--- title: "Meaning & Key Takeaway of: The paradox is that although most…" description: "\"“The paradox is that although most shopping trips are Quick Trips, these shoppers are not coming to the store for the same products each time. In fact,..." image: "https://sms4smile.com/quotes/i/d6b/herb-sorensen-8704_time_the-paradox-is-that-although-most-shoppi_1819708.jpg" --- # The paradox is that although most shopping trips are Quick… ![“The paradox is that although most shopping trips are Quick Trips, these shoppers are not coming to the store for the same products each time. In fact, we found that the average CPG category is purchased on a Quick Trip just 38 percent of the time. Quick Trip shopping must be composed of a very…” quote by Herb Sorensen](https://sms4smile.com/quotes/i/d6b/herb-sorensen-8704_time_the-paradox-is-that-although-most-shoppi_1819708.jpg) [Download](https://sms4smile.com/quotes/i/d6b/herb-sorensen-8704_time_the-paradox-is-that-although-most-shoppi_1819708.jpg) [Open image](https://sms4smile.com/quotes/i/d6b/herb-sorensen-8704_time_the-paradox-is-that-although-most-shoppi_1819708.jpg) > ““The paradox is that although most shopping trips are Quick Trips, these shoppers are not coming to the store for the same products each time. In fact, we found that the average CPG category is purchased on a Quick Trip just 38 percent of the time. Quick Trip shopping must be composed of a very broad and changing variety of CPG categories. In a single week, a household might make a Quick Trip for milk, chips, and beer on one day, whereas a day or two later they might take another Quick Trip seeking light bulbs and paper towels.”” [Herb Sorensen](https://sms4smile.com/quotes/author/herb-sorensen/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Quick Trip shoppers buy a wide, shifting range of products, not repeat the same items each visit. **In simple terms:** Quick Trips involve varied purchases. Key Takeaway Expect diverse items on each quick shop. Themes consumer behavior shopping patterns category variety Mood analytical observational Type insight research marketing When to use this quote - grocery planning - inventory management - marketing strategy Key Concepts CPG shopping frequency impulse buying Questions to Reflect On - How do you prioritize items on a quick trip? - What drives variation in quick trip purchases? A Different Perspective Assumes all quick trips are similar, ignoring individual preferences. ★ ★ ★ ★ ★ No ratings yet [Average Cpg](https://sms4smile.com/quotes/about/average-cpg-2184095/) [Quick Trip](https://sms4smile.com/quotes/about/quick-trip-2184094/) [Quick Trips](https://sms4smile.com/quotes/about/quick-trips-1804475/) [Time](https://sms4smile.com/quotes/about/time/) [Trips Quick](https://sms4smile.com/quotes/about/trips-quick-2184097/) [Trips Shoppers](https://sms4smile.com/quotes/about/trips-shoppers-2184096/) ## Related quotes > [“although quick trips account for about two-thirds of shopping trips, shoppers buy many different types of products on these trips. This is the Quick-Trip…](https://sms4smile.com/quotes/herb-sorensen/although-quick-trips-account-for-about-two-thirds-of-shopping-trips/) [Herb Sorensen](https://sms4smile.com/quotes/author/herb-sorensen/) > [“1. Focus on the short trip. For supermarkets around the world (the same principle applies to all classes of trade), half of all shopping…](https://sms4smile.com/quotes/herb-sorensen/1-focus-on-the-short-trip-for-supermarkets-around-the-world-the-same/) [Herb Sorensen](https://sms4smile.com/quotes/author/herb-sorensen/) > [“In Unilever’s original research published in 2004, “Trip Management: The Next Big Thing,” 62 percent of all trips were classified by shoppers as Quick Trips,”](https://sms4smile.com/quotes/herb-sorensen/in-unilever-s-original-research-published-in-2004-trip-management-the/) [Herb Sorensen](https://sms4smile.com/quotes/author/herb-sorensen/) > [A quick trip to Paris would be nice. It's a beautiful city, and I've visited several times. I like the buzz, the sights and…](https://sms4smile.com/quotes/june-whitfield/a-quick-trip-to-paris-would-be-nice-it-s-a-beautiful-city-and-i-ve/) [June Whitfield](https://sms4smile.com/quotes/author/june-whitfield/) > [I delight in my family obligations, but they leave little time for breaks let alone quick trips across the country.](https://sms4smile.com/quotes/carre-otis/i-delight-in-my-family-obligations-but-they-leave-little-time-for/) [Carre