--- title: "Meaning & Key Takeaway of: We are superior to the competition…" description: "\"We are superior to the competition because we hire employees who work in an environment of belonging and purpose. We foster a climate where the employe..." image: "https://sms4smile.com/quotes/i/29c/horst-schulze-62920_belonging_we-are-superior-to-the-competition-becau_448787.png" --- # We are superior to the competition because we hire… ![“We are superior to the competition because we hire employees who work in an environment of belonging and purpose. We foster a climate where the employee can deliver what the customer wants. You cannot deliver what the customer wants by controlling the employee.” quote by Horst Schulze](https://sms4smile.com/quotes/i/29c/horst-schulze-62920_belonging_we-are-superior-to-the-competition-becau_448787.png) [Download](https://sms4smile.com/quotes/i/29c/horst-schulze-62920_belonging_we-are-superior-to-the-competition-becau_448787.png) [Open image](https://sms4smile.com/quotes/i/29c/horst-schulze-62920_belonging_we-are-superior-to-the-competition-becau_448787.png) > “We are superior to the competition because we hire employees who work in an environment of belonging and purpose. We foster a climate where the employee can deliver what the customer wants. You cannot deliver what the customer wants by controlling the employee.” [Horst Schulze](https://sms4smile.com/quotes/author/horst-schulze/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. He argues that employee belonging and purpose drive superior customer service. **In simple terms:** Happy employees deliver better service. Key Takeaway Cultivate purpose‑driven culture. Themes leadership employee engagement customer focus Mood reflective strategic Type philosophical business When to use this quote - hospitality industry - team meetings - performance reviews Key Concepts organizational behavior purpose‑driven work Questions to Reflect On - How do you measure belonging? - What if purpose conflicts with profit? A Different Perspective Over‑emphasis on purpose may ignore skill gaps. ★ ★ ★ ★ ★ No ratings yet [Belonging](https://sms4smile.com/quotes/about/belonging/) [Climate](https://sms4smile.com/quotes/about/climate/) [Competition](https://sms4smile.com/quotes/about/competition/) [Customer satisfaction](https://sms4smile.com/quotes/about/customer-satisfaction/) [Educational](https://sms4smile.com/quotes/about/educational/) [Employee](https://sms4smile.com/quotes/about/employee/) [Environment](https://sms4smile.com/quotes/about/environment/) [Inspiring customer service](https://sms4smile.com/quotes/about/inspiring-customer-service/) [Purpose](https://sms4smile.com/quotes/about/purpose/) ## Related quotes > [Unless you have 100% customer satisfaction, you must improve.](https://sms4smile.com/quotes/horst-schulze/unless-you-have-100-customer-satisfaction-you-must-improve/) [Horst Schulze](https://sms4smile.com/quotes/author/horst-schulze/) > [Customer satisfaction is worthless. Customer loyalty is priceless.](https://sms4smile.com/quotes/jeffrey-gitomer/customer-satisfaction-is-worthless-customer-loyalty-is-priceless/) [Jeffrey Gitomer](https://sms4smile.com/quotes/author/jeffrey-gitomer/) > [One customer well taken care of could be more valuable than $10,000 worth of advertising.](https://sms4smile.com/quotes/jim-rohn/one-customer-well-taken-care-of-could-be-more-valuable-than-10-000/) [Jim Rohn](https://sms4smile.com/quotes/author/jim-rohn/) > [Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves](https://sms4smile.com/quotes/steve-jobs/get-closer-than-ever-to-your-customers-so-close-that-you-tell-them/) [Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/) > [The single most important thing is to make people happy. If you are making people happy, as a side effect, they will be happy…](https://sms4smile.com/quotes/derek-sivers/the-single-most-important-thing-is-to-make-people-happy-if-you-are/) [Derek Sivers](https://sms4smile.com/quotes/author/derek-sivers/) > [Customer service shouldn't just be A department, it should be the entire company.](https://sms4smile.com/quotes/tony-hsieh/customer-service-shouldn-t-just-be-a-department-it-should-be-the/) [Tony Hsieh](https://sms4smile.com/quotes/author/tony-hsieh/) > [Customer