--- title: "Meaning & Key Takeaway of: While the main store is located in the…" description: "\"“While the main store is located in the center aisles (with the exception of produce, dairy, and meats), the promotional store is on the perimeter, aro..." image: "https://sms4smile.com/quotes/i/862/herb-sorensen-8704_quote_while-the-main-store-is-located-in-the-c_1850410.jpg" --- # While the main store is located in the center aisles (with… ![“While the main store is located in the center aisles (with the exception of produce, dairy, and meats), the promotional store is on the perimeter, around the entry and the checkout stands or in special displays such as shippers and pallets.” quote by Herb Sorensen](https://sms4smile.com/quotes/i/862/herb-sorensen-8704_quote_while-the-main-store-is-located-in-the-c_1850410.jpg) [Download](https://sms4smile.com/quotes/i/862/herb-sorensen-8704_quote_while-the-main-store-is-located-in-the-c_1850410.jpg) [Open image](https://sms4smile.com/quotes/i/862/herb-sorensen-8704_quote_while-the-main-store-is-located-in-the-c_1850410.jpg) > ““While the main store is located in the center aisles (with the exception of produce, dairy, and meats), the promotional store is on the perimeter, around the entry and the checkout stands or in special displays such as shippers and pallets.”” [Herb Sorensen](https://sms4smile.com/quotes/author/herb-sorensen/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. He describes a store layout where promotional items are placed at high‑traffic points to attract attention, while the main inventory stays central. **In simple terms:** Promotions are positioned at entrances and checkout areas. Key Takeaway Use store layout to boost sales. Themes marketing store design consumer behavior Mood analytical practical Type business marketing When to use this quote - retail planning - store layout - product placement - shopping experience Key Concepts visual merchandising traffic flow Questions to Reflect On - How does placement affect buying decisions? - What balance works best for visibility? A Different Perspective May cause clutter or distract from core products. ★ ★ ★ ★ ★ No ratings yet ## Related quotes > [I see the world as a knowledge hardware story, and every day I'm just walking through the aisles.](https://sms4smile.com/quotes/georges-st-pierre/i-see-the-world-as-a-knowledge-hardware-story-and-every-day-i-m-just/) [Georges St-Pierre](https://sms4smile.com/quotes/author/georges-st-pierre/) > [When I'm in the grocery store, I'll do lunges up and down the aisles. In the checkout line, you could do squats. I used…](https://sms4smile.com/quotes/ali-vincent/when-i-m-in-the-grocery-store-i-ll-do-lunges-up-and-down-the-aisles/) [Ali Vincent](https://sms4smile.com/quotes/author/ali-vincent/) > [Some people are passionate about aisles, others about window seats.](https://sms4smile.com/quotes/terry-jones/some-people-are-passionate-about-aisles-others-about-window-seats/) [Terry Jones](https://sms4smile.com/quotes/author/terry-jones/) ## More by Herb Sorensen > [“Behavior is the critical in-store factor. It is widely recognized that it is more reliable to observe what people do than to ask them…](https://sms4smile.com/quotes/herb-sorensen/behavior-is-the-critical-in-store-factor-it-is-widely-recognized-that/) [Herb Sorensen](https://sms4smile.com/quotes/author/herb-sorensen/) > [“We also suggest that the strategy of putting promotional pricing on the items on the end caps is seriously misguided.”](https://sms4smile.com/quotes/herb-sorensen/we-also-suggest-that-the-strategy-of-putting-promotional-pricing-on/) [Herb Sorensen](https://sms4smile.com/quotes/author/herb-sorensen/) > [“This book is the distillation of nearly forty years of a scientist spending time in stores studying shoppers, with the last decade increasingly spent…](https://sms4smile.com/quotes/herb-sorensen/this-book-is-the-distillation-of-nearly-forty-years-of-a-scientist/) [Herb Sorensen](https://sms4smile.com/quotes/author/herb-sorensen/) > [“End-aisle-displays, other free-standing product displays, and the in-store flyers (weekly circulars) receive the most exposure in the store. It is not surprising that 30…](https://sms4smile.com/quotes/herb-sorensen/end-aisle-displays-other-free-standing-product-displays-and-the-in/) [Herb Sorensen](https://sms4smile.com/quotes/author/herb-sorensen/) > [“encourages higher levels of conversion by offering a more emotional experience.”](https://sms4smile.com/quotes/herb-sorensen/encourages-higher-levels-of-conversion-by-offering-a-more-emotional/) [Herb Sorensen](https://sms4smile.com/quotes/author/herb-sorensen/) > [“Fader: As we’ve discussed, there are sometimes countervailing forces in shopping. Crowds attract shoppers but might make them less likely to actually shop. (This…](https://sms4smile.com/quotes/herb-sorensen/fader-as-we-ve-discussed-there-are-sometimes-countervailing-forces-in/) [Herb Sorensen](https://sms4smile.com/quotes/author/herb-sorensen/) > [“This manifesto is a distillation of critical action points that will lead to double-digit sales and profit increases, and which have actually led some…](https://sms4smile.com/quotes/herb-sorensen/this-manifesto-is-a-distillation-of-critical-action-points-that-will/) [Herb