--- title: "Meaning & Key Takeaway of: Across many studies, I have found a basic…" description: "\"“Across many studies, I have found a basic principle: The faster you close sales—the less time wasted for the shopper—the more sales you will make.”\" —..." image: "https://sms4smile.com/quotes/i/d7d/herb-sorensen-8704_time-wasted_across-many-studies-i-have-found-a-basic_1940640.jpg" --- # Across many studies, I have found a basic principle: The… ![“Across many studies, I have found a basic principle: The faster you close sales—the less time wasted for the shopper—the more sales you will make.” quote by Herb Sorensen](https://sms4smile.com/quotes/i/d7d/herb-sorensen-8704_time-wasted_across-many-studies-i-have-found-a-basic_1940640.jpg) [Download](https://sms4smile.com/quotes/i/d7d/herb-sorensen-8704_time-wasted_across-many-studies-i-have-found-a-basic_1940640.jpg) [Open image](https://sms4smile.com/quotes/i/d7d/herb-sorensen-8704_time-wasted_across-many-studies-i-have-found-a-basic_1940640.jpg) > ““Across many studies, I have found a basic principle: The faster you close sales—the less time wasted for the shopper—the more sales you will make.”” [Herb Sorensen](https://sms4smile.com/quotes/author/herb-sorensen/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Speeding up the sales process reduces buyer hesitation and increases conversion rates. **In simple terms:** Fast sales close more deals. Key Takeaway Simplify and accelerate buying steps. Themes sales efficiency customer experience conversion Mood pragmatic analytical Type business motivational When to use this quote - online checkout - retail floor - B2B negotiations Key Concepts time management behavioral economics decision making Questions to Reflect On - How can you balance speed with genuine customer care? - What tools help reduce friction without pressure? A Different Perspective Rushed sales may compromise relationship quality. ★ ★ ★ ★ ★ No ratings yet [Close Sales](https://sms4smile.com/quotes/about/close-sales-1630158/) [Faster Close](https://sms4smile.com/quotes/about/faster-close-3091008/) [Principle Faster](https://sms4smile.com/quotes/about/principle-faster-3091007/) [Sales Make](https://sms4smile.com/quotes/about/sales-make-1426557/) [Sales Time](https://sms4smile.com/quotes/about/sales-time-3091006/) [Time wasted](https://sms4smile.com/quotes/about/time-wasted/) ## Related quotes > [My book sales make 'real writers' possible.](https://sms4smile.com/quotes/jennifer-weiner/my-book-sales-make-real-writers-possible/) [Jennifer Weiner](https://sms4smile.com/quotes/author/jennifer-weiner/) > [It's fashionable to use terms like 'sales funnels' to describe the sales process for many companies, and it is true that the funnel design…](https://sms4smile.com/quotes/michael-gerber/it-s-fashionable-to-use-terms-like-sales-funnels-to-describe-the/) [Michael Gerber](https://sms4smile.com/quotes/author/michael-gerber/) > [You don't need a big close, as many sales reps believe. You risk losing your customer when you save all the good stuff for…](https://sms4smile.com/quotes/harvey-mackay/you-don-t-need-a-big-close-as-many-sales-reps-believe-you-risk-losing/) [Harvey Mackay](https://sms4smile.com/quotes/author/harvey-mackay/) > [Even if you are new in sales, you can make up in numbers what you lack in skills.](https://sms4smile.com/quotes/jim-rohn/even-if-you-are-new-in-sales-you-can-make-up-in-numbers-what-you-lack/) [Jim Rohn](https://sms4smile.com/quotes/author/jim-rohn/) > [“All the marketing in the world won't help you crush it if you can't close sales.”](https://sms4smile.com/quotes/rob-liano/all-the-marketing-in-the-world-won-t-help-you-crush-it-if-you-can-t/) [Rob Liano](https://sms4smile.com/quotes/author/rob-liano/) > [“Focusing on Earning the Right will have an incredible effect on the success of every single sales call that you will make from this…](https://sms4smile.com/quotes/chris-murray/focusing-on-earning-the-right-will-have-an-incredible-effect-on-the/) [Chris Murray](https://sms4smile.com/quotes/author/chris-murray/) > [Lack of genius never held anyone back. Only time wasted on resentment and daydreaming can do that.](https://sms4smile.com/quotes/dorothy-dunnett/lack-of-genius-never-held-anyone-back-only-time-wasted-on-resentment/) [Dorothy