--- title: "Meaning & Key Takeaway of: We also suggest that the strategy of…" description: "\"“We also suggest that the strategy of putting promotional pricing on the items on the end caps is seriously misguided.”\" — Herb Sorensen" image: "https://sms4smile.com/quotes/i/3bf/herb-sorensen-8704_misguided_we-also-suggest-that-the-strategy-of-put_52751.jpg" --- # We also suggest that the strategy of putting promotional… ![“We also suggest that the strategy of putting promotional pricing on the items on the end caps is seriously misguided.” quote by Herb Sorensen](https://sms4smile.com/quotes/i/3bf/herb-sorensen-8704_misguided_we-also-suggest-that-the-strategy-of-put_52751.jpg) [Download](https://sms4smile.com/quotes/i/3bf/herb-sorensen-8704_misguided_we-also-suggest-that-the-strategy-of-put_52751.jpg) [Open image](https://sms4smile.com/quotes/i/3bf/herb-sorensen-8704_misguided_we-also-suggest-that-the-strategy-of-put_52751.jpg) > ““We also suggest that the strategy of putting promotional pricing on the items on the end caps is seriously misguided.”” [Herb Sorensen](https://sms4smile.com/quotes/author/herb-sorensen/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Placing discounted items on end‑cap displays is ineffective and can harm overall store performance. **In simple terms:** End‑cap discounts are a poor strategy. Key Takeaway Avoid using end‑caps for promotions. Themes Retail strategy Pricing psychology Store layout Consumer behavior Marketing effectiveness Mood Critical Analytical Type Observation Advice When to use this quote - Designing store fixtures - Planning seasonal sales - Evaluating promotional ROI Key Concepts Promotional pricing Shelf placement Sales optimization Practical Applications - Reallocate discounts to high‑traffic aisles - Use data‑driven placement Questions to Reflect On - Why might end‑caps reduce perceived value? - How can alternative placements improve sales? ★ ★ ★ ★ ★ No ratings yet ## Related quotes > [Without illusions. 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All they bring along with them are worthless values. 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It is widely recognized that it is more reliable to observe what people do than to ask them…](https://sms4smile.com/quotes/herb-sorensen/behavior-is-the-critical-in-store-factor-it-is-widely-recognized-that/) [Herb Sorensen](https://sms4smile.com/quotes/author/herb-sorensen/) > [“This book is the distillation of nearly forty years of a scientist spending time in stores studying shoppers, with the last decade increasingly spent…](https://sms4smile.com/quotes/herb-sorensen/this-book-is-the-distillation-of-nearly-forty-years-of-a-scientist/) [Herb Sorensen](https://sms4smile.com/quotes/author/herb-sorensen/) > [“End-aisle-displays, other free-standing product displays, and the in-store flyers (weekly circulars) receive the most exposure in the store. It is not surprising that 30…](https://sms4smile.com/quotes/herb-sorensen/end-aisle-displays-other-free-standing-product-displays-and-the-in/) [Herb Sorensen](https://sms4smile.com/quotes/author/herb-sorensen/) > [“encourages higher levels of conversion by offering a more emotional experience.”](https://sms4smile.com/quotes/herb-sorensen/encourages-higher-levels-of-conversion-by-offering-a-more-emotional/) [Herb Sorensen](https://sms4smile.com/quotes/author/herb-sorensen/) > [“Fader: As we’ve discussed, there are sometimes countervailing forces in shopping. Crowds attract shoppers but might make them less likely to actually shop. (This…](https://sms4smile.com/quotes/herb-sorensen/fader-as-we-ve-discussed-there-are-sometimes-countervailing-forces-in/) [Herb Sorensen](https://sms4smile.com/quotes/author/herb-sorensen/) > [“This manifesto is a distillation of critical action points that will lead to double-digit sales and profit increases, and which have actually led some…](https://sms4smile.com/quotes/herb-sorensen/this-manifesto-is-a-distillation-of-critical-action-points-that-will/) [Herb Sorensen](https://sms4smile.com/quotes/author/herb-sorensen/) > [“How do online retailers use these insights about shopper visits? Moe: The next stage of research looks at differentiating between online shoppers not just…](https://sms4smile.com/quotes/herb-sorensen/how-do-online-retailers-use-these-insights-about-shopper-visits-moe/) [Herb Sorensen](https://sms4smile.com/quotes/author/herb-sorensen/) > [“We need a proper statistical model that lets each person have his own momentum effect and each person