--- title: "Meaning & Key Takeaway of: How do online retailers use these…" description: "\"“How do online retailers use these insights about shopper visits? Moe: The next stage of research looks at differentiating between online shoppers not ..." image: "https://sms4smile.com/quotes/i/c8f/herb-sorensen-8704_wisdom_how-do-online-retailers-use-these-insigh_247859.jpg" --- # How do online retailers use these insights about shopper… ![“How do online retailers use these insights about shopper visits? Moe: The next stage of research looks at differentiating between online shoppers not just according to what pages they are looking at, but by also actually examining the products they are interested in.7 In other words, what are the…” quote by Herb Sorensen](https://sms4smile.com/quotes/i/c8f/herb-sorensen-8704_wisdom_how-do-online-retailers-use-these-insigh_247859.jpg) [Download](https://sms4smile.com/quotes/i/c8f/herb-sorensen-8704_wisdom_how-do-online-retailers-use-these-insigh_247859.jpg) [Open image](https://sms4smile.com/quotes/i/c8f/herb-sorensen-8704_wisdom_how-do-online-retailers-use-these-insigh_247859.jpg) > ““How do online retailers use these insights about shopper visits? Moe: The next stage of research looks at differentiating between online shoppers not just according to what pages they are looking at, but by also actually examining the products they are interested in.7 In other words, what are the characteristics of the products they are searching for and interested in? And what are their ideal products? Building a model based on data from this research enables the retailer to estimate the probability of purchasing. For example, if someone looks only at a series of black shoes, you can infer that she has a clear preference for this color shoe. Someone else might be looking only at shoes in a certain price range.”” [Herb Sorensen](https://sms4smile.com/quotes/author/herb-sorensen/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Analyzing shopper behavior at the product level lets retailers predict purchases and tailor offerings, improving conversion rates. **In simple terms:** Study what shoppers look at to guess what they'll buy. Key Takeaway Use data to personalize marketing. Themes marketing data analysis consumer behavior Mood analytical pragmatic Type business informative When to use this quote - e‑commerce sites - retail strategy - ad targeting Key Concepts predictive modeling personalization product affinity Questions to Reflect On - How can retailers respect privacy while using data? - What ethical safeguards are needed? A Different Perspective Privacy concerns may limit data use. ★ ★ ★ ★ ★ No ratings yet [Differentiating Online](https://sms4smile.com/quotes/about/differentiating-online-2472285/) [Examining Products](https://sms4smile.com/quotes/about/examining-products-2472281/) [Insights Shopper](https://sms4smile.com/quotes/about/insights-shopper-2472282/) [Online Shoppers](https://sms4smile.com/quotes/about/online-shoppers-2472283/) [Research Looks](https://sms4smile.com/quotes/about/research-looks-2472284/) [Wisdom](https://sms4smile.com/quotes/about/wisdom/) ## Related quotes > [People tend to wonder when Alibaba will enter the U.S. market. But those people are asking the wrong question. Alibaba reckons that, in 2010,…](https://sms4smile.com/quotes/adam-lashinsky/people-tend-to-wonder-when-alibaba-will-enter-the-u-s-market-but/) [Adam Lashinsky](https://sms4smile.com/quotes/author/adam-lashinsky/) > [“Because I am a transvestite, people often assume that this gives me a special insight into the opposite gender. But this is rubbish: how…](https://sms4smile.com/quotes/grayson-perry/because-i-am-a-transvestite-people-often-assume-that-this-gives-me-a/) [Grayson Perry](https://sms4smile.com/quotes/author/grayson-perry/) > [“In the same way that the picturesque designers were always careful to