Dunnett](https://sms4smile.com/quotes/author/dorothy-dunnett/) > [“I think I owe you the time you wasted in ignoring me.”](https://sms4smile.com/quotes/nitya-prakash/i-think-i-owe-you-the-time-you-wasted-in-ignoring-me/) [Nitya Prakash](https://sms4smile.com/quotes/author/nitya-prakash/) > [Seriously, I think it is a grave fault in life that so much time is wasted in social matters, because it not only takes…](https://sms4smile.com/quotes/philip-larkin/seriously-i-think-it-is-a-grave-fault-in-life-that-so-much-time-is/) [Philip Larkin](https://sms4smile.com/quotes/author/philip-larkin/) > [“Never waste time for someone who doesn’t bother to spend time with you, but with someone who will say, time is wasted if I’m…](https://sms4smile.com/quotes/m-ganesh-sai/never-waste-time-for-someone-who-doesn-t-bother-to-spend-time-with/) [M. Ganesh Sai](https://sms4smile.com/quotes/author/m-ganesh-sai/) > [Regret for time wasted can become a power for good in the time that remains, if we will only stop the waste and the…](https://sms4smile.com/quotes/arthur-brisbane/regret-for-time-wasted-can-become-a-power-for-good-in-the-time-that/) [Arthur Brisbane](https://sms4smile.com/quotes/author/arthur-brisbane/) > [I stagnated in prison a long time, and I have wasted most of my life.](https://sms4smile.com/quotes/gary-gilmore/i-stagnated-in-prison-a-long-time-and-i-have-wasted-most-of-my-life/) [Gary Gilmore](https://sms4smile.com/quotes/author/gary-gilmore/) > [“I summon the courage to go for what I want. Having cancer has left me less afraid than I used to be. I’m painfully…](https://sms4smile.com/quotes/m-s-force/i-summon-the-courage-to-go-for-what-i-want-having-cancer-has-left-me/) [M.S. Force](https://sms4smile.com/quotes/author/m-s-force/) > [And if the reader has no taste for what he reads, all the time is wasted](https://sms4smile.com/quotes/lin-yutang/and-if-the-reader-has-no-taste-for-what-he-reads-all-the-time-is/) [Lin Yutang](https://sms4smile.com/quotes/author/lin-yutang/) > [“Time wasted can never be compensated”](https://sms4smile.com/quotes/sunday-adelaja/time-wasted-can-never-be-compensated/) [Sunday Adelaja](https://sms4smile.com/quotes/author/sunday-adelaja/) ## More by Herb Sorensen > [“Behavior is the critical in-store factor. It is widely recognized that it is more reliable to observe what people do than to ask them…](https://sms4smile.com/quotes/herb-sorensen/behavior-is-the-critical-in-store-factor-it-is-widely-recognized-that/) [Herb Sorensen](https://sms4smile.com/quotes/author/herb-sorensen/) > [“We also suggest that the strategy of putting promotional pricing on the items on the end caps is seriously misguided.”](https://sms4smile.com/quotes/herb-sorensen/we-also-suggest-that-the-strategy-of-putting-promotional-pricing-on/) [Herb Sorensen](https://sms4smile.com/quotes/author/herb-sorensen/) > [“This book is the distillation of nearly forty years of a scientist spending time in stores studying shoppers, with the last decade increasingly spent…](https://sms4smile.com/quotes/herb-sorensen/this-book-is-the-distillation-of-nearly-forty-years-of-a-scientist/) [Herb Sorensen](https://sms4smile.com/quotes/author/herb-sorensen/) > [“End-aisle-displays, other free-standing product displays, and the in-store flyers (weekly circulars) receive the most exposure in the store. It is not surprising that 30…](https://sms4smile.com/quotes/herb-sorensen/end-aisle-displays-other-free-standing-product-displays-and-the-in/) [Herb Sorensen](https://sms4smile.com/quotes/author/herb-sorensen/) > [“encourages higher levels of conversion by offering a more emotional experience.”](https://sms4smile.com/quotes/herb-sorensen/encourages-higher-levels-of-conversion-by-offering-a-more-emotional/) [Herb Sorensen](https://sms4smile.com/quotes/author/herb-sorensen/) > [“Fader: As we’ve discussed, there are sometimes countervailing forces in shopping. Crowds attract shoppers but might make them less likely to actually shop. (This…](https://sms4smile.com/quotes/herb-sorensen/fader-as-we-ve-discussed-there-are-sometimes-countervailing-forces-in/) [Herb Sorensen](https://sms4smile.com/quotes/author/herb-sorensen/) > [“This manifesto is a distillation of critical action points that will lead to double-digit sales and profit increases, and which have actually led