have his own checkout attraction and…](https://sms4smile.com/quotes/herb-sorensen/we-need-a-proper-statistical-model-that-lets-each-person-have-his-own/) [Herb Sorensen](https://sms4smile.com/quotes/author/herb-sorensen/) > [“(buying “vice” products such as chocolate after “virtue products” such as vegetables,”](https://sms4smile.com/quotes/herb-sorensen/buying-vice-products-such-as-chocolate-after-virtue-products-such-as/) [Herb Sorensen](https://sms4smile.com/quotes/author/herb-sorensen/) > [“great retailers and brand owners continue to experiment. They test to find out what works, and what doesn’t, so they can continue to improve…](https://sms4smile.com/quotes/herb-sorensen/great-retailers-and-brand-owners-continue-to-experiment-they-test-to/) [Herb Sorensen](https://sms4smile.com/quotes/author/herb-sorensen/) > [“The most important promotion is place, not price. In a typical store, probably 2 percent of the total items in the store at any…](https://sms4smile.com/quotes/herb-sorensen/the-most-important-promotion-is-place-not-price-in-a-typical-store/) [Herb Sorensen](https://sms4smile.com/quotes/author/herb-sorensen/) > [“The passive retailer views reach as visiting: It’s the shopper’s responsibility to visit a product if they want it. Passive retailers also want to…](https://sms4smile.com/quotes/herb-sorensen/the-passive-retailer-views-reach-as-visiting-it-s-the-shopper-s/) [Herb Sorensen](https://sms4smile.com/quotes/author/herb-sorensen/) > [“there are typically a small group of categories that do move traffic, the leaders—the rest are just along for the ride.”](https://sms4smile.com/quotes/herb-sorensen/there-are-typically-a-small-group-of-categories-that-do-move-traffic/) [Herb Sorensen](https://sms4smile.com/quotes/author/herb-sorensen/) > [“There is a lot of research that shows reviews have a significant impact on sales. If you have more positive reviews, or even just…](https://sms4smile.com/quotes/herb-sorensen/there-is-a-lot-of-research-that-shows-reviews-have-a-significant/) [Herb Sorensen](https://sms4smile.com/quotes/author/herb-sorensen/) > [“Consumers look for geographically convenient rooftops. In urban areas, there typically are three or four supermarkets for every three or four square miles just…](https://sms4smile.com/quotes/herb-sorensen/consumers-look-for-geographically-convenient-rooftops-in-urban-areas/) [Herb Sorensen](https://sms4smile.com/quotes/author/herb-sorensen/) [Explore all 78 Herb Sorensen quotes ](https://sms4smile.com/quotes/author/herb-sorensen/) ## More Misguided quotes > [Without illusions. I love you because you are fallible and because your poor misguided testosterone-corrupted brain has you doing cartwheels trying not to be.…](https://sms4smile.com/quotes/cindy-gerard/without-illusions-i-love-you-because-you-are-fallible-and-because/) [Cindy Gerard](https://sms4smile.com/quotes/author/cindy-gerard/) > [We need to be calling out the flaws and misguided decisions of the Democrats in Congress and the Obama administration.](https://sms4smile.com/quotes/tim-pawlenty/we-need-to-be-calling-out-the-flaws-and-misguided-decisions-of-the/) [Tim Pawlenty](https://sms4smile.com/quotes/author/tim-pawlenty/) > [He chose a certain path in life, it proved to be a misguided one, but there, he chose it, he can say that at…](https://sms4smile.com/quotes/kazuo-ishiguro/he-chose-a-certain-path-in-life-it-proved-to-be-a-misguided-one-but/) [Kazuo Ishiguro](https://sms4smile.com/quotes/author/kazuo-ishiguro/) > [(After death.) So few people who come across, possess awareness of any kind. All they bring along with them are worthless values. All they…](https://sms4smile.com/quotes/richard-matheson/after-death-so-few-people-who-come-across-possess-awareness-of-any/) [Richard Matheson](https://sms4smile.com/quotes/author/richard-matheson/) > [The means by which we live have outdistanced the ends for which we live.](https://sms4smile.com/quotes/martin-luther-king-jr/the-means-by-which-we-live-have-outdistanced-the-ends-for-which-we/) [Martin Luther King, Jr](https://sms4smile.com/quotes/author/martin-luther-king-jr/) > [The Christians who engaged in infamous persecutions and shameful inquisitions were not evil men but misguided men. The churchmen who felt they had an…](https://sms4smile.com/quotes/martin-luther-king-jr/the-christians-who-engaged-in-infamous-persecutions-and-shameful/) [Martin Luther King, Jr](https://sms4smile.com/quotes/author/martin-luther-king-jr/) > [We are witnessing the beginning of one of the great tragedies