include some reminder of our mortality in their gardens -- a ruin,…](https://sms4smile.com/quotes/michael-pollan/in-the-same-way-that-the-picturesque-designers-were-always-careful-to/) [Michael Pollan](https://sms4smile.com/quotes/author/michael-pollan/) > [If I meet a wise person, I think, 'Yes, tell me more about parenting, about marriage, about how to stay in love. Tell me…](https://sms4smile.com/quotes/min-jin-lee/if-i-meet-a-wise-person-i-think-yes-tell-me-more-about-parenting/) [Min Jin Lee](https://sms4smile.com/quotes/author/min-jin-lee/) > [Why is wisdom so fair? Why is beauty so wise? Because all else is temporary, while beauty and wisdom are the only real and…](https://sms4smile.com/quotes/vera-nazarian/why-is-wisdom-so-fair-why-is-beauty-so-wise-because-all-else-is/) [Vera Nazarian](https://sms4smile.com/quotes/author/vera-nazarian/) > [I've long believed one of the mainsprings of our own liberty has been the widespread ownership of property among our people and the expectation…](https://sms4smile.com/quotes/ronald-reagan/i-ve-long-believed-one-of-the-mainsprings-of-our-own-liberty-has-been/) [Ronald Reagan](https://sms4smile.com/quotes/author/ronald-reagan/) > [The world has a soul and whoever understands that soul can also understand the language of many things.](https://sms4smile.com/quotes/paulo-coelho/the-world-has-a-soul-and-whoever-understands-that-soul-can-also/) [Paulo Coelho](https://sms4smile.com/quotes/author/paulo-coelho/) > [“But I’ve developed a great reputation for wisdom by ordering more books than I ever had time to read, and reading more books, by…](https://sms4smile.com/quotes/marilynne-robinson/but-i-ve-developed-a-great-reputation-for-wisdom-by-ordering-more/) [Marilynne Robinson](https://sms4smile.com/quotes/author/marilynne-robinson/) > [“Your mind has the intellect to lift the world, your heart has the wisdom to better the world, and your soul has the genius…](https://sms4smile.com/quotes/matshona-dhliwayo/your-mind-has-the-intellect-to-lift-the-world-your-heart-has-the/) [Matshona Dhliwayo](https://sms4smile.com/quotes/author/matshona-dhliwayo/) > [No judge can stop us from praying for our country and I pray that on May 6, millions of Americans will join me in…](https://sms4smile.com/quotes/franklin-graham/no-judge-can-stop-us-from-praying-for-our-country-and-i-pray-that-on/) [Franklin Graham](https://sms4smile.com/quotes/author/franklin-graham/) > [It must be assumed and established as a principle, that the right of private property must be regarded as sacred. Wherefore, the law ought…](https://sms4smile.com/quotes/pope-leo-xiii/it-must-be-assumed-and-established-as-a-principle-that-the-right-of/) [Pope Leo XIII](https://sms4smile.com/quotes/author/pope-leo-xiii/) > [But I already saw no great difference between the psyche and spirituality. To amass knowledge without becoming wise is not my idea of progress…](https://sms4smile.com/quotes/m-scott-peck/but-i-already-saw-no-great-difference-between-the-psyche-and/) [M. Scott Peck](https://sms4smile.com/quotes/author/m-scott-peck/) > [Nothing is so powerful as an insight into human nature... what compulsions drive a man, what instincts dominate his action. If you know these…](https://sms4smile.com/quotes/william-bernbach/nothing-is-so-powerful-as-an-insight-into-human-nature-what/) [William Bernbach](https://sms4smile.com/quotes/author/william-bernbach/) > [Too much familiarity breeds contempt.](https://sms4smile.com/quotes/vikrant-parsai/too-much-familiarity-breeds-contempt/) [Vikrant Parsai](https://sms4smile.com/quotes/author/vikrant-parsai/) > [Life is full of change. That's how we learn and grow.](https://sms4smile.com/quotes/anonymous/life-is-full-of-change-that-s-how-we-learn-and-grow/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) ## More by Herb Sorensen > [“Behavior is the critical in-store factor. It is widely