own coffee company. My pop distributes coffee.](https://sms4smile.com/quotes/jadakiss/my-pops-got-his-own-coffee-company-my-pop-distributes-coffee/) [Jadakiss](https://sms4smile.com/quotes/author/jadakiss/) > [“Behind every stressful thought is the desire for things to be other than they are.”](https://sms4smile.com/quotes/toni-bernhard/behind-every-stressful-thought-is-the-desire-for-things-to-be-other/) [Toni Bernhard](https://sms4smile.com/quotes/author/toni-bernhard/) > [“Humans, as a species, are constantly, and in every way, comparing themselves to one another, which, given the brief nature of their existence, seems…](https://sms4smile.com/quotes/donald-miller/humans-as-a-species-are-constantly-and-in-every-way-comparing/) [Donald Miller](https://sms4smile.com/quotes/author/donald-miller/) > [Behind every great fortune, there lies a great crime](https://sms4smile.com/quotes/ben-mezrich/behind-every-great-fortune-there-lies-a-great-crime/) [Ben Mezrich](https://sms4smile.com/quotes/author/ben-mezrich/) > [“Behind every preventable threat to the future of the human race lurks a boy in a man's body with both hands buried deep in…](https://sms4smile.com/quotes/daniel-prokop/behind-every-preventable-threat-to-the-future-of-the-human-race-lurks/) [Daniel Prokop](https://sms4smile.com/quotes/author/daniel-prokop/) > [Behind every woman, is a man who treated her wrong and who deserves the best. They're gods greatest creations. Recognize that.](https://sms4smile.com/quotes/anonymous/behind-every-woman-is-a-man-who-treated-her-wrong-and-who-deserves/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [Behind every great Fortune, there is a crime.](https://sms4smile.com/quotes/anonymous/behind-every-great-fortune-there-is-a-crime/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [Behind every piece of bad content is an executive who asked for it.](https://sms4smile.com/quotes/michael-brenner/behind-every-piece-of-bad-content-is-an-executive-who-asked-for-it/) [Michael Brenner](https://sms4smile.com/quotes/author/michael-brenner/) > [“I’m not sure how the ponies happened, though I have an inkling: “Can I get you anything?” I’ll say, getting up from a dinner…](https://sms4smile.com/quotes/sloane-crosley/i-m-not-sure-how-the-ponies-happened-though-i-have-an-inkling-can-i/) [Sloane Crosley](https://sms4smile.com/quotes/author/sloane-crosley/) > [Behind every word flows energy. If you use your words to gossip or babble about what you are going to do before you do…](https://sms4smile.com/quotes/sonia-choquette/behind-every-word-flows-energy-if-you-use-your-words-to-gossip-or/) [Sonia Choquette](https://sms4smile.com/quotes/author/sonia-choquette/) > [Single Truth Behind EveryHEART-ACHELOVE Hurts WhenGOD Knows¦You Deserves SomeoneElse ¦.](https://sms4smile.com/quotes/tinku-razoria/single-truth-behind-everyheart-achelove-hurts-whengod-knows-you/) [Tinku Razoria](https://sms4smile.com/quotes/author/tinku-razoria/) > [Behind every successful child is an adult who believed in him.](https://sms4smile.com/quotes/rick-warren/behind-every-successful-child-is-an-adult-who-believed-in-him/) [Rick Warren](https://sms4smile.com/quotes/author/rick-warren/) ## More by Howard Schultz > [For Starbucks, there will be no shortage of the highest-quality arabica beans. I suspect that for some others there could potentially be a problem,…](https://sms4smile.com/quotes/howard-schultz/for-starbucks-there-will-be-no-shortage-of-the-highest-quality/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) > [If it Captures Your Imagination, it will captivate others.](https://sms4smile.com/quotes/howard-schultz/if-it-captures-your-imagination-it-will-captivate-others/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) > [If you look at coffee, tea, food and juice, we think there are inherent opportunities. If you look at health bars or grab-and-go products…](https://sms4smile.com/quotes/howard-schultz/if-you-look-at-coffee-tea-food-and-juice-we-think-there-are-inherent/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) > [The success of the Starbucks has been based on this balance between profitability and a social conscience. Everywhere we're doing business, were trying to…](https://sms4smile.com/quotes/howard-schultz/the-success-of-the-starbucks-has-been-based-on-this-balance-between/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) > [Companies should not have a singular view of profitability. There needs to be a balance between commerce and social responsibility... The