--- title: "Meaning & Key Takeaway of: although quick trips account for about…" description: "\"“although quick trips account for about two-thirds of shopping trips, shoppers buy many different types of products on these trips. This is the Quick-T..." image: "https://sms4smile.com/quotes/i/0b2/herb-sorensen-8704_different-types_although-quick-trips-account-for-about-t_1365378.jpg" --- # although quick trips account for about two-thirds of… ![“although quick trips account for about two-thirds of shopping trips, shoppers buy many different types of products on these trips. This is the Quick-Trip Paradox. This means catering to the quick tripper is not as simple as defining a small set of “quick trip” products.” quote by Herb Sorensen](https://sms4smile.com/quotes/i/0b2/herb-sorensen-8704_different-types_although-quick-trips-account-for-about-t_1365378.jpg) [Download](https://sms4smile.com/quotes/i/0b2/herb-sorensen-8704_different-types_although-quick-trips-account-for-about-t_1365378.jpg) [Open image](https://sms4smile.com/quotes/i/0b2/herb-sorensen-8704_different-types_although-quick-trips-account-for-about-t_1365378.jpg) > ““although quick trips account for about two-thirds of shopping trips, shoppers buy many different types of products on these trips. This is the Quick-Trip Paradox. This means catering to the quick tripper is not as simple as defining a small set of “quick trip” products.”” [Herb Sorensen](https://sms4smile.com/quotes/author/herb-sorensen/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Fast shopping trips often involve many product categories, making simple product selection insufficient. **In simple terms:** Quick trips buy many items, not just a few. Key Takeaway Design flexible assortments for quick shoppers. Themes retail consumer behavior product assortment Mood analytical pragmatic Type strategic insightful When to use this quote - grocery stores - convenience stores - online quick‑order services Key Concepts economics behavioral science Questions to Reflect On - How can retailers balance speed and variety? - What data helps predict quick‑trip purchases? A Different Perspective Assuming quick trips need only a few items can limit sales. ★ ★ ★ ★ ★ No ratings yet [Different types](https://sms4smile.com/quotes/about/different-types/) [Products Trips](https://sms4smile.com/quotes/about/products-trips-4685978/) [Quick Trips](https://sms4smile.com/quotes/about/quick-trips-1804475/) [Trip Paradox](https://sms4smile.com/quotes/about/trip-paradox-4685977/) [Trip Products](https://sms4smile.com/quotes/about/trip-products-4685979/) [Trips Shoppers](https://sms4smile.com/quotes/about/trips-shoppers-2184096/) ## Related quotes > [“The paradox is that although most shopping trips are Quick Trips, these shoppers are not coming to the store for the same products each…](https://sms4smile.com/quotes/herb-sorensen/the-paradox-is-that-although-most-shopping-trips-are-quick-trips/) [Herb Sorensen](https://sms4smile.com/quotes/author/herb-sorensen/) > [“In Unilever’s original research published in 2004, “Trip Management: The Next Big Thing,” 62 percent of all trips were classified by shoppers as Quick Trips,”](https://sms4smile.com/quotes/herb-sorensen/in-unilever-s-original-research-published-in-2004-trip-management-the/) [Herb Sorensen](https://sms4smile.com/quotes/author/herb-sorensen/) > [I delight in my family obligations, but they leave little time for breaks let alone quick trips across the country.](https://sms4smile.com/quotes/carre-otis/i-delight-in-my-family-obligations-but-they-leave-little-time-for/) [Carre Otis](https://sms4smile.com/quotes/author/carre-otis/) > [I think the only way one can really determine whether extremism in the defense of liberty is justified, is not to approach it as…](https://sms4smile.com/quotes/malcolm-x/i-think-the-only-way-one-can-really-determine-whether-extremism-in/) [Malcolm X](https://sms4smile.com/quotes/author/malcolm-x/) > [“EXERCISE Creating Authentic Relationships The questions below deal with issues most people take for granted and let society define for them. You can start…](https://sms4smile.com/quotes/tristan-taormino/exercise-creating-authentic-relationships-the-questions-below-deal/) [Tristan Taormino](https://sms4smile.com/quotes/author/tristan-taormino/) > [I've been fortunate to play many different types of characters thus far. However, I really enjoy playing roles that are different than who I…](https://sms4smile.com/quotes/gina-holden/i-ve-been-fortunate-to-play-many-different-types-of-characters-thus/) [Gina Holden](https://sms4smile.com/quotes/author/gina-holden/) > [I like to keep almonds in my pantry. I also like to keep fruit on hand, just different types depending on the season. And…](https://sms4smile.com/quotes/alison-sweeney/i-like-to-keep-almonds-in-my-pantry-i-also-like-to-keep-fruit-on-hand/) [Alison Sweeney](https://sms4smile.com/quotes/author/alison-sweeney/) > [It's hard to give specific advice because there's so many different types of animals. In making movies, you just have to figure out what…](https://sms4smile.com/quotes/anthony-russo/it-s-hard-to-give-specific-advice-because-there-s-so-many-different/) [Anthony Russo](https://sms4smile.com/quotes/author/anthony-russo/) > [Most of the things that really matter require faith. 