some…](https://sms4smile.com/quotes/herb-sorensen/this-manifesto-is-a-distillation-of-critical-action-points-that-will/) [Herb Sorensen](https://sms4smile.com/quotes/author/herb-sorensen/) > [“How do online retailers use these insights about shopper visits? Moe: The next stage of research looks at differentiating between online shoppers not just…](https://sms4smile.com/quotes/herb-sorensen/how-do-online-retailers-use-these-insights-about-shopper-visits-moe/) [Herb Sorensen](https://sms4smile.com/quotes/author/herb-sorensen/) > [“We need a proper statistical model that lets each person have his own momentum effect and each person have his own checkout attraction and…](https://sms4smile.com/quotes/herb-sorensen/we-need-a-proper-statistical-model-that-lets-each-person-have-his-own/) [Herb Sorensen](https://sms4smile.com/quotes/author/herb-sorensen/) > [“(buying “vice” products such as chocolate after “virtue products” such as vegetables,”](https://sms4smile.com/quotes/herb-sorensen/buying-vice-products-such-as-chocolate-after-virtue-products-such-as/) [Herb Sorensen](https://sms4smile.com/quotes/author/herb-sorensen/) > [“great retailers and brand owners continue to experiment. They test to find out what works, and what doesn’t, so they can continue to improve…](https://sms4smile.com/quotes/herb-sorensen/great-retailers-and-brand-owners-continue-to-experiment-they-test-to/) [Herb Sorensen](https://sms4smile.com/quotes/author/herb-sorensen/) > [“The most important promotion is place, not price. In a typical store, probably 2 percent of the total items in the store at any…](https://sms4smile.com/quotes/herb-sorensen/the-most-important-promotion-is-place-not-price-in-a-typical-store/) [Herb Sorensen](https://sms4smile.com/quotes/author/herb-sorensen/) > [“The passive retailer views reach as visiting: It’s the shopper’s responsibility to visit a product if they want it. Passive retailers also want to…](https://sms4smile.com/quotes/herb-sorensen/the-passive-retailer-views-reach-as-visiting-it-s-the-shopper-s/) [Herb Sorensen](https://sms4smile.com/quotes/author/herb-sorensen/) > [“there are typically a small group of categories that do move traffic, the leaders—the rest are just along for the ride.”](https://sms4smile.com/quotes/herb-sorensen/there-are-typically-a-small-group-of-categories-that-do-move-traffic/) [Herb Sorensen](https://sms4smile.com/quotes/author/herb-sorensen/) > [“There is a lot of research that shows reviews have a significant impact on sales. If you have more positive reviews, or even just…](https://sms4smile.com/quotes/herb-sorensen/there-is-a-lot-of-research-that-shows-reviews-have-a-significant/) [Herb Sorensen](https://sms4smile.com/quotes/author/herb-sorensen/) [Explore all 78 Herb Sorensen quotes ](https://sms4smile.com/quotes/author/herb-sorensen/) ## More Time wasted quotes > [“Time wasted can never be compensated”](https://sms4smile.com/quotes/sunday-adelaja/time-wasted-can-never-be-compensated/) [Sunday Adelaja](https://sms4smile.com/quotes/author/sunday-adelaja/) > [And if the reader has no taste for what he reads, all the time is wasted](https://sms4smile.com/quotes/lin-yutang/and-if-the-reader-has-no-taste-for-what-he-reads-all-the-time-is/) [Lin Yutang](https://sms4smile.com/quotes/author/lin-yutang/) > [“I summon the courage to go for what I want. Having cancer has left me less afraid than I used to be. I’m painfully…](https://sms4smile.com/quotes/m-s-force/i-summon-the-courage-to-go-for-what-i-want-having-cancer-has-left-me/) [M.S. Force](https://sms4smile.com/quotes/author/m-s-force/) > [I stagnated in prison a long time, and I have wasted most of my life.](https://sms4smile.com/quotes/gary-gilmore/i-stagnated-in-prison-a-long-time-and-i-have-wasted-most-of-my-life/) [Gary Gilmore](https://sms4smile.com/quotes/author/gary-gilmore/) > [Regret for time wasted can become a power for good in the time that remains, if we will only stop the waste and the…](https://sms4smile.com/quotes/arthur-brisbane/regret-for-time-wasted-can-become-a-power-for-good-in-the-time-that/) [Arthur Brisbane](https://sms4smile.com/quotes/author/arthur-brisbane/) > [“Never waste time for someone who doesn’t bother to spend time with you, but with someone who will say, time is wasted if I’m…](https://sms4smile.com/quotes/m-ganesh-sai/never-waste-time-for-someone-who-doesn-t-bother-to-spend-time-with/) [M. Ganesh