companies that are…](https://sms4smile.com/quotes/howard-schultz/companies-should-not-have-a-singular-view-of-profitability-there/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) > [Success is best when its shared](https://sms4smile.com/quotes/howard-schultz/success-is-best-when-its-shared/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) > [While their service is ending, our responsibility is just beginning!](https://sms4smile.com/quotes/howard-schultz/while-their-service-is-ending-our-responsibility-is-just-beginning/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) > [“Living in the same city as Microsoft, I’m only too aware that, even in low-technology businesses like coffee, the Next Big Thing could knock…](https://sms4smile.com/quotes/howard-schultz/living-in-the-same-city-as-microsoft-i-m-only-too-aware-that-even-in/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) > [We have a big opportunity in China. We think the number of stores here can rival the number in North America.](https://sms4smile.com/quotes/howard-schultz/we-have-a-big-opportunity-in-china-we-think-the-number-of-stores-here/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) > [Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and…](https://sms4smile.com/quotes/howard-schultz/starbucks-is-not-an-advertiser-people-think-we-are-a-great-marketing/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) > [We woke up one day, and all the sudden Starbucks was in the middle of this political crossfire between the people who want to…](https://sms4smile.com/quotes/howard-schultz/we-woke-up-one-day-and-all-the-sudden-starbucks-was-in-the-middle-of/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) > [I'm in a different position than most CEO's. I'm a founder. I'm not a hired CEO. Now, I can be fired by the board,…](https://sms4smile.com/quotes/howard-schultz/i-m-in-a-different-position-than-most-ceo-s-i-m-a-founder-i-m-not-a/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) > [Profitability is a shallow goal if it doesn't have a real purpose, and the purpose has to be share the profits with others.](https://sms4smile.com/quotes/howard-schultz/profitability-is-a-shallow-goal-if-it-doesn-t-have-a-real-purpose-and/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) > [And with the right mentor, don't be afraid to expose your vulnerabilities. Admit you don't know what you don't know. When you acknowledge your…](https://sms4smile.com/quotes/howard-schultz/and-with-the-right-mentor-don-t-be-afraid-to-expose-your/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) > [People in Washington need to put their feet in the shoes of working Americans.](https://sms4smile.com/quotes/howard-schultz/people-in-washington-need-to-put-their-feet-in-the-shoes-of-working/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) [Explore all 252 Howard Schultz quotes ](https://sms4smile.com/quotes/author/howard-schultz/) ## More Coffee quotes > [I would drink gallons of coffee a day. Even now, off caffeine, I talk faster than anyone you've ever met. I finally recognized that…](https://sms4smile.com/quotes/nathan-englander/i-would-drink-gallons-of-coffee-a-day-even-now-off-caffeine-i-talk/) [Nathan Englander](https://sms4smile.com/quotes/author/nathan-englander/) > [I had developed a relationship with one of the anti-abortion sidewalk counselors who stood in front of my facility. We talked regularly through the…](https://sms4smile.com/quotes/abby-johnson/i-had-developed-a-relationship-with-one-of-the-anti-abortion-sidewalk/) [Abby Johnson](https://sms4smile.com/quotes/author/abby-johnson/) > [Academically, I was never that interested. I skipped classes. My biggest dream was to have a coffee shop, but I had no idea how…](https://sms4smile.com/quotes/daniel-espinosa/academically-i-was-never-that-interested-i-skipped-classes-my-biggest/) [Daniel Espinosa](https://sms4smile.com/quotes/author/daniel-espinosa/) > [I like to sit down, relax, have a cup of coffee on the terrace and read a book. I like to travel the world…](https://sms4smile.com/quotes/marianne-vos/i-like-to-sit-down-relax-have-a-cup-of-coffee-on-the-terrace-and-read/) [Marianne Vos](https://sms4smile.com/quotes/author/marianne-vos/) > [White Coffee Really Helps](https://sms4smile.com/quotes/anwar-saicha/white-coffee-really-helps/) [Anwar Saicha](https://sms4smile.com/quotes/author/anwar-saicha/) > [“The whole purpose of places like Starbucks is for people with no decision-making ability whatsoever to make