--- title: "Meaning & Key Takeaway of: I think this market space, this modern…" description: "\"I think this market space, this modern world we're living in, one of its greatest failures is that it can only seem to describe a collective in terms o..." image: "https://sms4smile.com/quotes/i/82e/herbert-23695_audience_i-think-this-market-space-this-modern-wo_2304652.png" --- # I think this market space, this modern world we're living… ![“I think this market space, this modern world we're living in, one of its greatest failures is that it can only seem to describe a collective in terms of consumers or clients. It never sees an audience or a community as part of the process. And that's something I'm quite proud of, even if the music…” quote by Herbert](https://sms4smile.com/quotes/i/82e/herbert-23695_audience_i-think-this-market-space-this-modern-wo_2304652.png) [Download](https://sms4smile.com/quotes/i/82e/herbert-23695_audience_i-think-this-market-space-this-modern-wo_2304652.png) [Open image](https://sms4smile.com/quotes/i/82e/herbert-23695_audience_i-think-this-market-space-this-modern-wo_2304652.png) > “I think this market space, this modern world we're living in, one of its greatest failures is that it can only seem to describe a collective in terms of consumers or clients. It never sees an audience or a community as part of the process. And that's something I'm quite proud of, even if the music is crap.” [Herbert](https://sms4smile.com/quotes/author/herbert/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. The market often reduces people to buyers, ignoring their role as participants in a shared community. **In simple terms:** Markets view people only as consumers, not as community members. Key Takeaway Recognize and engage audiences as communities. Themes marketing community identity participation Mood reflective critical Type analytical philosophical When to use this quote - product design - brand strategy - event planning - online platforms - policy making Key Concepts social dynamics consumer behavior community building Questions to Reflect On - How can businesses shift from consumer focus to community building? - What benefits arise from treating audiences as participants? A Different Perspective Communities also have diverse needs that may conflict with profit goals. ★ ★ ★ ★ ★ No ratings yet [Audience](https://sms4smile.com/quotes/about/audience/) [Audience Community](https://sms4smile.com/quotes/about/audience-community-2346610/) [Clients](https://sms4smile.com/quotes/about/clients/) [Collective](https://sms4smile.com/quotes/about/collective/) [Collectives](https://sms4smile.com/quotes/about/collectives/) [Community](https://sms4smile.com/quotes/about/community/) [Consumers](https://sms4smile.com/quotes/about/consumers/) [Crap](https://sms4smile.com/quotes/about/crap/) [Failure](https://sms4smile.com/quotes/about/failure/) [Ifs](https://sms4smile.com/quotes/about/ifs/) [Investing](https://sms4smile.com/quotes/about/investing/) [Market Space](https://sms4smile.com/quotes/about/market-space-1292953/) [Modern](https://sms4smile.com/quotes/about/modern/) [Modern world](https://sms4smile.com/quotes/about/modern-world/) [Music](https://sms4smile.com/quotes/about/music/) [Music Crap](https://sms4smile.com/quotes/about/music-crap-2336189/) [Music is](https://sms4smile.com/quotes/about/music-is/) [Process](https://sms4smile.com/quotes/about/process/) [Proud](https://sms4smile.com/quotes/about/proud/) [Seems](https://sms4smile.com/quotes/about/seems/) [Song](https://sms4smile.com/quotes/about/song/) [Space](https://sms4smile.com/quotes/about/space/) [Term](https://sms4smile.com/quotes/about/term/) [Thinking](https://sms4smile.com/quotes/about/thinking/) [World](https://sms4smile.com/quotes/about/world/) ## Related quotes > [Ninety percent of all music is always crap, and when too many people decide they're going to have guitar bands, then ninety percent of…](https://sms4smile.com/quotes/david-byrne/ninety-percent-of-all-music-is-always-crap-and-when-too-many-people/) [David Byrne](https://sms4smile.com/quotes/author/david-byrne/) > [I think it was the ability of the theater to communicate ideas and extol virtues that drew me to it. And also, I was,…](https://sms4smile.com/quotes/august-wilson/i-think-it-was-the-ability-of-the-theater-to-communicate-ideas-and/) [August Wilson](https://sms4smile.com/quotes/author/august-wilson/) > [Even if someone is already in your market space, ask yourself