---
title: "Meaning & Key Takeaway of: You must be very patient, very…"
description: "\"You must be very patient, very persistent. The world isn't going to shower gold coins on you just because you have a good idea. You're going to have to..."
image: "https://sms4smile.com/quotes/i/e83/herb-kelleher-8657_attention_you-must-be-very-patient-very-persistent_1624223.png"
---

#  You must be very patient, very persistent. The world isn't…

![“You must be very patient, very persistent. The world isn't going to shower gold coins on you just because you have a good idea. You're going to have to work like crazy to bring that idea to the attention of people. They're not going to buy it unless they know about it.” quote by Herb Kelleher](https://sms4smile.com/quotes/i/e83/herb-kelleher-8657_attention_you-must-be-very-patient-very-persistent_1624223.png)   [Download](https://sms4smile.com/quotes/i/e83/herb-kelleher-8657_attention_you-must-be-very-patient-very-persistent_1624223.png) [Open image](https://sms4smile.com/quotes/i/e83/herb-kelleher-8657_attention_you-must-be-very-patient-very-persistent_1624223.png)

> “You must be very patient, very persistent. The world isn't going to shower gold coins on you just because you have a good idea. You're going to have to work like crazy to bring that idea to the attention of people. They're not going to buy it unless they know about it.”

[Herb Kelleher](https://sms4smile.com/quotes/author/herb-kelleher/)

## About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Success requires relentless effort and patience; ideas alone aren't enough without active promotion and hard work.

**In simple terms:** Work hard and be patient for ideas to succeed.

Key Takeaway

Persistently promote your ideas.

Themes

patience persistence marketing

Mood

determined pragmatic

Type

motivational business

When to use this quote

- startup pitches
- product launches
- networking events

Key Concepts

entrepreneurship effort

Questions to Reflect On

- What strategies will you use to market your idea?
- How can you maintain patience during setbacks?

A Different Perspective

Hard work alone may not guarantee market acceptance.

★ ★ ★ ★ ★   No ratings yet

[Attention](https://sms4smile.com/quotes/about/attention/) [Gold](https://sms4smile.com/quotes/about/gold/) [Gold coins](https://sms4smile.com/quotes/about/gold-coins/) [Good ideas](https://sms4smile.com/quotes/about/good-ideas/) [Ideas](https://sms4smile.com/quotes/about/ideas/) [People](https://sms4smile.com/quotes/about/people/) [Persistent](https://sms4smile.com/quotes/about/persistent/) [World](https://sms4smile.com/quotes/about/world/)

## Related quotes

> [Under the gold standard gold is money and money is gold. It is immaterial whether or not the laws assign legal tender quality only…](https://sms4smile.com/quotes/ludwig-von-mises/under-the-gold-standard-gold-is-money-and-money-is-gold-it-is/)

[Ludwig von Mises](https://sms4smile.com/quotes/author/ludwig-von-mises/)

> [Government has become a machine that runs only when gold coins are inserted.](https://sms4smile.com/quotes/patricia-schroeder/government-has-become-a-machine-that-runs-only-when-gold-coins-are/)

[Patricia Schroeder](https://sms4smile.com/quotes/author/patricia-schroeder/)

> [I see a great future for gold and silver coins as the currency people may increasingly turn to when paper currencies begin to disintegrate.](https://sms4smile.com/quotes/murray-rothbard/i-see-a-great-future-for-gold-and-silver-coins-as-the-currency-people/)

[Murray Rothbard](https://sms4smile.com/quotes/author/murray-rothbard/)

> [When people become frightened, they look for things of real value. They will go to monetary metals, gold and silver, and they will buy…](https://sms4smile.com/quotes/ron-paul/when-people-become-frightened-they-look-for-things-of-real-value-they/)

[Ron Paul](https://sms4smile.com/quotes/author/ron-paul/)

> [I went to America in the winter of 1872-73, authorised to secure, if I could, the passage of a bill demonetising silver. It was…](https://sms4smile.com/quotes/ernest-seyd/i-went-to-america-in-the-winter-of-1872-73-authorised-to-secure-if-i/)

