--- title: "Meaning & Key Takeaway of: In Unilever’s original research published…" description: "\"“In Unilever’s original research published in 2004, “Trip Management: The Next Big Thing,” 62 percent of all trips were classified by shoppers as Quick..." image: "https://sms4smile.com/quotes/i/817/herb-sorensen-8704_management_in-unilever-s-original-research-publishe_1046341.jpg" --- # In Unilever’s original research published in 2004, “Trip… ![“In Unilever’s original research published in 2004, “Trip Management: The Next Big Thing,” 62 percent of all trips were classified by shoppers as Quick Trips,” quote by Herb Sorensen](https://sms4smile.com/quotes/i/817/herb-sorensen-8704_management_in-unilever-s-original-research-publishe_1046341.jpg) [Download](https://sms4smile.com/quotes/i/817/herb-sorensen-8704_management_in-unilever-s-original-research-publishe_1046341.jpg) [Open image](https://sms4smile.com/quotes/i/817/herb-sorensen-8704_management_in-unilever-s-original-research-publishe_1046341.jpg) > ““In Unilever’s original research published in 2004, “Trip Management: The Next Big Thing,” 62 percent of all trips were classified by shoppers as Quick Trips,”” [Herb Sorensen](https://sms4smile.com/quotes/author/herb-sorensen/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. The data shows that a majority of shopper trips are brief, indicating a trend toward quick, purpose‑driven shopping behavior. **In simple terms:** Most shopping trips are short and goal‑oriented. Key Takeaway Design services for fast, efficient shopping. Themes consumer behavior shopping trends efficiency retail strategy Mood analytical informative Type business research When to use this quote - store layout - mobile apps - express checkout - targeted promotions Key Concepts marketing logistics time economics Questions to Reflect On - How can retailers balance speed with experience? - What drives the rise of quick trips? A Different Perspective May overlook deeper customer needs beyond speed. ★ ★ ★ ★ ★ No ratings yet [Ip Man](https://sms4smile.com/quotes/about/ip-man/) [Management](https://sms4smile.com/quotes/about/management/) [Percent Trips](https://sms4smile.com/quotes/about/percent-trips-2476103/) [Quick Trips](https://sms4smile.com/quotes/about/quick-trips-1804475/) [Shoppers Quick](https://sms4smile.com/quotes/about/shoppers-quick-2476104/) [Trip Management](https://sms4smile.com/quotes/about/trip-management-2476105/) [Unilever Original](https://sms4smile.com/quotes/about/unilever-original-2476106/) ## Related quotes > [“The paradox is that although most shopping trips are Quick Trips, these shoppers are not coming to the store for the same products each…](https://sms4smile.com/quotes/herb-sorensen/the-paradox-is-that-although-most-shopping-trips-are-quick-trips/) [Herb Sorensen](https://sms4smile.com/quotes/author/herb-sorensen/) > [“although quick trips account for about two-thirds of shopping trips, shoppers buy many different types of products on these trips. This is the Quick-Trip…](https://sms4smile.com/quotes/herb-sorensen/although-quick-trips-account-for-about-two-thirds-of-shopping-trips/) [Herb Sorensen](https://sms4smile.com/quotes/author/herb-sorensen/) > [I delight in my family obligations, but they leave little time for breaks let alone quick trips across the country.](https://sms4smile.com/quotes/carre-otis/i-delight-in-my-family-obligations-but-they-leave-little-time-for/) [Carre Otis](https://sms4smile.com/quotes/author/carre-otis/) > [“As the tide washed in, the Dutch Tulip Man faced the ocean: "Conjoiner rejoinder poisoner concealor revelator. Look at it rising up and rising…](https://sms4smile.com/quotes/peter-van-houten/as-the-tide-washed-in-the-dutch-tulip-man-faced-the-ocean-conjoiner/) [Peter Van Houten](https://sms4smile.com/quotes/author/peter-van-houten/) > [“Take from my palms, to soothe your heart, a little honey, a little sun, in obedience to Persephone's bees. 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So I've been a cartoon once.](https://sms4smile.com/quotes/steve-cropper/garry-trudeau-put-me-in-the-doonesbury-strip-many-years-ago-so-i-ve/) [Steve Cropper](https://sms4smile.com/quotes/author/steve-cropper/) > [“The emotional intelligence model consists of four clusters: self-awareness, self-management, social awareness, and relationship management.  ● Self-Awareness is a propensity for self-reflection and thoughtfulness.…](https://sms4smile.com/quotes/chuck-bolton/the-emotional-intelligence-model-consists-of-four-clusters-self/) [Chuck Bolton](https://sms4smile.com/quotes/author/chuck-bolton/) > [Corporations invest in sophisticated CRM, or Customer Relationship Management, programs to effectively oversee their relationship with their customers at every point during the buying…](https://sms4smile.com/quotes/marc-ostrofsky/corporations-invest-in-sophisticated-crm-or-customer-relationship/) [Marc Ostrofsky](https://sms4smile.com/quotes/author/marc-ostrofsky/) ## More by Herb Sorensen > [“Behavior is the critical in-store factor. It is widely recognized that it is more reliable to observe what people do than to ask them…](https://sms4smile.com/quotes/herb-sorensen/behavior-is-the-critical-in-store-factor-it-is-widely-recognized-that/) [Herb Sorensen](https://sms4smile.com/quotes/author/herb-sorensen/) > [“We also suggest that the strategy of putting promotional pricing on the items on the end caps is seriously misguided.”](https://sms4smile.com/quotes/herb-sorensen/we-also-suggest-that-the-strategy-of-putting-promotional-pricing-on/) [Herb Sorensen](https://sms4smile.com/quotes/author/herb-sorensen/) > [“This book is the distillation of nearly forty years of a scientist spending time in stores studying shoppers, with the last decade increasingly spent…](https://sms4smile.com/quotes/herb-sorensen/this-book-is-the-distillation-of-nearly-forty-years-of-a-scientist/) [Herb Sorensen](https://sms4smile.com/quotes/author/herb-sorensen/) > [“End-aisle-displays, other free-standing product displays, and the in-store flyers (weekly circulars) receive the most exposure in the store. It is not surprising that 30…](https://sms4smile.com/quotes/herb-sorensen/end-aisle-displays-other-free-standing-product-displays-and-the-in/) [Herb Sorensen](https://sms4smile.com/quotes/author/herb-sorensen/) > [“encourages higher levels of conversion by offering a more emotional experience.”](https://sms4smile.com/quotes/herb-sorensen/encourages-higher-levels-of-conversion-by-offering-a-more-emotional/) [Herb Sorensen](https://sms4smile.com/quotes/author/herb-sorensen/) > [“Fader: As we’ve discussed, there are sometimes countervailing forces in shopping. Crowds attract shoppers but might make them less likely to actually shop. (This…](https://sms4smile.com/quotes/herb-sorensen/fader-as-we-ve-discussed-there-are-sometimes-countervailing-forces-in/) [Herb Sorensen](https://sms4smile.com/quotes/author/herb-sorensen/) > [“This manifesto is a distillation of critical action points that will lead to double-digit sales and profit increases, and which have actually led some…](https://sms4smile.com/quotes/herb-sorensen/this-manifesto-is-a-distillation-of-critical-action-points-that-will/) [Herb Sorensen](https://sms4smile.com/quotes/author/herb-sorensen/) > [“How do online retailers use these insights about shopper visits? Moe: The next stage of research looks at differentiating between online shoppers not just…](https://sms4smile.com/quotes/herb-sorensen/how-do-online-retailers-use-these-insights-about-shopper-visits-moe/) [Herb Sorensen](https://sms4smile.com/quotes/author/herb-sorensen/) > [“We need a proper statistical model that lets each person have his own momentum effect and each person have his own checkout attraction and…](https://sms4smile.com/quotes/herb-sorensen/we-need-a-proper-statistical-model-that-lets-each-person-have-his-own/) [Herb Sorensen](https://sms4smile.com/quotes/author/herb-sorensen/) > [“(buying “vice” products such as chocolate after “virtue products” such as vegetables,”](https://sms4smile.com/quotes/herb-sorensen/buying-vice-products-such-as-chocolate-after-virtue-products-such-as/) [Herb Sorensen](https://sms4smile.com/quotes/author/herb-sorensen/) > [“great retailers and brand owners continue to experiment. They test to find out what works, and what doesn’t, so they can continue to