--- title: "Meaning & Key Takeaway of: Pay attention to what you're paying…" description: "\"Pay attention to what you're paying attention to.\" — Howard Rheingold" image: "https://sms4smile.com/quotes/i/95b/howard-rheingold-2794_attention_pay-attention-to-what-you-re-paying-atte_1053796.png" --- # Pay attention to what you're paying attention to. ![“Pay attention to what you're paying attention to.” quote by Howard Rheingold](https://sms4smile.com/quotes/i/95b/howard-rheingold-2794_attention_pay-attention-to-what-you-re-paying-atte_1053796.png) [Download](https://sms4smile.com/quotes/i/95b/howard-rheingold-2794_attention_pay-attention-to-what-you-re-paying-atte_1053796.png) [Open image](https://sms4smile.com/quotes/i/95b/howard-rheingold-2794_attention_pay-attention-to-what-you-re-paying-atte_1053796.png) > “Pay attention to what you're paying attention to.” [Howard Rheingold](https://sms4smile.com/quotes/author/howard-rheingold/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Awareness of one’s focus determines the quality of perception and decision‑making. **In simple terms:** Notice what you focus on. Key Takeaway Cultivate mindful attention. Themes mindfulness focus cognition Mood thoughtful inquisitive Type philosophical motivational When to use this quote - studying - work - creative projects - media consumption Key Concepts psychology attention theory Questions to Reflect On - What are you overlooking because of your current focus? - How can you redirect attention to more valuable matters? A Different Perspective Attention can be hijacked by distractions, limiting true awareness. ★ ★ ★ ★ ★ No ratings yet [Attention](https://sms4smile.com/quotes/about/attention/) [Attention Paying](https://sms4smile.com/quotes/about/attention-paying-2058903/) [Focus](https://sms4smile.com/quotes/about/focus/) [Pay](https://sms4smile.com/quotes/about/pay/) [Pay attention](https://sms4smile.com/quotes/about/pay-attention/) [Paying](https://sms4smile.com/quotes/about/paying/) [Paying Attention](https://sms4smile.com/quotes/about/paying-attention/) ## Related quotes > [Sometimes during the day, I consciously focus on some ordinary object and allow myself a momentary "paying-attention." This paying-attention gives meaning to my life.…](https://sms4smile.com/quotes/robert-fulghum/sometimes-during-the-day-i-consciously-focus-on-some-ordinary-object/) [Robert Fulghum](https://sms4smile.com/quotes/author/robert-fulghum/) > [Life offers its wisdom generously. Everything teaches. Not everyone learns. Life asks of us the same thing we have been asked in every class:…](https://sms4smile.com/quotes/rachel-naomi-remen/life-offers-its-wisdom-generously-everything-teaches-not-everyone/) [Rachel Naomi Remen](https://sms4smile.com/quotes/author/rachel-naomi-remen/) > [By not paying attention to your body, you are putting it in the same predicament as a neglected child. How can a child be…](https://sms4smile.com/quotes/deepak-chopra/by-not-paying-attention-to-your-body-you-are-putting-it-in-the-same/) [Deepak Chopra](https://sms4smile.com/quotes/author/deepak-chopra/) > [You can't bluff someone that's not paying attention.](https://sms4smile.com/quotes/joe-mantegna/you-can-t-bluff-someone-that-s-not-paying-attention/) [Joe Mantegna](https://sms4smile.com/quotes/author/joe-mantegna/) > [If you are lucky enough to be successful, you get drawn further in and you stop paying attention to the stuff that matters.](https://sms4smile.com/quotes/david-macaulay/if-you-are-lucky-enough-to-be-successful-you-get-drawn-further-in-and/) [David Macaulay](https://sms4smile.com/quotes/author/david-macaulay/) > [Attention is a limited resource, so pay attention to where you pay attention.](https://sms4smile.com/quotes/howard-rheingold/attention-is-a-limited-resource-so-pay-attention-to-where-you-pay/) [Howard Rheingold](https://sms4smile.com/quotes/author/howard-rheingold/) > [Melbourne, where I grew up, is one of the street art capitals of the world. Something about discovering freshly painted walls always fills me…](https://sms4smile.com/quotes/penelope-mitchell/melbourne-where-i-grew-up-is-one-of-the-street-art-capitals-of-the/) [Penelope Mitchell](https://sms4smile.com/quotes/author/penelope-mitchell/) > [I think it's nice to know that people in the industry are paying attention to all of the hard work you've done throughout