--- title: "Meaning & Key Takeaway of: You [the employees] are involved in a…" description: "\"You [the employees] are involved in a crusade.\" — Herb Kelleher" image: "https://sms4smile.com/quotes/i/714/herb-kelleher-8657_crusade_you-the-employees-are-involved-in-a-crus_1827541.png" --- # You \[the employees\] are involved in a crusade. ![“You [the employees] are involved in a crusade.” quote by Herb Kelleher](https://sms4smile.com/quotes/i/714/herb-kelleher-8657_crusade_you-the-employees-are-involved-in-a-crus_1827541.png) [Download](https://sms4smile.com/quotes/i/714/herb-kelleher-8657_crusade_you-the-employees-are-involved-in-a-crus_1827541.png) [Open image](https://sms4smile.com/quotes/i/714/herb-kelleher-8657_crusade_you-the-employees-are-involved-in-a-crus_1827541.png) > “You \[the employees\] are involved in a crusade.” [Herb Kelleher](https://sms4smile.com/quotes/author/herb-kelleher/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Frames employees as participants in a larger, purposeful mission, likening their work to a crusade. **In simple terms:** Employees are part of a meaningful mission. Key Takeaway Foster shared purpose at work. Themes leadership motivation mission Mood inspirational strategic Type motivational organizational When to use this quote - team meetings - company vision statements - project launches Key Concepts employees crusade company culture Questions to Reflect On - How does framing work as a crusade affect morale? - What alternative narratives could inspire staff? A Different Perspective Mission language can feel overly dramatic. ★ ★ ★ ★ ★ No ratings yet [Crusade](https://sms4smile.com/quotes/about/crusade/) [Crusades](https://sms4smile.com/quotes/about/crusades/) [Employee](https://sms4smile.com/quotes/about/employee/) [Employees](https://sms4smile.com/quotes/about/employees/) [Employees Involved](https://sms4smile.com/quotes/about/employees-involved-2247607/) [Inspirational](https://sms4smile.com/quotes/about/inspirational/) [Involved](https://sms4smile.com/quotes/about/involved/) [Involved Crusade](https://sms4smile.com/quotes/about/involved-crusade-2247606/) [Love](https://sms4smile.com/quotes/about/love/) ## Related quotes > [The head of the CIA, it seems to me, would think long and hard before he admitted that former employees of his had been…](https://sms4smile.com/quotes/jim-garrison/the-head-of-the-cia-it-seems-to-me-would-think-long-and-hard-before/) [Jim Garrison](https://sms4smile.com/quotes/author/jim-garrison/) > [Soldiers, Sailors and Airmen of the Allied Expeditionary Force! You are about to embark upon the Great Crusade, toward which we have striven these…](https://sms4smile.com/quotes/dwight-d-eisenhower/soldiers-sailors-and-airmen-of-the-allied-expeditionary-force-you-are/) [Dwight D. Eisenhower](https://sms4smile.com/quotes/author/dwight-d-eisenhower/) > [The difference between a policy and a crusade is that a policy is judged by its results, while a crusade is judged by how…](https://sms4smile.com/quotes/thomas-sowell/the-difference-between-a-policy-and-a-crusade-is-that-a-policy-is/) [Thomas Sowell](https://sms4smile.com/quotes/author/thomas-sowell/) > [We're on record. We're part of the crusade. We're not backing down.](https://sms4smile.com/quotes/julian-fantino/we-re-on-record-we-re-part-of-the-crusade-we-re-not-backing-down/) [Julian Fantino](https://sms4smile.com/quotes/author/julian-fantino/) > [Throughout our long and sorry history it has been men who supposed themselves to be exemplars of integrity who have done all the damage.…](https://sms4smile.com/quotes/jack-mcdevitt/throughout-our-long-and-sorry-history-it-has-been-men-who-supposed/) [Jack McDevitt](https://sms4smile.com/quotes/author/jack-mcdevitt/) > [A crusade is, simply put, something that's bigger than you are. It's a "cause" with an impact that reaches beyond your personal wants and…](https://sms4smile.com/quotes/arthur-l-williams-jr/a-crusade-is-simply-put-something-that-s-bigger-than-you-are-it-s-a/) [Arthur L. Williams, Jr](https://sms4smile.com/quotes/author/arthur-l-williams-jr/) > [The First Crusade ... set off on its two-thousand-mile jaunt by massacring Jews, plundering and slaughtering all the way from the Rhine to the…](https://sms4smile.com/quotes/herbert-j-muller/the-first-crusade-set-off-on-its-two-thousand-mile-jaunt-by/) [Herbert