---
title: "Meaning & Key Takeaway of: The better people communicate, the…"
description: "\"The better people communicate, the greater will be the need for better typography-expressive typography.\" — Herb Lubalin"
image: "https://sms4smile.com/quotes/i/39c/herb-lubalin-73636_communicate_the-better-people-communicate-the-greate_3126455.png"
---

#  The better people communicate, the greater will be the…

![“The better people communicate, the greater will be the need for better typography-expressive typography.” quote by Herb Lubalin](https://sms4smile.com/quotes/i/39c/herb-lubalin-73636_communicate_the-better-people-communicate-the-greate_3126455.png)   [Download](https://sms4smile.com/quotes/i/39c/herb-lubalin-73636_communicate_the-better-people-communicate-the-greate_3126455.png) [Open image](https://sms4smile.com/quotes/i/39c/herb-lubalin-73636_communicate_the-better-people-communicate-the-greate_3126455.png)

> “The better people communicate, the greater will be the need for better typography-expressive typography.”

[Herb Lubalin](https://sms4smile.com/quotes/author/herb-lubalin/)

## About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Effective communication demands typography that conveys meaning, not just aesthetics; better fonts enhance clarity.

**In simple terms:** Good fonts improve communication.

Key Takeaway

Invest in clear typography.

Themes

design communication visual literacy

Mood

creative analytical

Type

inspirational practical

When to use this quote

- branding
- advertising
- web design
- editorial layout

Key Concepts

Typography theory visual hierarchy

Questions to Reflect On

- How does typography affect message perception?
- What makes a typeface expressive?

A Different Perspective

Cost and time of redesign.

★ ★ ★ ★ ★   No ratings yet

[Better Typography](https://sms4smile.com/quotes/about/better-typography-5510995/) [Communicate](https://sms4smile.com/quotes/about/communicate/) [Communicate Greater](https://sms4smile.com/quotes/about/communicate-greater-5510998/) [Communication](https://sms4smile.com/quotes/about/communication/) [Expressive](https://sms4smile.com/quotes/about/expressive/) [Expressive Typography](https://sms4smile.com/quotes/about/expressive-typography-5510997/) [Greater](https://sms4smile.com/quotes/about/greater/) [Needs](https://sms4smile.com/quotes/about/needs/) [People](https://sms4smile.com/quotes/about/people/) [Type](https://sms4smile.com/quotes/about/type/) [Typography](https://sms4smile.com/quotes/about/typography/) [Typography Expressive](https://sms4smile.com/quotes/about/typography-expressive-5510996/)

## Related quotes

> [Typography can be as exciting as illustration and photography.](https://sms4smile.com/quotes/herb-lubalin/typography-can-be-as-exciting-as-illustration-and-photography/)

[Herb Lubalin](https://sms4smile.com/quotes/author/herb-lubalin/)

> [You can do a good ad without good typography, but you can't do a great ad without good typography.](https://sms4smile.com/quotes/herb-lubalin/you-can-do-a-good-ad-without-good-typography-but-you-can-t-do-a-great/)

[Herb Lubalin](https://sms4smile.com/quotes/author/herb-lubalin/)

> [Designers provide ways into—and out of—the flood of words by breaking up text into pieces and offering shortcuts and alternate routes through masses of…](https://sms4smile.com/quotes/ellen-lupton/designers-provide-ways-into-and-out-of-the-flood-of-words-by-breaking/)

[Ellen Lupton](https://sms4smile.com/quotes/author/ellen-lupton/)

> [I found a great many pieces of punctuation and typography lying around dormant when I came along - and I must say I had…](https://sms4smile.com/quotes/tom-wolfe/i-found-a-great-many-pieces-of-punctuation-and-typography-lying/)

[Tom Wolfe](https://sms4smile.com/quotes/author/tom-wolfe/)

> [By all means break the rules.](https://sms4smile.com/quotes/robert-bringhurst/by-all-means-break-the-rules/)

[Robert Bringhurst](https://sms4smile.com/quotes/author/robert-bringhurst/)

