--- title: "Meaning & Key Takeaway of: Therefore in 1909 I announced one…" description: "\"“Therefore in 1909 I announced one morning, without any previous warning, that in the future we were going to build only one model, that the model was ..." image: "https://sms4smile.com/quotes/i/ec7/henry-ford-492_time_therefore-in-1909-i-announced-one-mornin_940163.png" --- # Therefore in 1909 I announced one morning, without any… ![“Therefore in 1909 I announced one morning, without any previous warning, that in the future we were going to build only one model, that the model was going to be "Model T," and that the chassis would be exactly the same for all cars, and I remarked: "Any customer can have a car painted any colour…” quote by Henry Ford](https://sms4smile.com/quotes/i/ec7/henry-ford-492_time_therefore-in-1909-i-announced-one-mornin_940163.png) [Download](https://sms4smile.com/quotes/i/ec7/henry-ford-492_time_therefore-in-1909-i-announced-one-mornin_940163.png) [Open image](https://sms4smile.com/quotes/i/ec7/henry-ford-492_time_therefore-in-1909-i-announced-one-mornin_940163.png) > ““Therefore in 1909 I announced one morning, without any previous warning, that in the future we were going to build only one model, that the model was going to be "Model T," and that the chassis would be exactly the same for all cars, and I remarked: "Any customer can have a car painted any colour that he wants so long as it is black.”” [Henry Ford](https://sms4smile.com/quotes/author/henry-ford/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Ford announced a single standardized car model with interchangeable colors, emphasizing uniformity and simplicity in production. **In simple terms:** Ford wanted one car model with interchangeable colors. Key Takeaway Adopt standardization for efficiency. Themes innovation standardization mass production Mood pragmatic determined Type historical business When to use this quote - automotive manufacturing - product design - marketing strategy - consumer choice - corporate communication Key Concepts industrial design economies of scale brand identity Questions to Reflect On - How does standardization affect brand perception? - Can uniform design coexist with personal expression? A Different Perspective Uniformity may limit consumer individuality. ★ ★ ★ ★ ★ No ratings yet [Time](https://sms4smile.com/quotes/about/time/) ## Related quotes > [Any customer can have a car painted any colour that he wants so long as it is black.](https://sms4smile.com/quotes/henry-ford/any-customer-can-have-a-car-painted-any-colour-that-he-wants-so-long/) [Henry Ford](https://sms4smile.com/quotes/author/henry-ford/) > [Any customer can have a car painted any color that he wants so long as it is black.](https://sms4smile.com/quotes/henry-ford/any-customer-can-have-a-car-painted-any-color-that-he-wants-so-long/) [Henry Ford](https://sms4smile.com/quotes/author/henry-ford/) > [My foreign car painted flat black. 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