of history. The United States, in a misguided effort to reduce its oil…](https://sms4smile.com/quotes/lester-r-brown/we-are-witnessing-the-beginning-of-one-of-the-great-tragedies-of/) [Lester R. Brown](https://sms4smile.com/quotes/author/lester-r-brown/) > [If I had my life to live over again I would not devote it to develop new industrial processes: I would try to add…](https://sms4smile.com/quotes/leo-baekeland/if-i-had-my-life-to-live-over-again-i-would-not-devote-it-to-develop/) [Leo Baekeland](https://sms4smile.com/quotes/author/leo-baekeland/) > [When misguided public opinion honors what is despicable and despises what is honorable, punishes virtue and rewards vice, encourages what is harmful and discourages…](https://sms4smile.com/quotes/frederic-bastiat/when-misguided-public-opinion-honors-what-is-despicable-and-despises/) [Frederic Bastiat](https://sms4smile.com/quotes/author/frederic-bastiat/) > [I have liberal friends. They are misguided, they are wrong. I disagree with them. I don't want them to vote. I want them to…](https://sms4smile.com/quotes/sean-hannity/i-have-liberal-friends-they-are-misguided-they-are-wrong-i-disagree/) [Sean Hannity](https://sms4smile.com/quotes/author/sean-hannity/) > [Maybe I’m just tired. (Geary) People only say that when they’re not really willing to deal with the issue at hand. It’s like when…](https://sms4smile.com/quotes/sherrilyn-kenyon/maybe-i-m-just-tired-geary-people-only-say-that-when-they-re-not/) [Sherrilyn Kenyon](https://sms4smile.com/quotes/author/sherrilyn-kenyon/) > [“Out of fear, out of the desire for approval, out of misguided notions of duty, people surrender themselves--their convictions and their aspirations--every day. There…](https://sms4smile.com/quotes/nathaniel-branden/out-of-fear-out-of-the-desire-for-approval-out-of-misguided-notions/) [Nathaniel Branden](https://sms4smile.com/quotes/author/nathaniel-branden/) > [Laurel Canyon and Dawes have become linked in a way that I think is misguided, frankly, to tell a new fan what we sound…](https://sms4smile.com/quotes/taylor-goldsmith/laurel-canyon-and-dawes-have-become-linked-in-a-way-that-i-think-is/) [Taylor Goldsmith](https://sms4smile.com/quotes/author/taylor-goldsmith/) > [I got letters from people that have had peculiar psychic experiences, experiences with the dead - sometimes fairly tranquil experiences and sometimes very terrifying…](https://sms4smile.com/quotes/stephen-king/i-got-letters-from-people-that-have-had-peculiar-psychic-experiences/) [Stephen King](https://sms4smile.com/quotes/author/stephen-king/) > [There seemed to be some correlation between devotion to God and a misguided zeal for marshmallows.](https://sms4smile.com/quotes/david-sedaris/there-seemed-to-be-some-correlation-between-devotion-to-god-and-a/) [David Sedaris](https://sms4smile.com/quotes/author/david-sedaris/) Browse all 218 Misguided quotes ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "“We also suggest that the strategy of putting promotional pricing on the items on the end caps is seriously misguided.”", "creator": { "@type": "Person", "name": "Herb Sorensen" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/herb-sorensen/we-also-suggest-that-the-strategy-of-putting-promotional-pricing-on/", "about": { "@type": "Thing", "name": "Misguided" }, "@id": "https://sms4smile.com/quotes/herb-sorensen/we-also-suggest-that-the-strategy-of-putting-promotional-pricing-on/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/3bf/herb-sorensen-8704_misguided_we-also-suggest-that-the-strategy-of-put_52751.jpg", "contentUrl": "https://sms4smile.com/quotes/i/3bf/herb-sorensen-8704_misguided_we-also-suggest-that-the-strategy-of-put_52751.jpg", "url": "https://sms4smile.com/quotes/i/3bf/herb-sorensen-8704_misguided_we-also-suggest-that-the-strategy-of-put_52751.jpg", "width": 1080, "height": 1080, "caption": "“We also suggest that the strategy of putting promotional pricing on the items on the end caps is seriously…” — Herb Sorensen", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Herb Sorensen", "item": "https://sms4smile.com/quotes/author/herb-sorensen/" }, { "@type": "ListItem", "position": 4, "name": "“We also suggest that the strategy...", "item": "https://sms4smile.com/quotes/herb-sorensen/we-also-suggest-that-the-strategy-of-putting-promotional-pricing-on/" } ], "@id": "https://sms4smile.com/quotes/herb-sorensen/we-also-suggest-that-the-strategy-of-putting-promotional-pricing-on/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```