the…](https://sms4smile.com/quotes/joan-smalls/i-think-it-s-nice-to-know-that-people-in-the-industry-are-paying/) [Joan Smalls](https://sms4smile.com/quotes/author/joan-smalls/) > [Misreading is a big part of reading, the way in which the level of attention you're paying can lead to some interesting residue.](https://sms4smile.com/quotes/brian-evenson/misreading-is-a-big-part-of-reading-the-way-in-which-the-level-of/) [Brian Evenson](https://sms4smile.com/quotes/author/brian-evenson/) > [My driving style is alert. As a forecaster, I can't help but think about who else is on the road and how little attention…](https://sms4smile.com/quotes/paul-saffo/my-driving-style-is-alert-as-a-forecaster-i-can-t-help-but-think/) [Paul Saffo](https://sms4smile.com/quotes/author/paul-saffo/) > [Do stuff. be clenched, curious. Not waiting for inspiration's shove or society's kiss on your forehead. Pay attention. It's all about paying attention. attention…](https://sms4smile.com/quotes/susan-sontag/do-stuff-be-clenched-curious-not-waiting-for-inspiration-s-shove-or-2/) [Susan Sontag](https://sms4smile.com/quotes/author/susan-sontag/) > [Niches set back in the walls contained polished marble statues of entwined bodies. Will looked away from them hastily, and then back. It wasn't…](https://sms4smile.com/quotes/cassandra-clare/niches-set-back-in-the-walls-contained-polished-marble-statues-of/) [Cassandra Clare](https://sms4smile.com/quotes/author/cassandra-clare/) > [I want people to just be paying attention even if they're not necessarily laughing at something, or if it takes them a while to…](https://sms4smile.com/quotes/anthony-jeselnik/i-want-people-to-just-be-paying-attention-even-if-they-re-not/) [Anthony Jeselnik](https://sms4smile.com/quotes/author/anthony-jeselnik/) > [I want my whole life to be a great work of art, not just my art. And that means paying attention to my entire…](https://sms4smile.com/quotes/jewel/i-want-my-whole-life-to-be-a-great-work-of-art-not-just-my-art-and/) [Jewel](https://sms4smile.com/quotes/author/jewel/) > [There is a nationwide shortage of drugs for Attention Deficit Disorder. The FDA says they're not sure how it happened. I guess somebody wasn't…](https://sms4smile.com/quotes/jay-leno/there-is-a-nationwide-shortage-of-drugs-for-attention-deficit/) [Jay Leno](https://sms4smile.com/quotes/author/jay-leno/) ## More by Howard Rheingold > [Attention is a limited resource, so pay attention to where you pay attention.](https://sms4smile.com/quotes/howard-rheingold/attention-is-a-limited-resource-so-pay-attention-to-where-you-pay/) [Howard Rheingold](https://sms4smile.com/quotes/author/howard-rheingold/) > [What person doesn't search online about their disease after they are diagnosed?](https://sms4smile.com/quotes/howard-rheingold/what-person-doesn-t-search-online-about-their-disease-after-they-are/) [Howard Rheingold](https://sms4smile.com/quotes/author/howard-rheingold/) > [You can't pick up the telephone and say, 'Connect me with someone else who has a kid with leukemia.'](https://sms4smile.com/quotes/howard-rheingold/you-can-t-pick-up-the-telephone-and-say-connect-me-with-someone-else/) [Howard Rheingold](https://sms4smile.com/quotes/author/howard-rheingold/) > [We like technology because we don't have to talk to anybody.](https://sms4smile.com/quotes/howard-rheingold/we-like-technology-because-we-don-t-have-to-talk-to-anybody/) [Howard Rheingold](https://sms4smile.com/quotes/author/howard-rheingold/) > [Attention is the fundamental instrument we use for learning, thinking, communicating, deciding, yet neither parents nor schools spend any time helping young people learn…](https://sms4smile.com/quotes/howard-rheingold/attention-is-the-fundamental-instrument-we-use-for-learning-thinking/) [Howard Rheingold](https://sms4smile.com/quotes/author/howard-rheingold/) > [One thing we didn't know in 1996 is that it's very, very difficult, if not impossible, to sustain a culture with online advertising.](https://sms4smile.com/quotes/howard-rheingold/one-thing-we-didn-t-know-in-1996-is-that-it-s-very-very-difficult-if/) [Howard Rheingold](https://sms4smile.com/quotes/author/howard-rheingold/) > [Any virtual community that works, works because people put in some time.](https://sms4smile.com/quotes/howard-rheingold/any-virtual-community-that-works-works-because-people-put-in-some-time/) [Howard