whether you can approach it from a different angle and thereby secure your…](https://sms4smile.com/quotes/benjamin-cohen/even-if-someone-is-already-in-your-market-space-ask-yourself-whether/) [Benjamin Cohen](https://sms4smile.com/quotes/author/benjamin-cohen/) > [To speak truth to power is not a particularly honorable vocation. One should seek out an audience that matters - and furthermore (another important…](https://sms4smile.com/quotes/noam-chomsky/to-speak-truth-to-power-is-not-a-particularly-honorable-vocation-one/) [Noam Chomsky](https://sms4smile.com/quotes/author/noam-chomsky/) > [“discovering (or creating) new market space (that is, innovation!) should be the goal and ambition of every company.”](https://sms4smile.com/quotes/constantinos-c-markides/discovering-or-creating-new-market-space-that-is-innovation-should-be/) [Constantinos C. Markides](https://sms4smile.com/quotes/author/constantinos-c-markides/) > [You create your own audience, and your own community of peers, and in some ways you create your own forebears as well.](https://sms4smile.com/quotes/john-d-agata/you-create-your-own-audience-and-your-own-community-of-peers-and-in/) [John D'Agata](https://sms4smile.com/quotes/author/john-d-agata/) > [I don't know how much of a market there is for space opera. Just because it's in the movies doesn't mean magazines are buying…](https://sms4smile.com/quotes/octavia-e-butler/i-don-t-know-how-much-of-a-market-there-is-for-space-opera-just/) [Octavia E. Butler](https://sms4smile.com/quotes/author/octavia-e-butler/) > [Back then people closed their eyes and listened to music. Today there's a lot of images that go with the music. A lot of…](https://sms4smile.com/quotes/neil-young/back-then-people-closed-their-eyes-and-listened-to-music-today-there/) [Neil Young](https://sms4smile.com/quotes/author/neil-young/) > [I hope people just enjoy the music. I'm not worried about any sort of legacy. Whether people view me more as the drummer in…](https://sms4smile.com/quotes/glenn-kotche/i-hope-people-just-enjoy-the-music-i-m-not-worried-about-any-sort-of-2/) [Glenn Kotche](https://sms4smile.com/quotes/author/glenn-kotche/) > [I think music can definitely be art; I also think music can be crap and not be art.](https://sms4smile.com/quotes/kathleen-hanna/i-think-music-can-definitely-be-art-i-also-think-music-can-be-crap/) [Kathleen Hanna](https://sms4smile.com/quotes/author/kathleen-hanna/) > [Q: How many licks does it take to get to the center of a tootsie pop A: How many albums will Disney make before…](https://sms4smile.com/quotes/caaat/q-how-many-licks-does-it-take-to-get-to-the-center-of-a-tootsie-pop-a/) [Caaat](https://sms4smile.com/quotes/author/caaat/) > [No matter how much crap you gotta plow through to stay alive as a photographer, no matter how many bad assignments, bad days, bad…](https://sms4smile.com/quotes/joe-mcnally/no-matter-how-much-crap-you-gotta-plow-through-to-stay-alive-as-a/) [Joe McNally](https://sms4smile.com/quotes/author/joe-mcnally/) > [America gave the world the notion of the melting pot - an alchemical cooking device wherein diverse ethnic and religious groups voluntarily mix together,…](https://sms4smile.com/quotes/ivan-krastev/america-gave-the-world-the-notion-of-the-melting-pot-an-alchemical/) [Ivan Krastev](https://sms4smile.com/quotes/author/ivan-krastev/) > [A “collective” mind does not exist. It is merely the sum of endless numbers of individual minds. If we have an endless number of…](https://sms4smile.com/quotes/ayn-rand/a-collective-mind-does-not-exist-it-is-merely-the-sum-of-endless/) [Ayn Rand](https://sms4smile.com/quotes/author/ayn-rand/) > [Close contact between science and the practice of collective farms and State farms creates inexhaustible opportunities for the development of theoretical knowledge, enabling us…](https://sms4smile.com/quotes/trofim-lysenko/close-contact-between-science-and-the-practice-of-collective-farms/) [Trofim Lysenko](https://sms4smile.com/quotes/author/trofim-lysenko/) ## More by Herbert > [I try to be original in every piece of music I do, and of course I probably fail every time.](https://sms4smile.com/quotes/herbert/i-try-to-be-original-in-every-piece-of-music-i-do-and-of-course-i/) [Herbert](https://sms4smile.com/quotes/author/herbert/) > [Ours is a land rich in resources; stimulating in its glorious beauty; filled with millions of happy homes; blessed with comfort and