--- title: "Meaning & Key Takeaway of: This manifesto is a distillation of…" description: "\"“This manifesto is a distillation of critical action points that will lead to double-digit sales and profit increases, and which have actually led some..." image: "https://sms4smile.com/quotes/i/5d8/herb-sorensen-8704_driving-force_this-manifesto-is-a-distillation-of-crit_209191.jpg" --- # This manifesto is a distillation of critical action points… ![“This manifesto is a distillation of critical action points that will lead to double-digit sales and profit increases, and which have actually led some retailers to achieve as much as five times more sales over the past many years. The adage, “The good is the enemy of the great,” is possibly…” quote by Herb Sorensen](https://sms4smile.com/quotes/i/5d8/herb-sorensen-8704_driving-force_this-manifesto-is-a-distillation-of-crit_209191.jpg) [Download](https://sms4smile.com/quotes/i/5d8/herb-sorensen-8704_driving-force_this-manifesto-is-a-distillation-of-crit_209191.jpg) [Open image](https://sms4smile.com/quotes/i/5d8/herb-sorensen-8704_driving-force_this-manifesto-is-a-distillation-of-crit_209191.jpg) > ““This manifesto is a distillation of critical action points that will lead to double-digit sales and profit increases, and which have actually led some retailers to achieve as much as five times more sales over the past many years. The adage, “The good is the enemy of the great,” is possibly nowhere more applicable than in retailing. With a global population nearing seven billion, the world demand for goods and services is swelling. The movement from developing societies (traditional retailing) to highly developed societies (modern retailing) continues apace. Demand alone has been the driving force behind good retailing, globally.”” [Herb Sorensen](https://sms4smile.com/quotes/author/herb-sorensen/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Retail success hinges on decisive actions and avoiding complacency, especially as global demand surges. **In simple terms:** Act decisively; avoid settling for good. Key Takeaway Prioritize bold strategies over comfort. Themes strategy growth competition global demand retail action Mood strategic motivational Type business leadership When to use this quote - launching new product lines - expanding into emerging markets - optimizing supply chain - training sales teams Key Concepts business development economics market dynamics Questions to Reflect On - What actions can transform good performance into great? - How to balance ambition with realistic capacity? A Different Perspective Bold moves can risk overextension without proper resources. ★ ★ ★ ★ ★ No ratings yet [Applicable Retailing](https://sms4smile.com/quotes/about/applicable-retailing-2164427/) [Driving force](https://sms4smile.com/quotes/about/driving-force/) [Modern Retailing](https://sms4smile.com/quotes/about/modern-retailing-2164428/) [Retailing Global](https://sms4smile.com/quotes/about/retailing-global-2164425/) [Retailing Globally](https://sms4smile.com/quotes/about/retailing-globally-2164424/) [Retailing Highly](https://sms4smile.com/quotes/about/retailing-highly-2164426/) [Time](https://sms4smile.com/quotes/about/time/) ## Related quotes > [“Do you know what is the driving force in every good play?” He looked at the two women questioningly. When they didn’t respond, he…](https://sms4smile.com/quotes/oliver-p-tzsch/do-you-know-what-is-the-driving-force-in-every-good-play-he-looked-at/) [Oliver Pötzsch](https://sms4smile.com/quotes/author/oliver-p-tzsch/) > [“Joy of the self, as explained in the above verse of the Gita, can be explained by understanding driving force whilst we pursue a…](https://sms4smile.com/quotes/shweta-chandra/joy-of-the-self-as-explained-in-the-above-verse-of-the-gita-can-be/) [Shweta Chandra](https://sms4smile.com/quotes/author/shweta-chandra/) > [The experience of the irrationality of the world has been the driving force of all religious revolution.](https://sms4smile.com/quotes/max-weber/the-experience-of-the-irrationality-of-the-world-has-been-the-driving/) [Max Weber](https://sms4smile.com/quotes/author/max-weber/) > [“Mothers are ineffable, their prayers the driving force beneath our wings; their discipline, the magnet for honor—irreplaceable love!”](https://sms4smile.com/quotes/henrietta-newton-martin-author-the-greatest-of-all-romances-your-potters-call/mothers-are-ineffable-their-prayers-the-driving-force-beneath-our/) [Henrietta Newton Martin, Author- The Greatest of All Romances, Your Potters