'How do I know that my wife loves me?' 'How do I know that Mozart's…](https://sms4smile.com/quotes/n-t-wright-2/most-of-the-things-that-really-matter-require-faith-how-do-i-know/) [N. T. Wright](https://sms4smile.com/quotes/author/n-t-wright-2/) > [Why can't all different types of women be considered beautiful? Why can't we can't we all be considered possible love interests?](https://sms4smile.com/quotes/margaret-cho/why-can-t-all-different-types-of-women-be-considered-beautiful-why/) [Margaret Cho](https://sms4smile.com/quotes/author/margaret-cho/) > [I have to represent. I feel proud to have a culture that's different... and proud to be a Latina. We're not all categorized as…](https://sms4smile.com/quotes/natalie-martinez/i-have-to-represent-i-feel-proud-to-have-a-culture-that-s-different/) [Natalie Martinez](https://sms4smile.com/quotes/author/natalie-martinez/) > [I want 'Scars to Your Beautiful' to reach different types of women. The girl I am talking about, it's me, it's you - it's…](https://sms4smile.com/quotes/alessia-cara/i-want-scars-to-your-beautiful-to-reach-different-types-of-women-the/) [Alessia Cara](https://sms4smile.com/quotes/author/alessia-cara/) > [Because YouTube is focused on a lot of different types of content at the same time, it has many opportunities, and the hardest thing…](https://sms4smile.com/quotes/robert-kyncl/because-youtube-is-focused-on-a-lot-of-different-types-of-content-at/) [Robert Kyncl](https://sms4smile.com/quotes/author/robert-kyncl/) > [We do need different types of propulsion to get to Mars. I wrote one of the first Ph.D. theses on that in the 1960s.](https://sms4smile.com/quotes/edgar-mitchell/we-do-need-different-types-of-propulsion-to-get-to-mars-i-wrote-one/) [Edgar Mitchell](https://sms4smile.com/quotes/author/edgar-mitchell/) > [I've always grown different types of facial hair like goofy type deals, but you know it really took off at Washington State when we…](https://sms4smile.com/quotes/gardner-minshew/i-ve-always-grown-different-types-of-facial-hair-like-goofy-type/) [Gardner Minshew](https://sms4smile.com/quotes/author/gardner-minshew/) ## More by Herb Sorensen > [“Behavior is the critical in-store factor. It is widely recognized that it is more reliable to observe what people do than to ask them…](https://sms4smile.com/quotes/herb-sorensen/behavior-is-the-critical-in-store-factor-it-is-widely-recognized-that/) [Herb Sorensen](https://sms4smile.com/quotes/author/herb-sorensen/) > [“We also suggest that the strategy of putting promotional pricing on the items on the end caps is seriously misguided.”](https://sms4smile.com/quotes/herb-sorensen/we-also-suggest-that-the-strategy-of-putting-promotional-pricing-on/) [Herb Sorensen](https://sms4smile.com/quotes/author/herb-sorensen/) > [“This book is the distillation of nearly forty years of a scientist spending time in stores studying shoppers, with the last decade increasingly spent…](https://sms4smile.com/quotes/herb-sorensen/this-book-is-the-distillation-of-nearly-forty-years-of-a-scientist/) [Herb Sorensen](https://sms4smile.com/quotes/author/herb-sorensen/) > [“End-aisle-displays, other free-standing product displays, and the in-store flyers (weekly circulars) receive the most exposure in the store. It is not surprising that 30…](https://sms4smile.com/quotes/herb-sorensen/end-aisle-displays-other-free-standing-product-displays-and-the-in/) [Herb Sorensen](https://sms4smile.com/quotes/author/herb-sorensen/) > [“encourages higher levels of conversion by offering a more emotional experience.”](https://sms4smile.com/quotes/herb-sorensen/encourages-higher-levels-of-conversion-by-offering-a-more-emotional/) [Herb Sorensen](https://sms4smile.com/quotes/author/herb-sorensen/) > [“Fader: As we’ve discussed, there are sometimes countervailing forces in shopping. Crowds attract shoppers but might make them less likely to actually shop. (This…](https://sms4smile.com/quotes/herb-sorensen/fader-as-we-ve-discussed-there-are-sometimes-countervailing-forces-in/) [Herb Sorensen](https://sms4smile.com/quotes/author/herb-sorensen/) > [“This manifesto is a distillation of critical action points that will lead to double-digit sales and profit