--- title: "Meaning & Key Takeaway of: You can do a good ad without good…" description: "\"You can do a good ad without good typography, but you can't do a great ad without good typography.\" — Herb Lubalin" image: "https://sms4smile.com/quotes/i/65b/herb-lubalin-73636_ads_you-can-do-a-good-ad-without-good-typogr_1239471.png" --- # You can do a good ad without good typography, but you… ![“You can do a good ad without good typography, but you can't do a great ad without good typography.” quote by Herb Lubalin](https://sms4smile.com/quotes/i/65b/herb-lubalin-73636_ads_you-can-do-a-good-ad-without-good-typogr_1239471.png) [Download](https://sms4smile.com/quotes/i/65b/herb-lubalin-73636_ads_you-can-do-a-good-ad-without-good-typogr_1239471.png) [Open image](https://sms4smile.com/quotes/i/65b/herb-lubalin-73636_ads_you-can-do-a-good-ad-without-good-typogr_1239471.png) > “You can do a good ad without good typography, but you can't do a great ad without good typography.” [Herb Lubalin](https://sms4smile.com/quotes/author/herb-lubalin/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Great advertising requires strong typography; it shapes perception and impact. **In simple terms:** Good typography is essential for great ads. Key Takeaway Prioritize typography in design work. Themes design typography advertising Mood creative analytical Type instructional practical When to use this quote - marketing campaigns - print media - digital ads Key Concepts visual communication branding Questions to Reflect On - How does typography influence your brand? - What balance between copy and type works best? A Different Perspective Typography alone cannot compensate for weak messaging. ★ ★ ★ ★ ★ No ratings yet [Ad Good](https://sms4smile.com/quotes/about/ad-good-3863785/) [Ads](https://sms4smile.com/quotes/about/ads/) [Advertisers](https://sms4smile.com/quotes/about/advertisers/) [Advertising](https://sms4smile.com/quotes/about/advertising/) [Can do](https://sms4smile.com/quotes/about/can-do/) [Creativity](https://sms4smile.com/quotes/about/creativity/) [Design](https://sms4smile.com/quotes/about/design/) [Good Ad](https://sms4smile.com/quotes/about/good-ad-3863784/) [Good Typography](https://sms4smile.com/quotes/about/good-typography-597230/) [Goodness](https://sms4smile.com/quotes/about/goodness/) [Graphic design](https://sms4smile.com/quotes/about/graphic-design/) [Greatness](https://sms4smile.com/quotes/about/greatness/) [Inspirational](https://sms4smile.com/quotes/about/inspirational/) [Love](https://sms4smile.com/quotes/about/love/) [Type](https://sms4smile.com/quotes/about/type/) [Typefaces](https://sms4smile.com/quotes/about/typefaces/) [Typography](https://sms4smile.com/quotes/about/typography/) [Typography Great](https://sms4smile.com/quotes/about/typography-great-2118816/) ## Related quotes > [I learned about serif and san serif typefaces, about varying the amount of space between different letter combinations, about what makes great typography great.…](https://sms4smile.com/quotes/steve-jobs/i-learned-about-serif-and-san-serif-typefaces-about-varying-the/) [Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/) > [Simplicity, wit, and good typography.](https://sms4smile.com/quotes/michael-bierut/simplicity-wit-and-good-typography/) [Michael Bierut](https://sms4smile.com/quotes/author/michael-bierut/) > [“Good typography can help your reader devote less attention to the mechanics of reading and more attention to your message. Conversely, bad typography can…](https://sms4smile.com/quotes/matthew-butterick/good-typography-can-help-your-reader-devote-less-attention-to-the/) [Matthew Butterick](https://sms4smile.com/quotes/author/matthew-butterick/) > [Good typography, first, makes words readable. At its best, it does something more: it helps express the animating spirit of the ideas behind the…](https://sms4smile.com/quotes/michael-bierut/good-typography-first-makes-words-readable-at-its-best-it-does/) [Michael Bierut](https://sms4smile.com/quotes/author/michael-bierut/) > [A good ad should be like a good sermon: It must not only comfort the afflicted, it also must afflict the comfortable.](https://sms4smile.com/quotes/bernice-fitz-gibbon/a-good-ad-should-be-like-a-good-sermon-it-must-not-only-comfort-the/) [Bernice Fitz-Gibbon](https://sms4smile.com/quotes/author/bernice-fitz-gibbon/) > [I think daily deals are a good idea. 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That's a pretty…](https://sms4smile.com/quotes/michael-bierut/it-was-stone-carvers-in-ancient-rome-scribes-in-the-middle-ages-all/) [Michael Bierut](https://sms4smile.com/quotes/author/michael-bierut/) > [I make solutions that nobody wants to problems that don't exist.](https://sms4smile.com/quotes/alvin-lustig/i-make-solutions-that-nobody-wants-to-problems-that-don-t-exist/) [Alvin Lustig](https://sms4smile.com/quotes/author/alvin-lustig/) > [If I had never dropped in on that single course in college, the Mac would have never had multiple typefaces or proportionally spaced fonts.…](https://sms4smile.com/quotes/steve-jobs/if-i-had-never-dropped-in-on-that-single-course-in-college-the-mac/) [Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/) > [Helvetica is the jeans, and Univers the dinner jacket. 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