recognized that it is more reliable to observe what people do than to ask them…](https://sms4smile.com/quotes/herb-sorensen/behavior-is-the-critical-in-store-factor-it-is-widely-recognized-that/) [Herb Sorensen](https://sms4smile.com/quotes/author/herb-sorensen/) > [“We also suggest that the strategy of putting promotional pricing on the items on the end caps is seriously misguided.”](https://sms4smile.com/quotes/herb-sorensen/we-also-suggest-that-the-strategy-of-putting-promotional-pricing-on/) [Herb Sorensen](https://sms4smile.com/quotes/author/herb-sorensen/) > [“This book is the distillation of nearly forty years of a scientist spending time in stores studying shoppers, with the last decade increasingly spent…](https://sms4smile.com/quotes/herb-sorensen/this-book-is-the-distillation-of-nearly-forty-years-of-a-scientist/) [Herb Sorensen](https://sms4smile.com/quotes/author/herb-sorensen/) > [“End-aisle-displays, other free-standing product displays, and the in-store flyers (weekly circulars) receive the most exposure in the store. It is not surprising that 30…](https://sms4smile.com/quotes/herb-sorensen/end-aisle-displays-other-free-standing-product-displays-and-the-in/) [Herb Sorensen](https://sms4smile.com/quotes/author/herb-sorensen/) > [“encourages higher levels of conversion by offering a more emotional experience.”](https://sms4smile.com/quotes/herb-sorensen/encourages-higher-levels-of-conversion-by-offering-a-more-emotional/) [Herb Sorensen](https://sms4smile.com/quotes/author/herb-sorensen/) > [“Fader: As we’ve discussed, there are sometimes countervailing forces in shopping. Crowds attract shoppers but might make them less likely to actually shop. (This…](https://sms4smile.com/quotes/herb-sorensen/fader-as-we-ve-discussed-there-are-sometimes-countervailing-forces-in/) [Herb Sorensen](https://sms4smile.com/quotes/author/herb-sorensen/) > [“This manifesto is a distillation of critical action points that will lead to double-digit sales and profit increases, and which have actually led some…](https://sms4smile.com/quotes/herb-sorensen/this-manifesto-is-a-distillation-of-critical-action-points-that-will/) [Herb Sorensen](https://sms4smile.com/quotes/author/herb-sorensen/) > [“We need a proper statistical model that lets each person have his own momentum effect and each person have his own checkout attraction and…](https://sms4smile.com/quotes/herb-sorensen/we-need-a-proper-statistical-model-that-lets-each-person-have-his-own/) [Herb Sorensen](https://sms4smile.com/quotes/author/herb-sorensen/) > [“(buying “vice” products such as chocolate after “virtue products” such as vegetables,”](https://sms4smile.com/quotes/herb-sorensen/buying-vice-products-such-as-chocolate-after-virtue-products-such-as/) [Herb Sorensen](https://sms4smile.com/quotes/author/herb-sorensen/) > [“great retailers and brand owners continue to experiment. They test to find out what works, and what doesn’t, so they can continue to improve…](https://sms4smile.com/quotes/herb-sorensen/great-retailers-and-brand-owners-continue-to-experiment-they-test-to/) [Herb Sorensen](https://sms4smile.com/quotes/author/herb-sorensen/) > [“The most important promotion is place, not price. In a typical store, probably 2 percent of the total items in the store at any…](https://sms4smile.com/quotes/herb-sorensen/the-most-important-promotion-is-place-not-price-in-a-typical-store/) [Herb Sorensen](https://sms4smile.com/quotes/author/herb-sorensen/) > [“The passive retailer views reach as visiting: It’s the shopper’s responsibility to visit a product if they want it. Passive retailers also want to…](https://sms4smile.com/quotes/herb-sorensen/the-passive-retailer-views-reach-as-visiting-it-s-the-shopper-s/) [Herb Sorensen](https://sms4smile.com/quotes/author/herb-sorensen/) > [“there are typically a small group of categories that do move traffic, the leaders—the rest