Sai](https://sms4smile.com/quotes/author/m-ganesh-sai/) > [Seriously, I think it is a grave fault in life that so much time is wasted in social matters, because it not only takes…](https://sms4smile.com/quotes/philip-larkin/seriously-i-think-it-is-a-grave-fault-in-life-that-so-much-time-is/) [Philip Larkin](https://sms4smile.com/quotes/author/philip-larkin/) > [“I think I owe you the time you wasted in ignoring me.”](https://sms4smile.com/quotes/nitya-prakash/i-think-i-owe-you-the-time-you-wasted-in-ignoring-me/) [Nitya Prakash](https://sms4smile.com/quotes/author/nitya-prakash/) > [Lack of genius never held anyone back. Only time wasted on resentment and daydreaming can do that.](https://sms4smile.com/quotes/dorothy-dunnett/lack-of-genius-never-held-anyone-back-only-time-wasted-on-resentment/) [Dorothy Dunnett](https://sms4smile.com/quotes/author/dorothy-dunnett/) > [Evelyn Waugh was in error when he said that in New York there was a neurosis in the air which the inhabitants mistook for…](https://sms4smile.com/quotes/christopher-hitchens/evelyn-waugh-was-in-error-when-he-said-that-in-new-york-there-was-a/) [Christopher Hitchens](https://sms4smile.com/quotes/author/christopher-hitchens/) > [There is no greater harm than that of time wasted.](https://sms4smile.com/quotes/michelangelo/there-is-no-greater-harm-than-that-of-time-wasted/) [Michelangelo](https://sms4smile.com/quotes/author/michelangelo/) > [Use the time of a total stranger in such a way that he or she will not feel the time was wasted.](https://sms4smile.com/quotes/kurt-vonnegut/use-the-time-of-a-total-stranger-in-such-a-way-that-he-or-she-will/) [Kurt Vonnegut](https://sms4smile.com/quotes/author/kurt-vonnegut/) > [Among life's regrets is all the time wasted being early for everything.](https://sms4smile.com/quotes/robert-breault/among-life-s-regrets-is-all-the-time-wasted-being-early-for-everything/) [Robert Breault](https://sms4smile.com/quotes/author/robert-breault/) > [“Leela: Why are we listening to them? It is a waste of time. The Doctor; It is difficult to know what will be a…](https://sms4smile.com/quotes/chris-boucher/leela-why-are-we-listening-to-them-it-is-a-waste-of-time-the-doctor/) [Chris Boucher](https://sms4smile.com/quotes/author/chris-boucher/) > [The most time wasted in life, is the one spent worrying about other peoples opinion of you.](https://sms4smile.com/quotes/anonymous/the-most-time-wasted-in-life-is-the-one-spent-worrying-about-other/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) [Browse all 158 Time wasted quotes ](https://sms4smile.com/quotes/about/time-wasted/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "“Across many studies, I have found a basic principle: The faster you close sales—the less time wasted for the shopper—the more sales you will make.”", "creator": { "@type": "Person", "name": "Herb Sorensen" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/herb-sorensen/across-many-studies-i-have-found-a-basic-principle-the-faster-you/", "about": { "@type": "Thing", "name": "Time wasted" }, "@id": "https://sms4smile.com/quotes/herb-sorensen/across-many-studies-i-have-found-a-basic-principle-the-faster-you/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/d7d/herb-sorensen-8704_time-wasted_across-many-studies-i-have-found-a-basic_1940640.jpg", "contentUrl": "https://sms4smile.com/quotes/i/d7d/herb-sorensen-8704_time-wasted_across-many-studies-i-have-found-a-basic_1940640.jpg", "url": "https://sms4smile.com/quotes/i/d7d/herb-sorensen-8704_time-wasted_across-many-studies-i-have-found-a-basic_1940640.jpg", "width": 1080, "height": 1080, "caption": "“Across many studies, I have found a basic principle: The faster you close sales—the less time wasted for the…” — Herb Sorensen", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Herb Sorensen", "item": "https://sms4smile.com/quotes/author/herb-sorensen/" }, { "@type": "ListItem", "position": 4, "name": "“Across many studies, I have found...", "item": "https://sms4smile.com/quotes/herb-sorensen/across-many-studies-i-have-found-a-basic-principle-the-faster-you/" } ], "@id": "https://sms4smile.com/quotes/herb-sorensen/across-many-studies-i-have-found-a-basic-principle-the-faster-you/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```