---
title: "Meaning & Key Takeaway of: 3. Display the “vital few” (or the “big…"
description: "\"“3. Display the “vital few” (or the “big head”) along the dominant path your shoppers take, rather than expecting them to find them. Good retailers exp..."
image: "https://sms4smile.com/quotes/i/ab2/herb-sorensen-8704_big-head_3-display-the-vital-few-or-the-big-head_1607712.jpg"
---

#  3. Display the “vital few” (or the “big head”) along the…

![“3. Display the “vital few” (or the “big head”) along the dominant path your shoppers take, rather than expecting them to find them. Good retailers expect shoppers to find the merchandise they want; great retailers learn all they can about what the shoppers want, and take it to them!” quote by Herb Sorensen](https://sms4smile.com/quotes/i/ab2/herb-sorensen-8704_big-head_3-display-the-vital-few-or-the-big-head_1607712.jpg)   [Download](https://sms4smile.com/quotes/i/ab2/herb-sorensen-8704_big-head_3-display-the-vital-few-or-the-big-head_1607712.jpg) [Open image](https://sms4smile.com/quotes/i/ab2/herb-sorensen-8704_big-head_3-display-the-vital-few-or-the-big-head_1607712.jpg)

> ““3. Display the “vital few” (or the “big head”) along the dominant path your shoppers take, rather than expecting them to find them. Good retailers expect shoppers to find the merchandise they want; great retailers learn all they can about what the shoppers want, and take it to them!””

[Herb Sorensen](https://sms4smile.com/quotes/author/herb-sorensen/)

## About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Retailers should proactively place top products on the main shopper path rather than waiting for discovery.

**In simple terms:** Put best items where shoppers go.

Key Takeaway

Design store flow.

Themes

retail customer insight product placement

Mood

analytical strategic

Type

guidance insight

When to use this quote

- store layout
- online navigation
- promotion planning

Key Concepts

consumer behavior visual merchandising

Questions to Reflect On

- What data tells you the “vital few”?
- How can you test path effectiveness?

A Different Perspective

Customers may still miss items if flow is confusing.

★ ★ ★ ★ ★   No ratings yet

[Customer](https://sms4smile.com/quotes/about/customer/)

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## More by Herb Sorensen

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Browse all 120 Big head quotes

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