improve…](https://sms4smile.com/quotes/herb-sorensen/great-retailers-and-brand-owners-continue-to-experiment-they-test-to/) [Herb Sorensen](https://sms4smile.com/quotes/author/herb-sorensen/) > [“The most important promotion is place, not price. In a typical store, probably 2 percent of the total items in the store at any…](https://sms4smile.com/quotes/herb-sorensen/the-most-important-promotion-is-place-not-price-in-a-typical-store/) [Herb Sorensen](https://sms4smile.com/quotes/author/herb-sorensen/) > [“The passive retailer views reach as visiting: It’s the shopper’s responsibility to visit a product if they want it. Passive retailers also want to…](https://sms4smile.com/quotes/herb-sorensen/the-passive-retailer-views-reach-as-visiting-it-s-the-shopper-s/) [Herb Sorensen](https://sms4smile.com/quotes/author/herb-sorensen/) > [“there are typically a small group of categories that do move traffic, the leaders—the rest are just along for the ride.”](https://sms4smile.com/quotes/herb-sorensen/there-are-typically-a-small-group-of-categories-that-do-move-traffic/) [Herb Sorensen](https://sms4smile.com/quotes/author/herb-sorensen/) > [“There is a lot of research that shows reviews have a significant impact on sales. If you have more positive reviews, or even just…](https://sms4smile.com/quotes/herb-sorensen/there-is-a-lot-of-research-that-shows-reviews-have-a-significant/) [Herb Sorensen](https://sms4smile.com/quotes/author/herb-sorensen/) [Explore all 78 Herb Sorensen quotes ](https://sms4smile.com/quotes/author/herb-sorensen/) ## More Management quotes > [“Only careful political manoeuvring will be able to manage the situation.”](https://sms4smile.com/quotes/davan-yahya-khalil/only-careful-political-manoeuvring-will-be-able-to-manage-the/) [Davan Yahya Khalil](https://sms4smile.com/quotes/author/davan-yahya-khalil/) > [The Derby experience had not been good for me and the way it finished left a very bad taste in my mouth so I…](https://sms4smile.com/quotes/nigel-pearson/the-derby-experience-had-not-been-good-for-me-and-the-way-it-finished/) [Nigel Pearson](https://sms4smile.com/quotes/author/nigel-pearson/) > [The only regret I have in my career, is my managers wanted a big payday, and I wanted four or five more fights before…](https://sms4smile.com/quotes/gerry-cooney/the-only-regret-i-have-in-my-career-is-my-managers-wanted-a-big/) [Gerry Cooney](https://sms4smile.com/quotes/author/gerry-cooney/) > [My non-career. My excuse for a career? Honestly, I never think about the word 'career.' I've had managers, the minute they say it to…](https://sms4smile.com/quotes/tom-verlaine/my-non-career-my-excuse-for-a-career-honestly-i-never-think-about-the/) [Tom Verlaine](https://sms4smile.com/quotes/author/tom-verlaine/) > [While the people retain their virtue and vigilance, no administration, by any extreme of wickedness or folly, can very seriously injure the government in…](https://sms4smile.com/quotes/abraham-lincoln/while-the-people-retain-their-virtue-and-vigilance-no-administration/) [Abraham Lincoln](https://sms4smile.com/quotes/author/abraham-lincoln/) > [“Without time management, you lose control of your life and do what other people tell you to do. 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I am closing the door on managing the Mets and probably everybody else.](https://sms4smile.com/quotes/joe-torre/i-won-t-be-managing-the-mets-i-am-closing-the-door-on-managing-the/) [Joe Torre](https://sms4smile.com/quotes/author/joe-torre/) > [If you want to serve in a Trump administration, you're going to serve this country, not yourself.](https://sms4smile.com/quotes/sean-spicer/if-you-want-to-serve-in-a-trump-administration-you-re-going-to-serve/) [Sean Spicer](https://sms4smile.com/quotes/author/sean-spicer/) > [Football is a team sport. I'm proud of what I achieved in my career, but I also know that I wouldn't have achieved any…](https://sms4smile.com/quotes/peter-schmeichel/football-is-a-team-sport-i-m-proud-of-what-i-achieved-in-my-career/) [Peter Schmeichel](https://sms4smile.com/quotes/author/peter-schmeichel/) > [If I told my wife I was going to become a manager she'd say 'sign this then. Don't worry it's only a divorce. 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