Ernest Seyd

> [“Liam couldn’t stand it any longer. He wriggled to get out of Mommy’s arms. As she bent to let him go, he scrambled over…](https://sms4smile.com/quotes/thea-harrison/liam-couldn-t-stand-it-any-longer-he-wriggled-to-get-out-of-mommy-s/)

[Thea Harrison](https://sms4smile.com/quotes/author/thea-harrison/)

> [ Experience, however, shows that neither a state nor a bank ever have \[sic\] had the unrestricted power of issuing paper money without abusing that… ](https://sms4smile.com/quotes/david-ricardo/experience-however-shows-that-neither-a-state-nor-a-bank-ever-have/)

[David Ricardo](https://sms4smile.com/quotes/author/david-ricardo/)

> [Maybe we should always show pictures. Bin Laden, pictures of our wounded service people, pictures of maimed innocent civilians. We can only make decisions…](https://sms4smile.com/quotes/jon-stewart/maybe-we-should-always-show-pictures-bin-laden-pictures-of-our/)

[Jon Stewart](https://sms4smile.com/quotes/author/jon-stewart/)

> [Authors, like coins, grow dear as they grow old.](https://sms4smile.com/quotes/alexander-pope/authors-like-coins-grow-dear-as-they-grow-old/)

[Alexander Pope](https://sms4smile.com/quotes/author/alexander-pope/)

> [A chest of gold coins or a fat wallet of bills is of no use whatsoever to a wrecked sailor alone on a raft.](https://sms4smile.com/quotes/alan-watts/a-chest-of-gold-coins-or-a-fat-wallet-of-bills-is-of-no-use/)

[Alan Watts](https://sms4smile.com/quotes/author/alan-watts/)

> [Place 5 percent to 10 percent of your total assets in gold bullion and selected gold and silver coins. No one knows with certainty…](https://sms4smile.com/quotes/james-dale-davidson/place-5-percent-to-10-percent-of-your-total-assets-in-gold-bullion/)

[James Dale Davidson](https://sms4smile.com/quotes/author/james-dale-davidson/)

> [If you hit a midget on the head with a stick, he turns into 40 gold coins.](https://sms4smile.com/quotes/patton-oswalt/if-you-hit-a-midget-on-the-head-with-a-stick-he-turns-into-40-gold/)

[Patton Oswalt](https://sms4smile.com/quotes/author/patton-oswalt/)

> [Even during the period when Rome lost much of her ancient prestige, an Indian traveler observed that trade all over the world was operated…](https://sms4smile.com/quotes/paul-einzig/even-during-the-period-when-rome-lost-much-of-her-ancient-prestige-an/)

Paul Einzig

> [In every stockjobbing swindle every one knows that some time or other the crash must come, but every one hopes that it may fall…](https://sms4smile.com/quotes/karl-marx/in-every-stockjobbing-swindle-every-one-knows-that-some-time-or-other/)

[Karl Marx](https://sms4smile.com/quotes/author/karl-marx/)

> [To a shower of gold most things are penetrable.](https://sms4smile.com/quotes/thomas-carlyle/to-a-shower-of-gold-most-things-are-penetrable/)

[Thomas Carlyle](https://sms4smile.com/quotes/author/thomas-carlyle/)

## More by Herb Kelleher

> [If the Wright brother were alive today Wilbur would have to fire Orville to reduce costs.](https://sms4smile.com/quotes/herb-kelleher/if-the-wright-brother-were-alive-today-wilbur-would-have-to-fire/)

[Herb Kelleher](https://sms4smile.com/quotes/author/herb-kelleher/)

> [You have to treat your employees like your customers. When you treat them right they will treat your outside customers right.](https://sms4smile.com/quotes/herb-kelleher/you-have-to-treat-your-employees-like-your-customers-when-you-treat/)

[Herb Kelleher](https://sms4smile.com/quotes/author/herb-kelleher/)

> [Power should be reserved for weightlifting and boats, and leadership really involves responsibility.](https://sms4smile.com/quotes/herb-kelleher/power-should-be-reserved-for-weightlifting-and-boats-and-leadership/)