Sorensen](https://sms4smile.com/quotes/author/herb-sorensen/) > [“How do online retailers use these insights about shopper visits? Moe: The next stage of research looks at differentiating between online shoppers not just…](https://sms4smile.com/quotes/herb-sorensen/how-do-online-retailers-use-these-insights-about-shopper-visits-moe/) [Herb Sorensen](https://sms4smile.com/quotes/author/herb-sorensen/) > [“We need a proper statistical model that lets each person have his own momentum effect and each person have his own checkout attraction and…](https://sms4smile.com/quotes/herb-sorensen/we-need-a-proper-statistical-model-that-lets-each-person-have-his-own/) [Herb Sorensen](https://sms4smile.com/quotes/author/herb-sorensen/) > [“(buying “vice” products such as chocolate after “virtue products” such as vegetables,”](https://sms4smile.com/quotes/herb-sorensen/buying-vice-products-such-as-chocolate-after-virtue-products-such-as/) [Herb Sorensen](https://sms4smile.com/quotes/author/herb-sorensen/) > [“great retailers and brand owners continue to experiment. They test to find out what works, and what doesn’t, so they can continue to improve…](https://sms4smile.com/quotes/herb-sorensen/great-retailers-and-brand-owners-continue-to-experiment-they-test-to/) [Herb Sorensen](https://sms4smile.com/quotes/author/herb-sorensen/) > [“The most important promotion is place, not price. In a typical store, probably 2 percent of the total items in the store at any…](https://sms4smile.com/quotes/herb-sorensen/the-most-important-promotion-is-place-not-price-in-a-typical-store/) [Herb Sorensen](https://sms4smile.com/quotes/author/herb-sorensen/) > [“The passive retailer views reach as visiting: It’s the shopper’s responsibility to visit a product if they want it. Passive retailers also want to…](https://sms4smile.com/quotes/herb-sorensen/the-passive-retailer-views-reach-as-visiting-it-s-the-shopper-s/) [Herb Sorensen](https://sms4smile.com/quotes/author/herb-sorensen/) > [“there are typically a small group of categories that do move traffic, the leaders—the rest are just along for the ride.”](https://sms4smile.com/quotes/herb-sorensen/there-are-typically-a-small-group-of-categories-that-do-move-traffic/) [Herb Sorensen](https://sms4smile.com/quotes/author/herb-sorensen/) > [“There is a lot of research that shows reviews have a significant impact on sales. If you have more positive reviews, or even just…](https://sms4smile.com/quotes/herb-sorensen/there-is-a-lot-of-research-that-shows-reviews-have-a-significant/) [Herb Sorensen](https://sms4smile.com/quotes/author/herb-sorensen/) [Explore all 78 Herb Sorensen quotes ](https://sms4smile.com/quotes/author/herb-sorensen/) ## More Aisles quotes > [I see the world as a knowledge hardware story, and every day I'm just walking through the aisles.](https://sms4smile.com/quotes/georges-st-pierre/i-see-the-world-as-a-knowledge-hardware-story-and-every-day-i-m-just/) [Georges St-Pierre](https://sms4smile.com/quotes/author/georges-st-pierre/) > [When I'm in the grocery store, I'll do lunges up and down the aisles. In the checkout line, you could do squats. I used…](https://sms4smile.com/quotes/ali-vincent/when-i-m-in-the-grocery-store-i-ll-do-lunges-up-and-down-the-aisles/) [Ali Vincent](https://sms4smile.com/quotes/author/ali-vincent/) > [Some people are passionate about aisles, others about window seats.](https://sms4smile.com/quotes/terry-jones/some-people-are-passionate-about-aisles-others-about-window-seats/) [Terry Jones](https://sms4smile.com/quotes/author/terry-jones/) Browse all 4 Aisles quotes ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "“While the main store is located in the center aisles (with the exception of produce, dairy, and meats), the promotional store is on the perimeter, around the entry and the checkout stands or in special displays such as shippers and pallets.”", "creator": { "@type": "Person", "name": "Herb Sorensen" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/herb-sorensen/while-the-main-store-is-located-in-the-center-aisles-with-the/", "about": { "@type": "Thing", "name": "Aisles" }, "@id": "https://sms4smile.com/quotes/herb-sorensen/while-the-main-store-is-located-in-the-center-aisles-with-the/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/862/herb-sorensen-8704_quote_while-the-main-store-is-located-in-the-c_1850410.jpg", "contentUrl": "https://sms4smile.com/quotes/i/862/herb-sorensen-8704_quote_while-the-main-store-is-located-in-the-c_1850410.jpg", "url": "https://sms4smile.com/quotes/i/862/herb-sorensen-8704_quote_while-the-main-store-is-located-in-the-c_1850410.jpg", "width": 1080, "height": 1080, "caption": "“While the main store is located in the center aisles (with the exception of produce, dairy, and meats), the…” — Herb Sorensen", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Herb Sorensen", "item": "https://sms4smile.com/quotes/author/herb-sorensen/" }, { "@type": "ListItem", "position": 4, "name": "“While the main store is located...", "item": "https://sms4smile.com/quotes/herb-sorensen/while-the-main-store-is-located-in-the-center-aisles-with-the/" } ], "@id": "https://sms4smile.com/quotes/herb-sorensen/while-the-main-store-is-located-in-the-center-aisles-with-the/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```