--- title: "Meaning & Key Takeaway of: We have never considered any costs as…" description: "\"We have never considered any costs as fixed. Therefore we first reduce the price to a point where we believe more sales will result. Then we go ahead a..." image: "https://sms4smile.com/quotes/i/2e6/henry-ford-492_believe_we-have-never-considered-any-costs-as-fi_2300059.png" --- # We have never considered any costs as fixed. Therefore we… ![“We have never considered any costs as fixed. Therefore we first reduce the price to a point where we believe more sales will result. Then we go ahead and try to make the price. We do not bother about the costs. The new price forces the cost down.” quote by Henry Ford](https://sms4smile.com/quotes/i/2e6/henry-ford-492_believe_we-have-never-considered-any-costs-as-fi_2300059.png) [Download](https://sms4smile.com/quotes/i/2e6/henry-ford-492_believe_we-have-never-considered-any-costs-as-fi_2300059.png) [Open image](https://sms4smile.com/quotes/i/2e6/henry-ford-492_believe_we-have-never-considered-any-costs-as-fi_2300059.png) > “We have never considered any costs as fixed. Therefore we first reduce the price to a point where we believe more sales will result. Then we go ahead and try to make the price. We do not bother about the costs. The new price forces the cost down.” [Henry Ford](https://sms4smile.com/quotes/author/henry-ford/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. He treats costs as variable, lowering prices to boost sales, assuming higher volume will offset expenses. **In simple terms:** Lower prices to increase sales, ignoring fixed costs. Key Takeaway Focus on volume, not cost. Themes pricing sales cost management Mood strategic pragmatic Type business marketing When to use this quote - retail pricing - product launch - sales promotion Key Concepts economics market dynamics Questions to Reflect On - Will customers buy more at lower price? - What if demand is inelastic? A Different Perspective Assumes demand will rise enough to cover lower margins. ★ ★ ★ ★ ★ No ratings yet [Believe](https://sms4smile.com/quotes/about/believe/) [Bother](https://sms4smile.com/quotes/about/bother/) [Bother Costs](https://sms4smile.com/quotes/about/bother-costs-5434530/) [Considered Costs](https://sms4smile.com/quotes/about/considered-costs-5434528/) [Cost](https://sms4smile.com/quotes/about/cost/) [Costs Fixed](https://sms4smile.com/quotes/about/costs-fixed-5434527/) [Firsts](https://sms4smile.com/quotes/about/firsts/) [Fixed](https://sms4smile.com/quotes/about/fixed/) [Force](https://sms4smile.com/quotes/about/force/) [Price Bother](https://sms4smile.com/quotes/about/price-bother-5434529/) [Reduce Price](https://sms4smile.com/quotes/about/reduce-price-345042/) [Results](https://sms4smile.com/quotes/about/results/) [Trying](https://sms4smile.com/quotes/about/trying/) ## Related quotes > [Our policy is to reduce the price, extend the operations, and improve the article.](https://sms4smile.com/quotes/henry-ford/our-policy-is-to-reduce-the-price-extend-the-operations-and-improve/) [Henry Ford](https://sms4smile.com/quotes/author/henry-ford/) > [I will do my best to reduce the price of oil to expand the life span of oil at least for two decades or…](https://sms4smile.com/quotes/ahmed-zaki-yamani/i-will-do-my-best-to-reduce-the-price-of-oil-to-expand-the-life-span/) [Ahmed Zaki Yamani](https://sms4smile.com/quotes/author/ahmed-zaki-yamani/) > [Our students wanted to know everything: but only the newest theory seemed to them worth bothering with. 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