[Herb Kelleher](https://sms4smile.com/quotes/author/herb-kelleher/)

> [As far as value is concerned, the principal reason that I moved to Texas from New Jersey many, many years ago was because I…](https://sms4smile.com/quotes/herb-kelleher/as-far-as-value-is-concerned-the-principal-reason-that-i-moved-to/)

[Herb Kelleher](https://sms4smile.com/quotes/author/herb-kelleher/)

> [Sometimes you need a little courage too just to buck popular opinion.](https://sms4smile.com/quotes/herb-kelleher/sometimes-you-need-a-little-courage-too-just-to-buck-popular-opinion/)

[Herb Kelleher](https://sms4smile.com/quotes/author/herb-kelleher/)

> [I want to see Texas remain an entrepreneurial powerhouse in the United States.](https://sms4smile.com/quotes/herb-kelleher/i-want-to-see-texas-remain-an-entrepreneurial-powerhouse-in-the/)

[Herb Kelleher](https://sms4smile.com/quotes/author/herb-kelleher/)

> [You can't have a mid-life crisis in the airline industry because every day is a crisis.](https://sms4smile.com/quotes/herb-kelleher/you-can-t-have-a-mid-life-crisis-in-the-airline-industry-because/)

[Herb Kelleher](https://sms4smile.com/quotes/author/herb-kelleher/)

> [Keep costs low and spirits high, and the people of Southwest Airlines will keep LUV in the air.](https://sms4smile.com/quotes/herb-kelleher/keep-costs-low-and-spirits-high-and-the-people-of-southwest-airlines/)

[Herb Kelleher](https://sms4smile.com/quotes/author/herb-kelleher/)

> [A company is stronger if it is bound by love rather than by fear.](https://sms4smile.com/quotes/herb-kelleher/a-company-is-stronger-if-it-is-bound-by-love-rather-than-by-fear/)

[Herb Kelleher](https://sms4smile.com/quotes/author/herb-kelleher/)

> [The people of Southwest have always been my pride, my joy and my love. Their indomitable dedication and esprit de corps have taken Southwest…](https://sms4smile.com/quotes/herb-kelleher/the-people-of-southwest-have-always-been-my-pride-my-joy-and-my-love/)

[Herb Kelleher](https://sms4smile.com/quotes/author/herb-kelleher/)

> [A motivated employee treats the customer well. The customer is happy, so they keep coming back. It's not one of the enduring green mysteries…](https://sms4smile.com/quotes/herb-kelleher/a-motivated-employee-treats-the-customer-well-the-customer-is-happy/)

[Herb Kelleher](https://sms4smile.com/quotes/author/herb-kelleher/)

> [Hire for attitude, train for skill.](https://sms4smile.com/quotes/herb-kelleher/hire-for-attitude-train-for-skill/)

[Herb Kelleher](https://sms4smile.com/quotes/author/herb-kelleher/)

> [We have the best customer satisfaction record, based on Transportation Dept. statistics, of any airline in America, the fewest complaints filed per 100,000 passengers…](https://sms4smile.com/quotes/herb-kelleher/we-have-the-best-customer-satisfaction-record-based-on-transportation/)

[Herb Kelleher](https://sms4smile.com/quotes/author/herb-kelleher/)

> [Think small and act small, and we'll get bigger. Think big and act big, and we'll get smaller.](https://sms4smile.com/quotes/herb-kelleher/think-small-and-act-small-and-we-ll-get-bigger-think-big-and-act-big/)

[Herb Kelleher](https://sms4smile.com/quotes/author/herb-kelleher/)

> [I've found that many of the greatest ideas surface in bars because that's where many people cultivate inspiration.](https://sms4smile.com/quotes/herb-kelleher/i-ve-found-that-many-of-the-greatest-ideas-surface-in-bars-because/)

[Herb Kelleher](https://sms4smile.com/quotes/author/herb-kelleher/)

[Explore all 79 Herb Kelleher quotes ](https://sms4smile.com/quotes/author/herb-kelleher/)

