--- title: "Meaning & Key Takeaway of: It is not with low prices-but on the…" description: "\"It is not with low prices-but on the contrary-it is with improved quality we cannot only hold the market, but improve it.\" — Hans Wilsdorf" image: "https://sms4smile.com/quotes/i/1b0/hans-wilsdorf-70666_contrary_it-is-not-with-low-prices-but-on-the-con_3161353.jpg" --- # It is not with low prices-but on the contrary-it is with… ![“It is not with low prices-but on the contrary-it is with improved quality we cannot only hold the market, but improve it.” quote by Hans Wilsdorf](https://sms4smile.com/quotes/i/1b0/hans-wilsdorf-70666_contrary_it-is-not-with-low-prices-but-on-the-con_3161353.jpg) [Download](https://sms4smile.com/quotes/i/1b0/hans-wilsdorf-70666_contrary_it-is-not-with-low-prices-but-on-the-con_3161353.jpg) [Open image](https://sms4smile.com/quotes/i/1b0/hans-wilsdorf-70666_contrary_it-is-not-with-low-prices-but-on-the-con_3161353.jpg) > “It is not with low prices-but on the contrary-it is with improved quality we cannot only hold the market, but improve it.” Hans Wilsdorf ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Quality improvements drive market dominance more than low prices. **In simple terms:** Quality beats cheapness. Key Takeaway Invest in quality to grow market share. Themes quality competition market strategy Mood strategic analytical Type business marketing When to use this quote - product launch - brand repositioning - pricing strategy Key Concepts value proposition consumer perception Questions to Reflect On - How can you balance price and quality? - What risks arise from focusing solely on price? A Different Perspective Low prices may attract short‑term buyers but can erode brand equity. ★ ★ ★ ★ ★ No ratings yet [Investing](https://sms4smile.com/quotes/about/investing/) [Quality](https://sms4smile.com/quotes/about/quality/) ## Related quotes > [Screw-top wine has improved the quality of life by about ten percent, wouldn't you say?](https://sms4smile.com/quotes/martin-amis/screw-top-wine-has-improved-the-quality-of-life-by-about-ten-percent/) [Martin Amis](https://sms4smile.com/quotes/author/martin-amis/) > [I think that the quality of all bands is steadily improving and it is a pleasant thought to me that perhaps the efforts of…](https://sms4smile.com/quotes/john-philip-sousa/i-think-that-the-quality-of-all-bands-is-steadily-improving-and-it-is/) [John Philip Sousa](https://sms4smile.com/quotes/author/john-philip-sousa/) > [“Some people’s self-esteem was secretly improved when they discovered that their then-lovers had killed themselves over them.”](https://sms4smile.com/quotes/mokokoma-mokhonoana/some-people-s-self-esteem-was-secretly-improved-when-they-discovered/) [Mokokoma Mokhonoana](https://sms4smile.com/quotes/author/mokokoma-mokhonoana/) > [Every time I've come away with Scotland I've learned and improved.](https://sms4smile.com/quotes/john-mcginn/every-time-i-ve-come-away-with-scotland-i-ve-learned-and-improved/) [John McGinn](https://sms4smile.com/quotes/author/john-mcginn/) > [Everything since Homer has improved, except poetry.](https://sms4smile.com/quotes/giacomo-leopardi/everything-since-homer-has-improved-except-poetry/) [Giacomo Leopardi](https://sms4smile.com/quotes/author/giacomo-leopardi/) > [As technology has improved, our digital lives have only grown more tangled and cluttered.](https://sms4smile.com/quotes/ryan-holmes/as-technology-has-improved-our-digital-lives-have-only-grown-more/) [Ryan Holmes](https://sms4smile.com/quotes/author/ryan-holmes/) > [I believe that I've improved a lot as a player and a person, because being surrounded by great players on a daily basis helps…](https://sms4smile.com/quotes/luka-modric/i-believe-that-i-ve-improved-a-lot-as-a-player-and-a-person-because/) [Luka Modric](https://sms4smile.com/quotes/author/luka-modric/) > [She's learned to listen more and improve different aspects of her game. 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