> [I was never really satisfied with writing only text or with the way my texts looked when they were published. Most online journals have…](https://sms4smile.com/quotes/masha-tupitsyn/i-was-never-really-satisfied-with-writing-only-text-or-with-the-way/)

[Masha Tupitsyn](https://sms4smile.com/quotes/author/masha-tupitsyn/)

> [The flood of print has turned reading into a process of gulping rather than savoring.](https://sms4smile.com/quotes/raymond-chandler/the-flood-of-print-has-turned-reading-into-a-process-of-gulping/)

[Raymond Chandler](https://sms4smile.com/quotes/author/raymond-chandler/)

> [Continued experiment with dog today.](https://sms4smile.com/quotes/eric-gill/continued-experiment-with-dog-today/)

[Eric Gill](https://sms4smile.com/quotes/author/eric-gill/)

> [“A plain circular bullet is widely disdained for its banality.”](https://sms4smile.com/quotes/carolina-de-bartolo/a-plain-circular-bullet-is-widely-disdained-for-its-banality/)

[Carolina de Bartolo](https://sms4smile.com/quotes/author/carolina-de-bartolo/)

> [The whole point with type is for you not to be aware it is there. If you remember the shape of a spoon with…](https://sms4smile.com/quotes/adrian-frutiger/the-whole-point-with-type-is-for-you-not-to-be-aware-it-is-there-if/)

[Adrian Frutiger](https://sms4smile.com/quotes/author/adrian-frutiger/)

> [“Logograms pose a more difficult question. An increasing number of persons and institutions, from archy and mehitabel to PostScript and TrueType, come to the…](https://sms4smile.com/quotes/robert-bringhurst/logograms-pose-a-more-difficult-question-an-increasing-number-of/)

[Robert Bringhurst](https://sms4smile.com/quotes/author/robert-bringhurst/)

> [There's a simplicity in typography that demands absolute accuracy... the only way you can experience it is by doing it, and you can't do…](https://sms4smile.com/quotes/bruno-maag/there-s-a-simplicity-in-typography-that-demands-absolute-accuracy-the/)

[Bruno Maag](https://sms4smile.com/quotes/author/bruno-maag/)

> [Descriptive anatomy is to physiology what geography is to history, and just as it is not enough to know the typography of a country…](https://sms4smile.com/quotes/claude-bernard/descriptive-anatomy-is-to-physiology-what-geography-is-to-history-and/)

[Claude Bernard](https://sms4smile.com/quotes/author/claude-bernard/)

> [“Embossed letters represent the topography of typography.”](https://sms4smile.com/quotes/jarod-kintz/embossed-letters-represent-the-topography-of-typography/)

[Jarod Kintz](https://sms4smile.com/quotes/author/jarod-kintz/)

> [Plenty of white space and generous line spacing,and don't make the type size too miserly. Then you will be assured of a product fit…](https://sms4smile.com/quotes/giambattista-bodoni/plenty-of-white-space-and-generous-line-spacing-and-don-t-make-the/)

[Giambattista Bodoni](https://sms4smile.com/quotes/author/giambattista-bodoni/)

## More by Herb Lubalin

> [You can do a good ad without good typography, but you can't do a great ad without good typography.](https://sms4smile.com/quotes/herb-lubalin/you-can-do-a-good-ad-without-good-typography-but-you-can-t-do-a-great/)

[Herb Lubalin](https://sms4smile.com/quotes/author/herb-lubalin/)

> [Typography can be as exciting as illustration and photography.](https://sms4smile.com/quotes/herb-lubalin/typography-can-be-as-exciting-as-illustration-and-photography/)

[Herb Lubalin](https://sms4smile.com/quotes/author/herb-lubalin/)

> [Sometimes you sacrifice legibility to increase impact.](https://sms4smile.com/quotes/herb-lubalin/sometimes-you-sacrifice-legibility-to-increase-impact/)

[Herb Lubalin](https://sms4smile.com/quotes/author/herb-lubalin/)