service is the new marketing.](https://sms4smile.com/quotes/derek-sivers/customer-service-is-the-new-marketing/) [Derek Sivers](https://sms4smile.com/quotes/author/derek-sivers/) > [The longer you wait, the harder it is to provide outstanding customer service.](https://sms4smile.com/quotes/bill-davidow/the-longer-you-wait-the-harder-it-is-to-provide-outstanding-customer/) Bill Davidow > [There is only one boss. The customer...](https://sms4smile.com/quotes/sam-walton/there-is-only-one-boss-the-customer/) [Sam Walton](https://sms4smile.com/quotes/author/sam-walton/) > [Every day were saying, 'How can we keep this customer happy?' How can we get ahead in innovation by doing this, because if we…](https://sms4smile.com/quotes/bill-gates/every-day-were-saying-how-can-we-keep-this-customer-happy-how-can-we/) [Bill Gates](https://sms4smile.com/quotes/author/bill-gates/) > [A customer is the most important visitor on our premises, he is not dependent on us. We are dependent on him.](https://sms4smile.com/quotes/mahatma-gandhi/a-customer-is-the-most-important-visitor-on-our-premises-he-is-not/) [Mahatma Gandhi](https://sms4smile.com/quotes/author/mahatma-gandhi/) > [Loyal customers, they don't just come back, they dont simply recommend you, they insist that their friends do business with you.](https://sms4smile.com/quotes/anonymous/loyal-customers-they-don-t-just-come-back-they-dont-simply-recommend/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [Customers don't expect you to be perfect. They do expect you to fix things when they go wrong.](https://sms4smile.com/quotes/don-porter/customers-don-t-expect-you-to-be-perfect-they-do-expect-you-to-fix/) Don Porter > [If you make a sale, you can make a living. If you make an investment of time and good service in a customer, you…](https://sms4smile.com/quotes/jim-rohn/if-you-make-a-sale-you-can-make-a-living-if-you-make-an-investment-of/) [Jim Rohn](https://sms4smile.com/quotes/author/jim-rohn/) > [A lot of people have fancy things to say about customer service, but it's just a day-in, day-out, ongoing, never-ending, persevering, compassionate kind of…](https://sms4smile.com/quotes/christopher-mccormick/a-lot-of-people-have-fancy-things-to-say-about-customer-service-but/) Christopher McCormick ## More by Horst Schulze > [You serve your people by leading them to excellence. That's leadership.](https://sms4smile.com/quotes/horst-schulze/you-serve-your-people-by-leading-them-to-excellence-that-s-leadership/) [Horst Schulze](https://sms4smile.com/quotes/author/horst-schulze/) > [Employees who are controlled cannot respond caringly, you need superior knowledge and real leadership, not management. Because of this we specifically developed a selection…](https://sms4smile.com/quotes/horst-schulze/employees-who-are-controlled-cannot-respond-caringly-you-need/) [Horst Schulze](https://sms4smile.com/quotes/author/horst-schulze/) > [Unless you have 100% customer satisfaction, you must improve.](https://sms4smile.com/quotes/horst-schulze/unless-you-have-100-customer-satisfaction-you-must-improve/) [Horst Schulze](https://sms4smile.com/quotes/author/horst-schulze/) > [Leadership is creating an environment in which people want to be part of the organization and not just work for the organization. Leadership creates…](https://sms4smile.com/quotes/horst-schulze/leadership-is-creating-an-environment-in-which-people-want-to-be-part/) [Horst Schulze](https://sms4smile.com/quotes/author/horst-schulze/) [Explore all 5 Horst Schulze quotes ](https://sms4smile.com/quotes/author/horst-schulze/) ## More Belonging quotes > [She might be without country, without nation, but inside her there was still a being that could exist and be free, that could simply…](https://sms4smile.com/quotes/sharon-maas/she-might-be-without-country-without-nation-but-inside-her-there-was/) [Sharon Maas](https://sms4smile.com/quotes/author/sharon-maas/) > [I always think the best way of motivating yourself is to put yourself in a situation where you feel like you're belonging to something.](https://sms4smile.com/quotes/colin-jackson/i-always-think-the-best-way-of-motivating-yourself-is-to-put-yourself/) [Colin Jackson](https://sms4smile.com/quotes/author/colin-jackson/) > [It is a well-settled