increases, and which have actually led some…](https://sms4smile.com/quotes/herb-sorensen/this-manifesto-is-a-distillation-of-critical-action-points-that-will/) [Herb Sorensen](https://sms4smile.com/quotes/author/herb-sorensen/) > [“How do online retailers use these insights about shopper visits? Moe: The next stage of research looks at differentiating between online shoppers not just…](https://sms4smile.com/quotes/herb-sorensen/how-do-online-retailers-use-these-insights-about-shopper-visits-moe/) [Herb Sorensen](https://sms4smile.com/quotes/author/herb-sorensen/) > [“We need a proper statistical model that lets each person have his own momentum effect and each person have his own checkout attraction and…](https://sms4smile.com/quotes/herb-sorensen/we-need-a-proper-statistical-model-that-lets-each-person-have-his-own/) [Herb Sorensen](https://sms4smile.com/quotes/author/herb-sorensen/) > [“(buying “vice” products such as chocolate after “virtue products” such as vegetables,”](https://sms4smile.com/quotes/herb-sorensen/buying-vice-products-such-as-chocolate-after-virtue-products-such-as/) [Herb Sorensen](https://sms4smile.com/quotes/author/herb-sorensen/) > [“great retailers and brand owners continue to experiment. They test to find out what works, and what doesn’t, so they can continue to improve…](https://sms4smile.com/quotes/herb-sorensen/great-retailers-and-brand-owners-continue-to-experiment-they-test-to/) [Herb Sorensen](https://sms4smile.com/quotes/author/herb-sorensen/) > [“The most important promotion is place, not price. In a typical store, probably 2 percent of the total items in the store at any…](https://sms4smile.com/quotes/herb-sorensen/the-most-important-promotion-is-place-not-price-in-a-typical-store/) [Herb Sorensen](https://sms4smile.com/quotes/author/herb-sorensen/) > [“The passive retailer views reach as visiting: It’s the shopper’s responsibility to visit a product if they want it. Passive retailers also want to…](https://sms4smile.com/quotes/herb-sorensen/the-passive-retailer-views-reach-as-visiting-it-s-the-shopper-s/) [Herb Sorensen](https://sms4smile.com/quotes/author/herb-sorensen/) > [“there are typically a small group of categories that do move traffic, the leaders—the rest are just along for the ride.”](https://sms4smile.com/quotes/herb-sorensen/there-are-typically-a-small-group-of-categories-that-do-move-traffic/) [Herb Sorensen](https://sms4smile.com/quotes/author/herb-sorensen/) > [“There is a lot of research that shows reviews have a significant impact on sales. If you have more positive reviews, or even just…](https://sms4smile.com/quotes/herb-sorensen/there-is-a-lot-of-research-that-shows-reviews-have-a-significant/) [Herb Sorensen](https://sms4smile.com/quotes/author/herb-sorensen/) [Explore all 78 Herb Sorensen quotes ](https://sms4smile.com/quotes/author/herb-sorensen/) ## More Different types quotes > [I've always grown different types of facial hair like goofy type deals, but you know it really took off at Washington State when we…](https://sms4smile.com/quotes/gardner-minshew/i-ve-always-grown-different-types-of-facial-hair-like-goofy-type/) [Gardner Minshew](https://sms4smile.com/quotes/author/gardner-minshew/) > [We do need different types of propulsion to get to Mars. I wrote one of the first Ph.D. theses on that in the 1960s.](https://sms4smile.com/quotes/edgar-mitchell/we-do-need-different-types-of-propulsion-to-get-to-mars-i-wrote-one/) [Edgar Mitchell](https://sms4smile.com/quotes/author/edgar-mitchell/) > [Because YouTube is focused on a lot of different types of content at the same time, it has many opportunities, and the hardest thing…](https://sms4smile.com/quotes/robert-kyncl/because-youtube-is-focused-on-a-lot-of-different-types-of-content-at/) [Robert Kyncl](https://sms4smile.com/quotes/author/robert-kyncl/) > [I want 'Scars to Your Beautiful' to reach different types of women. The girl I am talking about, it's me, it's you - it's…](https://sms4smile.com/quotes/alessia-cara/i-want-scars-to-your-beautiful-to-reach-different-types-of-women-the/) [Alessia Cara](https://sms4smile.com/quotes/author/alessia-cara/) > [I have to represent. I feel proud to have a culture that's different... and proud to be a Latina. We're not all categorized as…](https://sms4smile.com/quotes/natalie-martinez/i-have-to-represent-i-feel-proud-to-have-a-culture-that-s-different/) [Natalie Martinez](https://sms4smile.com/quotes/author/natalie-martinez/) > [Why can't all different types of women be considered beautiful? Why can't we can't we all be considered possible love interests?](https://sms4smile.com/quotes/margaret-cho/why-can-t-all-different-types-of-women-be-considered-beautiful-why/) [Margaret Cho](https://sms4smile.com/quotes/author/margaret-cho/) > [Most of the things that really matter require faith. 