[Explore all 4 Herb Lubalin quotes ](https://sms4smile.com/quotes/author/herb-lubalin/)

## More Communicate quotes

> [Verbs allow you to communicate a story in a much more converged or involuntary way for a reader. The verbs allow you to come…](https://sms4smile.com/quotes/chuck-palahniuk/verbs-allow-you-to-communicate-a-story-in-a-much-more-converged-or/)

[Chuck Palahniuk](https://sms4smile.com/quotes/author/chuck-palahniuk/)

> [I have learned so much from my dad. Perhaps the biggest thing I've learned from my dad is how to be prepared at all…](https://sms4smile.com/quotes/jay-sekulow/i-have-learned-so-much-from-my-dad-perhaps-the-biggest-thing-i-ve/)

[Jay Sekulow](https://sms4smile.com/quotes/author/jay-sekulow/)

> [Even people who can't communicate can fall in love.](https://sms4smile.com/quotes/jaejoong/even-people-who-can-t-communicate-can-fall-in-love/)

[Jaejoong](https://sms4smile.com/quotes/author/jaejoong/)

> [Our communications reflect in our countenance. Therefore, we must be careful not only what we communicate, but also how we do so. Souls can…](https://sms4smile.com/quotes/l-lionel-kendrick/our-communications-reflect-in-our-countenance-therefore-we-must-be/)

[L. Lionel Kendrick](https://sms4smile.com/quotes/author/l-lionel-kendrick/)

> [Always being on the move has strange consequences. I meet so many amazing people, for a night, or sometimes just a few days. And…](https://sms4smile.com/quotes/gaspar-claus/always-being-on-the-move-has-strange-consequences-i-meet-so-many/)

[Gaspar Claus](https://sms4smile.com/quotes/author/gaspar-claus/)

> [“Even without words, you communicate through touch, body language, and facial expression.”](https://sms4smile.com/quotes/carmel-sheridan/even-without-words-you-communicate-through-touch-body-language-and/)

[Carmel Sheridan](https://sms4smile.com/quotes/author/carmel-sheridan/)

> [I could say that making clothes is my way of communicating, because I was always so shy.](https://sms4smile.com/quotes/jean-paul-gaultier/i-could-say-that-making-clothes-is-my-way-of-communicating-because-i/)

[Jean Paul Gaultier](https://sms4smile.com/quotes/author/jean-paul-gaultier/)

> [I think there's confusion around what the point of social networks is. A lot of different companies characterized as social networks have different goals…](https://sms4smile.com/quotes/mark-zuckerberg/i-think-there-s-confusion-around-what-the-point-of-social-networks-is/)

[Mark Zuckerberg](https://sms4smile.com/quotes/author/mark-zuckerberg/)

> [Language just gradually came in, one or two stressed words a time. Before then, I would just scream. I couldn't talk. I couldn't get…](https://sms4smile.com/quotes/temple-grandin/language-just-gradually-came-in-one-or-two-stressed-words-a-time/)

[Temple Grandin](https://sms4smile.com/quotes/author/temple-grandin/)

> [Had Elijah Muhammad tried to introduce an orthodox form of Arab-oriented Islam, I doubt if he would have attracted 500 people, but he introduced…](https://sms4smile.com/quotes/john-henrik-clarke/had-elijah-muhammad-tried-to-introduce-an-orthodox-form-of-arab/)

[John Henrik Clarke](https://sms4smile.com/quotes/author/john-henrik-clarke/)

> [Must whales and dolphins be subjected to deafening noise that will cause more than 3.5 million instances of temporary and/or permanent hearing loss? For…](https://sms4smile.com/quotes/pierce-brosnan/must-whales-and-dolphins-be-subjected-to-deafening-noise-that-will/)

[Pierce Brosnan](https://sms4smile.com/quotes/author/pierce-brosnan/)

> [My wish for humanity is to invent a way to communicate between us and whatever comes next. And in the end that we the…](https://sms4smile.com/quotes/sugata-mitra/my-wish-for-humanity-is-to-invent-a-way-to-communicate-between-us-and/)