principle of the international code that where one nation owes another a liquidated debt which it refuses or neglects to…](https://sms4smile.com/quotes/andrew-jackson/it-is-a-well-settled-principle-of-the-international-code-that-where/) [Andrew Jackson](https://sms4smile.com/quotes/author/andrew-jackson/) > [The region belonging to the pure intellect is straitened: the imagination labours to extend its territories, to give it room. She sweeps across the…](https://sms4smile.com/quotes/george-macdonald/the-region-belonging-to-the-pure-intellect-is-straitened-the/) [George MacDonald](https://sms4smile.com/quotes/author/george-macdonald/) > [I am convinced that human nature is basically affectionate and good. If our behavior follows our kind and loving nature, immense benefits will result,…](https://sms4smile.com/quotes/dalai-lama/i-am-convinced-that-human-nature-is-basically-affectionate-and-good/) [Dalai Lama](https://sms4smile.com/quotes/author/dalai-lama/) > [“The reason “belonging” was so potent, so attractive, so much a part of the human yearning, was that it also meant safety, and loyalty.…](https://sms4smile.com/quotes/louise-penny/the-reason-belonging-was-so-potent-so-attractive-so-much-a-part-of/) [Louise Penny](https://sms4smile.com/quotes/author/louise-penny/) > [If some student belonging to weaker section of society suffers distress, humanity says it must be addressed.](https://sms4smile.com/quotes/arun-jaitley/if-some-student-belonging-to-weaker-section-of-society-suffers/) [Arun Jaitley](https://sms4smile.com/quotes/author/arun-jaitley/) > [Connection gives purpose and meaning to our lives.](https://sms4smile.com/quotes/bren-brown/connection-gives-purpose-and-meaning-to-our-lives/) [Brené Brown](https://sms4smile.com/quotes/author/bren-brown/) > [My father was a man of great charity towards the poor, and compassion for the sick, and also for servants; so much so, that…](https://sms4smile.com/quotes/anonymous/my-father-was-a-man-of-great-charity-towards-the-poor-and-compassion/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [Maybe the problem with the world is, that people are too quick to judge. And out of desperation, the loneliness creeps in like a…](https://sms4smile.com/quotes/jeremy-limn/maybe-the-problem-with-the-world-is-that-people-are-too-quick-to/) [Jeremy Limn](https://sms4smile.com/quotes/author/jeremy-limn/) > [“It turns out to be the place of true belonging, and it's the bravest and most sacred place you'll stand.”](https://sms4smile.com/quotes/bren-brown/it-turns-out-to-be-the-place-of-true-belonging-and-it-s-the-bravest/) [Brené Brown](https://sms4smile.com/quotes/author/bren-brown/) > [The hardest thing about being at Sony was not the travel; it was being divorced from the public and private life I had in…](https://sms4smile.com/quotes/howard-stringer/the-hardest-thing-about-being-at-sony-was-not-the-travel-it-was-being/) [Howard Stringer](https://sms4smile.com/quotes/author/howard-stringer/) > [Whenever you are examining someone else's belongings, you are bound to learn many interesting things about the person of which you were not previously…](https://sms4smile.com/quotes/anonymous/whenever-you-are-examining-someone-else-s-belongings-you-are-bound-to/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [“She isn't anybody's,' Rook said darkly. 'Son. she's not yours, either," Sarah Fleet said.”](https://sms4smile.com/quotes/jaida-jones/she-isn-t-anybody-s-rook-said-darkly-son-she-s-not-yours-either-sarah/) [Jaida Jones](https://sms4smile.com/quotes/author/jaida-jones/) > [We have become this very fear-based culture, especially post-9/11. Fear is the opposite of love, in my opinion. I think there would be more…](https://sms4smile.com/quotes/bren-brown/we-have-become-this-very-fear-based-culture-especially-post-9-11-fear/) [Brené Brown](https://sms4smile.com/quotes/author/bren-brown/) [Browse all 876 Belonging quotes ](https://sms4smile.com/quotes/about/belonging/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "We are superior to the competition because we hire employees who work in an environment of belonging and purpose. We foster a climate where the employee can deliver what the customer wants. 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