opportunity. In…](https://sms4smile.com/quotes/herbert/ours-is-a-land-rich-in-resources-stimulating-in-its-glorious-beauty/) [Herbert](https://sms4smile.com/quotes/author/herbert/) > [As never before does the keeping of our economic machine in tune depend upon wise policies in the administrative side of the government.](https://sms4smile.com/quotes/herbert/as-never-before-does-the-keeping-of-our-economic-machine-in-tune/) [Herbert](https://sms4smile.com/quotes/author/herbert/) > [Chaos is hateful. That indeterminate nature of war brings a really unsettling atmosphere to life.](https://sms4smile.com/quotes/herbert/chaos-is-hateful-that-indeterminate-nature-of-war-brings-a-really/) [Herbert](https://sms4smile.com/quotes/author/herbert/) > [Pigs are very intelligent. They're very misunderstood. Yet they're sort of man's unofficial best friend.](https://sms4smile.com/quotes/herbert/pigs-are-very-intelligent-they-re-very-misunderstood-yet-they-re-sort/) [Herbert](https://sms4smile.com/quotes/author/herbert/) > [Actually, time and time again people always come back to my early, more innocent stuff, and say, "I kind of prefer that." I could…](https://sms4smile.com/quotes/herbert/actually-time-and-time-again-people-always-come-back-to-my-early-more/) [Herbert](https://sms4smile.com/quotes/author/herbert/) > [The more you look into pigs the more you realize quite how everywhere they are. People come in contact with parts of pigs probably…](https://sms4smile.com/quotes/herbert/the-more-you-look-into-pigs-the-more-you-realize-quite-how-everywhere/) [Herbert](https://sms4smile.com/quotes/author/herbert/) > [As I get older, everything feels like it's fundamentally connected, and once you've accepted the idea that business is right, and the free market…](https://sms4smile.com/quotes/herbert/as-i-get-older-everything-feels-like-it-s-fundamentally-connected-and/) [Herbert](https://sms4smile.com/quotes/author/herbert/) > [Other than rhythm, the only thing I could say is that I take a great deal of pride in every single sound I use.…](https://sms4smile.com/quotes/herbert/other-than-rhythm-the-only-thing-i-could-say-is-that-i-take-a-great/) [Herbert](https://sms4smile.com/quotes/author/herbert/) > [I read somewhere that if you translated all the gadgets and technology in our houses to make our lives easier and save time, each…](https://sms4smile.com/quotes/herbert/i-read-somewhere-that-if-you-translated-all-the-gadgets-and/) [Herbert](https://sms4smile.com/quotes/author/herbert/) > [Civilization rests on a set of promises; if the promises are broken too often, the civilization dies, no matter how rich it may be,…](https://sms4smile.com/quotes/herbert/civilization-rests-on-a-set-of-promises-if-the-promises-are-broken/) [Herbert](https://sms4smile.com/quotes/author/herbert/) > [I always talk about my ambition with music, and it's to sort of seduce people into listening to sounds they wouldn't normally listen to…](https://sms4smile.com/quotes/herbert/i-always-talk-about-my-ambition-with-music-and-it-s-to-sort-of-seduce/) [Herbert](https://sms4smile.com/quotes/author/herbert/) > [I think people are complacent about sound, because we're so limited by the textures and timbres we hear in music, but in our everyday…](https://sms4smile.com/quotes/herbert/i-think-people-are-complacent-about-sound-because-we-re-so-limited-by/) [Herbert](https://sms4smile.com/quotes/author/herbert/) > [I came out of an electronic music scene that based all its music on software. It was a real boys thing, a real testosterone…](https://sms4smile.com/quotes/herbert/i-came-out-of-an-electronic-music-scene-that-based-all-its-music-on/) [Herbert](https://sms4smile.com/quotes/author/herbert/) > [People do things for love and belief and passion, not just because they're paid to do it.](https://sms4smile.com/quotes/herbert/people-do-things-for-love-and-belief-and-passion-not-just-because/) [Herbert](https://sms4smile.com/quotes/author/herbert/) [Explore all 25 Herbert quotes ](https://sms4smile.com/quotes/author/herbert/) ## More Audience quotes > [If the audience likes your work, if they like you, they don't think whether you are married or have children or not. I made…](https://sms4smile.com/quotes/dimple-kapadia/if-the-audience-likes-your-work-if-they-like-you-they-don-t-think/) [Dimple Kapadia](https://sms4smile.com/quotes/author/dimple-kapadia/) > [It's those moments, those odd moments that you look for and sometimes by creating this kind of loose atmosphere you find those little