--- title: "Meaning & Key Takeaway of: 1. Focus on the short trip. For…" description: "\"“1. Focus on the short trip. For supermarkets around the world (the same principle applies to all classes of trade), half of all shopping trips result ..." image: "https://sms4smile.com/quotes/i/28b/herb-sorensen-8704_around-the-world_1-focus-on-the-short-trip-for-supermarke_2860239.jpg" --- # 1. Focus on the short trip. For supermarkets around the… ![“1. Focus on the short trip. For supermarkets around the world (the same principle applies to all classes of trade), half of all shopping trips result in the purchase of five or fewer items, with one being the most common. These short trips typically account for one-third of store sales. The new…” quote by Herb Sorensen](https://sms4smile.com/quotes/i/28b/herb-sorensen-8704_around-the-world_1-focus-on-the-short-trip-for-supermarke_2860239.jpg) [Download](https://sms4smile.com/quotes/i/28b/herb-sorensen-8704_around-the-world_1-focus-on-the-short-trip-for-supermarke_2860239.jpg) [Open image](https://sms4smile.com/quotes/i/28b/herb-sorensen-8704_around-the-world_1-focus-on-the-short-trip-for-supermarke_2860239.jpg) > ““1. Focus on the short trip. For supermarkets around the world (the same principle applies to all classes of trade), half of all shopping trips result in the purchase of five or fewer items, with one being the most common. These short trips typically account for one-third of store sales. The new strategy is to increase the size of each of those baskets by one or two items. Quick trippers spend money very fast, and getting them to buy one or two more items is far easier than motivating stock-up shoppers to buy ten or twenty more items. This focus, focus, focus on the quick trip could deliver an easy 30 percent sales lift (and a lot more when the synergies with other types of trips become apparent).”” [Herb Sorensen](https://sms4smile.com/quotes/author/herb-sorensen/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Boost sales by adding one or two items to short shopping trips, targeting quick spenders for easy growth. **In simple terms:** Add items to short trips to increase sales. Key Takeaway Target quick shoppers with small upsells. Themes retail strategy consumer behavior upselling shopping trips sales growth Mood analytical practical Type business strategic When to use this quote - grocery stores - e‑commerce - store layout Key Concepts marketing economics Questions to Reflect On - How to upsell without annoying shoppers? - What other tactics complement quick‑trip upsells? A Different Perspective May ignore long‑term customer loyalty. ★ ★ ★ ★ ★ No ratings yet [Around the world](https://sms4smile.com/quotes/about/around-the-world/) [Focus Focus Focus](https://sms4smile.com/quotes/about/focus-focus-focus-213988/) [Purchase Fewer](https://sms4smile.com/quotes/about/purchase-fewer-3855994/) [Quick Trip](https://sms4smile.com/quotes/about/quick-trip-2184094/) [Shopping Trips](https://sms4smile.com/quotes/about/shopping-trips-2607518/) [Short Trips](https://sms4smile.com/quotes/about/short-trips-3443934/) [Spend money](https://sms4smile.com/quotes/about/spend-money/) [Trip Supermarkets](https://sms4smile.com/quotes/about/trip-supermarkets-3855991/) ## Related quotes > [“The paradox is that although most shopping trips are Quick Trips, these shoppers are not coming to the store for the same products each…](https://sms4smile.com/quotes/herb-sorensen/the-paradox-is-that-although-most-shopping-trips-are-quick-trips/) [Herb Sorensen](https://sms4smile.com/quotes/author/herb-sorensen/) > [I love short trips to New York; to me it is the finest three-day town on earth.](https://sms4smile.com/quotes/james-cameron/i-love-short-trips-to-new-york-to-me-it-is-the-finest-three-day-town/) [James Cameron](https://sms4smile.com/quotes/author/james-cameron/) > [A quick trip to Paris would be nice. It's a beautiful city, and I've visited several times. I like the buzz, the sights and…](https://sms4smile.com/quotes/june-whitfield/a-quick-trip-to-paris-would-be-nice-it-s-a-beautiful-city-and-i-ve/) [June Whitfield](https://sms4smile.com/quotes/author/june-whitfield/) > [“even if shopping trips are not planned, most