are just along for the ride.”](https://sms4smile.com/quotes/herb-sorensen/there-are-typically-a-small-group-of-categories-that-do-move-traffic/) [Herb Sorensen](https://sms4smile.com/quotes/author/herb-sorensen/) > [“There is a lot of research that shows reviews have a significant impact on sales. If you have more positive reviews, or even just…](https://sms4smile.com/quotes/herb-sorensen/there-is-a-lot-of-research-that-shows-reviews-have-a-significant/) [Herb Sorensen](https://sms4smile.com/quotes/author/herb-sorensen/) > [“Consumers look for geographically convenient rooftops. In urban areas, there typically are three or four supermarkets for every three or four square miles just…](https://sms4smile.com/quotes/herb-sorensen/consumers-look-for-geographically-convenient-rooftops-in-urban-areas/) [Herb Sorensen](https://sms4smile.com/quotes/author/herb-sorensen/) [Explore all 78 Herb Sorensen quotes ](https://sms4smile.com/quotes/author/herb-sorensen/) ## More Wisdom quotes > [Life is full of change. That's how we learn and grow.](https://sms4smile.com/quotes/anonymous/life-is-full-of-change-that-s-how-we-learn-and-grow/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [Too much familiarity breeds contempt.](https://sms4smile.com/quotes/vikrant-parsai/too-much-familiarity-breeds-contempt/) [Vikrant Parsai](https://sms4smile.com/quotes/author/vikrant-parsai/) > [Nothing is so powerful as an insight into human nature... what compulsions drive a man, what instincts dominate his action. If you know these…](https://sms4smile.com/quotes/william-bernbach/nothing-is-so-powerful-as-an-insight-into-human-nature-what/) [William Bernbach](https://sms4smile.com/quotes/author/william-bernbach/) > [But I already saw no great difference between the psyche and spirituality. To amass knowledge without becoming wise is not my idea of progress…](https://sms4smile.com/quotes/m-scott-peck/but-i-already-saw-no-great-difference-between-the-psyche-and/) [M. Scott Peck](https://sms4smile.com/quotes/author/m-scott-peck/) > [It must be assumed and established as a principle, that the right of private property must be regarded as sacred. Wherefore, the law ought…](https://sms4smile.com/quotes/pope-leo-xiii/it-must-be-assumed-and-established-as-a-principle-that-the-right-of/) [Pope Leo XIII](https://sms4smile.com/quotes/author/pope-leo-xiii/) > [No judge can stop us from praying for our country and I pray that on May 6, millions of Americans will join me in…](https://sms4smile.com/quotes/franklin-graham/no-judge-can-stop-us-from-praying-for-our-country-and-i-pray-that-on/) [Franklin Graham](https://sms4smile.com/quotes/author/franklin-graham/) > [“Your mind has the intellect to lift the world, your heart has the wisdom to better the world, and your soul has the genius…](https://sms4smile.com/quotes/matshona-dhliwayo/your-mind-has-the-intellect-to-lift-the-world-your-heart-has-the/) [Matshona Dhliwayo](https://sms4smile.com/quotes/author/matshona-dhliwayo/) > [“But I’ve developed a great reputation for wisdom by ordering more books than I ever had time to read, and reading more books, by…](https://sms4smile.com/quotes/marilynne-robinson/but-i-ve-developed-a-great-reputation-for-wisdom-by-ordering-more/) [Marilynne Robinson](https://sms4smile.com/quotes/author/marilynne-robinson/) > [The world has a soul and whoever understands that soul can also understand the language of many things.](https://sms4smile.com/quotes/paulo-coelho/the-world-has-a-soul-and-whoever-understands-that-soul-can-also/) [Paulo Coelho](https://sms4smile.com/quotes/author/paulo-coelho/) > [I've long believed one of the mainsprings of our own liberty has been the widespread ownership of property among our people and the expectation…](https://sms4smile.com/quotes/ronald-reagan/i-ve-long-believed-one-of-the-mainsprings-of-our-own-liberty-has-been/) [Ronald