Call](https://sms4smile.com/quotes/author/henrietta-newton-martin-author-the-greatest-of-all-romances-your-potters-call/) > [My grandma, Edith, was one of the greatest inspirations in my life, both personally and professionally. She was an incredibly talented artist who shared…](https://sms4smile.com/quotes/jennifer-meyer/my-grandma-edith-was-one-of-the-greatest-inspirations-in-my-life-both/) [Jennifer Meyer](https://sms4smile.com/quotes/author/jennifer-meyer/) > [“When my dad died suddenly, my widowed mom couldn’t afford my college tuition, so Morrie and his friend Jake Garber, my dad’s boss, and…](https://sms4smile.com/quotes/thomas-l-friedman/when-my-dad-died-suddenly-my-widowed-mom-couldn-t-afford-my-college/) [Thomas L. Friedman](https://sms4smile.com/quotes/author/thomas-l-friedman/) > [My driving force in this business is to create and build great men, and to do that, you have to have great relationships.](https://sms4smile.com/quotes/dabo-swinney/my-driving-force-in-this-business-is-to-create-and-build-great-men/) [Dabo Swinney](https://sms4smile.com/quotes/author/dabo-swinney/) > [“Knowledge as a past fact, as something dead and done with—knowledge by the time it gets into encyclopaedias and text-books—does consist of assertion, and…](https://sms4smile.com/quotes/r-g-collingwood/knowledge-as-a-past-fact-as-something-dead-and-done-with-knowledge-by/) [R. G. Collingwood](https://sms4smile.com/quotes/author/r-g-collingwood/) > [I haven't always been thrilled with my work. But the fear of not proving the people wrong who think you can't emerge from a…](https://sms4smile.com/quotes/daniel-radcliffe/i-haven-t-always-been-thrilled-with-my-work-but-the-fear-of-not/) [Daniel Radcliffe](https://sms4smile.com/quotes/author/daniel-radcliffe/) > [For the last 15 years that I have been performing, all I ever wanted to do was transcend poetry to the world. See, it…](https://sms4smile.com/quotes/lemon-andersen/for-the-last-15-years-that-i-have-been-performing-all-i-ever-wanted/) [Lemon Andersen](https://sms4smile.com/quotes/author/lemon-andersen/) > [“The need for gain, and advantage over others, is one of the chief driving forces behind all human misery.”](https://sms4smile.com/quotes/bryant-mcgill/the-need-for-gain-and-advantage-over-others-is-one-of-the-chief/) [Bryant McGill](https://sms4smile.com/quotes/author/bryant-mcgill/) > [In times of totalitarian or autocratic rule, music (indeed culture in general) is often the only avenue of independent thought. It is the only…](https://sms4smile.com/quotes/daniel-barenboim/in-times-of-totalitarian-or-autocratic-rule-music-indeed-culture-in/) [Daniel Barenboim](https://sms4smile.com/quotes/author/daniel-barenboim/) > [Religion has for too long been placed on the back burner of history, when it may be one of the driving forces in history.](https://sms4smile.com/quotes/dave-brat/religion-has-for-too-long-been-placed-on-the-back-burner-of-history/) [Dave Brat](https://sms4smile.com/quotes/author/dave-brat/) > [My driving force is spirituality.](https://sms4smile.com/quotes/debra-wilson/my-driving-force-is-spirituality/) [Debra Wilson](https://sms4smile.com/quotes/author/debra-wilson/) > [The ability of a manager to be the driving force of a team is overrated, even when you associate historic teams (think the 1950s…](https://sms4smile.com/quotes/harry-enten/the-ability-of-a-manager-to-be-the-driving-force-of-a-team-is/) [Harry Enten](https://sms4smile.com/quotes/author/harry-enten/) ## More by Herb Sorensen > [“Behavior is the critical in-store factor. It is widely recognized that it is more reliable to observe what people do than to ask them…](https://sms4smile.com/quotes/herb-sorensen/behavior-is-the-critical-in-store-factor-it-is-widely-recognized-that/) [Herb Sorensen](https://sms4smile.com/quotes/author/herb-sorensen/) > [“We also suggest that the strategy of putting promotional pricing on the items on the end caps is seriously misguided.”](https://sms4smile.com/quotes/herb-sorensen/we-also-suggest-that-the-strategy-of-putting-promotional-pricing-on/) [Herb Sorensen](https://sms4smile.com/quotes/author/herb-sorensen/) > [“This book is the distillation of nearly forty years of a scientist spending time in stores studying shoppers, with the last decade increasingly spent…](https://sms4smile.com/quotes/herb-sorensen/this-book-is-the-distillation-of-nearly-forty-years-of-a-scientist/) [Herb Sorensen](https://sms4smile.com/quotes/author/herb-sorensen/) > [“End-aisle-displays, other free-standing product displays, and the in-store flyers (weekly circulars) receive the most exposure in the store. It is not surprising that 30…](https://sms4smile.com/quotes/herb-sorensen/end-aisle-displays-other-free-standing-product-displays-and-the-in/) [Herb Sorensen](https://sms4smile.com/quotes/author/herb-sorensen/) > [“encourages higher levels of conversion by offering a more emotional experience.”](https://sms4smile.com/quotes/herb-sorensen/encourages-higher-levels-of-conversion-by-offering-a-more-emotional/) [Herb Sorensen](https://sms4smile.com/quotes/author/herb-sorensen/) > [“Fader: As we’ve discussed, there are sometimes countervailing forces in shopping. Crowds attract shoppers but might make them less likely to actually shop. (This…](https://sms4smile.com/quotes/herb-sorensen/fader-as-we-ve-discussed-there-are-sometimes-countervailing-forces-in/) [Herb Sorensen](https://sms4smile.com/quotes/author/herb-sorensen/) > [“How do online retailers use these insights about shopper visits? Moe: The next stage of research looks at differentiating between online shoppers not just…](https://sms4smile.com/quotes/herb-sorensen/how-do-online-retailers-use-these-insights-about-shopper-visits-moe/) [Herb Sorensen](https://sms4smile.com/quotes/author/herb-sorensen/) > [“We need a proper statistical model that lets each person have his own momentum effect and each person have his own checkout attraction and…](https://sms4smile.com/quotes/herb-sorensen/we-need-a-proper-statistical-model-that-lets-each-person-have-his-own/) [Herb Sorensen](https://sms4smile.com/quotes/author/herb-sorensen/) > [“(buying “vice” products such as chocolate after “virtue products” such as vegetables,”](https://sms4smile.com/quotes/herb-sorensen/buying-vice-products-such-as-chocolate-after-virtue-products-such-as/) [Herb Sorensen](https://sms4smile.com/quotes/author/herb-sorensen/) > [“great retailers and brand owners continue to experiment. They test to find out what works, and what doesn’t, so they can continue to improve…](https://sms4smile.com/quotes/herb-sorensen/great-retailers-and-brand-owners-continue-to-experiment-they-test-to/) [Herb Sorensen](https://sms4smile.com/quotes/author/herb-sorensen/) > [“The most important promotion is place, not price. In a typical store, probably 2 percent of the total items in the store at any…](https://sms4smile.com/quotes/herb-sorensen/the-most-important-promotion-is-place-not-price-in-a-typical-store/) [Herb Sorensen](https://sms4smile.com/quotes/author/herb-sorensen/) > [“The passive retailer views reach as visiting: It’s the shopper’s responsibility to visit a product if they want it. Passive retailers also want to…](https://sms4smile.com/quotes/herb-sorensen/the-passive-retailer-views-reach-as-visiting-it-s-the-shopper-s/) [Herb Sorensen](https://sms4smile.com/quotes/author/herb-sorensen/) > [“there are typically a small group of categories that do move traffic, the leaders—the rest are just along for the ride.”](https://sms4smile.com/quotes/herb-sorensen/there-are-typically-a-small-group-of-categories-that-do-move-traffic/) [Herb Sorensen](https://sms4smile.com/quotes/author/herb-sorensen/) > [“There is a lot of research that shows reviews have a significant impact on sales. If you have more positive reviews, or even just…](https://sms4smile.com/quotes/herb-sorensen/there-is-a-lot-of-research-that-shows-reviews-have-a-significant/) [Herb Sorensen](https://sms4smile.com/quotes/author/herb-sorensen/) > [“Consumers look for geographically convenient rooftops. In urban areas, there typically are three or four supermarkets for every three or four square miles just…](https://sms4smile.com/quotes/herb-sorensen/consumers-look-for-geographically-convenient-rooftops-in-urban-areas/) [Herb Sorensen](https://sms4smile.com/quotes/author/herb-sorensen/) [Explore all 78 Herb Sorensen quotes ](https://sms4smile.com/quotes/author/herb-sorensen/) ## More Driving force quotes > [“Do you know what is the driving force in every good play?” He looked at the two women questioningly. When they didn’t respond, he…](https://sms4smile.com/quotes/oliver-p-tzsch/do-you-know-what-is-the-driving-force-in-every-good-play-he-looked-at/) [Oliver Pötzsch](https://sms4smile.com/quotes/author/oliver-p-tzsch/) > [My driving force is spirituality.](https://sms4smile.com/quotes/debra-wilson/my-driving-force-is-spirituality/) [Debra Wilson](https://sms4smile.com/quotes/author/debra-wilson/) > [Religion has for too long been placed on the back burner of history, when it may be one of the driving forces in