consumers will shop in a habitual fashion. They will predominantly follow a regular route through the…](https://sms4smile.com/quotes/greg-thain/even-if-shopping-trips-are-not-planned-most-consumers-will-shop-in-a/) [Greg Thain](https://sms4smile.com/quotes/author/greg-thain/) > [My mother likes to say that I was conceived to shop - not just born to shop. My whole life as a child was…](https://sms4smile.com/quotes/kevin-kwan/my-mother-likes-to-say-that-i-was-conceived-to-shop-not-just-born-to/) [Kevin Kwan](https://sms4smile.com/quotes/author/kevin-kwan/) > [“Simplify your life. Strip away all that is unimportant – then focus, focus, focus. You’ll be surprised how good you will then get at…](https://sms4smile.com/quotes/robin-sharma/simplify-your-life-strip-away-all-that-is-unimportant-then-focus/) [Robin Sharma](https://sms4smile.com/quotes/author/robin-sharma/) > [The most important thing is to focus, focus, focus.](https://sms4smile.com/quotes/lei-jun/the-most-important-thing-is-to-focus-focus-focus/) [Lei Jun](https://sms4smile.com/quotes/author/lei-jun/) > [I definitely think when I'm feeling super down or having tantrums or not able to participate in any activities, I have to control myself.…](https://sms4smile.com/quotes/jazz-jennings/i-definitely-think-when-i-m-feeling-super-down-or-having-tantrums-or/) [Jazz Jennings](https://sms4smile.com/quotes/author/jazz-jennings/) > [“Now consider the tortoise and the eagle. The tortoise is a ground-living creature. It is impossible to live nearer the ground without being under…](https://sms4smile.com/quotes/terry-pratchett/now-consider-the-tortoise-and-the-eagle-the-tortoise-is-a-ground/) [Terry Pratchett](https://sms4smile.com/quotes/author/terry-pratchett/) > [Stay away from the negative and stay focus on the positive! Focus, focus, focus on the positive!](https://sms4smile.com/quotes/jhiess-krieg/stay-away-from-the-negative-and-stay-focus-on-the-positive-focus/) [Jhiess Krieg](https://sms4smile.com/quotes/author/jhiess-krieg/) > [The fight in theatre is focus, focus, focus.](https://sms4smile.com/quotes/judy-gold/the-fight-in-theatre-is-focus-focus-focus/) [Judy Gold](https://sms4smile.com/quotes/author/judy-gold/) > [“Hold serve,Hold serve,Hold serve. Focus,Focus,Focus. Be confident,Be confident,Be confident. Hold serve. Hold,Hold,Hold. Move Up, Attack, Kill. Smile. Hold!!!”](https://sms4smile.com/quotes/serena-williams/hold-serve-hold-serve-hold-serve-focus-focus-focus-be-confident-be/) [Serena Williams](https://sms4smile.com/quotes/author/serena-williams/) > [Focus. Focus. Focus...on your burning priorities. Say no to everything else. Life's short. You only get one shot at great.](https://sms4smile.com/quotes/robin-sharma/focus-focus-focus-on-your-burning-priorities-say-no-to-everything/) [Robin Sharma](https://sms4smile.com/quotes/author/robin-sharma/) ## More by Herb Sorensen > [“Behavior is the critical in-store factor. It is widely recognized that it is more reliable to observe what people do than to ask them…](https://sms4smile.com/quotes/herb-sorensen/behavior-is-the-critical-in-store-factor-it-is-widely-recognized-that/) [Herb Sorensen](https://sms4smile.com/quotes/author/herb-sorensen/) > [“We also suggest that the strategy of putting promotional pricing on the items on the end caps is seriously misguided.”](https://sms4smile.com/quotes/herb-sorensen/we-also-suggest-that-the-strategy-of-putting-promotional-pricing-on/) [Herb Sorensen](https://sms4smile.com/quotes/author/herb-sorensen/) > [“This book is the distillation of nearly forty years of a scientist spending time in stores studying shoppers, with the last decade increasingly spent…](https://sms4smile.com/quotes/herb-sorensen/this-book-is-the-distillation-of-nearly-forty-years-of-a-scientist/) [Herb Sorensen](https://sms4smile.com/quotes/author/herb-sorensen/) > [“End-aisle-displays, other free-standing product displays, and the in-store flyers (weekly circulars) receive the most exposure in the store. It is not surprising that 30…](https://sms4smile.com/quotes/herb-sorensen/end-aisle-displays-other-free-standing-product-displays-and-the-in/) [Herb Sorensen](https://sms4smile.com/quotes/author/herb-sorensen/) > [“encourages