Reagan](https://sms4smile.com/quotes/author/ronald-reagan/) > [Why is wisdom so fair? Why is beauty so wise? Because all else is temporary, while beauty and wisdom are the only real and…](https://sms4smile.com/quotes/vera-nazarian/why-is-wisdom-so-fair-why-is-beauty-so-wise-because-all-else-is/) [Vera Nazarian](https://sms4smile.com/quotes/author/vera-nazarian/) > [If I meet a wise person, I think, 'Yes, tell me more about parenting, about marriage, about how to stay in love. Tell me…](https://sms4smile.com/quotes/min-jin-lee/if-i-meet-a-wise-person-i-think-yes-tell-me-more-about-parenting/) [Min Jin Lee](https://sms4smile.com/quotes/author/min-jin-lee/) > [“In the same way that the picturesque designers were always careful to include some reminder of our mortality in their gardens -- a ruin,…](https://sms4smile.com/quotes/michael-pollan/in-the-same-way-that-the-picturesque-designers-were-always-careful-to/) [Michael Pollan](https://sms4smile.com/quotes/author/michael-pollan/) > [“Because I am a transvestite, people often assume that this gives me a special insight into the opposite gender. But this is rubbish: how…](https://sms4smile.com/quotes/grayson-perry/because-i-am-a-transvestite-people-often-assume-that-this-gives-me-a/) [Grayson Perry](https://sms4smile.com/quotes/author/grayson-perry/) > [“What is cowardice in the young is wisdom in the old, but all the same one can be ashamed of wisdom.”](https://sms4smile.com/quotes/graham-greene/what-is-cowardice-in-the-young-is-wisdom-in-the-old-but-all-the-same/) [Graham Greene](https://sms4smile.com/quotes/author/graham-greene/) [Browse all 24,117 Wisdom quotes ](https://sms4smile.com/quotes/about/wisdom/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "“How do online retailers use these insights about shopper visits? Moe: The next stage of research looks at differentiating between online shoppers not just according to what pages they are looking at, but by also actually examining the products they are interested in.7 In other words, what are the characteristics of the products they are searching for and interested in? And what are their ideal products? Building a model based on data from this research enables the retailer to estimate the probability of purchasing. For example, if someone looks only at a series of black shoes, you can infer that she has a clear preference for this color shoe. Someone else might be looking only at shoes in a certain price range.”", "creator": { "@type": "Person", "name": "Herb Sorensen" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/herb-sorensen/how-do-online-retailers-use-these-insights-about-shopper-visits-moe/", "about": { "@type": "Thing", "name": "Wisdom" }, "@id": "https://sms4smile.com/quotes/herb-sorensen/how-do-online-retailers-use-these-insights-about-shopper-visits-moe/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/c8f/herb-sorensen-8704_wisdom_how-do-online-retailers-use-these-insigh_247859.jpg", "contentUrl": "https://sms4smile.com/quotes/i/c8f/herb-sorensen-8704_wisdom_how-do-online-retailers-use-these-insigh_247859.jpg", "url": "https://sms4smile.com/quotes/i/c8f/herb-sorensen-8704_wisdom_how-do-online-retailers-use-these-insigh_247859.jpg", "width": 1080, "height": 1080, "caption": "“How do online retailers use these insights about shopper visits? Moe: The next stage of research looks at…” — Herb Sorensen", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Herb Sorensen", "item": "https://sms4smile.com/quotes/author/herb-sorensen/" }, { "@type": "ListItem", "position": 4, "name": "“How do online retailers use these...", "item": "https://sms4smile.com/quotes/herb-sorensen/how-do-online-retailers-use-these-insights-about-shopper-visits-moe/" } ], "@id": "https://sms4smile.com/quotes/herb-sorensen/how-do-online-retailers-use-these-insights-about-shopper-visits-moe/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```