Otis](https://sms4smile.com/quotes/author/carre-otis/) > [If I had a dollar for every time I couldn’t sleep, I could buy a billion locks and finally read a book in peace.](https://sms4smile.com/quotes/aesop-rock/if-i-had-a-dollar-for-every-time-i-couldn-t-sleep-i-could-buy-a/) [Aesop Rock](https://sms4smile.com/quotes/author/aesop-rock/) > [Resist discouragement by speaking His Word over your future. Keep standing. Keep hoping; keep believing because He is working behind the scenes. He's going…](https://sms4smile.com/quotes/joel-osteen/resist-discouragement-by-speaking-his-word-over-your-future-keep/) [Joel Osteen](https://sms4smile.com/quotes/author/joel-osteen/) > [When you do things they're absolutely right at that time for you and it can always teach you something about yourself. You can take…](https://sms4smile.com/quotes/kym-marsh/when-you-do-things-they-re-absolutely-right-at-that-time-for-you-and/) [Kym Marsh](https://sms4smile.com/quotes/author/kym-marsh/) > [You'll seldom experience regret for anything that you've done. It is what you haven't done that will torment you. The message, therefore, is clear.…](https://sms4smile.com/quotes/anonymous/you-ll-seldom-experience-regret-for-anything-that-you-ve-done-it-is/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [I feel like the future is unwritten. So many of the things that we write now haven't been about educating people on the environment,…](https://sms4smile.com/quotes/john-flansburgh/i-feel-like-the-future-is-unwritten-so-many-of-the-things-that-we/) [John Flansburgh](https://sms4smile.com/quotes/author/john-flansburgh/) > [The man who can master his time can master nearly anything.](https://sms4smile.com/quotes/winston-churchill/the-man-who-can-master-his-time-can-master-nearly-anything/) [Winston Churchill](https://sms4smile.com/quotes/author/winston-churchill/) > [Intel has a very complete process that I go through any time I want to sell that ensures I have no insider information.](https://sms4smile.com/quotes/brian-krzanich/intel-has-a-very-complete-process-that-i-go-through-any-time-i-want/) [Brian Krzanich](https://sms4smile.com/quotes/author/brian-krzanich/) > [“William didn't look like he'd be difficult about anything - he was thin and sandy-haired and already wore eyeglasses like his father. Most of…](https://sms4smile.com/quotes/patricia-c-wrede/william-didn-t-look-like-he-d-be-difficult-about-anything-he-was-thin/) [Patricia C. Wrede](https://sms4smile.com/quotes/author/patricia-c-wrede/) > [These joys were so trifling as to be as imperceptible as grains of gold among the sand, and in moments of depression she saw…](https://sms4smile.com/quotes/leo-tolstoy/these-joys-were-so-trifling-as-to-be-as-imperceptible-as-grains-of/) [Leo Tolstoy](https://sms4smile.com/quotes/author/leo-tolstoy/) > ['Mad TV' is one of my most favorite shows of all time and is a huge part of my obsession with sketch comedy.](https://sms4smile.com/quotes/shane-dawson/mad-tv-is-one-of-my-most-favorite-shows-of-all-time-and-is-a-huge/) [Shane Dawson](https://sms4smile.com/quotes/author/shane-dawson/) ## More by Herb Sorensen > [“Behavior is the critical in-store factor. It is widely recognized that it is more reliable to observe what people do than to ask them…](https://sms4smile.com/quotes/herb-sorensen/behavior-is-the-critical-in-store-factor-it-is-widely-recognized-that/) [Herb Sorensen](https://sms4smile.com/quotes/author/herb-sorensen/) > [“We also suggest that the strategy of putting promotional pricing on the items on the end caps is seriously misguided.”](https://sms4smile.com/quotes/herb-sorensen/we-also-suggest-that-the-strategy-of-putting-promotional-pricing-on/) [Herb Sorensen](https://sms4smile.com/quotes/author/herb-sorensen/) > [“This book is the distillation of nearly forty years of a scientist spending time in stores studying shoppers, with the last decade increasingly spent…](https://sms4smile.com/quotes/herb-sorensen/this-book-is-the-distillation-of-nearly-forty-years-of-a-scientist/) [Herb Sorensen](https://sms4smile.com/quotes/author/herb-sorensen/) > [“End-aisle-displays, other free-standing product displays, and the in-store flyers (weekly circulars) receive the most exposure in the store. It is not surprising that 30…](https://sms4smile.com/quotes/herb-sorensen/end-aisle-displays-other-free-standing-product-displays-and-the-in/) [Herb