higher levels of conversion by offering a more emotional experience.”](https://sms4smile.com/quotes/herb-sorensen/encourages-higher-levels-of-conversion-by-offering-a-more-emotional/) [Herb Sorensen](https://sms4smile.com/quotes/author/herb-sorensen/) > [“Fader: As we’ve discussed, there are sometimes countervailing forces in shopping. Crowds attract shoppers but might make them less likely to actually shop. (This…](https://sms4smile.com/quotes/herb-sorensen/fader-as-we-ve-discussed-there-are-sometimes-countervailing-forces-in/) [Herb Sorensen](https://sms4smile.com/quotes/author/herb-sorensen/) > [“This manifesto is a distillation of critical action points that will lead to double-digit sales and profit increases, and which have actually led some…](https://sms4smile.com/quotes/herb-sorensen/this-manifesto-is-a-distillation-of-critical-action-points-that-will/) [Herb Sorensen](https://sms4smile.com/quotes/author/herb-sorensen/) > [“How do online retailers use these insights about shopper visits? Moe: The next stage of research looks at differentiating between online shoppers not just…](https://sms4smile.com/quotes/herb-sorensen/how-do-online-retailers-use-these-insights-about-shopper-visits-moe/) [Herb Sorensen](https://sms4smile.com/quotes/author/herb-sorensen/) > [“We need a proper statistical model that lets each person have his own momentum effect and each person have his own checkout attraction and…](https://sms4smile.com/quotes/herb-sorensen/we-need-a-proper-statistical-model-that-lets-each-person-have-his-own/) [Herb Sorensen](https://sms4smile.com/quotes/author/herb-sorensen/) > [“(buying “vice” products such as chocolate after “virtue products” such as vegetables,”](https://sms4smile.com/quotes/herb-sorensen/buying-vice-products-such-as-chocolate-after-virtue-products-such-as/) [Herb Sorensen](https://sms4smile.com/quotes/author/herb-sorensen/) > [“great retailers and brand owners continue to experiment. They test to find out what works, and what doesn’t, so they can continue to improve…](https://sms4smile.com/quotes/herb-sorensen/great-retailers-and-brand-owners-continue-to-experiment-they-test-to/) [Herb Sorensen](https://sms4smile.com/quotes/author/herb-sorensen/) > [“The most important promotion is place, not price. In a typical store, probably 2 percent of the total items in the store at any…](https://sms4smile.com/quotes/herb-sorensen/the-most-important-promotion-is-place-not-price-in-a-typical-store/) [Herb Sorensen](https://sms4smile.com/quotes/author/herb-sorensen/) > [“The passive retailer views reach as visiting: It’s the shopper’s responsibility to visit a product if they want it. Passive retailers also want to…](https://sms4smile.com/quotes/herb-sorensen/the-passive-retailer-views-reach-as-visiting-it-s-the-shopper-s/) [Herb Sorensen](https://sms4smile.com/quotes/author/herb-sorensen/) > [“there are typically a small group of categories that do move traffic, the leaders—the rest are just along for the ride.”](https://sms4smile.com/quotes/herb-sorensen/there-are-typically-a-small-group-of-categories-that-do-move-traffic/) [Herb Sorensen](https://sms4smile.com/quotes/author/herb-sorensen/) > [“There is a lot of research that shows reviews have a significant impact on sales. If you have more positive reviews, or even just…](https://sms4smile.com/quotes/herb-sorensen/there-is-a-lot-of-research-that-shows-reviews-have-a-significant/) [Herb Sorensen](https://sms4smile.com/quotes/author/herb-sorensen/) [Explore all 78 Herb Sorensen quotes ](https://sms4smile.com/quotes/author/herb-sorensen/) ## More Around the world quotes > [Public infrastructure around the world is facing unprecedented stress, with hurricanes, cyclones, floods and forest fires all increasing in frequency and intensity. It's easy…](https://sms4smile.com/quotes/naomi-klein/public-infrastructure-around-the-world-is-facing-unprecedented-stress/) [Naomi Klein](https://sms4smile.com/quotes/author/naomi-klein/) > [I guess, it's a father's dream for his daughter to be known around the world.](https://sms4smile.com/quotes/liza-soberano/i-guess-it-s-a-father-s-dream-for-his-daughter-to-be-known-around-the/) [Liza Soberano](https://sms4smile.com/quotes/author/liza-soberano/) > [Look