moments…](https://sms4smile.com/quotes/barry-levinson/it-s-those-moments-those-odd-moments-that-you-look-for-and-sometimes/) [Barry Levinson](https://sms4smile.com/quotes/author/barry-levinson/) > [I can skate beautifully. While performing on ice I always try to please the audience and to win as well. Being artistic is very…](https://sms4smile.com/quotes/evgeni-plushenko/i-can-skate-beautifully-while-performing-on-ice-i-always-try-to/) [Evgeni Plushenko](https://sms4smile.com/quotes/author/evgeni-plushenko/) > [One of the best moments of any Liars show is hearing the crowd squawk 'We're doomed! We're doomed!' on cue during 'We Fenced Other…](https://sms4smile.com/quotes/rob-sheffield/one-of-the-best-moments-of-any-liars-show-is-hearing-the-crowd-squawk/) [Rob Sheffield](https://sms4smile.com/quotes/author/rob-sheffield/) > [It's the adrenaline rush you only get from being in front of an audience. It's addictive.](https://sms4smile.com/quotes/raphael-saadiq/it-s-the-adrenaline-rush-you-only-get-from-being-in-front-of-an/) [Raphael Saadiq](https://sms4smile.com/quotes/author/raphael-saadiq/) > [If I had to speak in front of a Korean audience, I would be hard pressed to sound other than a little girl.](https://sms4smile.com/quotes/an-na/if-i-had-to-speak-in-front-of-a-korean-audience-i-would-be-hard/) [An Na](https://sms4smile.com/quotes/author/an-na/) > [The liveness of theater, and the excitement of experiencing it alongside an audience, is something you can't get at home. That makes the theater…](https://sms4smile.com/quotes/nick-blaemire/the-liveness-of-theater-and-the-excitement-of-experiencing-it/) [Nick Blaemire](https://sms4smile.com/quotes/author/nick-blaemire/) > [One of the things that touches me most when I play for an audience is that although we may be unable to communicate in…](https://sms4smile.com/quotes/stephen-hough/one-of-the-things-that-touches-me-most-when-i-play-for-an-audience-is/) [Stephen Hough](https://sms4smile.com/quotes/author/stephen-hough/) > [I have to feel the audience. I enjoy that feeling of community.](https://sms4smile.com/quotes/dave-gahan/i-have-to-feel-the-audience-i-enjoy-that-feeling-of-community/) [Dave Gahan](https://sms4smile.com/quotes/author/dave-gahan/) > [When you lived it for years and years and years and seen different characters just get pummeled and squashed because 'I said so,' it…](https://sms4smile.com/quotes/arn-anderson/when-you-lived-it-for-years-and-years-and-years-and-seen-different/) [Arn Anderson](https://sms4smile.com/quotes/author/arn-anderson/) > [“During the first few minutes of your presentation, your job is to assure the audience members that you are not going to waste their…](https://sms4smile.com/quotes/dale-ludwig-and-greg-owen-boger/during-the-first-few-minutes-of-your-presentation-your-job-is-to/) [Dale Ludwig and Greg Owen-Boger](https://sms4smile.com/quotes/author/dale-ludwig-and-greg-owen-boger/) > [Donald Trump is a different ball of wax. I've been trying to say for I don't know how many months now that the traditional…](https://sms4smile.com/quotes/rush-limbaugh/donald-trump-is-a-different-ball-of-wax-i-ve-been-trying-to-say-for-i/) [Rush Limbaugh](https://sms4smile.com/quotes/author/rush-limbaugh/) > [I don't think about who the audience is for my books.](https://sms4smile.com/quotes/j-k-rowling-2/i-don-t-think-about-who-the-audience-is-for-my-books/) [J. K. Rowling](https://sms4smile.com/quotes/author/j-k-rowling-2/) > [I feel I have been playing all primary characters. And if your character forms a connect with the audience, it doesn't matter if you…](https://sms4smile.com/quotes/angad-bedi/i-feel-i-have-been-playing-all-primary-characters-and-if-your/) [Angad Bedi](https://sms4smile.com/quotes/author/angad-bedi/) > [When I was playing piano, it was like, 'I'm going to write a song using all the white keys.' My music director, who knew…](https://sms4smile.com/quotes/john-tesh/when-i-was-playing-piano-it-was-like-i-m-going-to-write-a-song-using/) [John Tesh](https://sms4smile.com/quotes/author/john-tesh/) [Browse all 9,118 Audience quotes ](https://sms4smile.com/quotes/about/audience/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "I think this market space, this modern world we're living in, one of its greatest failures is that it can only seem to describe a collective in terms of consumers or clients. It never sees an audience or a community as part of the process. 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