[Sugata Mitra](https://sms4smile.com/quotes/author/sugata-mitra/)

> [Having people around you that are honest with you, and having a team around you that can actually track and communicate where things are…](https://sms4smile.com/quotes/muneshine/having-people-around-you-that-are-honest-with-you-and-having-a-team/)

[Muneshine](https://sms4smile.com/quotes/author/muneshine/)

> [The most important thing for a director is being able to communicate.](https://sms4smile.com/quotes/kevin-hart/the-most-important-thing-for-a-director-is-being-able-to-communicate/)

[Kevin Hart](https://sms4smile.com/quotes/author/kevin-hart/)

> [Sourav's greatest asset is his ability to communicate. He is a naturally very confident person. He encourages his team, is a great motivator and…](https://sms4smile.com/quotes/ravi-shastri/sourav-s-greatest-asset-is-his-ability-to-communicate-he-is-a/)

[Ravi Shastri](https://sms4smile.com/quotes/author/ravi-shastri/)

[Browse all 2,325 Communicate quotes ](https://sms4smile.com/quotes/about/communicate/)

```json
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "Quotation",
            "text": "The better people communicate, the greater will be the need for better typography-expressive typography.",
            "creator": {
                "@type": "Person",
                "name": "Herb Lubalin"
            },
            "isPartOf": {
                "@id": "https://sms4smile.com/quotes/#website"
            },
            "url": "https://sms4smile.com/quotes/herb-lubalin/the-better-people-communicate-the-greater-will-be-the-need-for-better/",
            "about": {
                "@type": "Thing",
                "name": "Communicate"
            },
            "@id": "https://sms4smile.com/quotes/herb-lubalin/the-better-people-communicate-the-greater-will-be-the-need-for-better/#quotation",
            "image": {
                "@type": "ImageObject",
                "@id": "https://sms4smile.com/quotes/i/39c/herb-lubalin-73636_communicate_the-better-people-communicate-the-greate_3126455.png",
                "contentUrl": "https://sms4smile.com/quotes/i/39c/herb-lubalin-73636_communicate_the-better-people-communicate-the-greate_3126455.png",
                "url": "https://sms4smile.com/quotes/i/39c/herb-lubalin-73636_communicate_the-better-people-communicate-the-greate_3126455.png",
                "width": 1080,
                "height": 1080,
                "caption": "“The better people communicate, the greater will be the need for better typography-expressive typography.” — Herb Lubalin",
                "creditText": "SMS4Smile Quotes",
                "creator": {
                    "@id": "https://sms4smile.com/quotes/#organization"
                }
            }
        },
        {
            "@type": "BreadcrumbList",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://sms4smile.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Quotes",
                    "item": "https://sms4smile.com/quotes/"
                },
                {
                    "@type": "ListItem",
                    "position": 3,
                    "name": "Herb Lubalin",
                    "item": "https://sms4smile.com/quotes/author/herb-lubalin/"
                },
                {
                    "@type": "ListItem",
                    "position": 4,
                    "name": "The better people communicate, the greater...",
                    "item": "https://sms4smile.com/quotes/herb-lubalin/the-better-people-communicate-the-greater-will-be-the-need-for-better/"
                }
            ],
            "@id": "https://sms4smile.com/quotes/herb-lubalin/the-better-people-communicate-the-greater-will-be-the-need-for-better/#breadcrumb"
        },
        {
            "@type": "WebSite",
            "@id": "https://sms4smile.com/quotes/#website",
            "name": "SMS4Smile Quotes",
            "url": "https://sms4smile.com/quotes/",
            "publisher": {
                "@id": "https://sms4smile.com/quotes/#organization"
            }
        },
        {
            "@type": "Organization",
            "@id": "https://sms4smile.com/quotes/#organization",
            "name": "SMS4Smile Quotes",
            "url": "https://sms4smile.com/quotes/",
            "logo": {
                "@type": "ImageObject",
                "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png",
                "width": 512,
                "height": 512
            }
        }
    ]
}
```