Sorensen](https://sms4smile.com/quotes/author/herb-sorensen/) > [“encourages higher levels of conversion by offering a more emotional experience.”](https://sms4smile.com/quotes/herb-sorensen/encourages-higher-levels-of-conversion-by-offering-a-more-emotional/) [Herb Sorensen](https://sms4smile.com/quotes/author/herb-sorensen/) > [“Fader: As we’ve discussed, there are sometimes countervailing forces in shopping. Crowds attract shoppers but might make them less likely to actually shop. (This…](https://sms4smile.com/quotes/herb-sorensen/fader-as-we-ve-discussed-there-are-sometimes-countervailing-forces-in/) [Herb Sorensen](https://sms4smile.com/quotes/author/herb-sorensen/) > [“This manifesto is a distillation of critical action points that will lead to double-digit sales and profit increases, and which have actually led some…](https://sms4smile.com/quotes/herb-sorensen/this-manifesto-is-a-distillation-of-critical-action-points-that-will/) [Herb Sorensen](https://sms4smile.com/quotes/author/herb-sorensen/) > [“How do online retailers use these insights about shopper visits? Moe: The next stage of research looks at differentiating between online shoppers not just…](https://sms4smile.com/quotes/herb-sorensen/how-do-online-retailers-use-these-insights-about-shopper-visits-moe/) [Herb Sorensen](https://sms4smile.com/quotes/author/herb-sorensen/) > [“We need a proper statistical model that lets each person have his own momentum effect and each person have his own checkout attraction and…](https://sms4smile.com/quotes/herb-sorensen/we-need-a-proper-statistical-model-that-lets-each-person-have-his-own/) [Herb Sorensen](https://sms4smile.com/quotes/author/herb-sorensen/) > [“(buying “vice” products such as chocolate after “virtue products” such as vegetables,”](https://sms4smile.com/quotes/herb-sorensen/buying-vice-products-such-as-chocolate-after-virtue-products-such-as/) [Herb Sorensen](https://sms4smile.com/quotes/author/herb-sorensen/) > [“great retailers and brand owners continue to experiment. They test to find out what works, and what doesn’t, so they can continue to improve…](https://sms4smile.com/quotes/herb-sorensen/great-retailers-and-brand-owners-continue-to-experiment-they-test-to/) [Herb Sorensen](https://sms4smile.com/quotes/author/herb-sorensen/) > [“The most important promotion is place, not price. In a typical store, probably 2 percent of the total items in the store at any…](https://sms4smile.com/quotes/herb-sorensen/the-most-important-promotion-is-place-not-price-in-a-typical-store/) [Herb Sorensen](https://sms4smile.com/quotes/author/herb-sorensen/) > [“The passive retailer views reach as visiting: It’s the shopper’s responsibility to visit a product if they want it. Passive retailers also want to…](https://sms4smile.com/quotes/herb-sorensen/the-passive-retailer-views-reach-as-visiting-it-s-the-shopper-s/) [Herb Sorensen](https://sms4smile.com/quotes/author/herb-sorensen/) > [“there are typically a small group of categories that do move traffic, the leaders—the rest are just along for the ride.”](https://sms4smile.com/quotes/herb-sorensen/there-are-typically-a-small-group-of-categories-that-do-move-traffic/) [Herb Sorensen](https://sms4smile.com/quotes/author/herb-sorensen/) > [“There is a lot of research that shows reviews have a significant impact on sales. If you have more positive reviews, or even just…](https://sms4smile.com/quotes/herb-sorensen/there-is-a-lot-of-research-that-shows-reviews-have-a-significant/) [Herb Sorensen](https://sms4smile.com/quotes/author/herb-sorensen/) [Explore all 78 Herb Sorensen quotes ](https://sms4smile.com/quotes/author/herb-sorensen/) ## More Time quotes > ['Mad TV' is one of my most favorite shows of all time and is a huge part of my obsession with sketch comedy.](https://sms4smile.com/quotes/shane-dawson/mad-tv-is-one-of-my-most-favorite-shows-of-all-time-and-is-a-huge/) [Shane Dawson](https://sms4smile.com/quotes/author/shane-dawson/) > [These joys were so trifling as to be as imperceptible as grains of gold among the sand, and in moments of depression she saw…](https://sms4smile.com/quotes/leo-tolstoy/these-joys-were-so-trifling-as-to-be-as-imperceptible-as-grains-of/) [Leo Tolstoy](https://sms4smile.com/quotes/author/leo-tolstoy/) > [“William didn't look like he'd be difficult about anything - he was thin and sandy-haired and already wore eyeglasses like his father. Most