Rheingold](https://sms4smile.com/quotes/author/howard-rheingold/) > [There actually are buildings that existed in cyberspace before they built it.](https://sms4smile.com/quotes/howard-rheingold/there-actually-are-buildings-that-existed-in-cyberspace-before-they/) [Howard Rheingold](https://sms4smile.com/quotes/author/howard-rheingold/) > [The world is restructuring, and all of the enemies that used to exist are kind of gone, so now they are looking out for…](https://sms4smile.com/quotes/howard-rheingold/the-world-is-restructuring-and-all-of-the-enemies-that-used-to-exist/) [Howard Rheingold](https://sms4smile.com/quotes/author/howard-rheingold/) > [Kerouac was this kid who exemplified something happening.](https://sms4smile.com/quotes/howard-rheingold/kerouac-was-this-kid-who-exemplified-something-happening/) [Howard Rheingold](https://sms4smile.com/quotes/author/howard-rheingold/) > [Of course, with agriculture came the first big civilizations, the first cities built of mud and brick, the first empires. And it was the…](https://sms4smile.com/quotes/howard-rheingold/of-course-with-agriculture-came-the-first-big-civilizations-the-first/) [Howard Rheingold](https://sms4smile.com/quotes/author/howard-rheingold/) > [Its not a global village, but we're in a highly interconnected globe.](https://sms4smile.com/quotes/howard-rheingold/its-not-a-global-village-but-we-re-in-a-highly-interconnected-globe/) [Howard Rheingold](https://sms4smile.com/quotes/author/howard-rheingold/) > [People's behavior will change with technology. I know very few young people who can't type out a text message on their phone with one…](https://sms4smile.com/quotes/howard-rheingold/people-s-behavior-will-change-with-technology-i-know-very-few-young/) [Howard Rheingold](https://sms4smile.com/quotes/author/howard-rheingold/) > [I'm somebody who seems to stumble into things 10 or 20 years before the rest of the world does.](https://sms4smile.com/quotes/howard-rheingold/i-m-somebody-who-seems-to-stumble-into-things-10-or-20-years-before/) [Howard Rheingold](https://sms4smile.com/quotes/author/howard-rheingold/) > [There are always a few people who are hyper-normal.](https://sms4smile.com/quotes/howard-rheingold/there-are-always-a-few-people-who-are-hyper-normal/) [Howard Rheingold](https://sms4smile.com/quotes/author/howard-rheingold/) [Explore all 150 Howard Rheingold quotes ](https://sms4smile.com/quotes/author/howard-rheingold/) ## More Attention quotes > [It appears to me that one great cause of our difference in opinion on subjects which we often discuss is that you have always…](https://sms4smile.com/quotes/david-ricardo/it-appears-to-me-that-one-great-cause-of-our-difference-in-opinion-on/) [David Ricardo](https://sms4smile.com/quotes/author/david-ricardo/) > [People pay far too much attention to the television and they're quite literal in some ways. At the beginning, when I was playing very…](https://sms4smile.com/quotes/ardal-o-hanlon/people-pay-far-too-much-attention-to-the-television-and-they-re-quite/) [Ardal O'Hanlon](https://sms4smile.com/quotes/author/ardal-o-hanlon/) > [Television, radio, social media. The 24/7 news cycle plows forward mercilessly on our desks, in our cars and in our pockets. Thousands and thousands…](https://sms4smile.com/quotes/joseph-prince/television-radio-social-media-the-24-7-news-cycle-plows-forward/) [Joseph Prince](https://sms4smile.com/quotes/author/joseph-prince/) > [By making conscious choices in our behavior and where we focus our attention, we can transform our experience of our body, decrease our biological…](https://sms4smile.com/quotes/deepak-chopra/by-making-conscious-choices-in-our-behavior-and-where-we-focus-our/) [Deepak Chopra](https://sms4smile.com/quotes/author/deepak-chopra/) > [Our inventions are wont to be pretty toys, which distract our attention from serious things. They are but improved means to an unimproved end.](https://sms4smile.com/quotes/henry-david-thoreau/our-inventions-are-wont-to-be-pretty-toys-which-distract-our/) [Henry David Thoreau](https://sms4smile.com/quotes/author/henry-david-thoreau/) > [What people don't normally know about us is the hustle is very real, and it's sorely driven a lot by how we consider ourselves.