J. Muller](https://sms4smile.com/quotes/author/herbert-j-muller/) > [You have to go back to the Children's Crusade in 1212 AD to find as unfortunate and fatuous an attempt at manipulated hysteria as…](https://sms4smile.com/quotes/helen-lawrenson/you-have-to-go-back-to-the-children-s-crusade-in-1212-ad-to-find-as/) [Helen Lawrenson](https://sms4smile.com/quotes/author/helen-lawrenson/) > [anything that becomes a cult, or a mass movement, loses its moral and spiritual value. The crusade has to be personal, individual. As soon…](https://sms4smile.com/quotes/rosamond-lehmann/anything-that-becomes-a-cult-or-a-mass-movement-loses-its-moral-and/) [Rosamond Lehmann](https://sms4smile.com/quotes/author/rosamond-lehmann/) > [The life of a devotee is a crusade of which the heart is the Holy Land.](https://sms4smile.com/quotes/alfred-de-musset/the-life-of-a-devotee-is-a-crusade-of-which-the-heart-is-the-holy-land/) [Alfred de Musset](https://sms4smile.com/quotes/author/alfred-de-musset/) > [It has become a crusade of mine to demonstrate that TV need not be violent to be exciting.](https://sms4smile.com/quotes/gene-roddenberry/it-has-become-a-crusade-of-mine-to-demonstrate-that-tv-need-not-be/) [Gene Roddenberry](https://sms4smile.com/quotes/author/gene-roddenberry/) > [Every walk is a sort of crusade, preached by some Peter the Hermit in us.](https://sms4smile.com/quotes/henry-david-thoreau/every-walk-is-a-sort-of-crusade-preached-by-some-peter-the-hermit-in/) [Henry David Thoreau](https://sms4smile.com/quotes/author/henry-david-thoreau/) > [“Religion is the most powerful entity on earth. A phenomenon that has conscripted millions to give or sacrifice their lives without so much as…](https://sms4smile.com/quotes/cal-sarwar/religion-is-the-most-powerful-entity-on-earth-a-phenomenon-that-has/) [Cal Sarwar](https://sms4smile.com/quotes/author/cal-sarwar/) > [Well, for me, my favourite 'Indiana Jones' is 'The Last Crusade,' because you get tears in your eyes when you see the old guard…](https://sms4smile.com/quotes/ray-winstone/well-for-me-my-favourite-indiana-jones-is-the-last-crusade-because/) [Ray Winstone](https://sms4smile.com/quotes/author/ray-winstone/) > [Moral crusade: Public activity undertaken by middle-aged men who are cheating on their wives or diddling little boys. Moral crusades are particularly popular among…](https://sms4smile.com/quotes/john-ralston-saul/moral-crusade-public-activity-undertaken-by-middle-aged-men-who-are/) [John Ralston Saul](https://sms4smile.com/quotes/author/john-ralston-saul/) ## More by Herb Kelleher > [If the Wright brother were alive today Wilbur would have to fire Orville to reduce costs.](https://sms4smile.com/quotes/herb-kelleher/if-the-wright-brother-were-alive-today-wilbur-would-have-to-fire/) [Herb Kelleher](https://sms4smile.com/quotes/author/herb-kelleher/) > [You have to treat your employees like your customers. When you treat them right they will treat your outside customers right.](https://sms4smile.com/quotes/herb-kelleher/you-have-to-treat-your-employees-like-your-customers-when-you-treat/) [Herb Kelleher](https://sms4smile.com/quotes/author/herb-kelleher/) > [Power should be reserved for weightlifting and boats, and leadership really involves responsibility.](https://sms4smile.com/quotes/herb-kelleher/power-should-be-reserved-for-weightlifting-and-boats-and-leadership/) [Herb Kelleher](https://sms4smile.com/quotes/author/herb-kelleher/) > [As far as value is concerned, the principal reason that I moved to Texas from New Jersey many, many years ago was because I…](https://sms4smile.com/quotes/herb-kelleher/as-far-as-value-is-concerned-the-principal-reason-that-i-moved-to/) [Herb Kelleher](https://sms4smile.com/quotes/author/herb-kelleher/) > [Sometimes you need a little courage too just to buck popular opinion.](https://sms4smile.com/quotes/herb-kelleher/sometimes-you-need-a-little-courage-too-just-to-buck-popular-opinion/) [Herb Kelleher](https://sms4smile.com/quotes/author/herb-kelleher/) > [I want to see Texas remain an entrepreneurial powerhouse in the United States.](https://sms4smile.com/quotes/herb-kelleher/i-want-to-see-texas-remain-an-entrepreneurial-powerhouse-in-the/) [Herb Kelleher](https://sms4smile.com/quotes/author/herb-kelleher/) > [You can't have a mid-life crisis in the airline industry because every day is a crisis.](https://sms4smile.com/quotes/herb-kelleher/you-can-t-have-a-mid-life-crisis-in-the-airline-industry-because/) [Herb