## More Attention quotes

> [It appears to me that one great cause of our difference in opinion on subjects which we often discuss is that you have always…](https://sms4smile.com/quotes/david-ricardo/it-appears-to-me-that-one-great-cause-of-our-difference-in-opinion-on/)

[David Ricardo](https://sms4smile.com/quotes/author/david-ricardo/)

> [People pay far too much attention to the television and they're quite literal in some ways. At the beginning, when I was playing very…](https://sms4smile.com/quotes/ardal-o-hanlon/people-pay-far-too-much-attention-to-the-television-and-they-re-quite/)

[Ardal O'Hanlon](https://sms4smile.com/quotes/author/ardal-o-hanlon/)

> [Television, radio, social media. The 24/7 news cycle plows forward mercilessly on our desks, in our cars and in our pockets. Thousands and thousands…](https://sms4smile.com/quotes/joseph-prince/television-radio-social-media-the-24-7-news-cycle-plows-forward/)

[Joseph Prince](https://sms4smile.com/quotes/author/joseph-prince/)

> [By making conscious choices in our behavior and where we focus our attention, we can transform our experience of our body, decrease our biological…](https://sms4smile.com/quotes/deepak-chopra/by-making-conscious-choices-in-our-behavior-and-where-we-focus-our/)

[Deepak Chopra](https://sms4smile.com/quotes/author/deepak-chopra/)

> [Our inventions are wont to be pretty toys, which distract our attention from serious things. They are but improved means to an unimproved end.](https://sms4smile.com/quotes/henry-david-thoreau/our-inventions-are-wont-to-be-pretty-toys-which-distract-our/)

[Henry David Thoreau](https://sms4smile.com/quotes/author/henry-david-thoreau/)

> [What people don't normally know about us is the hustle is very real, and it's sorely driven a lot by how we consider ourselves.…](https://sms4smile.com/quotes/lzzy-hale/what-people-don-t-normally-know-about-us-is-the-hustle-is-very-real/)

[Lzzy Hale](https://sms4smile.com/quotes/author/lzzy-hale/)

> [For me, the term "psychotherapy" is limiting. It implies that we work with mind and emotions, but excludes the body and pays scant attention…](https://sms4smile.com/quotes/jed-diamond/for-me-the-term-psychotherapy-is-limiting-it-implies-that-we-work/)

[Jed Diamond](https://sms4smile.com/quotes/author/jed-diamond/)

> [When you approach something to photograph it, first be still with yourself until the object of your attention affirms your presence. Then don't leave…](https://sms4smile.com/quotes/minor-white/when-you-approach-something-to-photograph-it-first-be-still-with/)

[Minor White](https://sms4smile.com/quotes/author/minor-white/)

> [I'm writing about real things. Real people. Real characters. You have to believe what I write about is true or you wouldn't pay any…](https://sms4smile.com/quotes/lou-reed/i-m-writing-about-real-things-real-people-real-characters-you-have-to/)

[Lou Reed](https://sms4smile.com/quotes/author/lou-reed/)

> [ I went to a mosque in Philadelphia with \[my wife\] in December 24, 1999. And we we went to this mosque in Philly, and… ](https://sms4smile.com/quotes/mahershala-ali/i-went-to-a-mosque-in-philadelphia-with-my-wife-in-december-24-1999/)

[Mahershala Ali](https://sms4smile.com/quotes/author/mahershala-ali/)

> [The Harvard Business Review recently had an article called 'The Human Moment,' about how to make real contact with a person at work: ...…](https://sms4smile.com/quotes/daniel-goleman/the-harvard-business-review-recently-had-an-article-called-the-human/)

[Daniel Goleman](https://sms4smile.com/quotes/author/daniel-goleman/)

> [Let us thank God heartily as often as we pray that we have His Spirit in us to teach us to pray. Thanksgiving will…](https://sms4smile.com/quotes/andy-murray/let-us-thank-god-heartily-as-often-as-we-pray-that-we-have-his-spirit/)

[Andy Murray](https://sms4smile.com/quotes/author/andy-murray/)