…](https://sms4smile.com/quotes/lzzy-hale/what-people-don-t-normally-know-about-us-is-the-hustle-is-very-real/) [Lzzy Hale](https://sms4smile.com/quotes/author/lzzy-hale/) > [For me, the term "psychotherapy" is limiting. It implies that we work with mind and emotions, but excludes the body and pays scant attention…](https://sms4smile.com/quotes/jed-diamond/for-me-the-term-psychotherapy-is-limiting-it-implies-that-we-work/) [Jed Diamond](https://sms4smile.com/quotes/author/jed-diamond/) > [When you approach something to photograph it, first be still with yourself until the object of your attention affirms your presence. Then don't leave…](https://sms4smile.com/quotes/minor-white/when-you-approach-something-to-photograph-it-first-be-still-with/) [Minor White](https://sms4smile.com/quotes/author/minor-white/) > [I'm writing about real things. Real people. Real characters. You have to believe what I write about is true or you wouldn't pay any…](https://sms4smile.com/quotes/lou-reed/i-m-writing-about-real-things-real-people-real-characters-you-have-to/) [Lou Reed](https://sms4smile.com/quotes/author/lou-reed/) > [ I went to a mosque in Philadelphia with \[my wife\] in December 24, 1999. And we we went to this mosque in Philly, and… ](https://sms4smile.com/quotes/mahershala-ali/i-went-to-a-mosque-in-philadelphia-with-my-wife-in-december-24-1999/) [Mahershala Ali](https://sms4smile.com/quotes/author/mahershala-ali/) > [The Harvard Business Review recently had an article called 'The Human Moment,' about how to make real contact with a person at work: ...…](https://sms4smile.com/quotes/daniel-goleman/the-harvard-business-review-recently-had-an-article-called-the-human/) [Daniel Goleman](https://sms4smile.com/quotes/author/daniel-goleman/) > [Let us thank God heartily as often as we pray that we have His Spirit in us to teach us to pray. Thanksgiving will…](https://sms4smile.com/quotes/andy-murray/let-us-thank-god-heartily-as-often-as-we-pray-that-we-have-his-spirit/) [Andy Murray](https://sms4smile.com/quotes/author/andy-murray/) > [Enlightened people live in very charged states of attention, with a tremendous power circuiting through them.](https://sms4smile.com/quotes/frederick-lenz/enlightened-people-live-in-very-charged-states-of-attention-with-a/) [Frederick Lenz](https://sms4smile.com/quotes/author/frederick-lenz/) > [We must have a welfare system that we can afford, which will mean giving greater attention to directing the welfare program toward its primary…](https://sms4smile.com/quotes/michael-portillo/we-must-have-a-welfare-system-that-we-can-afford-which-will-mean/) [Michael Portillo](https://sms4smile.com/quotes/author/michael-portillo/) > [The director's job should give you a sense of music without drawing attention to itself.](https://sms4smile.com/quotes/taylor-hackford/the-director-s-job-should-give-you-a-sense-of-music-without-drawing/) [Taylor Hackford](https://sms4smile.com/quotes/author/taylor-hackford/) [Browse all 10,153 Attention quotes ](https://sms4smile.com/quotes/about/attention/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "Pay attention to what you're paying attention to.", "creator": { "@type": "Person", "name": "Howard Rheingold" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/howard-rheingold/pay-attention-to-what-you-re-paying-attention-to/", "about": { "@type": "Thing", "name": "Attention" }, "@id": "https://sms4smile.com/quotes/howard-rheingold/pay-attention-to-what-you-re-paying-attention-to/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/95b/howard-rheingold-2794_attention_pay-attention-to-what-you-re-paying-atte_1053796.png", "contentUrl": "https://sms4smile.com/quotes/i/95b/howard-rheingold-2794_attention_pay-attention-to-what-you-re-paying-atte_1053796.png", "url": "https://sms4smile.com/quotes/i/95b/howard-rheingold-2794_attention_pay-attention-to-what-you-re-paying-atte_1053796.png", "width": 1080, "height": 1080, "caption": "“Pay attention to what you're paying attention to.” — Howard Rheingold", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Howard Rheingold", "item": "https://sms4smile.com/quotes/author/howard-rheingold/" }, { "@type": "ListItem", "position": 4, "name": "Pay attention to what you're paying...", "item": "https://sms4smile.com/quotes/howard-rheingold/pay-attention-to-what-you-re-paying-attention-to/" } ], "@id": "https://sms4smile.com/quotes/howard-rheingold/pay-attention-to-what-you-re-paying-attention-to/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```