history.](https://sms4smile.com/quotes/dave-brat/religion-has-for-too-long-been-placed-on-the-back-burner-of-history/) [Dave Brat](https://sms4smile.com/quotes/author/dave-brat/) > [In times of totalitarian or autocratic rule, music (indeed culture in general) is often the only avenue of independent thought. It is the only…](https://sms4smile.com/quotes/daniel-barenboim/in-times-of-totalitarian-or-autocratic-rule-music-indeed-culture-in/) [Daniel Barenboim](https://sms4smile.com/quotes/author/daniel-barenboim/) > [“The need for gain, and advantage over others, is one of the chief driving forces behind all human misery.”](https://sms4smile.com/quotes/bryant-mcgill/the-need-for-gain-and-advantage-over-others-is-one-of-the-chief/) [Bryant McGill](https://sms4smile.com/quotes/author/bryant-mcgill/) > [For the last 15 years that I have been performing, all I ever wanted to do was transcend poetry to the world. See, it…](https://sms4smile.com/quotes/lemon-andersen/for-the-last-15-years-that-i-have-been-performing-all-i-ever-wanted/) [Lemon Andersen](https://sms4smile.com/quotes/author/lemon-andersen/) > [I haven't always been thrilled with my work. But the fear of not proving the people wrong who think you can't emerge from a…](https://sms4smile.com/quotes/daniel-radcliffe/i-haven-t-always-been-thrilled-with-my-work-but-the-fear-of-not/) [Daniel Radcliffe](https://sms4smile.com/quotes/author/daniel-radcliffe/) > [“Knowledge as a past fact, as something dead and done with—knowledge by the time it gets into encyclopaedias and text-books—does consist of assertion, and…](https://sms4smile.com/quotes/r-g-collingwood/knowledge-as-a-past-fact-as-something-dead-and-done-with-knowledge-by/) [R. G. Collingwood](https://sms4smile.com/quotes/author/r-g-collingwood/) > [My driving force in this business is to create and build great men, and to do that, you have to have great relationships.](https://sms4smile.com/quotes/dabo-swinney/my-driving-force-in-this-business-is-to-create-and-build-great-men/) [Dabo Swinney](https://sms4smile.com/quotes/author/dabo-swinney/) > [“When my dad died suddenly, my widowed mom couldn’t afford my college tuition, so Morrie and his friend Jake Garber, my dad’s boss, and…](https://sms4smile.com/quotes/thomas-l-friedman/when-my-dad-died-suddenly-my-widowed-mom-couldn-t-afford-my-college/) [Thomas L. Friedman](https://sms4smile.com/quotes/author/thomas-l-friedman/) > [My grandma, Edith, was one of the greatest inspirations in my life, both personally and professionally. She was an incredibly talented artist who shared…](https://sms4smile.com/quotes/jennifer-meyer/my-grandma-edith-was-one-of-the-greatest-inspirations-in-my-life-both/) [Jennifer Meyer](https://sms4smile.com/quotes/author/jennifer-meyer/) > [“Mothers are ineffable, their prayers the driving force beneath our wings; their discipline, the magnet for honor—irreplaceable love!”](https://sms4smile.com/quotes/henrietta-newton-martin-author-the-greatest-of-all-romances-your-potters-call/mothers-are-ineffable-their-prayers-the-driving-force-beneath-our/) [Henrietta Newton Martin, Author- The Greatest of All Romances, Your Potters Call](https://sms4smile.com/quotes/author/henrietta-newton-martin-author-the-greatest-of-all-romances-your-potters-call/) > [The experience of the irrationality of the world has been the driving force of all religious revolution.](https://sms4smile.com/quotes/max-weber/the-experience-of-the-irrationality-of-the-world-has-been-the-driving/) [Max Weber](https://sms4smile.com/quotes/author/max-weber/) > [“Joy of the self, as explained in the above verse of the Gita, can be explained by understanding driving force whilst we pursue a…](https://sms4smile.com/quotes/shweta-chandra/joy-of-the-self-as-explained-in-the-above-verse-of-the-gita-can-be/) [Shweta Chandra](https://sms4smile.com/quotes/author/shweta-chandra/) > [The ability of a manager to be the driving force of a team is overrated, even when you associate historic teams (think the 1950s…](https://sms4smile.com/quotes/harry-enten/the-ability-of-a-manager-to-be-the-driving-force-of-a-team-is/) [Harry Enten](https://sms4smile.com/quotes/author/harry-enten/) [Browse all 337 Driving force quotes ](https://sms4smile.com/quotes/about/driving-force/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "“This manifesto is a distillation of critical action points that will lead to double-digit sales and profit increases, and which have actually led some retailers to achieve as much as five times more sales over the past many years. 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