> [Enlightened people live in very charged states of attention, with a tremendous power circuiting through them.](https://sms4smile.com/quotes/frederick-lenz/enlightened-people-live-in-very-charged-states-of-attention-with-a/)

[Frederick Lenz](https://sms4smile.com/quotes/author/frederick-lenz/)

> [We must have a welfare system that we can afford, which will mean giving greater attention to directing the welfare program toward its primary…](https://sms4smile.com/quotes/michael-portillo/we-must-have-a-welfare-system-that-we-can-afford-which-will-mean/)

[Michael Portillo](https://sms4smile.com/quotes/author/michael-portillo/)

> [The director's job should give you a sense of music without drawing attention to itself.](https://sms4smile.com/quotes/taylor-hackford/the-director-s-job-should-give-you-a-sense-of-music-without-drawing/)

[Taylor Hackford](https://sms4smile.com/quotes/author/taylor-hackford/)

[Browse all 10,153 Attention quotes ](https://sms4smile.com/quotes/about/attention/)

```json
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "Quotation",
            "text": "You must be very patient, very persistent. The world isn't going to shower gold coins on you just because you have a good idea. You're going to have to work like crazy to bring that idea to the attention of people. They're not going to buy it unless they know about it.",
            "creator": {
                "@type": "Person",
                "name": "Herb Kelleher"
            },
            "isPartOf": {
                "@id": "https://sms4smile.com/quotes/#website"
            },
            "url": "https://sms4smile.com/quotes/herb-kelleher/you-must-be-very-patient-very-persistent-the-world-isn-t-going-to/",
            "about": {
                "@type": "Thing",
                "name": "Attention"
            },
            "@id": "https://sms4smile.com/quotes/herb-kelleher/you-must-be-very-patient-very-persistent-the-world-isn-t-going-to/#quotation",
            "image": {
                "@type": "ImageObject",
                "@id": "https://sms4smile.com/quotes/i/e83/herb-kelleher-8657_attention_you-must-be-very-patient-very-persistent_1624223.png",
                "contentUrl": "https://sms4smile.com/quotes/i/e83/herb-kelleher-8657_attention_you-must-be-very-patient-very-persistent_1624223.png",
                "url": "https://sms4smile.com/quotes/i/e83/herb-kelleher-8657_attention_you-must-be-very-patient-very-persistent_1624223.png",
                "width": 1080,
                "height": 1080,
                "caption": "“You must be very patient, very persistent. The world isn't going to shower gold coins on you just because…” — Herb Kelleher",
                "creditText": "SMS4Smile Quotes",
                "creator": {
                    "@id": "https://sms4smile.com/quotes/#organization"
                }
            }
        },
        {
            "@type": "BreadcrumbList",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://sms4smile.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Quotes",
                    "item": "https://sms4smile.com/quotes/"
                },
                {
                    "@type": "ListItem",
                    "position": 3,
                    "name": "Herb Kelleher",
                    "item": "https://sms4smile.com/quotes/author/herb-kelleher/"
                },
                {
                    "@type": "ListItem",
                    "position": 4,
                    "name": "You must be very patient, very...",
                    "item": "https://sms4smile.com/quotes/herb-kelleher/you-must-be-very-patient-very-persistent-the-world-isn-t-going-to/"
                }
            ],
            "@id": "https://sms4smile.com/quotes/herb-kelleher/you-must-be-very-patient-very-persistent-the-world-isn-t-going-to/#breadcrumb"
        },
        {
            "@type": "WebSite",
            "@id": "https://sms4smile.com/quotes/#website",
            "name": "SMS4Smile Quotes",
            "url": "https://sms4smile.com/quotes/",
            "publisher": {
                "@id": "https://sms4smile.com/quotes/#organization"
            }
        },
        {
            "@type": "Organization",
            "@id": "https://sms4smile.com/quotes/#organization",
            "name": "SMS4Smile Quotes",
            "url": "https://sms4smile.com/quotes/",
            "logo": {
                "@type": "ImageObject",
                "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png",
                "width": 512,
                "height": 512
            }
        }
    ]
}
```
