--- title: "Meaning & Key Takeaway of: The most dramatic change will be the…" description: "\"“The most dramatic change will be the marketing department’s reinvention as a “customer department.” The first order of business is to replace the trad..." image: "https://sms4smile.com/quotes/i/baf/harvard-business-school-press_change_the-most-dramatic-change-will-be-the-mar_1518044.jpg" --- # The most dramatic change will be the marketing… ![“The most dramatic change will be the marketing department’s reinvention as a “customer department.” The first order of business is to replace the traditional CMO with a new type of leader—a chief customer officer. The” quote by Harvard Business School Press](https://sms4smile.com/quotes/i/baf/harvard-business-school-press_change_the-most-dramatic-change-will-be-the-mar_1518044.jpg) [Download](https://sms4smile.com/quotes/i/baf/harvard-business-school-press_change_the-most-dramatic-change-will-be-the-mar_1518044.jpg) [Open image](https://sms4smile.com/quotes/i/baf/harvard-business-school-press_change_the-most-dramatic-change-will-be-the-mar_1518044.jpg) > ““The most dramatic change will be the marketing department’s reinvention as a “customer department.” The first order of business is to replace the traditional CMO with a new type of leader—a chief customer officer. The”” Harvard Business School Press ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Marketing will shift to a customer‑centric model, led by a chief customer officer. **In simple terms:** Marketing becomes a customer department. Key Takeaway Prioritize customer needs in strategy. Themes marketing transformation customer focus leadership organizational change Mood strategic forward‑looking Type business organizational When to use this quote - business strategy meetings - product development - customer service training - executive planning Key Concepts customer experience brand loyalty digital transformation cross‑functional teams Questions to Reflect On - How will success be measured? - What challenges arise in redefining roles? A Different Perspective The term “customer department” may be vague without clear metrics. ★ ★ ★ ★ ★ No ratings yet [Change](https://sms4smile.com/quotes/about/change/) [First Order](https://sms4smile.com/quotes/about/first-order/) [Leadership](https://sms4smile.com/quotes/about/leadership/) [Marketing](https://sms4smile.com/quotes/about/marketing/) ## Related quotes > [The pace of change in marketing and the marketplace continues to accelerate. 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