Kelleher](https://sms4smile.com/quotes/author/herb-kelleher/) > [Keep costs low and spirits high, and the people of Southwest Airlines will keep LUV in the air.](https://sms4smile.com/quotes/herb-kelleher/keep-costs-low-and-spirits-high-and-the-people-of-southwest-airlines/) [Herb Kelleher](https://sms4smile.com/quotes/author/herb-kelleher/) > [A company is stronger if it is bound by love rather than by fear.](https://sms4smile.com/quotes/herb-kelleher/a-company-is-stronger-if-it-is-bound-by-love-rather-than-by-fear/) [Herb Kelleher](https://sms4smile.com/quotes/author/herb-kelleher/) > [The people of Southwest have always been my pride, my joy and my love. Their indomitable dedication and esprit de corps have taken Southwest…](https://sms4smile.com/quotes/herb-kelleher/the-people-of-southwest-have-always-been-my-pride-my-joy-and-my-love/) [Herb Kelleher](https://sms4smile.com/quotes/author/herb-kelleher/) > [A motivated employee treats the customer well. The customer is happy, so they keep coming back. It's not one of the enduring green mysteries…](https://sms4smile.com/quotes/herb-kelleher/a-motivated-employee-treats-the-customer-well-the-customer-is-happy/) [Herb Kelleher](https://sms4smile.com/quotes/author/herb-kelleher/) > [Hire for attitude, train for skill.](https://sms4smile.com/quotes/herb-kelleher/hire-for-attitude-train-for-skill/) [Herb Kelleher](https://sms4smile.com/quotes/author/herb-kelleher/) > [We have the best customer satisfaction record, based on Transportation Dept. statistics, of any airline in America, the fewest complaints filed per 100,000 passengers…](https://sms4smile.com/quotes/herb-kelleher/we-have-the-best-customer-satisfaction-record-based-on-transportation/) [Herb Kelleher](https://sms4smile.com/quotes/author/herb-kelleher/) > [Think small and act small, and we'll get bigger. Think big and act big, and we'll get smaller.](https://sms4smile.com/quotes/herb-kelleher/think-small-and-act-small-and-we-ll-get-bigger-think-big-and-act-big/) [Herb Kelleher](https://sms4smile.com/quotes/author/herb-kelleher/) > [I've found that many of the greatest ideas surface in bars because that's where many people cultivate inspiration.](https://sms4smile.com/quotes/herb-kelleher/i-ve-found-that-many-of-the-greatest-ideas-surface-in-bars-because/) [Herb Kelleher](https://sms4smile.com/quotes/author/herb-kelleher/) [Explore all 79 Herb Kelleher quotes ](https://sms4smile.com/quotes/author/herb-kelleher/) ## More Crusade quotes > [The notion of a non-religious Christmas is ridiculous. But so is the insistence on the part of Christians that politicians and retailers carry out…](https://sms4smile.com/quotes/rachel-campos-duffy/the-notion-of-a-non-religious-christmas-is-ridiculous-but-so-is-the/) [Rachel Campos-Duffy](https://sms4smile.com/quotes/author/rachel-campos-duffy/) > [Soldiers, Sailors and Airmen of the Allied Expeditionary Force! You are about to embark upon the Great Crusade, toward which we have striven these…](https://sms4smile.com/quotes/dwight-d-eisenhower/soldiers-sailors-and-airmen-of-the-allied-expeditionary-force-you-are/) [Dwight D. Eisenhower](https://sms4smile.com/quotes/author/dwight-d-eisenhower/) > [Well, for me, my favourite 'Indiana Jones' is 'The Last Crusade,' because you get tears in your eyes when you see the old guard…](https://sms4smile.com/quotes/ray-winstone/well-for-me-my-favourite-indiana-jones-is-the-last-crusade-because/) [Ray Winstone](https://sms4smile.com/quotes/author/ray-winstone/) > [“What is the truth?’ he asked. ‘We place faith in ourselves,’ replied Altaïr (...) ‘We see the world as it really is, and hope…](https://sms4smile.com/quotes/oliver-bowden/what-is-the-truth-he-asked-we-place-faith-in-ourselves-replied-alta-r/) [Oliver Bowden](https://sms4smile.com/quotes/author/oliver-bowden/) > [“In the year 1212, sincere Christian parents of the medieval church decided to send their children to conquer Jerusalem and drive out the Moors,…](https://sms4smile.com/quotes/gregg-harris/in-the-year-1212-sincere-christian-parents-of-the-medieval-church/) [Gregg Harris](https://sms4smile.com/quotes/author/gregg-harris/) > [“Those who crusade not for God in themselves but against the devil in others, never succeed in leaving the world better, but leave