of…](https://sms4smile.com/quotes/patricia-c-wrede/william-didn-t-look-like-he-d-be-difficult-about-anything-he-was-thin/) [Patricia C. Wrede](https://sms4smile.com/quotes/author/patricia-c-wrede/) > [Intel has a very complete process that I go through any time I want to sell that ensures I have no insider information.](https://sms4smile.com/quotes/brian-krzanich/intel-has-a-very-complete-process-that-i-go-through-any-time-i-want/) [Brian Krzanich](https://sms4smile.com/quotes/author/brian-krzanich/) > [The man who can master his time can master nearly anything.](https://sms4smile.com/quotes/winston-churchill/the-man-who-can-master-his-time-can-master-nearly-anything/) [Winston Churchill](https://sms4smile.com/quotes/author/winston-churchill/) > [I feel like the future is unwritten. So many of the things that we write now haven't been about educating people on the environment,…](https://sms4smile.com/quotes/john-flansburgh/i-feel-like-the-future-is-unwritten-so-many-of-the-things-that-we/) [John Flansburgh](https://sms4smile.com/quotes/author/john-flansburgh/) > [You'll seldom experience regret for anything that you've done. It is what you haven't done that will torment you. The message, therefore, is clear.…](https://sms4smile.com/quotes/anonymous/you-ll-seldom-experience-regret-for-anything-that-you-ve-done-it-is/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [When you do things they're absolutely right at that time for you and it can always teach you something about yourself. You can take…](https://sms4smile.com/quotes/kym-marsh/when-you-do-things-they-re-absolutely-right-at-that-time-for-you-and/) [Kym Marsh](https://sms4smile.com/quotes/author/kym-marsh/) > [Resist discouragement by speaking His Word over your future. Keep standing. Keep hoping; keep believing because He is working behind the scenes. He's going…](https://sms4smile.com/quotes/joel-osteen/resist-discouragement-by-speaking-his-word-over-your-future-keep/) [Joel Osteen](https://sms4smile.com/quotes/author/joel-osteen/) > [If I had a dollar for every time I couldn’t sleep, I could buy a billion locks and finally read a book in peace.](https://sms4smile.com/quotes/aesop-rock/if-i-had-a-dollar-for-every-time-i-couldn-t-sleep-i-could-buy-a/) [Aesop Rock](https://sms4smile.com/quotes/author/aesop-rock/) > [Me.. I have been through a lot, but I still manage to have a smile on my face. Im not worried about the past…](https://sms4smile.com/quotes/anonymous/me-i-have-been-through-a-lot-but-i-still-manage-to-have-a-smile-on-my/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [“The future is only an indifferent void no one cares about, but the past is filled with life, and its countenance is irritating, repellent,…](https://sms4smile.com/quotes/milan-kundera/the-future-is-only-an-indifferent-void-no-one-cares-about-but-the/) [Milan Kundera](https://sms4smile.com/quotes/author/milan-kundera/) > [“Conception is the beginning of human life. From the time that an ovum is fertilized a new life begins that is neither that of…](https://sms4smile.com/quotes/declaration-on-procured-abortion-congregation-for-the-doctrine-of-the-faith-1974/conception-is-the-beginning-of-human-life-from-the-time-that-an-ovum/) [Declaration on Procured Abortion Congregation for the Doctrine of the Faith 1974](https://sms4smile.com/quotes/author/declaration-on-procured-abortion-congregation-for-the-doctrine-of-the-faith-1974/) > [“You put together two things that have not been put together before. And the world is changed. People may not notice at the time,…](https://sms4smile.com/quotes/julian-barnes/you-put-together-two-things-that-have-not-been-put-together-before/) [Julian Barnes](https://sms4smile.com/quotes/author/julian-barnes/) > [“It was about damn time something happened.”](https://sms4smile.com/quotes/lev-grossman/it-was-about-damn-time-something-happened/) [Lev Grossman](https://sms4smile.com/quotes/author/lev-grossman/) [Browse all 215,255 Time quotes ](https://sms4smile.com/quotes/about/time/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "“The paradox is that although most shopping trips are Quick Trips, these shoppers are not coming to the store for the same products each time. In fact, we found that the average CPG category is purchased on a Quick Trip just 38 percent of the time. Quick Trip shopping must be composed of a very broad and changing variety of CPG categories. 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