at music for what it's worth around the world and not just America. In other countries, people are still buying CDs and going…](https://sms4smile.com/quotes/snoop-dogg/look-at-music-for-what-it-s-worth-around-the-world-and-not-just/) [Snoop Dogg](https://sms4smile.com/quotes/author/snoop-dogg/) > [Throughout our history, the words of the Declaration have inspired immigrants from around the world to set sail to our shores. These immigrants have…](https://sms4smile.com/quotes/george-w-bush/throughout-our-history-the-words-of-the-declaration-have-inspired/) [George W. Bush](https://sms4smile.com/quotes/author/george-w-bush/) > [It's difficult to believe in yourself because the idea of self is an artificial construction. You are, in fact, part of the glorious oneness…](https://sms4smile.com/quotes/russell-brand/it-s-difficult-to-believe-in-yourself-because-the-idea-of-self-is-an/) [Russell Brand](https://sms4smile.com/quotes/author/russell-brand/) > [We know the candidate Barack Obama, what he was like - the anti-war government nig... America was a source for division around the world,…](https://sms4smile.com/quotes/rick-santorum/we-know-the-candidate-barack-obama-what-he-was-like-the-anti-war/) [Rick Santorum](https://sms4smile.com/quotes/author/rick-santorum/) > [Since 'coming out,' I've marched in gay pride parades all around the world, I've filled my home full of rainbow tat and I've become…](https://sms4smile.com/quotes/liz-carr/since-coming-out-i-ve-marched-in-gay-pride-parades-all-around-the/) [Liz Carr](https://sms4smile.com/quotes/author/liz-carr/) > [Once, as an experiment, I travelled around the world with a single suit. Before I left, I went to a tailor in Savile Row…](https://sms4smile.com/quotes/george-hamilton/once-as-an-experiment-i-travelled-around-the-world-with-a-single-suit/) [George Hamilton](https://sms4smile.com/quotes/author/george-hamilton/) > [Thanks to all members of the military around the world for giving me the ultimate motivation.](https://sms4smile.com/quotes/natalya-neidhart/thanks-to-all-members-of-the-military-around-the-world-for-giving-me/) [Natalya Neidhart](https://sms4smile.com/quotes/author/natalya-neidhart/) > [I look at what's happening around the world and I see Iran four years closer to a bomb. I see the Middle East with…](https://sms4smile.com/quotes/mitt-romney/i-look-at-what-s-happening-around-the-world-and-i-see-iran-four-years/) [Mitt Romney](https://sms4smile.com/quotes/author/mitt-romney/) > [“The low point occurred in July, during Romney’s junior week abroad, in which the press became increasingly frustrated over Romney’s refusal to talk to…](https://sms4smile.com/quotes/mark-leibovich/the-low-point-occurred-in-july-during-romney-s-junior-week-abroad-in/) [Mark Leibovich](https://sms4smile.com/quotes/author/mark-leibovich/) > [I believe there definitely are good things about social networking. It's a way for people to connect all around the world.](https://sms4smile.com/quotes/lizzie-velasquez/i-believe-there-definitely-are-good-things-about-social-networking-it/) [Lizzie Velasquez](https://sms4smile.com/quotes/author/lizzie-velasquez/) > [“Isn’t everyone on the planet or at least everyone on the planet called me stuck between the two impulses of wanting to walk away…](https://sms4smile.com/quotes/catherine-lacey/isn-t-everyone-on-the-planet-or-at-least-everyone-on-the-planet/) [Catherine Lacey](https://sms4smile.com/quotes/author/catherine-lacey/) > [You always can improve and I think that's the beauty of international cricket, particularly test cricket, is playing all around the world against different…](https://sms4smile.com/quotes/kane-williamson/you-always-can-improve-and-i-think-that-s-the-beauty-of-international/) [Kane Williamson](https://sms4smile.com/quotes/author/kane-williamson/) > [Trump is reviled around the world.](https://sms4smile.com/quotes/joy-reid/trump-is-reviled-around-the-world/) [Joy Reid](https://sms4smile.com/quotes/author/joy-reid/) [Browse all 3,349 Around the world quotes ](https://sms4smile.com/quotes/about/around-the-world/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "“1. 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