'How do I know that my wife loves me?' 'How do I know that Mozart's…](https://sms4smile.com/quotes/n-t-wright-2/most-of-the-things-that-really-matter-require-faith-how-do-i-know/) [N. T. Wright](https://sms4smile.com/quotes/author/n-t-wright-2/) > [It's hard to give specific advice because there's so many different types of animals. In making movies, you just have to figure out what…](https://sms4smile.com/quotes/anthony-russo/it-s-hard-to-give-specific-advice-because-there-s-so-many-different/) [Anthony Russo](https://sms4smile.com/quotes/author/anthony-russo/) > [I like to keep almonds in my pantry. I also like to keep fruit on hand, just different types depending on the season. And…](https://sms4smile.com/quotes/alison-sweeney/i-like-to-keep-almonds-in-my-pantry-i-also-like-to-keep-fruit-on-hand/) [Alison Sweeney](https://sms4smile.com/quotes/author/alison-sweeney/) > [I've been fortunate to play many different types of characters thus far. However, I really enjoy playing roles that are different than who I…](https://sms4smile.com/quotes/gina-holden/i-ve-been-fortunate-to-play-many-different-types-of-characters-thus/) [Gina Holden](https://sms4smile.com/quotes/author/gina-holden/) > [“EXERCISE Creating Authentic Relationships The questions below deal with issues most people take for granted and let society define for them. You can start…](https://sms4smile.com/quotes/tristan-taormino/exercise-creating-authentic-relationships-the-questions-below-deal/) [Tristan Taormino](https://sms4smile.com/quotes/author/tristan-taormino/) > [I think the only way one can really determine whether extremism in the defense of liberty is justified, is not to approach it as…](https://sms4smile.com/quotes/malcolm-x/i-think-the-only-way-one-can-really-determine-whether-extremism-in/) [Malcolm X](https://sms4smile.com/quotes/author/malcolm-x/) > [“If the two values have different types, try to convert them into the same type and then compare them”](https://sms4smile.com/quotes/eric-freeman/if-the-two-values-have-different-types-try-to-convert-them-into-the/) [Eric Freeman](https://sms4smile.com/quotes/author/eric-freeman/) > [I listened to many different types of instruments and music, and have always tried to look at the bass as an instrument as opposed…](https://sms4smile.com/quotes/billy-sheehan/i-listened-to-many-different-types-of-instruments-and-music-and-have/) [Billy Sheehan](https://sms4smile.com/quotes/author/billy-sheehan/) > [It's really kind of a luxury for an actor to have the opportunity to show such different types of characters. I actually left 'Cowboys…](https://sms4smile.com/quotes/olivia-wilde/it-s-really-kind-of-a-luxury-for-an-actor-to-have-the-opportunity-to/) [Olivia Wilde](https://sms4smile.com/quotes/author/olivia-wilde/) [Browse all 526 Different types quotes ](https://sms4smile.com/quotes/about/different-types/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "“although quick trips account for about two-thirds of shopping trips, shoppers buy many different types of products on these trips. This is the Quick-Trip Paradox. This means catering to the quick tripper is not as simple as defining a small set of “quick trip” products.”", "creator": { "@type": "Person", "name": "Herb Sorensen" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/herb-sorensen/although-quick-trips-account-for-about-two-thirds-of-shopping-trips/", "about": { "@type": "Thing", "name": "Different types" }, "@id": "https://sms4smile.com/quotes/herb-sorensen/although-quick-trips-account-for-about-two-thirds-of-shopping-trips/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/0b2/herb-sorensen-8704_different-types_although-quick-trips-account-for-about-t_1365378.jpg", "contentUrl": "https://sms4smile.com/quotes/i/0b2/herb-sorensen-8704_different-types_although-quick-trips-account-for-about-t_1365378.jpg", "url": "https://sms4smile.com/quotes/i/0b2/herb-sorensen-8704_different-types_although-quick-trips-account-for-about-t_1365378.jpg", "width": 1080, "height": 1080, "caption": "“although quick trips account for about two-thirds of shopping trips, shoppers buy many different types of…” — Herb Sorensen", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Herb Sorensen", "item": "https://sms4smile.com/quotes/author/herb-sorensen/" }, { "@type": "ListItem", "position": 4, "name": "“although quick trips account for about...", "item": "https://sms4smile.com/quotes/herb-sorensen/although-quick-trips-account-for-about-two-thirds-of-shopping-trips/" } ], "@id": "https://sms4smile.com/quotes/herb-sorensen/although-quick-trips-account-for-about-two-thirds-of-shopping-trips/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```