it…](https://sms4smile.com/quotes/aldous-huxley/those-who-crusade-not-for-god-in-themselves-but-against-the-devil-in/) [Aldous Huxley](https://sms4smile.com/quotes/author/aldous-huxley/) > [“Religion is the most powerful entity on earth. A phenomenon that has conscripted millions to give or sacrifice their lives without so much as…](https://sms4smile.com/quotes/cal-sarwar/religion-is-the-most-powerful-entity-on-earth-a-phenomenon-that-has/) [Cal Sarwar](https://sms4smile.com/quotes/author/cal-sarwar/) > [Every walk is a sort of crusade, preached by some Peter the Hermit in us.](https://sms4smile.com/quotes/henry-david-thoreau/every-walk-is-a-sort-of-crusade-preached-by-some-peter-the-hermit-in/) [Henry David Thoreau](https://sms4smile.com/quotes/author/henry-david-thoreau/) > [“Will you join in our crusade? Who will be strong and stand with me? Somewhere beyond the barricade Is there a world you long…](https://sms4smile.com/quotes/anonymous/will-you-join-in-our-crusade-who-will-be-strong-and-stand-with-me/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [“Another preoccupation fed into this dynamic relationship between discovery and denial: does sexual abuse actually matter? Should it, in fact, be allowed? After all,…](https://sms4smile.com/quotes/beatrix-campbell/another-preoccupation-fed-into-this-dynamic-relationship-between/) [Beatrix Campbell](https://sms4smile.com/quotes/author/beatrix-campbell/) > [The March of Dimes turned a disease not nearly as prevalent as childhood cancer into a national crusade. Polio was not that widespread.](https://sms4smile.com/quotes/david-oshinsky/the-march-of-dimes-turned-a-disease-not-nearly-as-prevalent-as/) [David Oshinsky](https://sms4smile.com/quotes/author/david-oshinsky/) > [It has become a crusade of mine to demonstrate that TV need not be violent to be exciting.](https://sms4smile.com/quotes/gene-roddenberry/it-has-become-a-crusade-of-mine-to-demonstrate-that-tv-need-not-be/) [Gene Roddenberry](https://sms4smile.com/quotes/author/gene-roddenberry/) > [The life of a devotee is a crusade of which the heart is the Holy Land.](https://sms4smile.com/quotes/alfred-de-musset/the-life-of-a-devotee-is-a-crusade-of-which-the-heart-is-the-holy-land/) [Alfred de Musset](https://sms4smile.com/quotes/author/alfred-de-musset/) > [The crusade to convince us that global warming can only be dealt with by wealth destruction and higher energy prices began with an effort…](https://sms4smile.com/quotes/david-harsanyi/the-crusade-to-convince-us-that-global-warming-can-only-be-dealt-with/) [David Harsanyi](https://sms4smile.com/quotes/author/david-harsanyi/) > [anything that becomes a cult, or a mass movement, loses its moral and spiritual value. The crusade has to be personal, individual. As soon…](https://sms4smile.com/quotes/rosamond-lehmann/anything-that-becomes-a-cult-or-a-mass-movement-loses-its-moral-and/) [Rosamond Lehmann](https://sms4smile.com/quotes/author/rosamond-lehmann/) [Browse all 69 Crusade quotes ](https://sms4smile.com/quotes/about/crusade/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "You [the employees] are involved in a crusade.", "creator": { "@type": "Person", "name": "Herb Kelleher" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/herb-kelleher/you-the-employees-are-involved-in-a-crusade/", "about": { "@type": "Thing", "name": "Crusade" }, "@id": "https://sms4smile.com/quotes/herb-kelleher/you-the-employees-are-involved-in-a-crusade/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/714/herb-kelleher-8657_crusade_you-the-employees-are-involved-in-a-crus_1827541.png", "contentUrl": "https://sms4smile.com/quotes/i/714/herb-kelleher-8657_crusade_you-the-employees-are-involved-in-a-crus_1827541.png", "url": "https://sms4smile.com/quotes/i/714/herb-kelleher-8657_crusade_you-the-employees-are-involved-in-a-crus_1827541.png", "width": 1080, "height": 1080, "caption": "“You [the employees] are involved in a crusade.” — Herb Kelleher", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Herb Kelleher", "item": "https://sms4smile.com/quotes/author/herb-kelleher/" }, { "@type": "ListItem", "position": 4, "name": "You [the employees] are involved in...", "item": "https://sms4smile.com/quotes/herb-kelleher/you-the-employees-are-involved-in-a-crusade/" } ], "@id": "https://sms4smile.com/quotes/herb-kelleher/you-the-employees-are-involved-in-a-crusade/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```