six decisions just to buy one cup…](https://sms4smile.com/quotes/nora-ephron/the-whole-purpose-of-places-like-starbucks-is-for-people-with-no/) [Nora Ephron](https://sms4smile.com/quotes/author/nora-ephron/) > [If you think of people as making decisions actively, every time we think about the cup of coffee, we say, "How much will I…](https://sms4smile.com/quotes/dan-ariely/if-you-think-of-people-as-making-decisions-actively-every-time-we/) [Dan Ariely](https://sms4smile.com/quotes/author/dan-ariely/) > [Coffee and tobacco are complete repose.](https://sms4smile.com/quotes/anonymous/coffee-and-tobacco-are-complete-repose/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [“Life is like coffee, the darker it gets, the more it energizes.”](https://sms4smile.com/quotes/ankita-singhal/life-is-like-coffee-the-darker-it-gets-the-more-it-energizes/) [Ankita Singhal](https://sms4smile.com/quotes/author/ankita-singhal/) > [I spend a lot of time loathing the sentences that I put down on the page. Once I'm past that phase, it doesn't really…](https://sms4smile.com/quotes/kelly-link/i-spend-a-lot-of-time-loathing-the-sentences-that-i-put-down-on-the/) [Kelly Link](https://sms4smile.com/quotes/author/kelly-link/) > [If Japanese tea 'stands,' it acquires a coarse bitterness and an unwholesome astringency. Milk and sugar are not used.](https://sms4smile.com/quotes/isabella-bird/if-japanese-tea-stands-it-acquires-a-coarse-bitterness-and-an/) [Isabella Bird](https://sms4smile.com/quotes/author/isabella-bird/) > [...it isn't foolish or wicked to enjoy. Wickedness is hurting people on purpose. I love what you are and who you are and how…](https://sms4smile.com/quotes/john-d-macdonald/it-isn-t-foolish-or-wicked-to-enjoy-wickedness-is-hurting-people-on/) [John D. MacDonald](https://sms4smile.com/quotes/author/john-d-macdonald/) > [I don't typically drink coffee.](https://sms4smile.com/quotes/kristin-cavallari/i-don-t-typically-drink-coffee/) [Kristin Cavallari](https://sms4smile.com/quotes/author/kristin-cavallari/) > [I put hibiscus flower in every cup of tea I have. It's sweet, sexy, and cleansing.](https://sms4smile.com/quotes/mario-batali/i-put-hibiscus-flower-in-every-cup-of-tea-i-have-it-s-sweet-sexy-and/) [Mario Batali](https://sms4smile.com/quotes/author/mario-batali/) > [“That is why I love Starbucks. It doesn't matter how much money you have or what social world you're from, chances are you will…](https://sms4smile.com/quotes/kyra-davis/that-is-why-i-love-starbucks-it-doesn-t-matter-how-much-money-you/) [Kyra Davis](https://sms4smile.com/quotes/author/kyra-davis/) [Browse all 3,625 Coffee quotes ](https://sms4smile.com/quotes/about/coffee/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "“Behind every cup of Starbucks is the world's highest-quality, ethically sourced coffee beans; baristas with health-care coverage and stock in the company; farmers who are treated fairly and humanely; a mission to treat all people with respect and dignity; and passionate coffee experts whose knowledge about coffee cannot be matched by any other coffee company.”", "creator": { "@type": "Person", "name": "Howard Schultz" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/howard-schultz/behind-every-cup-of-starbucks-is-the-world-s-highest-quality/", "about": { "@type": "Thing", "name": "Coffee" }, "@id": "https://sms4smile.com/quotes/howard-schultz/behind-every-cup-of-starbucks-is-the-world-s-highest-quality/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/e85/howard-schultz-1317_coffee_behind-every-cup-of-starbucks-is-the-wor_3046837.png", "contentUrl": "https://sms4smile.com/quotes/i/e85/howard-schultz-1317_coffee_behind-every-cup-of-starbucks-is-the-wor_3046837.png", "url": "https://sms4smile.com/quotes/i/e85/howard-schultz-1317_coffee_behind-every-cup-of-starbucks-is-the-wor_3046837.png", "width": 1080, "height": 1080, "caption": "“Behind every cup of Starbucks is the world's highest-quality, ethically sourced coffee beans; baristas with…” — Howard Schultz", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Howard Schultz", "item": "https://sms4smile.com/quotes/author/howard-schultz/" }, { "@type": "ListItem", "position": 4, "name": "“Behind every cup of Starbucks is...", "item": "https://sms4smile.com/quotes/howard-schultz/behind-every-cup-of-starbucks-is-the-world-s-highest-quality/" } ], "@id": "https://sms4smile.com/quotes/howard-schultz/behind-every-cup-of-starbucks-is-the-world-s-highest-quality/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```